The main objective of this thesis is to study the brand manager?s role within a global business to business (B2B) company. In order to meet the main objective we have chosen to study and analyse one global B2B company, Alfa Laval AB, Alfa Laval DK, Alfa Laval PL and its co-partners such as an advertising agency. We have also studied three global business to customer (B2C) companies, Mars, Unilever and Nestlé, to get a picture of brand managers? role and responsibilities within the B2C environment which is already quite far ahead in the development of the brand management thinking..

Concrete is one of the world?s most common construction materials and is composed of 70-80 % stone material. Today crushed stone is used as aggregate in concrete in order to replace natural aggregates due to strong environmental reasons. Stone crushing yields flaky material and in this thesis studies are made on the flaky particle shape and how it influence properties of concrete such as workability, rheology and strength. The concrete recipes used in this thesis have fixed values, the only variable is the flakiness of the crushed stone.

En sammanfattning av uppsatsen på maximalt 8000 tecken.The purpose of this study was to analyse if there are in-store consumer behaviour differences between the consumers that use ASF and the consumers that not use ASF in store. More precisely this study had two objectives. The first objective was to create a conceptual model depicting the various behavioural effects that the use of ASF may result in. These variables were tested empirically in order to analyze if the use of ASF influence in-store consumer behaviour. The second objective was to analyze if there are differences in the routes taken by the consumers in store, in relation to whether the consumers use the ASF or not..

Abstract Mona Sahlin's dishwasher decides the election! Maybe. How journalism portraits politics is at least not fully objective with focus on societal matters. There is also a change over time indicating an up-going trend of less objective journalism. Other results of this case study indicates that politicians are more inclined to participate in journalism than before and that politics presented as scandal is increasing.The aim of this study is to investigate objectivity in political journalism over time. Using the quantitative content-analyses the study encoded 600 journalistic articles subjecting politics in the Swedish society.

Background and problem: Higher and other demands are made on management control systems in organizations which have a superior non-financial objective. Systembolaget, a state-owned company with monopoly to sell alcoholic beverages in Sweden, combines two main objectives which can be considered as conflicting, one financial target and one superior non-financial public welfare target. The research questions are focused on the translation of information through the organization?s levels and if the management control system makes it possible to run the organization according to both of the two main conflicting objectives.Purpose and Delimitations: To describe, analyze and evaluate how management control can be used in an organization, which is not profit maximizing and has both non-financial and financial objectives. The essay does not try to describe or draw generalized conclusions regarding general perspectives on Systembolaget?s assignment and objectives.Method: A qualitative and evaluative case study based on interviews with five employees at different levels in Systembolaget has been carried through.

The use of a bit in the mouth of a horse is being increasingly questioned with respect to its actual function, and is sometimes judged an obsolete instrument of control with potential to injure the horse. The objective of the research presented herein was twofold; firstly, to investigate the actual pressure load in the mouth of the horse with regard to oral health issues, and, secondly, to investigate whether this could be a viable method to objectively measure strength exerted by a rider/driver to the mouth of the horse especially with regard to training regimes. From the results, it is evident that these newly developed sensors have a future in equine research, although they are still under development. They can be useful both as a pedagogic teaching instrument, providing instructor and pupil with instantaneous, objective feedback on the contact between hand and mouth, as well as an aid in measuring pressure loads from our common bits. .

The main purpose of this essay was to study whether niche parties that were represented in municipal councils in Sweden during the 2007-2010 term of office were politically relevant. Furthermore, factors that might facilitate political relevance for niche parties were studied. Political relevance was studied using two theoretical perspectives. The objective model of political relevance presents four categories of relevance based on the relations between political parties in a political assembly; governing parties, coalition parties, blackmail parties and isolated parties. The subjective model of political relevance relies on the party representatives? own judgments of the relevance of their parties.

Purpose: The primary aim of the study was to analyse and discuss how employees with a secondary nursing education describe their occupational character whilst working as well as the conditions for caring acts in a changing progress towards professionalism.Questions: What are the conditions to provide a high standard of care in this changing progress? What influence does it have on the occupational character ?Method: Critical case study and focus groupsConclusion: One of the central findings of the field study was the identification of two occupational identities; traditional and pedagogical orientated. These two occupational character traits are connected with different types of occupational competence and demands different theoretical knowledge. They also have different regards concerning the new title; social omsorgsassistent. A conclusion of the study is that a professional project of a non-specific nature is unable to stress the different levels of knowledge and competence that occupational identities have when one seeking professionalism..

ESAB is a world leader in production of welding consumables and equipment. The company manufactures, among other things, welding electrodes. A roller straightening unit is used in the cutting process to straighten the wire, which the welding electrode consists of, by adjusting some of the rollers during operation. According to ESAB?s standard and the European machinery directives, moving parts of machinery, such as rollers of the roller straightening unit, must be out of the operator?s reach.

In a global economy it is important to understand what project management is and how it functions in a contemporary company. This report includes an empirical case study of a project flow, which was conducted in the department Packaging Concept (PC) which is a part of Stora Enso. As all of PC´s customer enquiries are unique and must be considered an individual project, PC continuously works in projects. An analysis of the project flow was conducted based on interviews at and visits to PC as well as relevant documents distributed by the department. The report gives an understanding and analysis of how PC works in projects.

AbstractIn 2013, the diagnosis of Asperger?s syndrome will be eliminated as a stand-alone diagnosis, to be subsumed into the existing diagnosis of Autism Spectrum Disorder. In this paper, a study with the objective of emphasizing current opinions regarding the change in diagnosis is performed. Another objective is to examine the connection between identity and diagnosis. The study therefore targets people with a diagnosis, in this case Asperger?s syndrome.The empirical material of the study has been collected through a quantitative web-based survey.

The purpose of this study has been to investigate the virtual world that people are part of on online dating sites. To do this we have investigated two different research questions, which are the following: What functions do the online dating sites provide? Why and how are the online dating sites being used by their members? In order to gather information about these matters, we have used a qualitative method consisting of participating observation, scrutinizing and single person interviews. Our results indicate that people have different goals with their usage of online dating sites; some are looking for love, a long-term relationship while others are looking for sexual contact. There are many different online dating sites to choose from depending on the users? objective.

ESAB is a world leader in production of welding consumables and equipment. The company manufactures, among other things, welding electrodes. A roller straightening unit is used in the cutting process to straighten the wire, which the welding electrode consists of, by adjusting some of the rollers during operation. According to ESAB?s standard and the European machinery directives, moving parts of machinery, such as rollers of the roller straightening unit, must be out of the operator?s reach.

First objective: To bring forward managers? perceptions of the underserved consumers in emerging markets. Second objective: To reveal what implications managers? perceptions of underserved consumers in emerging markets provide for branding in these markets. Our study indicates that managers? perceptions are still lacking consumer insights within five elements (value, loyalty, purchasing power, consumers and consumption).

What drove me to write this paper is the will to  examine if there is a philosophically and scientifically viable  alternative foundation for an objective morality other than what we like to refer to as "God". The  American philosopher and neuroscientist Sam Harris presents in his book The Moral Landscape a thesis for an objective morality based on science in which he states that  science can determine human values. The purpose of this paper is to perform a theoretical trial of The Moral Landscape, examining Harris' thesis and it's relations to the philosophical obstacles that stands in its way, these being mainly the famous philosophical principle "Hume's Law" and G.E. Moore's "Naturalistic Fallacy and Open Question Argument" and thus will serve as my main theoretical foundation. The results of my study was not conclusive since Harris in fact doesn't succeed in bridging the gap between facts and values on a scientific ground.