Titel Den skräddarsydda reklamen ? En kvalitativ studie med syfte att beskriva hur unga kvinnor upplever den riktade reklamen på FacebookFörfattare Anna Höglund Ekehäll och Isabelle ForsbergKurs Examensarbete i medie- och kommunikationsvetenskap, Göteborgs universitetTermin Höstterminen 2014Handledare Malin SveningssonAntal sidor och ord 42 sidor och 17867 ord, exklusive bilagor och referenserSyfte Syftet med studien är att beskriva unga vuxna kvinnors upplevelser av den riktade reklamen påFacebook.Metod och material Kvalitativ studie baserad på två fokusgruppsintervjuerHuvudresultat Studien visar att det finns en medvetenhet kring att reklamen på Facebook är riktadsamt en viss kunskap kring hur det går till. Riktandet i sig uppfattas inte som problematiskt, däremot är kategoriseringen i viss del generaliserande på ett sätt som inte uppskattas. Hade kategorierna kalibrerats för att göra reklamen mer träffsäker och reproducera färre stereotyper hade den kunna uppfattas som ett välkommet tillskott i Facebookflödet. Informationen om användarna som Facebook använder för att anpassa och rikta reklamen känns okej för våra intervjupersoner att dela med sig av, om den används till specifikt det.

This Masters thesis deals with query expansion in an online library catalogue. The aim of the study was to compare the retrieval effectiveness of four different query types when applied to the online library catalogue of the University College of Borås. The query types were: an initial query, the initial query with right hand truncation, the initial query expanded with synonyms and finally the initial query expanded with synonyms and right hand truncation. 24 topics were formulated, and four queries for each topic were constructed. The records retrieved by the searches were judged with regard to topicality, and were judged to be non-relevant, partially relevant or relevant.

Gruppolarisering innebär att bl.a. social jämförelse leder till att isolerade grupper med likasinnade genererar mer extrema åsikter. Gruppolarisering på internet kan vara ett oroväckande fenomen för den deliberativa demokratin. Istället för att människor med konkurrerande ståndpunkter utbyter idéer och tankar med varandra samlas de i isolerade diskussionsforum på internet där social jämförelse i värsta fall kan utmynna i hattal och terrorism. Med netnografisk metod studeras här politiska diskussioner online i två olika typer av forum, ett politiskt och ett icke politiskt.

The gaming market has become the fastest growing market for leisure and is one of the most popular forms of homeentertainment. This has generated a media debate about how people are affected by gaming and concernes how we are affected by the violence that may occur in games. Games proponents argues that gaming is the future of teaching and computer games are becoming a sustainable and popular instruction strategy. Some studies have long used computer games for educational purposes. By interviewing high school students in focus groups as qualitative research, I studied their attitudes towards computer games as a learning tool.

I enlighet med den trend som råder inom den tekniska utvecklingen i samhället i stort, introduceras nu ett sätt för bankers kunder att ha personliga rådgivningsmöten via Internet. Tidigare har sådana möten skett ansikte mot ansikte på det bankkontor som kunden tillhör. Det finns en rad fördelar med att tjänster sker online som exempelvis tideffektivitet, geografiskt oberoende och mer flexibelt i allmänhet. Den här kvalitativa studien handlar om en underökning kring hur personliga (finansiella) rådgivare upplever att arbeta med den här typen utav möten, närmare bestämt vilka faktorer som de anser viktiga när möten som skett ansikte mot ansikte kan komma att ske online. Studien innefattar ett induktivt tillvägagångssätt i syfte att ta reda på dessa faktorer samt att granska dem utifrån ramverket datorstött samarbete och synsättet kroppsbaserad kognition.

AbstractIT can facilitate communication among individuals and connect people across geographical distances. On the contrary, citizens of the society who do not use communication technologies to some extent might feel excluded from the information society. As elderly citizens are already in a vulnerable position for the digital divide, communication technology becomes an important tool for interacting with friends and family. The social situation of elderly, 60 years of age and older, is a topic of current interest since they are the fastest growing age group in the world today. Further, social interaction becomes more important among elderly since it has a positive effect on well- being.

