Structural changes on the grocery market usually take place when the consumer is persuaded to take on the more labourintense parts of the distributionprocess. Internettrade changes this by causing competition between the unpaid work done by consumers and the labor performed by employees. In this master thesis grocery shopping on the internet is analyzed in a economic perspective with focus on distribution, changing marketstructures, driving forces and the future potential of internet as a saleschannel. The main conclusions are that consumerdemand and the belief in electronic commerceas a costreducing mechanism as well as a powerful new marketing tool were the driving forces behind the fast growth of grocery shopping on the internet. Electronic commerce introduces a new model of distribution with changing roles for consumers and grocerychains.

Syftet med denna uppsats är att genom intervjuer med tre medelålders kvinnor, ta del av deras upplevelser av Adventsmarknaden och friluftsmuséets Lilla Julmarknad i Gamla Linköping. Genom intervjuer och deltagande observation vid marknaderna undersöker jag på vilket sätt informanterna besöker en marknad och hur deras syn på shopping och service styr deras besök. Uppsatsen belyser hur de shoppar när de besöker en marknad, hur de ser på service och hur detta påverkar deras upplevelse. Slutsatsen av denna studie är kortfattat att de besöker marknaden, och shoppar på tre skilda sätt. De definierar och uppskattar service på olika sätt och handlar olika typer av varor.

The purpose of this research aims investigate whether front line personell are brand carriers who can affect the customers brand experience. This present study focuses on commercial fitness centers in Kalmar. Like brands, training is taking part in people?s everyday lives; fitness centers are offering the customer a wider range of group training.This thesis is based on a qualitative approach whereby eight interviews have been carried out with two members of the board and six employees of the front line. Additionally, this thesis is also based on three focus groups with four customers, representing the majority of each fitness centers.The research findings highlight that the front line employees are very important as they are seen as the brand; therefore the front line employee?s personality and behaviour will influence the customer?s view of the brand.

The aim of this qualitative study is to examine the experience of participation among first line managers within community home care. The study is based on eight interviews with first line managers operating in a metropolitan area in Sweden. A majority of the interviewees worked in private companies.We have used two theories to interpret our empiri: Lean Production and Human Resource Management. The analysis resulted in seven themes: economy, leadership, participation, view on the organization, first line manager, private or municipally operated organization and expectations on the manager. Our results showed that all the interviewees experienced that they were participant in the organization.

The purpose of this study is to look at the line extensions of the Swedish dairy company Skånemejerier. We have chosen to focus on how trends in ecological products and Functional Food influence the line extensions. The competition in the food sector have made it harder for companies to be seen in the market area and the companies have to make their brands more visible. That is one of the reasons why companies work with line extensions. The study is based on a qualitative approach because we wanted to come closer to our subject in order to establish a greater understanding for the case itself.

In central Jönköping, on Munksjöns northern waterside a shopping centre will be built, on the block Atollen. The construction will begin in autumn of 2007 and will be finished according to plan in 2009. Atollens goal is to counteract the competition from external retailers and strengthen the retail trade in the city centre, leading to more attractive and competitive city centre.Atollen will not be a shopping centre in traditional style and design, it will be focused on shopping and experience. The shopping centre shall be a natural venue with a wide and exclusive store mix, concentrated against trend conscious customers. This will be created with the help of a futuristic design and architecture, with light, open and transparent spaces.

AbstractEssay in political science, C-level, by Line Säll, spring semester 2007.Tutor: Susan Marton.?To do things by the rule of law -A study in the discretion of front-line bureaucrats?This essay has it´s starting-point in the theoretical problem of social science to unite democracy and bureaucracy. The purpose is to illustrate the problems with the discretion of front-line bureaucrats in a democratic state. The theoretical approach is front-line bureaucracy-theory. Certain characteristics of the work of street-level bureaucrats makes it impossible to severly reduce discretion.

