Background: There has been a process of de-institutionalisation and mental health care re-forms in Sweden. Social services are, according to the law, responsible for helping persons with mental illness to live a life like others and to participate in the community. The aim of the study was to describe the culture in one of the social services adult day care center for social relations and activities in Stockholm. The aim was also to focus on the importance of the adult day care center for recovery and empowerment from the participants´ perspective. Methods Observations in the adult day care center were combined with four interviews with regular participants.

This article seeks to re-imagine the Alandish hembygdsrätt to a regional citizenship. Hembygdsrätt is a judicial tool that regulates acquisition of property and voting rights. Its a central part of the autonomy as it constitutes a social-border between Finns and Alanders.However as Åland and Finland became members of the European Union questions arouse concerning the legitimacy of the current statues. The community argued that it could be considered as a breach of the anti-discrimination principle. Therefore Alandish autonomy was recognized as an exception in the joint-accession treaty of Finland and Åland.

Detta examensarbete består av skapandet samt det praktiskatillämpandet av en metod, som har syftet att med hjälp av viralmarknadsföring få in nya spelare till ett massivt onlinespel1.Syftet med detta examensarbete är att skapa en bättre uppfattningom vad viral marknadsföring är för något, men också hur man kananvända den i marknadsföringssyfte.Metoden går ut på att skapa tre olika faser, även kalladetillämpningsfaser, som alla har sitt eget syfte och sedan tillämpadessa fasers olika beståndsdelar för att sedan uppskatta ett resultatutifrån detta.Om man genom denna metod förbereder och förbättrar speletscommunity tillräckligt bra, är förhoppningen att de potentiella spelarnasom når communityn ska stanna kvar och bli faktiska spelare. För attfå potentiella spelare att nå spelets community krävs det att speletsrepresentation, i detta fall spelets hemsida och communityforum, ärtillräckligt tilltalande och informativ. För att dessa två delar ska spelanågon roll, krävs det något sätt att få in potentiella spelare till speletshemsida. Detta gör man med viral marknadsföring. Lyckas alla dessadelar, har metoden fungerat och nått ett framgångsrikt resultat..

This essay examines the epideictic genre by using qualitative method to analyze acceptance speeches from the Swedish Grammy awards. These speeches and their speakers are often described as rhetorically mediocre and there seems to be a notion within the music community that an acceptance speech is personal and without deeper meaning. From a functionalistic perspective on genre, these speeches can be seen as working together with other genres that carry information about the winners. Why would skilled performers who know how to entertain an audience choose to repeat rhetorical mistakes? This essay uses different perspectives on rhetorical situation and genre as well as multimodal analysis of verbal- and nonverbal communication, to argue that these particular speeches in this particular situation come with their own set of expectations and values that the speakers have to acknowledge if they are to meet the epideictic purpose: To unite the audience around common values and create an enjoyable collective memory.

The purpose of this bachelor's thesis is to examine the information needs and behavior of Swedish theater students. The aim is to get an increased insight into how theater students search and use information as they create their character roles and also to examine how the information seeking is integrated in the creative process. The findings of this study have been made through qualitative data gathered from five interviews with six theater students who are studying at the Swedish Theater Academy. These students studied between autumn term of 2014 and spring term of 2015. To analyze the result of the interviews four different theories? have been used, Carol Kuhlthau?s information search process model, Lars Höglund and Olle Perssons model of four domains, Lars Höglund and Olle Perssons information search barriers and Tom Wilson?s model of information behavior.

Social media has made it possible to have a conversation in real time through audio, images and text, with anyone worldwide. The easy availability of social media has created a new society. Companies and organizations have the opportunity to interact with their audiences and their target in a way not previously possible. Welcome to the Web 2.0 world!Social media is a collective name for the communication channels that allow users to communicate directly with each other in real time through text, image or sound. Examples of social media are blogs, SMS, Skype, Facebook, Flickr, Youtube, Linkedin and Myspace.The purpose of this essay is to explore social media's role and opportunities in terms of being able to influence companies and organizations marketing communication. We have used a qualitative approach and our thesis is based on a qualitative text analysis study where we have analyzed 13 articles (the articles are from scholarly journals, magazines and trade/professional) from 2007 to 2009.

This qualitative study examines the participation that older people have in their own home care by exploring experiences of care workers. We will investigate to see if there are limitations due to financial implications in the sector. Modern day care of the elderly in Sweden is facing increasing pressures to both show cost savings whilst maintaining the same levels of service within the community. It is becoming more essential for older people to participate in their own care for the sake of their health and well-being. The method that we used for data collection was qualitative interviews.

