Our consumption habits are today under development and alteration. The market for mobile commerce is increasing, as well as the use of social networks with mobile devices. This relatively new approach to online shopping requires that retailers adjust to new strategies related to trust issues. The purpose of this study is to examine how social networks affect the establishment of trust between retailers and customers in mobile commerce. We investigate what kind of strategies retailers apply in order for consumers to gain trust in the mobile environment.

The students participating in my development work will work with a process book for handicraft studies. In the beginning of their studies, the students need practical knowledge about the development of the profession itself, but they also need to be challenged and learn how to solve problems on their own which will help them gain a deeper knowledge of the subject.    I focus on open questions to create a process with the students. This process is created when working with Solution-Focused-Education. Through ?assessment for learning? we can help the students to improve their self-assessment and understanding of the learning process.

This report is the result of a diploma work made at IMT at US in Linköping. The purpose of this piece of work is to investigate the possibility to design a general program for data-acquisition using LabVIEW, suiting different hardwares and connections. Great importance has been attached to communication with serialport, using bluetooth, because different wireless PPG-instruments has been developed parallel to this project. These PPG-circuits uses this type of serialcommunication. Communication with USB, GPIB and analog connection has also been examined and analog communication has been tested practically.

A central question is what view of communication is dominating in a municipality in the southern part of Sweden. The study deals with communication theory from two different perspectives; the view of transmission and the view of creation of meaning. Falkheimer and Heide (2003) claim that the view of transmission is one-way communication where the receivers apprehend passivly. In the view of creation of meaning the goal is to develop and strengthen the common notion that exists in a group. Empirical studies were done, that consisted of qualitative interviews with politicians, directors of the municipality, and principals from three childcare and school areas, and also from one upper secondary school.

ABSTRACTInternet use in Sweden is among the highest in Europe. The increased availability and use of the Internet has changed people's behavior patterns. This, in turn, has made many companies choose to offer their products and services online. This means that there is less personal contact and that customer relations can be described as having gone from face-to-face to face-to-screen. Swedish banks have come a long way in terms of adapting its operations to customers? demand in a global environment that is digitizing at a rapid pace.

Schyman?s legs in Let?s Dance as a communication strategy- a case study of ?Feministiskt initiativ? in the election campaign 2010.(Schymans ben i Let?s Dance som kommunikationsstrategi, en fallstudie om Feministiskt initiativ i valkampanjen 2010).Author: Joanna Morell, Tutor: Ann-Marie Morhed2009 was the first time where Swedish political parties were entitled to have TV- commercials, another sign of political communication taking one step closer to the strategic marketing communication. A type of communication that also is expensive.The Swedish political party Feministiskt initiativ (Fi) have existed since 2005 and is not yet a part of the Swedish parliament. They have not been entitled to the economic support that is given to Swedish parties with more than 2,5 percent of the votes in the last two elections. As a result Fi is completely dependent on economic contributions.

Bokakademin i Östergötland AB möter framtiden ? En studie av studenters köpbeteende vad gäller kurslitteratur och ett förslag på marknadsföringsstrategi för Bokakademin (Bokakademin i Östergötland AB meets the future ? A study of students? purchasing behaviour regarding textbooks and a proposal for a marketing strategy for Bokakademin)Authors: Fabian Hamnqvist and Emma SvenssonBachelor?s thesis in business administration Linköping University, Department of Management and Engineering, 2013 Supervisor: Mehran NoghabaiAbstractThis paper examines the competition arising from online textbook retailers met by physical college bookstores. The paper examines the implications of college students' purchasing behaviour when buying textbooks, how a specific corporate clientele is composed and the purchasing habits of these customers to the specific company in question. The company used as a practical example is a bookstore located on a university campus of Linköping University in Sweden. Data have been collected using a paper and pen survey of 200 students from Linköping University as well as conducting interviews with eight students and the Managing Director of the company in question.

Syftet med denna uppsats har varit att ta reda på hur unga människor framställer sin online identitet genom Facebook. Samt vilken betydelse informationen, som individerna delar med sig av på Facebook, har för själva identitetsskapandet. De frågeställningar som jag har utgått ifrån är: ?Hur framställer unga människor sin online identitet genom Facebook?? och ?Vilken betydelse får informationen som individerna delar med sig av på Facebook för deras identitetsskapande?? För att bäst kunna besvara dessa frågeställningar valde jag personlig semi­strukturerad intervju som huvudmetod samt att genomföra en onlineobservation för att få inspiration och skapa mig en uppfattning om informanterna. De utvalda teorier som jag har kopplat ihop med den insamlade empirin återfinns i litteraturen Mediekultur, mediesamhälle av Jostein Gripsrud, Jaget och maskerna av Ervin Goffman, Modernitet och självidentitet av Anthony Giddens samt A networked self av Zizi Papacharissi.

