The purpose of this study has been to create a communication plan to use at the launch of an independent fashion store and give a current storeowner an overall picture concerning which communication aspects to use during his ongoing business. To fulfill our purpose we have targeted one important question, which is:   Which communication fields are the most important to use, when you are about to launch an independent fashion store.  For this study we have used a qualitative approach in which we have conducted eleven personal interviews with people who has a strong understanding in communication regarding to this type of business. Most of our respondents are currently working actively with communication because they are active in retailing.The remaining respondent has a strong experience in the field of communication. In the final chapter we present our conclusions of the study. We have found the main factors in a communication plan, which is most important for a storeowner. Which are the most important communication parts for the owner to focus on before he launches the store? The basic need of knowledge in social mediaDevelop a unique concept to differentiate yourselfUnderstand the nature of networks and relationshipsThe relevance of store layout and sensory marketing which is an important tool when you need renewal and develop your concept.

The purpose of this essay was to examine what Ungbo in Kalmar has meant for the adolescent from their point of view and to examine the social workers opinions of Ungbo.My questions were: What expectations did the adolescent and the social workers have on Ungbo? How has these expectations been fulfilled? What expectations does the social workers think the adolescents has on Ungbo? How is the impact of involvement for the adolescents when planning the living environment in Ungbo? What changes has Ungbo brought to the adolescent? What changes has Ungbo brought in the work of the social workers? What does Ungbo mean for the adolescent? What does Ungbo mean for the social workers and what experiences does the social workers have on the importance of Ungbo for the adolescents? How has the teamwork been working around the adolescent during the time at Ungbo?The questions were answered by asking four adolescents and two social workers with their experiences of Ungbo. My study showed that Ungbo was of importance for the adolescents that has been a part of the project, but it is also important in the work of the social workers. The adolescents noticed a change in them selves after their stay in Ungbo. The social workers were positive to Ungbo but they felt a need for others resembling activities in Kalmar..

Businesses role in society is changing. Corporations are expected to take responsibility, not only for their traditional business conduct, but also for social and political issues. A rise in globalization and international trade has led to an increased interest in the concept of CSR. Accordingly, stakeholders are expecting multinational companies to be accountable for existing issues in developing countries. New business models are needed to meet increased expectations of responsibility and shared value creation. Based on an understanding of the need for new business models a multinational corporation is studied in a local context, where a radically new way of doing business is developed.

Abstrakt Social Engineering är konsten att manipulera människor, för att på så sätt vinna deras förtroende. Med hjälp av detta förtroende kan attackeraren sedan kringgå säkerhetssystem och få tillgång till organisationers information. Vi har i denna uppsats genomfört elva intervjuer på tre stora organisationer med både IT-chefer och övrig personal. Med dessa intervjuer har vi sedan försökt få en bild av hur medvetenheten ser ut samt vilka åtgärder organisationerna tar för att förhindra Social Engineering. Med denna uppsats vill vi belysa den ovisshet som råder kring Social Engineering, men även farorna och hur effektiv en attack av denna typ kan vara.

The aim of this essay was to investigate how social workers, within chosen Social services districts in the northwest of Skåne, work with children placed in foster care. Our purpose was to investigate the interaction between the child and the foster home from the perspective of the Ecology of Human Development. Our questions were:* How do the social worker prepare the child and the foster home before a placement?* What kind of support is offered to the foster home with the purpose of supporting the child?* How do the social worker make the childs contact with the biological parents easier?* To what degree does the social worker work on strengthening the child's network?* Which factors do the social worker decide the allocation of support?* What do the social worker think affects the work with the foster home from a society level?To answer our question we have interviewed nine social workers. We found that the social workers were generally good at perceiving how the micro- and meso-systems, and to a certain extent the exo-system, influenced the foster child.

The object of this study is to examine the effective functionality of an OPAC-system while a few participants interacted with the catalogue. I?ve used Carl Martin Allwood?s (1998) four designed usability factors to be able to estimate the effective functionality of the online catalogue. Theoretic basis is Human Computer Interaction together with Allwood?s four defined usability factors.

Changes in media technology and markets create new demands and challenges for society. The relationship between sport and the media is an example. Sport as a form of entertainment provides pleasure and excitement for the audience and high ratings for networks and media companies. This study examines elite athletes? views of media coverage and the extent to which such coverage affects their athletic performance.

Background: Of those who start companies, only about 30 % are women. Women's companies also often have both fewer employees and lower turnover. Several efforts are therefore being made to try to influence and encourage more women to start businesses and to get them to expand. Two of these ventures are special network for women and about women entrepreneurs as role models, something that also the theories believe is very important for a more egalitarian business. While entrepreneurship is encouraged for growth in the community, it also has a male character, something that needs to be considered.Purpose: As both the EU and the Swedish government through measures such as Tillväxtverket, is investing large sums to promote networking and role models, we intended to analyze the importance of networking and role models for entrepreneurial women.

