The object of this thesis is the foundation of ethics. The question is whether there exists a universal core to ethics consisting of a fundamental ethical principle across cultures. This principle could for example be the so-called Golden Rule, which goes as follows: ?You should do to others what you want them to do to you?. The Golden Rule is to be found in many of the world?s religions and is also reflected in secular society.

The purpose of this study is to create an understanding for marketing directors? viewabout how event marketing effect the company?s brand equity in four separatebusinesses. Our question formulation the study aims to answer is:How does event marketing effect the brand equity in international companies?We have chosen to perform a qualitative study with a semi structured research interviewto find out how event marketing as a marketing method, can be applied from theperspective of a marketing director in relation to our theoretical reference frame.To create structure and increase the understanding of our thesis, we will describe thebasics in brand and sponsorship theory, which will fall in to the marketing method ofevent marketing. Further we will describe the brand equity model that we will latermodify for our purpose.

Self-compacting concrete has soon been around for a decade. Recently the prefabrication industry has started to use this fairly new concrete type in larger scales, mainly because of its distinctive properties.  There are still certain areas that need to be thoroughly examined, such as bond capacity. There have been very few studies regarding shear capacity due to the fact that the procedure is complicated.This report will highlight a method to examine the shear capacity of different surfaces that have been prewetted as well as non-prewetted surfaces. The surface areas follow BBK 04?s and Eurocode 2?s demand for surface roughness.  A smooth surface will be completed in order to confirm if the different shapes influence the bond strength by shear stress or not.                       The purpose of this essay is to measure the bond strength within the shear capacity as well as examine the impact it has on surface roughness and treatment for shear bond.The method used to identify the shear capacity is called L-shaped Push-Off Test.

Objective: The aim of the study is to describe pupils' understanding of the mathematical concept of function. How do pupils define the concept of function? What images of the concept of function evoke when they solve tasks, which involve identifying and constructing functions?Theory: A student's thinking about a mathematical concept depends on more than just the formal definition of the concept; therefore Tall and Vinner introduce the term concept image to describe the role cognitive structures play when students learn about concepts. The cognitive structure includes all mental images, associated properties and processes that an individual associates with a given concept. According to Sfard, an individual's understanding of mathematical concepts may have different character: an operational conception, where a concept is conceived as a process and a structural conception, where the given concept is conceived as an object, that is, as a whole.Method: 16 pupils at the Science Program at two different upper secondary schools inSweden answered a questionnaire on the mathematical concept of function.

Sweden is facing a shift in generation where the people born in the 1940s are starting to retire which results in consequences. Before the year of 2013 more than 180 000 companies will have to change owner. A study indicates that the majority of all Swedes in the age of 18-70 can consider becoming company owners.Only ten percent of the companies for sale will reach the company broker and another 15 percent will be mediated by legal experts and accountants. This means that 75 percent of the companies for sale will not be available for the public market. As a potential buyer this is a problem.

The aim of this thesis is to examine how the identity of the public librarianwith regard to reading is manifested in the library field. The approaches thatare taken to reading and readers are examined as well as the consequencesdifferent approaches might have. The empirical material is based on 93articles published in Swedish library journals. The theoretical andmethodological starting point is discourse analysis. The application ofdiscourse analysis according to Michel Foucault?s hypotheses reveals threediscursive formations regarding the professional identity of public librarianswithin the framework of reading promotion: The public librarian asguarantor of democracy is related to the public library's original mission offostering, cultivating and educating citizens.

AbstractKarin Johansson, Institutionen för genusvetenskap, Göteborgs universitet, 2007.?Bröst, rumpor och kroppsstrumpor: En kvinnas självförtroende är aldrig längre bort än närmsta shoppingcenter?.In Kanal 5?s production Snygg naken, based on the British television show How to look good naked, eight women undergo a make-over which is said to enhance their self-confidence and transform their attitudes toward their bodies. This, in turn, is accomplished with the assistance of a stylist and an undergarment expert. However, the transformations are based on normative structures and ideas regarding the female body, which, on the one hand governs the participants? needs for a make-over in the first place, and on the other hand forms the basis of the experts? authority.

