This paper examines the impact of conscious shelf management on online grocery stores. An S-O-R framework is used to unveil if some established shelf management techniques from physical stores are applicable in an online context. We also explain some of the cognitive processes customers experience as they get exposed to online buying situations. A main study with two data sources is conducted: one quantitative website experiment with 168 participants who got exposed to five different organisation patterns within five different categories; and one more qualitative eye tracking experiment with 20 participants. The results indicate that a disorganised product page evokes not only different scan paths and cognitive patterns but also generates higher sales.

The purpose of this study is to investigate the effectiveness of consumer generated advertising as a marketing tool to encourage online word of mouth. Subsequently, the researchers aim to examine if there are certain design factors in consumer generated advertising that influence the effectiveness of consumer generated advertising in encouraging online word of mouth. The study conducts a multiple case study of several consumer generated advertising campaigns. It consists of in-depth studies of these cases in combination with quantitative analyses of the encouraged word of mouth. The different cases are examined on several design factors that could possible increase the volume of encouraged word of mouth..

Konsumenterna i studien visar på en mångfald av beteenden när det kommer till hur de påverkas av butikskonceptet. Upplevelserna i butikerna är många och varierar mellan konsumenterna. Olika typer av konsumtion skildras, bland annat genomförs nöjesshopping och målorienterad shopping av konsumenterna i studien. Syftet med uppsatsen är att skapa en förståelse och ge insikt i hur konsumenters beteende kan påverkas av butikskoncept. Butikskoncept är ett bredare perspektiv av butiksmiljön som dessutom innefattar sociala faktorer.

I dagens samhälle där alltfler köpcentrum byggs och där konkurrensen mellan dem ökar är det av stor betydelse att kunna erbjuda sina kunder något de inte hade förväntat sig för att på så sätt sticka ut ur mängden och bli kundernas självklara val. Ett sätt kan vara att underlätta deras shopping och det är just detta som denna kandidatuppsats kommer att handla om: ?Hur köpcentrum kan underlätta kundernas shopping - En fallstudie på Baronen Köpcentrum?. Syftet är att se vad köpcentrum i allmänhet och Baronen Köpcentrum i synnerhet kan göra för att få kunderna att stanna kvar längre i köpcentrumet genom att underlätta deras shopping.Vi har studerat den forskning som råder inom området samt att vi valt att genom ett kvalitativt tillvägagångssätt samla in data till vår uppsats. Valet av en kvalitativ ansats var självklart då avsikten var att ge våra intervjuobjekt möjlighet att uttrycka sig fritt inom området samt spegla sin syn på det hela.

Bachelor thesis in Interaction Design by Håkan Carlsson, spring term 2007, Malmö University, School of Arts & Communication. The climate for video sharing online is somewhere in the border of becoming a place for only the big companies to distribute material with general interest, or small communities with genre-specific interest to attract a larger audience. In this article I will look at the travelindustry to see what possibilities can be implemented into communities with interest in planning and travelling. I will argue that the importance of collaboration with different media can create a bigger picture so that more people can use and discover each other?s travel videos and experiences. I have also taken a closer look at social interaction at online communities such as MySpace and YouTube.

A new phenomenon on the Internet is the online audience response. Mentimeter is a web-based tool where you can create online polls. The users can then cast a vote and the result is shown in real time. We want to test the information visualization in Mentimeter and we base our hypothesis, that a better graph design is possible, on the work of Edward Tufte and Stephen Few. Edward Tufte is an emeritus at Yale University, where he held courses in statistical evidence and information design and has created theories about how visual information should be designed.

This study investigated how banner ads, depending on its quality and placement,can capture a user's attention while searching for editorial content in an online newspaper. Furthermore, the user's search strategy was also studied to see whether it varied depending on the placement of an ad. An experiment was conducted where 20 subjects searched for articles in a Swedish online newspaper while their eye ovement was recorded with a headmounted eye?tracker. In each search task the online newspaper contained either a low quality ad or a high quality ad.