Detta examensarbete riktar in sig på arbetet och utvecklandet av en websida anpassat för onlinespelare. Websidan är gjord i Ruby on Rails, ett ramverk som baserar sig på programmeringsspråket Ruby. Det har en egenskap som grundar sig i att upprepning av programmeringskod inte skall behöva förekomma, detta för att underlätta arbetsflödet samt reducera problemen som ofta uppstår med för mycket kod Denna egenskap var något av det som inspirerade mig att fortsätta arbeta med ramverket, då jag använt mig av det innan, och på så sätt utveckla mina kunskaper i det. Min idé av att sammanställa en webbapplikation i ramverket kändes som den vettigaste formen att testa mina kunskaper genom, samt att göra något som jag kände saknades på webben ? en optimal sida för grupper av onlinespelare att träff as och diskutera i forum.

Background: The trademark is something that surrounds us almost all the time wherever we are. Studies show that brands are becoming increasingly more and more important and that it is important to have a strong trademark. This may be a reason for acquisitions. A business is carried out for various reasons, but usually it is to gain market shares or to get advantages in the market, such as a trademark can help with. A contributory effect on the market can be customer loyalty to the trademark.

Detta examensarbete har gjorts på uppdrag av Skanska Teknik med handledning av Johan Sjödin. Arbetets syfte var att jämföra olika limträförband, utförda av antingen spikningsplåtar eller WT-T skruvar, och komma fram till den bästa lösningen med hänsyn till bärförmåga, kostnad och utförandetid. I ett projekt har de spikningsplåtar, som används vid limträförband, börjat rosta under extremt fuktiga förhållanden fastän spikningsplåtarna är rostfria enligt tillverkaren. En fördel med WT-T skruvar är att de är gömda inne i träet och på så sätt inte i direkt kontakt med den aggressiva miljön, men även skyddad mot brand. Andra fördelar med WT-T är att utförandetiden är kort och kostnaden är lägre än spikningsplåtsalternativet.

Uppsatsens syfte är att analysera och klargåra kundens bild av varumärket Erikshjälpen, klargöra organisations identitet och hur man inom organisationen vill att varumärket ska uppfattas på marknaden. En ambition är att analysera butiken som en marknadsföringskanal. Empirimaterialet har samlats in genom personliga intervjuer med respondenter som har direkt koppling till Erikshjälpen samt fokusgruppsintervjuer bland kunderna i fyra butiker. De slutsatser jag har kommit fram till har baserats på de tendenser som visat sig tydligt i min analys. Då jag inte haft för avsikt att generalisera är detta ett sätt att lyfta fram återkommande påstående från respondenterna.

Background: Critical conditions to become an attractive supplier of knowledge based IT-services in the B2B market are many. Besides the fact of supplying a service of high quality one must as a supplier communicate values which are understandable and desirable for a new buyer. Buying a knowledge based IT-service involves several risks; the consultant might not have sufficient knowledge or have difficulties understanding the corporate culture and collaborating with other staff within the client?s organization. Since services are intangible offers and it can be intricate to put right price level for something which can only be evaluated when the project is finished, puts severe strain on suppliers competing with other companies in the same market when looking for new clients.

Ja?rbo Garn is a wholesaler in the textile industry. The companys position on the market is under changing circumstances. Therefore Ja?rbo Garn needs to find new ways of developing their marketing.

Today most studies regarding marketing are made on traditional marketing channels, answering questions like which jingle is best or which TV-channel a company should focus their marketing budget on. There is also the science regarding the best way of marketing on Social Networking sites or how to get as many 'likes' as possible, and so forth. However research has also been made in the field of in-store marketing and how a retailers or brand owners can affect customers in "the moment of truth". Until now most of these studies discuss how to get the attention of the customer in the store since both time as well as level of commitment in general is scarce when a customer is in a grocery store doing the necessary weekly- or complementary-shopping. It seems like most of them make the very same conclusion; catching the attention of a customer is vital to sell them your product.

Title: Teaching environment and teachers. A study of how music education philosophies influence instrumental teaching and learning at a community music school. Question of the research: Which Music philosophical ideas can be traced in the instrumental teaching of a community music school? Two teachers and their students have been videotaped. Data from the tapes and from interviews with the teachers and students have been analyzed by means of a category system, which grew out of the theoretical overview.