Syftet med uppsatsen är att utvidga förståelsen för kvalitetssäkrings-systemet Mystery Shopping. Det görs genom att studera hur de anställda i en serviceverksamhet, på sin arbetsplats, uppfattar systemet. Avsikten är vidare att utifrån detta ta reda på vad som kan ha påverkat denna uppfattning. Metod:Då Mystery Shopping är ett vanligt förekommande kvalitetssäkringssystem ville vi studera hur de anställda uppfattar kontrollen. Uppsatsen består av en explorativ studie där vi med hjälp av tre kvalitativa intervjuer skapar en förförståelse till kvalitetssäkringssystemet.

Syftet med uppsatsen är att undersöka och analysera shoppingbeteendet vad gäller mode hos svenska män och kvinnor i åldersgruppen 20 till 30 år. Vi vill undersöka vilka likheter och skillnader som finns mellan mäns och kvinnors shoppingbeteende. Uppsatsen är baserad på en kvantitativ undersökning, där vi har genomfört en enkätundersökning med 200 respondenter i målgruppen. Enkätundersökningen har utformats med hjälp av en kvalitativ metod, där vi har samlat en liten fokusgrupp som har fått diskutera sitt shoppingbeteende och sin syn på shopping av mode. Enkätundersökningen har varit webbaserad och genomförts med verktyget QuestionPro?.

Some theorist, like George Ritzer and Max Weber, claim that everything has its optimal process and that all companies therefore will strive towards standardization. Researchers like Paco Underhill and Pine & Gilmore on the other hand, claim that an increasingly global competition forces businesses to focus more on consumer demands, experiences and differentiation. This thesis challenges these statements with empirical data by looking at shopping malls and their strategies as well as consumer preferences. It arrives at the conclusion that output is primarily driven by customer demand, and that consumers value a certain part of predictability..

The aim of this study is to discuss the implementation of Swedish integration policy from the perspective that public officials, so called front-line bureaucrats, are the real creators of this policy. The concept of integration is far from unambigous; it can have different meanings depending on the theoretical perspective applied. This give topical interest to the question of how the concept is conceived on the national level versus the implementation level. I also aim to uncover how these front-line bureaucrats look upon their role as creators of integration policy. My material consists mainly of interviews with front-line bureauctrats.

Seabased Industry AB develops system for extracting electrical energy from ocean waves with a Wave Energy Converter (WEC). The components is bought from subcontractors and then assembled into wave energy converters, buoys and marine substations by Seabased. In the future Seabased will produce more of the components themselves to reduce costs and to have better control over tolerances. The production line will also include the painting of the WECs and substations, which is performed in a painting line.The purpose of this thesis work is to study what is required to build a painting line, regarding the types of stations, transporting types and the space needed. This will result in layouts for the painting line.To receive the necessary information about production theory and corrosion and surface treatment, literature concerning this area has been studied.

This thesis deals with a Swedish shopping centre, NOVA, from a phenomenological point of view. Starting in my own experience of the architecture I discuss issues such as gender, consumerism and the image of the ideal society, the Heterotopia, as they appear to me in my studies of the building.Divided into three different themes I then discuss the aspects I?ve found through my meeting with the architecture in comparison to a number of texts on the subject.My phenomenological analysis, combined with earlier research, presents to me a number of aspects more evident than others, as I do my own interpretation of the building and its architecture..

In contemporary public debate there is currently a great deal of focus attached to environmental problems and social responsibility. This trend is noticeable within the clothing industry, where it has become increasingly popular for new brands to market themselves with an environmental and ethical profile. An anthropological approach has been used to investigate how individuals understand ethical dimensions of clothing, and relates to the consumers? ideals that are pronounced by clothing companies with an environmental and ethical profile. Interviews have been conducted with young men, a group often absent in accounts of ethical consumption.

Syfte: Syftet med denna uppsats är att beskriva Mystery Shopping som verktyg, vilket visar vad konsumenten upplever vid mötet med butiken. Genom att analysera vad företag har möjlighet att mäta genom Mystery Shopping, vill vi bidra till en korrekt användning och debatt kring verktyget. Frågeställning: Är Mystery Shopping ett fungerande verktyg för serviceföretag, för att mäta kvaliteten på mötet mellan konsument och butik? Resultat: Genom vår utarbetade modell, Mystery Shoppers mätpunkter, har vi tydliggjort de faktorer som en Mystery Shopper undersöker. Mystery Shoppern mäter hur mötet mellan konsument och butik sker.