Store managers and brand owners have realized the benefits of sales promoting activities in-store, which thus have become a common sight for consumers when grocery shopping. Using in-store displays, a brand?s sales can increase by more than 1000 percent. We believe, however, that displays can give rise to additional effects to those previous studies have shown. The purpose of our study was therefore to map possible side effects that a display can generate depending on the strength of the exposed brand.

Operators and Internet service providers invest in broadband to be able to deliver new services that require higher data transmission rate. A way to make this possible is to use ADSL, Asymmetric Digital Subscriber Line, as the access technology. To be able to handle this technology, the service providers should do a pre-qualification. Methods and tools are needed to analyze the local copper lines and decide if these qualify for ADSL with respect to service availability and possible bandwidth through the lines. This report brings up some methods for pre-qualification of ADSL, the important quality parameters and how to gather them from the available services today.

This thesis investigates the effect of profit growth and profitability on market capitalization amongst Nordic companies during the turbulent period 1997-2005. Our results suggest that profitability have a significant impact on market capitalization for six of the nine years studied, whereas profit growth does not seem to affect market capitalization. Consequently, our results imply that the effect of other factors on share price performance may be greater than previously suggested. These findings are only partly in line with theories on corporate valuation which suggest that market capitalizations are to a great extent driven by both profit growth and capital returns, regardless of whether the stock market is particularly unstable..

Workbooks are used and has been used for a long time in teaching context with younger children. Given that children start grade 1 after one year of preschool, I will in my study examine what type of activities that are presented in textbooks used for teaching younger children in pre-school and school grade 1. The purpose of the study is, through a selection of published skill-training materials investigate its pedagogical basic view related to reading and write form of education in pre-school and school grades 1. In line with the aim of the study and to answer the study questions, a qualitative text analysis and pictures analysis was carried out. The result shows that there are more similarities in content than the forms of the textbooks, there are assumptions about language as well as how images should be interpreted in a right way.

The study examines how belonging is produced in and through a Polish grocery store inSweden. Rather than approaching the store only as a place of consumption or as a simpleexpression of ethnic community, the study understands it as a relational, material, and sensoryspace where diasporic belonging is created through everyday practices. The analysis focuseson recurring shopping, small talk, customer recognition, language use, smells, tastes, music,rhythms, and seasonal goods. The main argument is that belonging is not fixed or self-evident,but is continuously produced, maintained, and negotiated through material, sensory, and socialpractices. The store functions as a diaspora space where Polish, Swedish, Slavic, and Balkanexperiences intersect in everyday life, while familiar products and routines create bothcontinuity and adaptation across geographical distance.

This masters thesis is a study of how the expression quality literature is used in widespread newspapers and magazines. Wittgensteins idea of language games is used as a theoretical starting point. The analysis of 37 articles draws a picture of five language games that are called; the taking over, the polarising, the example giving, the gender critical and the ironic language game. The expression that quality literature is most often put in relation to is popular literature. The line between the two is sometimes distinctly drawn in the articles and sometimes quite vague.

Uppsatsen handlar om unga tjejers konsumtionsvanor. Undersökningen har utförts på en gymnasieskola i Halmstad där vi utfört en kvantitativ studie på tjejer som går första året på gymnasiet. För att få en övergripande generell bild av deras konsumtionsvanor, framförallt shopping valde vi att rikta vår enkät mot fyra olika huvudteman som vi tror kan ha ett samband; tjejernas ekonomiska situation, mängden konsumtion, vilken roll konsumtionssamhällets riktade reklam har på dem samt om tillgänglighet till centrum kan påverka deras konsumtionsvanor. Syftet med vår uppsats var att belysa och diskutera samt få en ökad kunskap och förståelse för hur den rådande konsumtionen och dagens massiva reklampådrag kan påverka unga tjejer.Viktiga verktyg för vår tolkning och analys har framförallt Baumans teorier om vårt konsumtionssamhälle samt bland annat Erving Goffmans tankar kring roller och intrycksstyrning bidragit med.Delar av vår enkätundersökning visas i form av tabeller och sammanställningar i resultatavsnittet. I vår presentation har vi jämfört olika resultat.