Many social services cases have been reviewed in the media during the last years. One of those cases is ?Lasse and Karin?, handled by the Social Services in Oskarshamn in 2002. Lasse and Karin had their son taken into custody by the Social Services and the case was reviewed in national media. Through this case the Social Services received much attention, of which most was negative, and their handling of the case was greatly criticized.

Idag väljer allt fler butiker att starta en webbshop och på så vis nå ut till fler kunder samt marknadsföra sig på ett enkelt vis. Eftersom konsumenter söker och jämför produkter via Internet är det viktigt att företag och deras erbjudande är tillgängliga även där och inte försvinner i det brus som uppstår på marknaden på grund av exempelvis konkurrenter. Syftet med vårt arbete är att undersöka, analysera samt diskutera hur en mindre klädbutik påverkas av att både driva en butik och en webbshop samt även vilka fördelar som kan utnyttjas. Vi har intervjuat tre företag som har fått svara på ett antal frågor om hur det är att driva en webbshop. Vi valde att intervjua mindre butiker som använder sig av webbshop som ett komplement, för att se hur det påverkar företaget.

The purpose of this thesis is to examine how five public libraries reason about the use of social media in their day-to-day work. This thesis aim to answer three research questions: What is the libraries use of social media today? How do libraries look upon their own use of social media? And have the libraries formulated any goals about their use of social media, and what are their thoughts on this? The methodology used in this thesis is a content analysis of the libraries social media and a questionnaire interview which was sent by mail to all of the libraries involved. The theoretical framework for the thesis is a model developed by Jochumsen, Hvenegaard Rasmussen and Skot-Hansen.The results of our study shows that the room of meetings, from the theoretical framework, are the most represented in the content of the social media used by the libraries. The libraries find that social media is a good way to connect and communicate with their users, but they feel that the time they spend on their social media is not enough.Our study also shows that most of the libraries have not formulated any goals for their use of social media, and that they do not have any intentions to do so..

AbstractThe purpose of this essay is to study how undocumented migrants situation is constructed inSwedish massmedia discourse. The purpose has also been to study how the compromisedhuman rights of undocumented migrants in Sweden are legitimated in massmedia discourseand how resistance is constructed. The following main questions have been processed in this essay:- How are undocumented migrants and their situation constructed in Swedish massmediadiscourse?- How is society?s part in the situation constructed?Following questions are related to the main questions:- How is the situation that undocumented migrants face in Sweden legitimated in discourse?-What social consequences do the constructions have for undocumented migrants and for theSwedish society?The questions have been answered through a discourse analysis on empirical materialconsisting of ten news clips from Swedish public service television SVT and ten articles fromthe online editions of the main national newspapers Dagens Nyheter, Svenska Dagbladet, Aftonbladet and Expressen. The analysis was done with analytic methods from discursivepsychology and with the sociological theories at hand in this essay.The conclusions drawn from the analysis are that the situation is constructed according todifferent interpretative repertoires drawing on humanitarian discourses and economicdiscourses, which lead to separate social consequences and ideological categorisations of ?usand them?.

The aim of this paper was to examine how social workers' comprehension of the need of financial aid exists in, and is influated by, the organisation they work in. To investigate this, we asked ourself questions concerning how the social worker view the way that the finicial aid-system and work surrounding it is formed, whether the social worker's understanding of the need of financial aid co-exists with the percieved common understanding of the work place (do the understandings coincide, do the social worker adjust his or her understanding or is it possible to have a separate understanding), whether the social worker feel that he or she have discretion to influence the organisation and how possible conflicts between different views are handled. We felt that a qualitative method would best help us answer these questions. We therefore interviewed seven social workers working in the same organisation. We then looked at our material from an organisational theory perspective, focusing on the individual in the organisation.We found that the social workers were socialised into the organisation and adapted the norms and values that existed there.

The purpose of this study is to use a qualitative approach to get an understanding of what is expected of social workers targeted towards women managers in social services. Nine social workers were interviewed. The empirical data was then analyzed on the basis of gender theory. Respondents did not see their supervisor as a manager but more as a social worker with special tasks. Our empirical data indicates that there is a strong belief that men and women possess different properties.

Digital artefacts such as smartphones have become an intricate part of our daily lives both private and professionally. They have evolved from doing simple tasks to become a form of expression, as well as acting as a gateway to the digital world of connections. We rely on various technology such as Wi-Fi networks to connect with others. They in turn have become more available and today, many establishments offer free network to their customers. With these developments comes different kind of risks for the user.