Background: Nespresso is a part of the Nestlé group and was founded in 1986, in the liaison of the revolutionary new method of brewing coffee. The idea was that everyone should be able to brew themselves a cup of espresso that would taste as if a professional barista had done it. Nespresso has now turned in to a new coffee culture. From the beginning Nespresso only sold their products via their club, Nespresso Club, but in year 2000 they opened their first store in Paris. The first store in Sweden opened year 2006 in Stockholm, followed by one in Malmö year 2012.

Idag är det allt vanligare att unga vuxna spelar internetbaserade rollspel (MMORPG) på sin fritid. För vissa rör det sig endast om en rolig hobby men för andra har det blivit ett tvång. Under flera år har forskare försökt att ta reda på hur individer påverkas av att spela dessa spel. Då tidigare forskning fokuserat på när individerna är offline har den här studien valt att fokusera på när de är online. Åtta intervjuer genomfördes med aktiva rollspelare i åldrarna 18-25 år.

AbstractThe main purpose of this study is to examine which essential traits floorball coaches for men?s and women?s team require. One issue was to see if there was any distinction between which leader traits and behaviors the players and the coaches regarded as essential. Another issue was to see if the coaches? behaviors differed whether he was coaching men or women.

There are countless methods for companies to use as marketing tools and one method that has become more and more popular is sponsoring. Reasons for companies to use sponsoring as a marketing tool is to be exposed and associated in connection with the sponsored item. Companies also use sponsorship to create relationships with the company's target audience. The use of Internet and Internet marketing has also increased during the last years and this paper examines the combination of these two areas, sponsorship and Internet marketing. A survey that examines the websites owned by companies who also are sponsors, answers the following problem:How do companies communicate their sponsorship on their own homepages?The purpose of this study is to describe how companies use their homepage to communicate their sponsorship.

Service delivery acts like a process. This can enable the possibility of attracting attention towards the company who?s making use of this, furthermore generate several opportunities. However, it?s far from easy to deliver new services.

The interest for locally produced food has increased the last couple of years, and some consumers have a willingness to pay a premium for niche products like locally produced food. At the same time it seems like the Swedish pig production are in a negative development period. This study tries to see if locally produced pork could be a possible factor which might affect producers in the county of Västra Götaland views on different aspects regarding their production. Consumers of pork and their point of view regarding locally produced pork were also studied. Surveys to consumers and producers were constructed. Although previous studies claim the opposite, in the two locations (Högsäter and Uddevalla) where the consumer survey were performed, there were more men than women that always bought locally produced pork.

Det övergripande syftet med uppsatsen är att med hjälp av en kvantitativ metodta reda på vilka faktorer som påverkar konsumentens benägenhet att boka biljetter över Internet. Uppsatsen inriktar sig på e-bokning av biljetter utifrån ett konsumentperspektiv. Vår teoretiska bakgrund består av konsument-beteende online och människors användning av tekniken. För att samla in statistiska data har vi använt oss av enkäter som datainsamlingsteknik. Vårt övergripande kunskapsintresse behandlar Internet som verktyg för konsumenters vardag.

after a breef survey over the culutre of Hallstatt, I descibe the city of Hallstatt in Austria, with it´s mines and graves. I describe some of the wars in the area, the scythians, the greek and rom. I desribe some uses of all the salt including mumies. i assume that war needs much salt, because all warriers uses leather, and I give sopme exampels of this, romans, vikings..

The aim of this Master's thesis is to examine what effect two different models of acquisition have on user satisfaction with information resources at academic libraries. The two models examined are the traditional model where a subject specialist librarian makes the selection, and the user-governed model where the larger part of the selection is based on user requests. The scope is the libraries of Roskilde University, which employs the traditional acquisition model and Malmö University, which employs the user-governed. Both libraries have a user-oriented approach to acquisition. The study encompasses a close examination of the acquisition policy through document analysis and interviews with the librarians in charge of acquisitions at each university, as well as a user-satisfaction survey among the professors and senior teachers on two faculties at each university respectively.

This study was carried out at a company within the computer industry, a sector that is expanding and is facing scarcity of competent personnel. The purpose was to examine factors that are crucial for being an employer of choice. To get a profound picture of the employees' comprehension of their work situation, a qualitative method with semi-structured interviews with ten of the employees were conducted. To examine factors that are important for future employees a survey was created and handed out to fiftysix civil engineering students majoring in computer science. The results from the interviews showed that the organisation's culture was of great value to the employees.

Problem area and purposeNowadays, 2006, the downloading of music and movies is an increasingly more burning issue. But while the music industry has made great progress in using the Internet as a distribution channel the film industry has been at a standstill for several years. Recently however there has been progress in the form of a few film companies beginning to offer their customers legal ways to acquire films over the Internet. But with this progress one central question arises, which this report will try to answer; what are the important factors for selling films as the Internet moves from primarily being a information channel to also functioning as a distribution channel? The purpose is to examine what the consumers find important when purchasing film, and to establish to what degree there is a substitution effect between DVDs and downloadable films.MethodThe report is first and foremost based on an Internet survey with a total of 383 participants.

Over the past one hundred years, there has been an increasing globalization and industrialization of the food systems. As a result, the distance between the production and the consumption of food has increased, both in time and space and in the minds of people. There is also an increasing concern for the environmental effects of industrial farming and the long distance transportation of food. Sustainable agriculture and efforts to build more sustainable food systems has emerged in opposition to the global food market. The definitions of sustainability usually include environmental, social and economical aspects. To build more localized food systems is seen as one way towards increased sustainability.

The society is developing fast and the development is constantly on-going, new technology results in new opportunities and new problems for both companies and consumers. The use of Internet has heavily increased around the world; this means that the companies can use Internet as a channel of communication to reach the consumers. The most recent type of marketing is web marketing. The fact that web marketing is constantly changing raise the question of how effective different types of web marketing are.The purpose of this study is to investigate four selected types of web marketing. This is achieved by comparing the response from the consumers and the cost for the different types of web marketing.

This study examined some contradictive results in a report from the Swedish board of Integration. The contradiction was concerning the Swedish populations dismissive judgments of experience a shared ground of values between the Swedish society and those witch are generally held within Islam. These dismissive judgments were given at the same time as the population reported to have a lacking knowledge of Islam in general. To test for psychological aspects of these contradictions, the analysis was based on the theoretical ground of Social Identity Theory and Theory of Attributions. The study used an existing survey that examines people´s estimations of their own and other members of society´s fulfilling of democratic values.

Waste management is a major challenge for several countries around the world. Sweden and the Philippines have similar waste management legalization but different potentials to effectively achieve the goal of sustainable waste management. Education is the key to sustainable development and both countries promote the subject environment in the curriculum. Based on scientific articles, reports and personal meetings, a survey was conducted among 510 students from Gothenburg, Sweden and Iloilo City, Philippines. The survey aimed to investigate the knowledge, attitude and behavior regarding waste management and was analyzed to answer questions of possible reasons to differences and also, linkages to sustainable development.