The main objective of this thesis is to study the brand manager?s role within a global business to business (B2B) company. In order to meet the main objective we have chosen to study and analyse one global B2B company, Alfa Laval AB, Alfa Laval DK, Alfa Laval PL and its co-partners such as an advertising agency. We have also studied three global business to customer (B2C) companies, Mars, Unilever and Nestlé, to get a picture of brand managers? role and responsibilities within the B2C environment which is already quite far ahead in the development of the brand management thinking..

The purpose of this study is to examine the accessibility with public transportation in the case of the Umeå Region in northern Sweden. This is done by GIS network analysis where both access to transit stops, as well as access by public transport from stops to destinations is examined. An accessibility index is created from transit frequency and travel times to destinations. The results is compared with population register data to calculate what shares of the population has which levels of accessibility with public transportation. In the Umeå Region there are different levels of accessibility by public transport for different parts of the region, where transit stops in the most densely populated areas has the highest levels of accessibility, as well as stations along the railroads.

In this paper I study how the repeal of the Swedish wealth tax (1 of January 2007) has affected people´s labour supply behaviour. This particular issue is relevant because it may help us understand some of the effects of the earnings tax changes that have taken place in Sweden. Accoring to standard economic theory a repealed wealth tax is similar to an income effect for the persons who previously paid the tax. That means that they theoretically will want to consume more leisure, that is decrease their labour supply. The method I am using to test this hypothesis is a difference-in-difference approach where the treatment group consists of persons who previously paid the tax and the control group of comparable persons who did not pay the tax.

Man has always in one way or another had to take risks in order to survive, but in today's society, voluntary risks increased markedly. It is about both physical and financial risks. The aim of this essay is to problematize what it is for properties that drive people to extreme sports and adventure travel. We want to see how extreme sports performers own picture looks compared to how the media presents them. We have in this essay interviewed two long sailors, a BASE jumper and an ex-mountain climber to see how the performers own picture of reality looks.

Huvudsyftet med denna uppsats är att undersöka varför människor i ålderskategorin 35-49 år inte lyssnar på radiokanalen P4 Västmaland, en av Sveriges Radios 26 st P4 kanaler. Den andra punkten som analyserats är, varför P4 Västmanlands publik lyssnar på kanalen. Med hjälp av fokusgruppsintervjuer via sociala media Facebook undersöks 15 personer uppdelade i två fokusgrupper: P4s lyssnare och icke lyssnare. Det gemensamma för båda grupperna är radiolyssnande som intresse och ålderskategorin. Tillsammans har grupperna genererat ca 234 facebook-inlägg, som utgör grundmaterialet till denna studie.

Idag är det allt vanligare att unga vuxna spelar internetbaserade rollspel (MMORPG) på sin fritid. För vissa rör det sig endast om en rolig hobby men för andra har det blivit ett tvång. Under flera år har forskare försökt att ta reda på hur individer påverkas av att spela dessa spel. Då tidigare forskning fokuserat på när individerna är offline har den här studien valt att fokusera på när de är online. Åtta intervjuer genomfördes med aktiva rollspelare i åldrarna 18-25 år.

Det övergripande syftet med uppsatsen är att med hjälp av en kvantitativ metodta reda på vilka faktorer som påverkar konsumentens benägenhet att boka biljetter över Internet. Uppsatsen inriktar sig på e-bokning av biljetter utifrån ett konsumentperspektiv. Vår teoretiska bakgrund består av konsument-beteende online och människors användning av tekniken. För att samla in statistiska data har vi använt oss av enkäter som datainsamlingsteknik. Vårt övergripande kunskapsintresse behandlar Internet som verktyg för konsumenters vardag.

The goal of this thesis is to analyse whether the method ?Observiaire? is of any use for traffic analysis. The method consists of analysing film material, preferably before and after changes are made to an area, by answering a survey for the users that are observed within the population. The method also opens up for deeper qualitative analyses which are rooted in the quantitative data collected from the survey-study. In this study we analyse the method by applying it to the case study of the changes made at Götgatan in Stockholm, where a green wave was implemented and the bicycle road widened.

Background: To be a parent to a child dying of cancer affect not just the parents themselves, but the whole family. Experiences of fear, powerlessness and anxiety surrounds them. Nurses need knowledge about parents? experiences to help and support these parents adequately. Aim: The aim of the study was to describe parents? experiences of losing a child to cancer, from diagnosis to the child?s death.

During the autumn of 2010 a group of parents met together with two therapist at Mini Maria Hisingen. These parents did have children who had experience of using drugs. This study purpose´s to describe, analyze and understand what has been effective in the work together with this group of parents.The interrogative sentence is; Did we use a narrative approach and what impact did this approach had on the groupprocess? What did the group sessions contribute to the parents and would they recommend other parents to participate in similar sessions? All the sessions were recorded in video. The work was highly inspired by Michael White and his book Maps (2007).

Miljöfrågan är ett ständigt aktuellt ämne i samhällsdebatten och det gäller för företagen att följa med utvecklingen. Detta har medfört att miljöredovisningarna har ökat stadigt från dess på början på 90-talet fram till idag. Miljöredovisning kan fungera som ett sätt att kommunicera företagets miljöprestationer eller som ett marknadsföringsverktyg. Oavsett vilken anledning företagen har att miljöredovisa så är det viktigt att ta hänsyn till intressenternas krav så att informationen blir användbar.Syftet med uppsatsen är att studera företagens syn på deras miljöredovisning men även hur de arbetar för att möta intressenternas krav. Företagen måste veta hur de ska presentera informationen på ett sådant vis att intressenterna kan använda den.

The purpose of this study is to examine some factors that make a human grouse hunter to prolong and increase its hunting effort. The theory of optimal foraging is used for explaining their behavior.The data of this study is collected from a web-based inquiry from 2007 answered by grouse hunters in Sweden. The method that has been used is mainly bivariate statistics and logistic regression analysis.Key findings shows that an experienced grouse hunter has more than 5 times the chance of prolonging hunting effort when grouse density is high, compared to a beginner grouse hunter. On the same time experienced grouse hunters also stop hunting in advance when grouse density is low to a larger extent than inexperienced hunters. Other factors of importance for prolonging the hunting effort for a day are age and the travel distance to the hunting area.

The pdf is excluding images, because of uncertainties regarding copyrights. Instead I have put links for each picture so you may find them on the Internet. For a list of links to the online sourcematerial, please visit http://del.icio.us/Cyborguppsats.

In this paper we examine how young women present themselves on their weblogs. The main purpose of this study is to get their own opinions and thoughts about their own blogging, to see if we can find norms for how they present themselves and how the presentation online matches themselves offline. We put this in relation to information technologies, social software and Computer mediated communication, CMC. It´s also in our interest to see how the phenomenon of blogs, its role and methods of communication have changed and developed in the last few years, and whether there are differences in the way people use it according to age. The major finding is that, unlike previous research, the women in our study tend to be themselves in their weblogs and they do not manipulate their identities.

Online social networks are a natural part of the lives of today?s western youth. Media and information literacy is a central part of research in Library and Information science and until now there has always been more focus on these subjects in a learning context rather than in an every day life context.The aim of this study is to further examine how adolescent boys value and trust the information they receive via Twitter in their personal lives, and how this effects their view of their environment. The study was done with a qualitative method, where we conducted interviews with six boys who were all born in 1997. The results showed that they knew how to react critically to information on Twitter.