This project investigated the current market regarding wireless net and the communication between the tools used for diagnostics/maintenance and an embedded system. Based on documentation obtained through interviews a demo system was created based on Bluetooth Low Energy (BLE) communication between an embedded system and an Android device.This report intends to describe the tools and methods used in the design of the demo system and the result of an analysis of the BLE communication.Bluetooth Low Energy is an exciting protocol with wide applicability within the industrial field. This project investigated the communicational possibilities between a Smartphone and a Raspberry Pi and based on the results that emerged the conclusion can be drawn that BLE is a protocol with many beneficial applications within industrial IT..

SyfteUppsatsens syfte är att genom en analys av dagens digitala marknadsföring av artister i Sverige få fram olika strategier som kan leda till differentiering online, samt få vidare förståelse om hur artister aktivt kan arbeta med strategierna online för att förstärka helhetsupplevelsen av varumärket och hur fansen upplever det digitala arbetet.MetodDenna uppsats är genomförd utifrån en kombination av kvalitativ och kvantitativ metod och har en abduktiv ansats. Vi har samlat in det empiriska materialet via kvalitativa intervjuer med utvalda personer från olika delar av musikbranschen för att få olika synvinklar. Samt gjort en enkätundersökning för att få in konsumenternas aspekt, som vi i uppsatsen benämner som fans. Dessa tillvägagångssätt har kompletterats med primär- och sekundärkällor inom branding, sensory branding och digital marknadsföring. SlutsatserVi har genom vår analys och slutdiskussion kommit fram till följande: genom att tillämpa de fyra strategier som vi har valt att kalla; branding-strategi, sensory branding-strategi, digital marknadsförings-strategi och storytelling-strategi, är artisten på god väg att utmärka sig för både fans och musikbransch. Fansen anser att man ska ha en bra story kombinerad med en röd tråd och ett helhetskoncept.

Purpose/Aim: To identify which channels of communication are most effective in conveying consumer brands to students. The main areas of research are social media, brochures , employees, and face-to-face interaction as with job fairs, study visits and lectures.Material/Method: Group interviews, literature, electronic sources, Internet sources.Main results: The results of the study show that employees are seen as the most trustworthy source since they are thought of as the most honest. Social media are seen as the communication channel with the broadest range of information but with the possibility of appearing unproffesional. Brochures were considered to be the least effective communication channel as these are rarely read and when they are, often seem contrived and give an overly rigid impression of the company. Face-to-face communication was considered to be the most effective way to gain a professional connection but was as viewed upon with certain skepsis due to the companies tendencies to at times present a false projection of themselves at events such as job fairs.

The aim of this master thesis is to investigate how the OPACs Online Public Access Catalogue used by public libraries have adapted the features and possibilities offered by online catalogues, for the purpose of searching for fiction. This is done by comparing five OPACs to Amazon.com, an online bookstore. The questions investigated are: Have the OPACs developed from the principles of the card catalogue and adapted to the features and possibilities offered by online catalogues, when searching for fiction? Can the library catalogue provide the same features as Amazon.com, when searching for fiction? How do the OPACs use the resources that online catalogues provide when searching for fiction, compared with Amazon.com? The thesis is based on two qualitative studies. The first study presents five OPACs from different library systems and examines which features they have in common with Amazon.com.

This study has researched different motivations for user participation in brand related activities on social media. The study used three types of participation to evaluate motivations for user participation. These types were the following: consuming content, contributing to existing content and creating new content. An online questionnaire was distributed on brand Facebook pages and was used as a foundation for two focus group interviews that were then held. The goal of the study was to see what motivates user participation, in order to aid companies and organizations in understanding users.

In connection with that the last few decades have been characterized by major changes where also the rate of change has increased, changes in organizations has become a natural part of today's organizational activities. Every change involves a learning challenge and because of that every change is unique, its output is unclear. However, there is much research that highlights various factors critical to creating an effective change, among others internal communication.The purpose of this study is to investigate whether Engeström's theory can be applied to a completed organizational change and see whether an expansive learning has been promoted in connection with this. This is accomplished through interviews with six employees, all working in one of Sweden's leading property companies. Engeström's theory of expansive learning is applied in order to analyze whether learning is promoted in connection with the organizational change.The result of the study shows that Engeström's theory can be applied to a completed organizational change in order to analyze whether an expansive learning has been promoted in connection with this.

This B.Sc. Thesis examines how Swedish Large Cap companies communicate CSR in social media. We describe the current state of CSR communication in four different social media channels, Twitter, Youtube, Facebook, and blogs. This research, supported by interviews with stakeholders and a quantitative survey, analyses the potential risks and benefits from communicating CSR via social media and provides concrete advice on the development of a CSR communication strategy for social media. Although some benefits have been realized, many companies have failed to truly reap the potential benefits from an effective social media strategy for CSR.