Participation, public art and participatory public art as phenomenons and subjects have been studied and discussed. With interviews and observations as a base, we have studied projects and discussed participation, effect and quality in relation to these. Furthermore we have looked at how the participatory art processes work in Sweden and England. This essay seeks to discuss the process of participatory public art and to emphasize the elements contributing to the quality of this process. It is up to us as planners to recognize the possibilities for a qualitative place. To mediate between different interests, for example between politicians and stakeholders, between economics and quality, between the place and its users, between individuals and the community, and in our case between artists, users and the municipality. Public art has gone from being about the product, an art piece, to becoming more of a process, from non interactive to interactive. Participation ranges from receiving information to play an active part in the process. Four cases have been studied, taken both from Sweden and England, showing the diversity of processes connected to Participatory Public Art. From interviews conducted in Sweden and England information and thoughts have been received and they show a higher degree of use of participatory public art in England, and also a higher consciousness.

ABSTRACTThis project thesis has been written at the request of Mälardalens University, Västerås.The aeronautical engineering students at Mälardalens University and the pupils of Hässlö upper secondary school, all gets the opportunity to perform a computation lab with a real turbojet engine during their study. The goal of the lab from the University is that it should give the students applied experience from the theory part of which has been tought in the course ?Aircraft Engine Technology?.                      The pupils of the Hässlö upper secondary school are performing simpler calculations from the measured values of the equipment. This turbojet engine is located at Hässlö airport in the premises of Hässlö upper seconday school.Since the installation 1989, the engine has lost both thrust and reliability. This makes the theoretical computations made by the students inaccurate.

Inledning: I yrkesrollen kommer de flesta psykoterapeuter regelmässigt i kontakt med missbrukare som försöker ta sig ur sitt beroende. Ofta refererar de som lyckas med detta till begreppet "En kraft starkare än vi själva" som de menar sig ha tagit hjälp av för att tillfriskna. Föreliggande arbete är ett försök att tränga djupare i denna fråga kring hur tillfrisknande missbrukare använder sig av detta begrepp.Frågeställningar:1. Existerar en skillnad i attributionsstil vad det gäller den verksamma agensen för drogfrihet mellan deltagarna i olika behandlingsmo-deller/behandlingsmiljöer och hur ser den i så fall ut?2.

In the current situation in the housing market and in particular the inner city much attention is directed towards achieved prices per square meter in sales. The indicator is as a principle an appropriate measure of the housing market?s health and development, and can to some extent be used to make approximations of the general economic health status of municipalities and counties. It occurs occasionally that questions about whether prices are based on fundamentals at all times.The thesis questions that very issue, not from a macro accompanying financial perspective but rather from a microeconomic perspective, where each tenant ownership in the study is a micro-object. Are the observed prices per square meter rational relative to housing cooperative?s assets or is there a lack in the observed prices anchoring the respective association's finances.

The aim of this thesis is to examine the archivist's professional role in public authorities and discuss if, and in what way, the profession is effected by the new swedish process oriented archival description system. The study focuses on swedish authorities and does not make any international comparisons with other institutions. Neither does it investigate archivists workingin the private sector, but centers on public institutions.The survey is performed in five swedish public authorities, using interviews and observations. Grounded theory is used as a method initially in the purpose of keeping an open mark towards the object of study. The initial results led on to questions about how well the archivists perceived that communication within the authorities served, and how this in turn prepossessed their work situation and the professional roles in which they found themselves.

When performing studies that test the reactions of horses in different situations, important information may be available about the horse?s reactivity level. With information from these tests, accidents and dangerous situations may be prevented. When the behaviours from tests are compared with race performance it may be possible to evaluate if some behaviours are more desirable at the race track than others. The aim of this study was to see if behavioural responses correlated with physiological parameters (heart rate, cortisol), the trainer?s opinions and actual race performance.

Denna uppsats mäter och jämför prestanda mellan en objektorienterad databas och en relationsdatabas. Uppsatsen bygger på en utredande karaktär utifrån vår hypotes och vårt intresse att testa den.Hypotesen bygger på problematiken omkring mängden kod utvecklaren måste skriva för att kunna koppla ihop applikation med databas. En större mängd skriven kod som utvecklaren måste skriva borde göra att prestanda och svarstider blir långsammare. Därför ville vi undersöka om verktyg som medför en mindre mängd skriven kod kan förbättra prestandan och ge snabbare svarstider.Vi valde att testa vår hypotes mellan ADO. NET relationsdatabas och ADO.

Title: Female leaders within the bank sector. Level: D-level in Business Author: Emma Roos & Fanny Wiklander Supervisor: Maria Fregidou-Malama Date: 2011 ? January Aim: The aim of this study is to examine which factors are behind the low number of female leaders compared to male leaders within the bank sector. Method: We have adapted a qualitative method. This means that the researcher works close to the object of research and tries to understand it. We believe that this is a suitable method for our study since it?s based on seven personal interviews.