The purpose of this thesis is to construct a marketing model to be used both theoretically and practically when working with marketing in Swedish public libraries. This objective is achieved by first making a literature review of the written works on the marketing of libraries, and then studying the marketing activities at the public library in Bollebygd, Sweden. The theory is based on the marketing mix model the 7 ps, which serves as a framework for the presentation of the empirical result and the analysis. One of the questions posed in the beginning of the paper is how the library has worked with marketing over the past ten years. Through a combination of methods observation, textual studies and interviews the marketing activities employed at Bollebygds library are noted.

The objective of this study was to bring further knowledge to the subject as to what influences students motivation and self-esteem. The study had focus on role that the teachers play in these aspects. The study was done by using both a qualitative and quantitative approach. The qualitative method was interviews based on six interviews with two teachers and four students from two different classes. The quantitative method was a questionnaire study that was done in both classes.

The objective of this study was to investigate how the local newspaper readers felt about reading the local newspaper in a tablet device, such as the iPad. We wanted to study the attitudes from consumers towards tablets and if the traditional local newspaper can be substituted with a tablet device. We decided to use qualitative interviews as our method. The selection of respondents was based upon age, whether or not they had a subscription and if they owned a tablet device or not. We accomplished fifteen interviews with respondents living within the area where the newspapers of Barometern and Oskarshamnstidningen are spread. The study shows that the majority of the respondents who already had a subscription tended to lack interest in changing their traditional newspaper consumption. Their habits of reading the local news on paper were strong.

The purpose of this thesis was to analyse, model and finally generate dynamic vehicular motions in a train. The objective with the analysis was to find important motions for a realistic train experience. The motions from the analysis were then weighted against possibilities for generation in a motion platform.A dynamic motion model was created to model the selected motions. The model was implemented in a simulation environment, more specifically MATLAB/Simulink. The simulation environment was used to simulate the model and to generate outputs to control a motion platform.

Gender is a universal factor that is unavoidable in classroom interaction between pupils and teachers. The principle aim of this essay is to illustrate whether, during the interaction between pupil and teachers still occurs behavior that expresses a gender order. We also want to establish if the ones who attract attention from the teachers is the individual, or if teachers still on a subconscious or conscious level, think of the pupils gender and ascribes him or her some characteristics or qualities. Especially we want to bring out the pupils thoughts and sights of there is a difference on how teachers treat boys and girls. Another purpose we wanted to achieve was to illustrate how teachers work with the concept of equivalence between the sexes, according to Lpo94.Our essay is built on our studies around what teachers think on how they treat the pupils, on the basis of gender perspective.

This essay is an analysis of a three-day participant observation with sensitive people in a house with entity continuity. The purpose was to investigate the possible experiences participants had during their stay. The method used was modified based theory with Jungian application. The investigation showed that the core category was a peculiar atmosphere which the participants related to a different world than the physical. The place? atmosphere influenced the participants and led to transcendent experiences related to a spirit realm.

The aim of this study is to investigate how a number of fathers read and what their perceptions of both their own readingand the reading they experience with their child/children look like. I also want to investigate their thoughts about the importance of reading to children. The study is based upon qualitative interviewswith four fathers who are active readers and have children between 3-6 years of age. The analysis does not offer any generalizations. As a conceptual framework for this study, I used Sten Furhammar?s categories of different types of reading to find out what fathers reading habits look like and what they wish to obtain.

This paper aims to investigate if the underlying effects of the marketing phenomena clutter can be explained by negative priming. Although a lot of research has been made in the field of marketing, many people still claim "all marketing is good marketing", which we intended to challenge. In order to do this a tailored experiment analyzing the effects of clutter was created. The experiment consisted of two activities with the objective to manipulate the participants by making them avoid distracters. To maintain high ecological validity throughout the experiment actual brands were used as distracters.

Extended Producer Responsibility (ERP) is a form of product take-back regulation that requires the producers to manage their products at the end of life. By internalising the products? entire life cycle costs into the market price the ultimate objective of such regulations is to reduce the environmental burden from the products. This Master´s thesis seeks to examine if the total life cycle cost of a product actually is borne by the producer, and if not, predict who will then take this cost. This is done by analysing the market for take-back activities in three different categories of products; electrical and electronic equipment, cars and wind power stations.

In the preschool curriculum there is not much described when it comes to the subject of music. What is written about the aesthetic subjects is related to the overall learning moments, rather than separated into objectives for each subject. The learning includes, among other things, that the children will be offered a variety of cultural experiences. However, there is no explanation to what should be included in the use of music. The purpose of this thesis is to investigate the function of preschool song circles, based on three preschool teachers' stories.

The purpose of this bachelor thesis is to examine the handling and shelving of graphic novels and adult-comics in Swedish public libraries, in order to find out if this type of literature is prioritized in the same way as other forms of literature. The study was conducted by photographing the Hci/uHci shelves at ten different public libraries to give an objective view of the shelving to later be analysed and compared. Inquiry sheets were sent to the photographed libraries in order to get the librarians view of their own comic book shelves and collections. We found that the state of the comic-shelves differed from library to library according to how interested and committed the librarians were. New research areas in the field of Library and Information Science are discussed and questions are raised about the future of graphic novels and adult-comic-books in libraries, about their place in the libraries and about how librarians and the users knowledge of this media can be improved..

This paper investigates the autobiography of Damien Echols. The autobiographical subject, Echols, depicts his life as a marginalized youth during the nineteen seventies and nineteen eighties in Arkansas, USA. It also explores the years that Echols spent on Death Row after having been arrested along with two other youths for the murder of three eight-year-old boys; a crime all three of the accused denied having committed. In 2011, after eighteen years of incarceration, the three now grown up men were released from prison. The author of this paper discusses biography and especially autobiography as a genre and explores to what extent memories represent the actual life the autobiographical subject, Echols, has lived and if memories are or can be truthful.

A strong brand can help a company to be easier to recognize and be remembered by their customers. Part of branding is to create a visual appearance which is called a graphic profile and contains information on for instance a logo, colours or typography.The objective of this thesis was to create a graphic profile for Stjørdal Tannhelsesenter that could serve as a base for a brand work in the future. It was important to analyze how the clinic wants to be perceived and how it is perceived today. The methods used to carry out this study were questionnaires, researches and a focus group.The work resulted in the generation of a graphic profile that included a new logo, colours, decorative elements, fonts, templates for stationery, business card / badge, imagery, and examples of some publications.According to the test which was made to examine the results of the project showed that I was successful and that the new design meets all the requests from the previous questionnaires..

The aim of this thesis was to examine what expressions for objectivity there were to identify/find in newspaper journalism?s report about the FRA-law during the period 2008-06- 13 to 2009-10-14.We choose to analyze ten articles from the morning paper Dagens Nyheter and Svenska Dagbladet, five from each one. The method we used was a qualitative text analysis. We then designed an own model for the objectivity ideal from without the old theories that were available and also came with own ideas. Then we used that model as starting-point and designed key points to identify objectivity in the articles.Our thesis showed that the articles often fail when it comes to two key points.

This paper is partially a literature study of human error and interruptions and partially an investigation of pilots and Air Traffic Control. The aim of the investigation was to find out where interruptions occur and how to reduce or eliminate them. The objective of this paper was to investigate what type of interruptions pilots and ATC deals with and during which phases they occur. The paper has revealed that private pilots causes more interruptions for ATC personnel than commercial pilots. The cause for this is probably the less experienced private pilot and the fact that Swedish is used before English by private pilots in communication with ATC.