Den ökade betydelsen av att som företag ha ett starkt varumärke för att synas på marknaden har inneburit att det läggs ner allt mer tid och resurser på varumärkeshöjande aktiviteter inom företagen. Den växande virtuella världen och den ökade handeln på Internet har i kombination med vikten av ett starkt varumärke skapat en komplicerad situation. Vagabond är ett svenskt varumärkesproducerande skoföretag som har ställts inför de möjligheter och svårigheter som den ökade Internetanvändningen har inneburit. Expansionen genom försäljning via återförsäljare på Internet har inneburit att svårigheterna med att kontrollera hur varumärket framställs på olika sidor på Internet har ökat. Den totala skokonsumtionen har ökat de senaste åren och konkurrensen på skomarknaden har blivit stor, vilket bidrar till att vikten av att sticka ut blir allt större.Syftet med vår studie är att förklara hur det varumärkesproducerande företaget, i vårt fall Vagabond, arbetar med att framställa och bevara sitt varumärke och vidare hur de Internetbaserade återförsäljarna resonerar kring sina produkters varumärken.

By tradition, archival sciences has emerged in a context with defined information processes, with explicit information producers and custodians to which consumers make requests for the information. In this process, the archival science has developed methods and strategies to preserve authentic and reliable records and by that providing trustworthy information. In an online society, people are using the internet to get information for different purposes. Even though there is no legal obligation to guarantee the authenticity, it is of societal importance that the end users get trustworthy information. In this online context, open data is a trend that is growing fast over the world and it is interesting because its conditions raises many questions regarding authenticity.Since open data is free to reuse, link and combine with other information, and it is preferably in primary format it raises questions about how to maintain the integrity and identity of the information, which is the constituents of authenticity as it is used in this work.

Intresset för träning och hälsa ökar idag och användare på sociala medier blir allt fler. Syftet med detta examensarbete var att genom en litteraturstudie utröna om sociala medier kan användas för att öka individers träningsmotivation. Resultatet från fem vetenskapligt granskade artiklar har granskats, sammanställts och slutsatser baserat på dessa har dragits. Resultatet visar att sociala medier är användbara för att öka individers fysiska aktivitetsnivå. Det har framkommit att nyttjandet av ett socialt nätverk online främjar träningsmotivationen hos individer och att det upplevs positivt att vara aktiv på sociala medier.

The aim of this study is to examine how the library of the Swedish Tax Agency and the Swedish Enforcment Authority have changed during the last decade. The study is based on qualitative interviews with the librarian in the two goverment agencies? primary library and four personel from three different office libraries. The result shows that the libraries hasn?t changed drastically in their role over the last decade but instead slowly decreased in use in relation to online databases..

AbstractIT can facilitate communication among individuals and connect people across geographical distances. On the contrary, citizens of the society who do not use communication technologies to some extent might feel excluded from the information society. As elderly citizens are already in a vulnerable position for the digital divide, communication technology becomes an important tool for interacting with friends and family. The social situation of elderly, 60 years of age and older, is a topic of current interest since they are the fastest growing age group in the world today. Further, social interaction becomes more important among elderly since it has a positive effect on well- being.

AbstractIT can facilitate communication among individuals and connect people across geographical distances. On the contrary, citizens of the society who do not use communication technologies to some extent might feel excluded from the information society. As elderly citizens are already in a vulnerable position for the digital divide, communication technology becomes an important tool for interacting with friends and family. The social situation of elderly, 60 years of age and older, is a topic of current interest since they are the fastest growing age group in the world today. Further, social interaction becomes more important among elderly since it has a positive effect on well- being.

This paper focuses on traditional clothing enterprise IT strategies. The purpose was to investigate the correlation between traditional clothing companies IT strategies and their brand. In a market where the competition is high it has become more important that the company targets a customer segment. To reach their targeted customers the company builds their brand with different corporate strategies. This segmentation is necessary because of the high exposure to competition, and a well-established brand could be a prerequisite for profitability.  In today?s market, IT has a major impact on the clothing business.

The social network services (SNS) on the Internet are becoming more common, and are starting to have a higher range of users, which is affecting Internet marketing. We (the authors) have a feelingthat a growing online marketing within social networks could interrupt the order of social standards. That is why we in this paper have tried to figure out what position marketing has ? and might have ? within SNS, and what impact it will have on social relations.During qualitative interviews along with both representatives of public relation offices as well as with SNS users, we became aware of the occurring strategies of online marketing, and the usersunderstanding of it. In the information from the interviews, we found some interesting contradictions on which this paper underlies.

AbstractIT can facilitate communication among individuals and connect people across geographical distances. On the contrary, citizens of the society who do not use communication technologies to some extent might feel excluded from the information society. As elderly citizens are already in a vulnerable position for the digital divide, communication technology becomes an important tool for interacting with friends and family. The social situation of elderly, 60 years of age and older, is a topic of current interest since they are the fastest growing age group in the world today. Further, social interaction becomes more important among elderly since it has a positive effect on well- being.