The purpose of this essay is to analyse and understand how branding can take place in a football organisation. Football clubs have for a long time been seen as non-profit organisations but since money have become a main factor also in football these days the organisations are more or less turning in to commercial businesses. Football organisations have for many years neglected the assets of actively contributing values to their brand. Despite that branding doesn't seem to be seen as important in football organisations as it is for real companies who spend a fortune of money on building strong brands, which makes us curious to find out how this approach can be developed also in football. We are also interested in what the characteristics are and which underlying factors that determines the choice of a football brand.

Fem låtar från Richard Pages skiva Peculiar Life har analyserats med syfte att ta reda på vad det är som ger dem dess sound. Analyserna har gjorts genom läsning av bookleten till skivan, informationssökning på internet, genom att titta på videodagbok från inspelning av skivan och genom att lyssna på låtarna. Analyserna har delats upp i kategorierna skriven information, video, utrustning och låtanalyser. Analyserna har visat att alla led i produktionen har stor betydelse för slutresultatet. Informationen som samlats in har använts till att återskapa soundet genom att komponera, arrangera, producera, spela in och mixa fem egna låtar baserat på analyserna.

Bakgrund: Denna uppsats handlar om hur företag ska kunna attrahera framtida kompetens med en ny varumärkesstrategi. ?Employer Branding? är namnet på denna strategi och beskrivs av konsulter som ett medel för företag att via en genomtänkt varumärkesstrategi profilera företaget på kompetensmarknaden. Grunderna i en Employer Branding-strategi innefattar följande aspekter: att kunna attrahera och behålla den bästa kompetensen samt att ena företaget kring sin vision och kultur. Vi har i denna uppsats undersökt och definierat vad en Employer Branding-strategi innebär och hur begreppet kan ställas i relation till existerande teorier.

This thesis is the result of the author?s interest in music and electronics, namely the design and manufacturing of a stereo sound system with an active crossover. In short it can be stated that an active crossover has many advantages over its traditional passive counterpart. The active design naturally results in a more complex system comprised of a multiple number of components. This report deals with the theoretical aspects of preamplifiers, crossovers and power amplifiers as well as power supply and control.

We have conducted a quantitative study investigating whether an Ingredient Branding collaboration between private label and national brands could be executed with success in the Swedish market. The objective was to measure the consumers? response to two products from different product categories, representing hedonic and utilitarian products. We have been able to establish that by adding a branded ingredient to a private label product, one obtains a more positive product attitude as well as a higher perceived product quality and taste. The study also shows that attitudes towards the ingredient brands were improved by the collaboration whereas the brand attitude towards the private label did not change significantly.

Vi har i vår uppsats undersökt de interna intressenternas betydelse vid varumärkning av en stad. För att utreda vårt syfte har vi valt att använda oss av en kvalitativ metod i form av en fallstudie där vi studerat Kristianstads profilering. Vi har dragit slutsatserna att de interna intressenterna är avgörande för att en lyckad varumärkning ska kunna äga rum. Vi har identifierat två kristiska faktorer för att få de interna intressenternas stöd, dessa är delaktighet och förankringsarbete..

The problem being examined is the disturbing noise that is created in an open plan office on a company working with a creative process, such as a newspaper or a communications agency. The purpose of this study was to examine the needs for today for a sound absorber in open offices and create and design a design proposal. The aim is also to develop a marketing material the product proposal. The problem has been broken down into the following questions:- How does the user look at the need of a sound absorber in an open offices solution today?- Does an interior designer apply sound absorbers when they furnish the intended environment? - How can a design that meets the needs that exists be achieved and to speak the user?The study is based on three choice of methods a literature review on selected topics that relate to the topic, an interview with an interior designer to explore how an interior designer applies absorbers in open plan office and finally an extensive survey that treats the user's needs and appropriate appearance for the product proposal.The design process has undertaken the following methods, design brief, requirements specification, functional analysis and sketches to produce the final product proposal.

Uppsatsen fokuserar på skapandeprocessen kring prototypen av det interaktiva och generativa elektroakustiska verket City Sound Generator. De konstnärliga beslut som togs under arbetsprocessen kommer att diskuteras i relation till rådande tekniska och konceptuella restriktioner, tidigare forskning samt andra kompositörers verk. Vidare kommer dessa beslutsreflektioner ligga till grund för en diskussion kring huruvida prototypens klingande resultat bör benämnas som musik eller inte..

The problem being examined is the disturbing noise that is created in an open plan office on a company working with a creative process, such as a newspaper or a communications agency. The purpose of this study was to examine the needs for today for a sound absorber in open offices and create and design a design proposal. The aim is also to develop a marketing material the product proposal. The problem has been broken down into the following questions:- How does the user look at the need of a sound absorber in an open offices solution today?- Does an interior designer apply sound absorbers when they furnish the intended environment? - How can a design that meets the needs that exists be achieved and to speak the user?The study is based on three choice of methods a literature review on selected topics that relate to the topic, an interview with an interior designer to explore how an interior designer applies absorbers in open plan office and finally an extensive survey that treats the user's needs and appropriate appearance for the product proposal.The design process has undertaken the following methods, design brief, requirements specification, functional analysis and sketches to produce the final product proposal.

