The thesis deals with consumers behaviour in the use of online services and the cultures effect on it. It is a study of Swedes and Danes use of online job data bases. The thesis is based on a quantitative study. A questionnaire were used sent out to 80 Swedes and 80 Danes. The theory concerns areas of online consumer behaviour, decision making and services theory as well as theories within culture in relation to services and behaviour.

Huvudresultat: Resultatet visar att det huvudsakliga skälet för informanterna att ta del av nyheter är för att få direkta upplysningar om omvärlden samt att stilla nyfikenhet och allmänt intresse. Det visar sig också att nätet är den främsta kanalen för att ta del av nyheter. Nyhetsmedier är dock bara ett sätt för unga att hålla sig informerade om sin omvärld, de använder också personliga nätverk för detta, både Facebook och genom att prata med kompisar och familj. Lokala nyheter anses av vissa vara intressanta, hos andra saknas intresset helt. Igenkänning en gemensam nämnare för vad som väcker känslor och intresse hos informanterna gällande nyheter, även nyheter med dramatisk eller underhållande prägel intresserar.

With the fast development of Internet and the e-commerce during the last decades, retailers are now introducing online stores. This has been adopted as a common strategy within the industry and the phenomenon seems likely to increase over time. Theory based on brand extension is used in this study to explain the effects on brand attitude and the link with willingness to pay when a traditional retailer introduces an online store. We execute an experimental study in order to investigate the effects where we use the offline- and online channel as well as two brands with different strengths as independent variables. Results show that brand attitude and its link to willingness to pay transfers to the online channel.

This study represents seven adolescents? perspective on online poker gambling. The purpose of this study is to analyze and describe adolescents? thoughts and experiences of online poker gambling, thus gaining a deeper knowledge and understanding of how gambling affects youths in their living conditions and in their identity development. This was done by studying the symbolism and meaning that gambling has in these youths every day live and in their identity development.

In this day and age we carry out our purchases through different channels. We can shop our clothes and computers in a store or online. Nowadays we can even purchase our groceries through the Internet. The biggest retailer chains within groceries in Sweden have established virtual stores online and are distributing the goods in cities throughout the country. This thesis is dedicated to investigating crucial success factors when going about selling groceries online.

Huvudsyftet med denna uppsats är att undersöka varför människor i ålderskategorin 35-49 år inte lyssnar på radiokanalen P4 Västmaland, en av Sveriges Radios 26 st P4 kanaler. Den andra punkten som analyserats är, varför P4 Västmanlands publik lyssnar på kanalen. Med hjälp av fokusgruppsintervjuer via sociala media Facebook undersöks 15 personer uppdelade i två fokusgrupper: P4s lyssnare och icke lyssnare. Det gemensamma för båda grupperna är radiolyssnande som intresse och ålderskategorin. Tillsammans har grupperna genererat ca 234 facebook-inlägg, som utgör grundmaterialet till denna studie.

Collaborative music making on the Internet is not a new phenomenon, but no applications have yet caught on with the vast number of laptop and bedroom studio musicians active today. This is strange considering the inherent social and interactive nature of music, especially amongst trends like Web 2.0 where collaboration and user-generated data is key. In this paper I study the problems these applications face, and why they do not have a greater appeal to musicians. With the results I develop and evaluate my own framework, known as Crescendo Online: a multi-user sequencing and modular synthesis environment, intended to pave the way for a new type of online music creation platform..

Uppsatsen handlar om varför man spelar online spel, och vilka orsaker det är som gör att man lägger ned så mycket tid på det. Jag har intervjuat nio stycken väldigt erfarna onlinespelare runt om i Sverige. Syftet var att ta reda på varför man spelar onlinespel?.

Huvudresultaten i undersökningen är att de tre gratistidningarna väljer att profilera sig helt olika. City Göteborg väljer att profilera sig som en gratistidning med lokala nyheter i ett kvällstidning format. PunktSE väljer att profilera sig som en gratistidning med en blandning av lokala och nationella nyheter i ett kvällstidningsformat. Metro väljer däremot att profilera sig som en gratistidning med nationella nyheter i ett seriöst perspektiv. Gratistidningarna skiljer sig inte mycket ifrån betaltidningarna och analysen överensstämmer även mycket väl med tidigare forskning på området.

