User comments:Availability and Utilization in Online News Affiliated with Local Daily PressAuthor: Susanne AlmgrenSupervisor: Mats EkströmConstituent: Dagspresskollegiet (Annika Bergström/Ingela Wadbring)Course: Term Paper in Media and Communication StudiesTerm: Spring Term 2012Pages/word count: 91 pages / 38 334 wordsObjective: To examine the users availability to the user comment feature and how theusers utilizes the user comment feature in the context of an online news site affiliatedwith local daily press.Method: Mixed methods approach, content analysis and discourse analysisMain result: In this context, three out of four news stories (76.5 percent) has beenallocated with the user comments feature. The highest availability to the user comment feature was found in news themes covering sports and entertainment, followed by financial news. News stories lacking the user comment feature weremainly found in news themes concerning crimes and accidents. The user comment frequencies are not normally distributed along news stories. On the contrary, 62 percent of the news stories did not get any user comments at all.

The purpose of this thesis is to clarify the connection between word-of-mouth and viral marketing, to identify properties of and strategic ways to implement viral marketing and to examine how a company can influence the customers? perception of the brand in social media.This purpose served to answer our research question: How can companies deliberately create viral marketing?To answer this question we based our study on a qualitative method where we conducted eight interviews with different people, all with experience in our research field. We focused on our respondents? own opinions and were more interested in their personal experiences rather than the market in general.In our last chapter our analysis clearly demonstrates that companies can deliberately create viral marketing. This is possible if companies create material that appeal to and that triggers the costumer to share.

This study focuses on the Nordic model of Extended Collective Licenses (ECL) and how this model can be used in the process of digitalising and publishing archival material such as photos, letters, maps or films. The question that this study aims to deal with is what advantages, and disadvantages, there are for archives and copyright holders when an ECL is being used. To help answering this question the ?theory of the knowledge commons? has been applied. The research question has been answered through a text analysis based on legal texts including Swedish law.

Today, one of the foremost tools used by the library staff is the library catalogue search tools. It has come to our understanding that some library staff are dissatisfied with how the search tools works. The aim of this study is to illuminate the library staff's negative experiences of the search tools, and to present a basis for future discussion and development. To our help we have used a quantitative survey which were sent to library staff that used one of the two largest integrated library systems in Sweden, BOOK-IT and Mikromarc. The questions regarded the library staff's perception of a number of features in the search tools.

This master?s thesis examines the possibility to heuristically optimise instruction cache performance in a Just-In-Time (JIT) compiler. Programs that do not fit inside the cache all at once may suffer from cache misses as a result of frequently executed code segments competing for the same cache lines. A new heuristic algorithm LHCPA was created to place frequently executed code segments to avoid cache conflicts between them, reducing the overall cache misses and reducing the performance bottlenecks. Set-associative caches are taken into consideration and not only direct mapped caches.

Internet påverkar vår vardag i allra högsta grad. Våra rutiner har förändrats och därmed ställs det även krav på företagen att möta sina kunder där kunderna finns. En bransch som tagit stor hänsyn till detta är bankvärlden. Men hur möter de kunderna på den digitala arenan? Hur hanterar de sitt varumärke ur ett digitalt perspektiv?  Denna studie har som syfte att undersöka just detta och se på fyra av de svenska rikstäckande bankernas digitala varumärkeshantering och hur de arbetar med kommunikation i digitala kanaler.

Political disenchantment and detachment is proven to be growing in well established democracies. This development brings along concerning behavior regarding general political participation. Fewer citizens participate in elections, parties are losing members, and the trust in politicians is steadily decreasing. IDEA (Institute for Democracy and Electoral Assistance) has been registering voter turnout worldwide for the last 60 years and their publications show a decline in voter participation since the 1980s.During the same period of time another development has caught attention, namely the fast progress of the medium Internet. The new generation of Internet functions is called Web 2.0 and allows users not only to create content, but also to interact with each other.This dissertation aims to explore the possibilities emerging when integrating Web 2.0 in political processes.

My objective for this project was to create a short but thrilling 2D-animation intended as promotion for an online comic book. The purpose of the project was to learn more about animation and graphics, to further my artistic skills and to learn how to work in Adobe After Effects. I also wanted to learn more about scheduling, project methods and how to handle stress. During the ten weeks of the project I have created the story, the storyboard, the character design, the backgrounds and the animation. The voice over was recorded with the help of a fellow student who also made the music and the sound effects.

