The purpose of this study is to investigate the effectiveness of consumer generated advertising as a marketing tool to encourage online word of mouth. Subsequently, the researchers aim to examine if there are certain design factors in consumer generated advertising that influence the effectiveness of consumer generated advertising in encouraging online word of mouth. The study conducts a multiple case study of several consumer generated advertising campaigns. It consists of in-depth studies of these cases in combination with quantitative analyses of the encouraged word of mouth. The different cases are examined on several design factors that could possible increase the volume of encouraged word of mouth..

The snow leopard (Panthera uncia) is an elusive felid, native to the mountains in central Asia. Basic knowledge about the snow leopards? ecology has long been lacking but is advancing with the help of the GPS-technology. GPS cluster analysis can provide insight in the diet and prey selection of elusive predators, such as the snow leopard. Acceleration data from GPS collars can be used to study animal behavior but the two have never been combined to gain more detailed information of the feeding behavior of large carnivores.

The purpose with this work was to investigate some alternatives for an effective handling with grain, to find the most economic alternative. It is not common that moisture content is below 14% when harvesting grain in Sweden. To store the grain safe it has to be preserved in some way. I have described some of the most common systems for preserving grain in this paper. I have used the systems as a basis when I made calculations in handling the grain for a company. I have chosen a company placed in south of Sweden. The productions are crop farming and pork.

The purpose of this study was to investigate how elevated levels of heavy metals affect the faunal species composition, abundance and species-diversity. The bentic macroinvertebrate fauna in the highly polluted lake Tisken was compared with the bentic macroinvertebrate fauna in the unpolluted lake Varpan. Mine wastes account for most of the metal that is discharged into Tisken. The hypotheses was that the heavy metal pollutions in lake Tisken influenced the species composition, abundance and diversity of the macroinvertebrates. Twenty samples were taken in both sites.

There have previously been very few studies of forests on Seram Island in the Eastern Indonesian archipelago and none before on lowland limestone primary forests. The COLUPSIA project on collaborative land use planning has therefore chosen Seram as one of two project sites. The objective of the COLUPSIA project is to establish collaborative and equitable land use planning. In order to achieve its objective the COLUPSIA project aims to improve understanding of traditional resource management and how it interacts with governmental systems, as well as enhancing knowledge about tropical landscapes and ecosystem services.The aim of this study was to contribute to the COLUPSIA project through describing lowland limestone forest on Seram Island in respect to (1) forest structure, (2) tree species richness and (3) tree species composition. We set up 5 plots, each of 0.2 ha, at one site, Mawalai, and collected data on tree variables (tree diameter ?10 cm) as well as for some other life forms and environmental data.

This thesis analyses the Funnel Beaker Culture on the island of Gotland. Since no comprehensive studies of the remains of the pottery have been made, this is one of the reasons why I chose to study this topic. The purpose of this study is to analyze the pottery and to discuss the chronological and spatial implications. Four sites from the Funnel Beaker Culture on Gotland are studied; Mölner/Gullarve, Gräne, Ardags and Suderkvie. Ceramic samples are analyzed with respect to its ornament and it is discussed if the pottery found at various sites are contemporary.

Bachelor thesis in Interaction Design by Håkan Carlsson, spring term 2007, Malmö University, School of Arts & Communication. The climate for video sharing online is somewhere in the border of becoming a place for only the big companies to distribute material with general interest, or small communities with genre-specific interest to attract a larger audience. In this article I will look at the travelindustry to see what possibilities can be implemented into communities with interest in planning and travelling. I will argue that the importance of collaboration with different media can create a bigger picture so that more people can use and discover each other?s travel videos and experiences. I have also taken a closer look at social interaction at online communities such as MySpace and YouTube.

