The purpose of this essay is to analyse and understand how branding can take place in a football organisation. Football clubs have for a long time been seen as non-profit organisations but since money have become a main factor also in football these days the organisations are more or less turning in to commercial businesses. Football organisations have for many years neglected the assets of actively contributing values to their brand. Despite that branding doesn't seem to be seen as important in football organisations as it is for real companies who spend a fortune of money on building strong brands, which makes us curious to find out how this approach can be developed also in football. We are also interested in what the characteristics are and which underlying factors that determines the choice of a football brand.

?Crumbs make crust? is a collection of memories, told in words and pictures. It is a praise of the ordinary person and the essentials of everyday life.I have several years of experience from working with elderly people in social home care service. There I was given the opportunity to meet different personalities and take part in their stories and everyday life. I have followed this life and collected memories and in this project I have portrayed an older generation, now looked upon only as crumbs, yet crumbs that in many ways rested on and still rests on society today..

ABSTRACTThe discussions about energy use have increased year by year everywhere in the society, and so also in the healthcare sector. But what is actually energy use in a hospital facility, and what affects it?The typical way today to express the energy use is in kWh/m2. The problem with a key performance indicator that is expressed as energy use in relation to a specific area is that it does not take into account the activity in the building. Even though the activity to a very high extent affects the energy use.

Bakgrund: Sexualitet innefattar en människas behov av intima och emotionella relationer och sexuell njutning. Ämnet är känsligt att tala om men för de flesta personer uppfattas sexualiteten som en värdefull del av livet. En stomi har visat sig kunna leda till minskad sexuell lust och en känsla av att vara oattraktiv. Personer med stomi ansåg det vara viktigt att tala med en sjuksköterska om sin sexualitet men att de var missnöjda med möjligheten att tala om detta inom vården.Syfte: Syftet med denna översiktsstudie är att beskriva hur en persons sexualitet påverkas av att erhålla en stomi.Metod: Översiktsstudie baserad på sju vetenskapliga artiklar varav fyra är kvalitativa och tre är kvantitativa. Artiklarna har sökts fram genom såväl databassökning med relevanta sökord samt med manuell sekundärsökning med utgångspunkt i funna artiklars referenslistor.

A QUALITATIVE STUDY ON THE EXPERIENCE OF ESCORT SERVICE UNDER THE ACT (SFS 1993:387) SUPPORT AND SERVICE FOR THE DISABLED The purpose of this study was to examine the experiences of escort service under the Act (SFS 1993:387) concerning Support and Service for the disabled (LSS) for self-determination, participation and equality of living conditions. In the results of this study appears that the escort service fulfills its role in breaking the isolation of persons with disabilities. It gives a picture of the escort service is much more than to break the isolation of people with disabilities. The aspects that emerges is that escort service gives persons with disabilities the opportunity to develop their independence, increase their self-esteem and broaden their frames of reference through increased participation in community life. All users report that they experience autonomy in the choice and order of activities within their grant initiatives.

This thesis discusses the differences between how archaeologists and cultural geographerdescribe the early Iron Age on Gotland. What objects, phenomenon and arguments do theyuse to describe this period. Four publications have been analysed in this study, two written byarchaeologists, two by geographers.The differences in how they describe the period in question are significant. Both disciplinesgive a very fragmentary description of the older Iron Age in Gotland..

AbstractTitle: Who said what? ? A qualitative content analysis regarding the UD?s, the government?s and the travel agencies after the Tsunami disaster.Number of pages: 38Author: Malin HanssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies DPeriod: Autumn 2006University: Division of Media and Communication, Department of information science, Uppsala UniversityPurpose/Aim: The purpose of the paper is to find out what person said what to the media and public after the tsunami catastrophe. The aim is to find out if there is any difference in how the government and communicators talked, and if those differences agree with the public opinion about these persons.Material/Method: The material is interviews with the relevant people on TV news. The first three days are included and the interviews have been transcribed and counted in sentences. The method is therefore quantitative content analysis.Main results: All of the analysed persons used the category Concrete action the most, which is what they are doing at the moment.

Stress is part of everyday life and in the working conditions of the social services in Sweden. Thus each and every person has resources and strategies to cope with those stressors that construct the assumption of stress. The aim of this study was to understand how persons in leading positions of the LSS of Social Services in Kalmar experience and cope with stressors in their leadership and organization and to investigate what factors during working and non-working hours promote health. Influenced by the theoretical approach of Aaron Antonovsky´s Sense of Coherence seven qualitative interviews were conducted with persons in leading positions. They were asked about stressors, coping strategies, resources and health promoting factors that help to cope with stressors.