Dagens konsumentbeteende online skiljer sig åt från hur det såg ut för bara några år sedan, någotsom kan förklaras av att både e-handel och Internet ständigt utvecklas och vårt köpbeteende ochvåra preferenser tenderar att förändras över tid. Den tekniska utvecklingen gör attkonsumentbeteendet inom e-handel tenderar att växla snabbt vilket gör kontinuerlig analys avkonsumentbeteende till en nyckelfaktor för att lyckas inom e-handel.Studien syftar till att undersöka det något yngre kvinnliga segmentets, i åldern 25-34 år,konsumentbeteende inom e-handel idag. Flow är ett använt begrepp för analys avkonsumentbeteende och har visat sig påverka både attityder och avsikter avsevärt inom virtuellamiljöer som exempelvis e-handel. Flera definitioner på begreppet tyder på en viss komplexitetoch att tillståndet tenderar att förändras och växa i takt med utvecklingen. I studienkonceptualiseras flow i kategorierna koncentration, njutning och förvrängd tidsuppfattning, där viundersöker hur de påverkar webbsajters användarvänlighet och konsumentens upplevdabeteendekontroll, och vi fokuserar på konsumentbeteende online i form av impulsköp och avbrutna köp då vi önskar analysera om beteendena påverkas av ett flow-tillstånd Via en enkätundersökning med kvinnliga studenter från svenska universitet visar våra resultat attflow i form av njutning och förvrängd tidsuppfattning ökar impulsköp, medankoncentrationsnivån inte har någon påverkan på konsumentens impulsivitet.

Studiens syfte a?r att belysa pa? vilket sa?tt innebo?rden av begreppen privat och offentligt behandlas i kva?llstidningars nyhetsbera?ttande vid rapportering av ha?ndelser som bero?r uppsa?gning av arbetstagare efter deras fo?rehavanden pa? Facebook. Den a?mnar a?ven bidra till o?kad insikt om de faktorer som ligger till grund fo?r hur nyhetsbera?ttelsen framsta?lls.Slutsatser: Kva?llstidningarnas framsta?llning av privat respektive offentligt a?r en, av tidningarna sja?lva, framlagd syn av begreppens innebo?rd. Vidare pra?glas textinneha?llet i tidningarnas nyhetsbera?ttande genomga?ende av sensations- journalistik och fokus pa? den enskilde individen.

AbstractTitle: See each other on the Internet or on a café? A survey about social consequences of Internet usage. (Umgås på Internet eller på ett café? ? en studie om Internetanvändningens sociala konsekvenser.)Number of pages: 34 (including enclosures).Author: Carolin Johansson.Tutor: Else Nygren.Course: Media and Communication Studies C.Period: Fall 2007.University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The purpose is to get increased knowledge about the social consequences that may come up when young people at the age of 16-20 are using the Internet.Material/Method: The material consists of a questionnaire that I made with questions about Internet usage that 84 young people from five classes (from three different upper secondary schools) answered.Main results: To have access to a computer and Internet and the fact that broadband is more inexpensive now than before leads to an increased usage of the Internet. I found out that chatting, music/movies, searching for information and using the Internet for entertainment is what most of the participants spent the most time on while using the Internet.

With the Culture Survey 2009, the Cultural policy in Sweden has got a new direction. The new direction emphasises the importance of broadening the non-public funding for the cultural sector. The new direction opens up new phenomenon to establish themselves in Sweden. Crowdfunding is such a phenomenon. Crowdfunding is an online-method "by which the individual becomes financiers of projects and activities they have passion for" (Jakten pa? medborgarfinansiering, 11).

The object of this study is to examine the effective functionality of an OPAC-system while a few participants interacted with the catalogue. I?ve used Carl Martin Allwood?s (1998) four designed usability factors to be able to estimate the effective functionality of the online catalogue. Theoretic basis is Human Computer Interaction together with Allwood?s four defined usability factors.

Idag väljer allt fler butiker att starta en webbshop och på så vis nå ut till fler kunder samt marknadsföra sig på ett enkelt vis. Eftersom konsumenter söker och jämför produkter via Internet är det viktigt att företag och deras erbjudande är tillgängliga även där och inte försvinner i det brus som uppstår på marknaden på grund av exempelvis konkurrenter. Syftet med vårt arbete är att undersöka, analysera samt diskutera hur en mindre klädbutik påverkas av att både driva en butik och en webbshop samt även vilka fördelar som kan utnyttjas. Vi har intervjuat tre företag som har fått svara på ett antal frågor om hur det är att driva en webbshop. Vi valde att intervjua mindre butiker som använder sig av webbshop som ett komplement, för att se hur det påverkar företaget.

The communicating home concept has been defined byidentifying the dominating communication technologiesto/from and in the homes, the most important customerbehavior and user needs, the dominating products and thedominating actors of the industry.The evaluation of the communicating home industry has beenperformed with a five forces framework analysis and theoriesregarding value migration and value structures of industries. Ithas been concluded that actors of communication technologies,goods and access services will compete fiercely. The barriersof entry will however be high. When it comes to contentservices the situation is completely different. These actors will,to the largest extent, meet lower competition and low barriersof entry.