I takt med att e-handel ökar samt direktbetalning i form av kreditkortsbetalning, ökar även antalet bedrägerier. Fler och fler webbutiker använder sig utav externa betalningslösningar för att stärka förtroendet hos konsumenter som genomför en direktbetalning.Nätfiske och andra bedragare som utnyttjar konsumenters identiteter online har ökat. Anti-Phishing Work Group som är en branschförening och som inriktar sig på att eliminera identitetsstöld och onlinebedrägerier, har uppmärksammat att antalet nätfiskebedrägerier har ökat med ungefär 4000 % sedan november 2003. (verisign.se) Vi vill med denna studie ta reda på om konsumenter påverkas av osäkerheten kring betalning vid shopping via Internet och i så fall på vilket sätt.För att få fram det resultat som vi eftersträvar använder vi oss av en enkät samt användartester där vi ställer en fingerad sida mot den officiella sidan för företag i fråga. Användaren fick därefter välja ut den sida som de anser vara den officiella sidan.

Syfte:                     Syftet med uppsatsen är att beskriva, analysera samt tillhandahålla rekommendationer om huruvida stimulans av sinnena, leder till att kundernas beslutsfattande förändras genom taktil beröring. Vi vill med hjälp av en empirisk studie klargöra om kunder ändrar sitt känselbeteende efter att sinnet syn blivit påverkat. Metod:                   Uppsats är baserad på en kvantitativ metod med en deduktiv ansats. Arbetet kretsar kring de experiment som utförts med tillhörande kundintervjuer på heminredningsavdelningen på Åhléns i Kalmar. Hypoteser har formats ur instuderad teori, som sedan har testats under experimenten på Åhléns. Slutsats:        Genom stimulans av sinnena syn och känsel, har författarna med hjälp av experiment kunnat registrera ett förändrat beteende gällande kunders beslutsfattande. Resultatet tyder på att företag kan använda sig av sinnesstimuli för att skapa kontakt med sina kunder.

The most common method for identifying merchandise in the commerce is by barcodes. Symbian OS is an advanced operating system aimed at cell phones and the most commonly used in smart phones. Opportunities to a full range of new services are given through barcode recognition in a Symbian OS based device. Therefore the purpose of this degree project was to create an application which would contribute to a future solution aimed at shopping where the cell phone constitutes a reader of items? identification numbers.

The taste of the dairy product is probably the main factor determining consumer?s dairy products choice. Consequently it is of great importance that the product tastes good and as expected every time. Off-flavors in milk can be caused by for example oxidation of the milk fat. Since copper is a prooxidant, a high copper content in the milk can cause oxidation.

This paper investigates the determinants of corporate cash holdings for a broad sample of Swedish non-financial firms in the 1999 - 2009 period. Using a fixed effect regression model, we find that firms with riskier cash flow hold relatively high ratios of cash to total assets. This is in line with both the precautionary motive and agency motive for cash holdings. Net working capital is found to be negatively related to corporate cash holdings. A result commonly interpreted as support for a negative substitution effect between net working capital and cash.

Det går att kartlägga små skillnader som finns i ledarskapsutövandet mellan en chef i ett tjänsteintensivt- och kunskapsintensivt företag, men samtidigt tenderar ledarskapet att gå mot en och samma utveckling, det vill säga, ett coachande ledarskap. Skillnaderna i första linjens chefskap i de två olika organisationerna, anser vi bero mer på företagsstrukturerna än att de är verksamma i skilda branscher. It is possible to survey small differences in how to practice leadership between a service intensive and a knowledge intensive company. The leadership tends on the other hand to go towards the same development, towards a coaching leadership. We do believe that the differences in the first line managers, in the two separate companies, depend more on the business structures than that they are active in different branches of trade..

Public concern and the need of responsible way of doing business have brought forward the issue of sustainability at the forefront of discussion in the last decade. Even though, food retailers are playing an important role in the economy, they are exposed for criticism by media and consumers for any socially and environmentally irresponsible business practices because, the potential environmental and social impacts from their operations are significant. These impacts need to be recognized and properly addressed. The main objective of this study was to assess the sustainable business management of a cooperative food retail business in Sweden, known as Konsum Värmland (KV). The necessary data and information on history and status of KV, and its practical activities concerning the implementation of sustainable development programs as well as the motivation and challenges encountered by KV during the implementation were gathered via reviewing different documents, research papers and press releases; interviewing decision makers and other personnel in KV and other researchers from Swedish University of Agricultural University who have investigated KV.

Recent corporate challenges require effective communication in order to secure a company?s reputation. Companies as a result, need to be committed to a series of corporate social and environmental practices along with their financial commitments to their shareholders and investors. In fact, businesses are required to go above their ordinary operations and involve all potential stakeholders that can be affected by their strategies. Companies also need to communicate social, environmental and economic consequences of their activities along with their CSR commitments to their internal and external stakeholders in order to make a better corporate image and improve their market opportunities.