The forests in the unique archipelago of the Baltic Sea is housing many and high values. For the resident population, which has a central role in sustaining a living archipelago, the forest can contribute to the outcome. The forest also contributes to turn the archipelago into one of Sweden?s most attractive recreational areas. Furthermore, these forests exhibit very high environmental values, and they are an element in the traditional cultural landscape.

A new phenomenon on the Internet is the online audience response. Mentimeter is a web-based tool where you can create online polls. The users can then cast a vote and the result is shown in real time. We want to test the information visualization in Mentimeter and we base our hypothesis, that a better graph design is possible, on the work of Edward Tufte and Stephen Few. Edward Tufte is an emeritus at Yale University, where he held courses in statistical evidence and information design and has created theories about how visual information should be designed.

This study investigated how banner ads, depending on its quality and placement,can capture a user's attention while searching for editorial content in an online newspaper. Furthermore, the user's search strategy was also studied to see whether it varied depending on the placement of an ad. An experiment was conducted where 20 subjects searched for articles in a Swedish online newspaper while their eye ovement was recorded with a headmounted eye?tracker. In each search task the online newspaper contained either a low quality ad or a high quality ad.

TPB, The Swedish Library of Talking Books and Braille, has requested a study to investigate the organization and content of a possible future Swedish web portal for users with reading disabilities. The aim of this thesis is to conduct such a study, with an emphasis on knowledge organization. The main aspects studied are formal description, representation, search and retrieval, document retrieval, and additionally also aspects related to content. The following questions are answered in this thesis: - How are web portals, online databases and Internet libraries for users with reading disabilities constructed, from an organization of knowledge point of view? - How can these solutions for knowledge organization be incorporated into a possible Swedish web portal? - With regards to content, which additional aspects are present in the studied web portals, online databases and Internet libraries? The questions are addressed through a detailed study of ten web portals, online databases and Internet libraries from Nordic and Anglo-American parts of the world.

Heartwood has always been a desirable part of the tree, due to it?s superior decay qualities com-pared to the sapwood. How the formation of heartwood works has been known for a long time, but which factors that initiates and stimulates the production are poorly understood. This case study presents the results of a study in which silvicultural treatments and site properties had a key position as factors to the formation of heartwood. According to the hypothesis the amount of sapwood is directly controlled by the size of the crown.

This paper describes how files and information can be shared in organisations and workplaces. We studied and compared the traditional file sharing in Microsoft Active Directory and the Social file sharing that comes with Microsoft SharePoint Sites. We used qualitative studies based on interviews with system administrators, management and by our own observations to acquire the necessary data. Using independent research, we were able to analyze the data and show the general difference between the traditional and the social file sharing systems. Social file sharing enables the user to easily store and share files in a flexible online environment.

When we define something as real it will also have real consequences. Media society is developing rapidly; the media?s more central role in our society means that their interpretations and portrayals of the world will have a greater impact on how we look at ourselves and our society.When Swedish Princess Estelle was born in February 2012 she was the first Swedish heir to be been born in what is known as ?the computer age?. This paper aims to examine the reporting of the birth of Princess Estelle and how it was conducted by Swedish news sites, from an ideological perspective. The study is based on qualitative method with ideational analysis and Norman Fairclough?s critical discourse analysis.In conclusion, the news sites portray a positive image of Princess Estelle?s birth and the Swedish monarchy and strengthen the status of the Crown Princess family.

 This report is an evaluation of Peab's purchase and call-off system, PIA.PIA is used to order goods for Peab's construction sites. The background to the work is that users of the system have understood the system cumbersome to use when purchasing goods for construction sites. The evaluation was carried out by the interviews and tests with users of the program, in this case, supervisors and site managers at the company. Ten users of the system were interviewed and eleven people have carried out a test order.The focus is primarily on the test order that users have implemented, which has been clocked and analyzed for time and cost. The evaluation is also a user analysis concerning how the users perceive the program, mainly in terms of usability, functionality and benefits.The result of this report shows that PIA is economically profitable to use for the purchase of goods for construction sites.