Co-branding, vilket är en typ av varumärkessamarbete, har på senare tid blivit en populär strategi i strävan efter att skapa ett högre värde för konsumenten samt nå fördelar så som ökade intäkter samt möjligheten att skapa och attrahera lojala kunder. Dock finns det siffror som pekar på att många co-brandingsamarbeten misslyckas. Mot denna bakgrund har syftet med denna studie varit att, utifrån lojala kunders perspektiv, undersöka vilken påverkan ett varumärkessamarbete av typen co-branding kan ha på ett av de två varumärkenas värde. För att undersöka detta har co-brandingsamarbetet mellan Nike och Apple i form av produkten Nike + iPod Sport Kit valts som undersökningsobjekt. En enkätundersökning baserad på Aakers modell har gjorts bland alla ?Apple on Campus? representanter i Sverige.

This report reflects an examination work performed for Getrag All Wheel Drive AB during the spring of 2005. Among the companies range of products there exists some concern regarding the amount of clamping force and friction on bolted joints caused by the assembly torque.The aim of this project has been to determine if there is a simple way in which to identify and then practically apply testing methods for clamping force and friction through utilization of existing testing equipment.Three separate methods of clamping force and friction determination have been tested in rear drive unit, RDU, at a 30 Nm assembly torque. A fourth and final method, screw elongation with ultrasound, has been used as reference. The methods are:?Torque-Tension test.?Screw elongation with micrometer.?Joint stiffness test.?Screw elongation with ultra sound for reference.The results from tests can be viewed in table below.MethodTorque-TensionMicrometerCs=318 kN/mm Assembled with torque wrenchMicrometerCs=318 kN/mm Assembled on lineUltra-soundCS=311 kN/mm Ultra- soundCS=318 kN/mm Joint stiffnessTheoreticalClamping force-21,8 kN17,6 kN17,3 kN17,6 kN17,1 kN17,3 kNFriction-0,110,1470,1530,1470,1520,149.

AbstractTitle: Företag X? the hidden power? a study of internal communication, culture and internal branding. Företaget X has in real life a different name.Number of pages: 42 (49 with enclosures)Author: Charlotta Babington ThorszeliusCourse: Media and Communication Studies CPeriod: Autumn 2007University: Uppsala University, SwedenPurpose/Aim: To analyze the internal communication, culture and internal branding of an insurance company and how they can improve these company tools can be improved.Material/Method: qualitative method using interviews, analysis of internal communication policies and observations.Main results: The policy documents do not match how the internal communication works in every day life. There is a structure that is working and the information flows through the different levels. The vision and goals are difficult to understand as they are written in a complicated way.

The problem being examined is the disturbing noise that is created in an open plan office on a company working with a creative process, such as a newspaper or a communications agency. The purpose of this study was to examine the needs for today for a sound absorber in open offices and create and design a design proposal. The aim is also to develop a marketing material the product proposal. The problem has been broken down into the following questions:- How does the user look at the need of a sound absorber in an open offices solution today?- Does an interior designer apply sound absorbers when they furnish the intended environment? - How can a design that meets the needs that exists be achieved and to speak the user?The study is based on three choice of methods a literature review on selected topics that relate to the topic, an interview with an interior designer to explore how an interior designer applies absorbers in open plan office and finally an extensive survey that treats the user's needs and appropriate appearance for the product proposal.The design process has undertaken the following methods, design brief, requirements specification, functional analysis and sketches to produce the final product proposal.

Den fundamentala resursen i en kunskapsekonomi är humankapital och jakten på denna resurs tar sig många olika utryck. Många näringslivsaktörer knyter starka band till universitet och högskolor för att positionera sig som attraktiva arbetsgivare för att rekrytera kompetenta medarbetare. Två begrepp som aktualiseras i denna kontext är employer branding och talent management. Denna studie undersöker hur företag inom revision och rådgivningsbranschen engagerar sig på svenska universitet och högskolor utifrån de två koncepten. Frågor som hur och varför de engagerar sig i en akademisk kontext undersöks utifrån en kvalitativ ansats och 10 intervjuer har genomförts med personer med god insyn i företagens relationer med akademin.

Syftet med mitt examensarbete har varit att skriva, arrangera och spela in musik till Tritons kommande debutskiva, Beneath Our Feet. Arbetet besta?r av tva? delar, en skriftlig del da?r jag redogo?r fo?r dels en sammanfattning av den fo?rberedande kursen 2012, som legat till grund och mo?jliggjort mitt arbete. Dels ocksa? huvudarbetet under 2013 da?r jag i egenskap av projektledare, producent och musiker genomfo?rt den studioinspelning som utgjort va?rt ma?l.Den andra, konstna?rliga och klingande delen av mitt arbete gestaltas av de 8 la?tinspelningarna jag tillsammans med Triton a?stadkommit i Studio 2 pa? KMH..