Background: People who is close to patients suffering from incurable diseases experiences both suffering and grief. It is hard to be there for someone and at the same time handle your own grief. This can create feeling of anxiety, stress and guilt. Problem: Near related persons might not accept the further loss of someone near, the hope remains until it is final. They may not know the whole width of the situation, not acknowledge to the patient or himself how it is going to end.

ÖREBRO UNIVERSITY Department of behaviour, social and legal science Social works C-essay 41-60 p Autumn term 2006 Title: Obstacle to employment on the labour market. Grown-up people with mentally retardation. Authors: Hansen Mikael & Sjöberg Marita Instructor of study: Antonson Sivert ABSTRACT The purpose of this paper is to try tofind out how persons with mentally retardation, working in the municipally daily activities develop and participate in everyday life. We especially want to find explanations for why there are so few among the retarded persons who are taking part in the regularly labour market. What will the instructor within the municipally activities achieve with his/her work? In what way will a retarded person have a possibility to participate in society and to take part in daily activities? Trough observations and semi structured interviews havr information and experience been collected.

The purpose of this thesis was to study how four swedish lifestyle magazines: Veckorevyn and Cosmopolitan for women, King and Café for men, represent three groups of people and how often these people appear in the magazines. These groups are HBT, homosexuals, bisexuals and transsexuals, disabled and immigrants. The years we studied were 2007 and 2008.Our main questions were: How often do the three groups appear in the four magazines? How are the groups represented? In order to answer these questions we used a qualitative analysis. We used tools from semiotics, narratology and discourse.

The aim of this study was twofold; firstly it sought to describe the human security situation of Roma IDPs and IDPs living in collective centers, secondly it tried to create an understanding for how the human security situation can affect IDPs capabilities to develop. The findings of the study were mainly based on a field study conducted in Belgrade, Serbia for two months. The results of the study were that IDPs in collective centers have a poor human security situation regarding basic income, employment, adequate housing and experienced personal security. Roma IDPs suffer from the same insecurities, but in addition also has poor human security in basic education and personal safety. Their stagnant human security situation proved to be the result of the inability to help IDPs by the actors involved in the relief work.

This paper deals with breaks in upper secondary school. The aim with the study was to study the function of breaks for upper secondary students by investigating students? activities during breaks with the main issues: ?what does the students do during breaks??, ?how do they experience breaks?? and ?What is the relation between breaks and lessons??.A combination of the two complementary methods observation and interview was chosen to study this. The study was executed on an upper secondary school during one month. I have visited the school several times every week and written daily notes over my observations.

The choice between bare-rooted and containerized seedlings in southern Sweden affects the investment costs as well as growth and survival. It is important to take these differences into account when choosing seedling type for reforestation. The most important differences between the two seedling-types is that bare-rooted seedlings has open root systems whereas the roots of containerized seedlings are grown in a container which may contain water and nutrients that are available for the seedling during the first period after planting. Moreover, bare-rooted seedlings are often older which results in thicker stembase and better resistance to attacks of pine-weevil (Hylobius abietis). In order to study differences in survival and growth between bare-rooted and containerized seedlings a survey study of newly planted clearcuts in south-western Sweden was made. In the study tree seedling types was included, one bare-rooted and two containerized with different ages. The population of pine weevils was probably low during the studied period which resulted in lower pine-weevil damage than normally found in this area.

Author: Gabriella Agné and Helena LarssonTitle: Disability policy program ? a case study of a municipals implementation of UNs Convention on the Rights of Persons with Disabilities.Supervisor: Marianne Westring-NordhAssessor: Ulf DruggeThis study aims to examine how a small municipal in southern Sweden works with the implementation of the UN Convention on the Rights of Persons with Disabilities and examine the assistant officers knowledge about this work and user organizations inclusion and user involvement.The study operates from a qualitative approach based on the results of nine semi-structured interviews with local politicians, assistance officers and representatives from three different user organizations.The results show that the municipal has chosen to work with the implementation of the convention by creating policy programs for their departments through dialogue with user organizations, and by mapping the accessibility to public places. The results also show that the assistant officers have been given no information regarding the convention or the policy programs from their employers and instead operate from national legislations and prepositions. The user organizations feel that they were initially included in the process, but that their impact has later been removed due to structural reorganization..