TPB, The Swedish Library of Talking Books and Braille, has requested a study to investigate the organization and content of a possible future Swedish web portal for users with reading disabilities. The aim of this thesis is to conduct such a study, with an emphasis on knowledge organization. The main aspects studied are formal description, representation, search and retrieval, document retrieval, and additionally also aspects related to content. The following questions are answered in this thesis: - How are web portals, online databases and Internet libraries for users with reading disabilities constructed, from an organization of knowledge point of view? - How can these solutions for knowledge organization be incorporated into a possible Swedish web portal? - With regards to content, which additional aspects are present in the studied web portals, online databases and Internet libraries? The questions are addressed through a detailed study of ten web portals, online databases and Internet libraries from Nordic and Anglo-American parts of the world.

Title: Nätdejting för olika åldrar (Netdating for different ages)Author: Henri NekmouchePurpose: The purpose of this study is to investigate what influence the medium Internethas had on building up relationships between people who have dated online, and tocompare two different age groups.Method/Material: In this study the author has conducted personal interviews with sixpeople who all have experienced Internet dating, and had their first contact with agirlfriend/boyfriend online. The questions asked were designed to help answering thepurpose of the study.Main results: This study shows that in general there is a positive view of Internet datingamong both groups. They appreciate the opportunities it provides, as they get to knowthe other persons personality first. Even so, it should be noted that they still tend to be abit ashamed to talk about Internet dating, and some don?t want to be associated with it.The communication pattern tend to be pretty much the same among both groups.

The purpose of this thesis is to increase the understanding about consumer buying behaviour when purchasing books online. In order to acquire data for the study we used a questionnaire that 75 students where asked to respond. The respondents were students at the University of Technology in Luleå. Our findings suggest that the following factors are the most commonly cited reasons for deciding to complete the purchase: trust, perceived risk, price, convenience, design of the website and experience. The following factors are the most commonly cited rea-sons for deciding not to complete the purchase: trust, perceived risk, price and the design of the website.

The aim of this study is to identify and analyze the discourse within a gothic online community and examine how they use significant symbols to create themselves as goths and being part of a community. In order to achive this aim, eleven different forum threads were examined to amalyze how the goths created their significant symbols within the online community and through interaction with each other. The results implies that the discourse within the community describes the goths as either true or false goths and that it is important to maintain this boundary.

Title: Nätdejting för olika åldrar (Netdating for different ages)Author: Henri NekmouchePurpose: The purpose of this study is to investigate what influence the medium Internethas had on building up relationships between people who have dated online, and tocompare two different age groups.Method/Material: In this study the author has conducted personal interviews with sixpeople who all have experienced Internet dating, and had their first contact with agirlfriend/boyfriend online. The questions asked were designed to help answering thepurpose of the study.Main results: This study shows that in general there is a positive view of Internet datingamong both groups. They appreciate the opportunities it provides, as they get to knowthe other persons personality first. Even so, it should be noted that they still tend to be abit ashamed to talk about Internet dating, and some don?t want to be associated with it.The communication pattern tend to be pretty much the same among both groups.

Shopping har genom tiderna alltid varit en kvinnlig syssla. Det var shoppingen som fick hemmafrun ut ur hemmet. Men tiderna förändras och i dag används shopping som en social aktivitet människor emellan. Dagens utbuds och informationsöverskott har lett till större förvirring bland konsumenterna. Ingen behöver själv längre söka upp informationen, den kommer till dig.

The ever-growing e-commerce brings many opportunities for society's consumers and businesses. Digitization has strongly contributed to these opportunities and has, among other things, facilitated the search for information and increased the range for the customer. While the opportunities are many, the increased consumption has also brought consequences. The increase in consumption contributes, among other things, to quantities of deliveries and returns as well as increased waste, all of which results in environmental destruction. The issue of sustainability is very topical today and is influenced by almost everything today. In connection with the markets changing, the consumers' behaviors and expectations also change.

Denna studies huvudsakliga syfte har varit att undersöka och kartlägga hur unga vuxna frånkristna minoritetsförsamlingar i Västerbotten och Norrbotten upplever religiösa kränkningarpå sociala medier. Som bakgrund till denna studie ligger forskning kring sociala medier ochinternets nya status, web 2.0. Metoden för studien har varit kvalitativa forskningsintervjuer,en enskild intervju och två fokusgruppsintervjuer. Till hjälp under intervjuerna har memesanvänds som material. Resultatet av intervjuerna har framställts med ett fenomenologisktteoriperspektiv och visar på att dessa unga kristna upplever religiösa kränkningar online, mensällan gör något åt det.