Our digital society encompasses nowadays different channels, which includes social media where many users consider it as a platform where they can fetch news or exchange news and information. This leads to a large spread of news exchange in a very fast speed, which involves the global users within social media to be a part of this social interaction. This study is focused on how Twitter affects the usage of the user?s news consumption. By reaching out to our specific target audience, which includes Twitter users in Sweden, we made a web based survey with a content of relevant questions.

In todays high-technological society where the Internet plays a central role in our day-to-day life, many e-retailers are not able to attract customers to complete a transaction on their website. In order to succeed, many e-commerce sites must improve several safety aspects regarding online payment, in order to be perceived as a reliable and secured retailer. The purpose of this paper is to investigate if increment in various combinations and aspects in online payment will in fact improve the customer's perception of the e-retailer and result in completed transactions. In order to investigate this aspect, an experiment was conducted to be able to compare eight independent groups, that each had been exposed to a different security scenario on the online payment website of either a known or unknown retailer. Our results clearly prove that perceived security of the retailer's payment website increases willingness to purchase from the retailer.

Word-of-mouth marketing (WOM) has been considered as one of the most effective marketing tools, yet the least understood. While its lucrative effects have been well proven in academic studies worldwide, little is yet known of why consumers engage in WOM, and what factors actually drive this sought-after behavior, particularly in an online context. While today's research lacks holistic views on the simultaneous effects of multiple WOM-drivers, this paper takes on a meta-analytic approach by building on the pertinent literature to construct an aggregated model, including several previously acknowledged drivers divided into two categories: (1) Brand related drivers and (2) Personal and situational drivers. The authors then empirically examine what drivers are the most influential on WOM in an online social media context. By doing so, this thesis does not only contribute to marketing managers' better understanding of online communications management, it also sheds light on the theoretical knowledge of the behavioral drivers of WOM.

In this degree project I have studied how an anti-discrimination bureau can adapttheir online information to the target group ? immigrants who only have modestunderstanding of the Swedish language. This group is often subject of discriminationmatters, and therefore it?s important that they can take part of the information.To find answers to my questions I have studied different relevant theories, performeda readability analysis on the online information and have had qualitativeinterviews with representatives from the target group. I have also tested my rewrittentexts on both representatives and other readers.The result from my studies has shown that it is words that are the most difficult inthe current online information, while length and structure of the sentences are alsoof importance when it comes to the readability.

AbstractTitle: How does people that meet online communicate? -An qualitativestudy of the media use for individuals that date online.Number of pages: 34Autohor: Malin JanssonTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Spring term, January 2010University: Informatics and Media, Media and Communication ScienceUppsala UniversityPurpose/Aim: The aim of this essay is to see if mediea use changesthrogh time in a relationship between individuals that have metonline.Material/Method: Qualitative method with nine interviews divided into two groupsdepending whether the person is an actively dejting online or ifshe has a long term relationship with someone she have metonline.Main results: The use of digital media changes thorugh time in therelationship. The individuals stop using the net dejting whenthey meet someone. The digital medias are stage at the begginingof the relationship. Through time they use a multiple ofdigital medias but they have preferenses and prefers to use thetelephone both when they are communicating positive andnegatvie information.Keywords: Online dating, social penetration, process of getting to knoweachother, communication.

Syftet med denna studie var att undersöka grupp- och kommunikationsprocesser i en online community där den gemensamma nämnaren mellan medlemmarna var intresset för spelet World of Warcraft. Undersökningen utfördes med hjälp av en egenkonstruerad enkät samt observationer vars syfte var att undersöka deltagarnas grupptillhörighet, vänskap, konflikthantering och kommunikation online, samt deras beteenden gentemot varandra. Syftet var även att undersöka om sociala anpassningsstrategier, standardroller och in-och utomgruppsfavoritism var applicerbara på en virtuell grupp. Undersökningsresultaten pekar på att många av de teorier gällande grupptillhörighet och vänskap även är applicerbara på grupper formade online samt att kommunikationshjälpmedel såsom smileys underlättar konversationer i skriven form. Resultaten pekar även på att de sociala anpassningsstrategierna och standardrollerna är applicerbara på en virtuell grupp, dock anses urvalet för litet och observationstiden för kort för att med säkerhet säga att dessa återfinns.