The purpose of this Master?s Degree is to identify and understand different techniques of argumentation in written texts originating from the religious movement Jehovah's Witnesses. The purpose is also to contribute with a theoretical and methodological framework for other scholars. The focal point of the thesis is sexuality and how the authors of the texts try to convince the members to follow the movements' doctrines in this regard. I use a modified version of the well-established grounded theory method.

The purpose with this thesis is to illustrate companies? way of using Key Account Management in the organization. We developed the four following research questions: Why do companies choose to use Key Account Management? How do companies identify and choose their key customers? How does a key account manager work? How do the skills needed by a key account manager look like? The results showed that KAM offered several important benefits, mainly of economical characteristics. Identification of the key accounts was mainly conducted through certain economical criteria the customers had to fulfil.

Alzheimers sjukdom är den vanligaste demenssjukdomen och är en av Sveriges största folksjukdomar. Sjukdomen medför kognitiva försämringar som under sjukdomsförloppet kan försämras påtagligt, vilket kan ställa höga krav på anhöriga som vårdar personer med Alzheimer sjukdom. Syfte: Att öka och fördjupa kunskapen om anhörigas upplevelser av att vårda personer med Alzheimers sjukdom i hemmet. Metod: En litteraturstudie där 11 kvalitativa artiklar granskades och analyserades. Resultat: Analysen resulterade i tre huvudkategorier: Anhörigas positiva upplevelser av att vårda, anhörigas negativa upplevelser av att vårda samt behovet av stöd och information.

This essay is called What kind of history? and is about how history teachers think when they chose what to teach about and why. In the curriculum there are no guidelines about what substance you have to teach about. This gives the schools and teachers a big freedom. At the same time there is a kind of informal canon which says that it is the European perspective that is the important one.

The aim of this study was to investigate how four families in the Stockholm area reason, what kind of preconception they have and what their horizon of expectations is when they make the choice between sending their children to the profile class of municipal/free schools and sending them to the general classes in those schools. The main research questions asked were:What kind of preconception do the parents have about profile classes?What reasons do the interviewed parents have to send their children to a profile class?What are the interviewed parent?s expectations of the profile class choice?The study is built on qualitative interviews with the parents of the families. The empirical data has been analyzed using a framework of theories drawing on the theory of reproduction, the forms of social capital, the ideas created from the word profile and elite and the horizon of expectations. The results show that the parents of the families have a similar degree of preconception about profile classes.

Should I/we move abroad or not? This is a question that surely many of today?s expatriate Swedes asked themselves and was probably largely debated by most. How does is feel to move back to Sweden? I have chosen to contact a number of expatriate Swedes and some that have returned, in order to receive answers to these questions.The aim with this thesis is to study the experiences and thoughts of people living in a different country as to were they were born and also those of people returning to Sweden. I have used a hermeneutic analytical method alongside a socio-psychological identity perspective when I studied the replies of my 69 respondents.

The aim of this study was to examine mental illness among adolescents in the age group 13- 18 in the municipality of Lund. We studied the topic based on counselors experiences. There have been several reports in media concerning an increase of mental illness among youth. Therefore we considered this as an interesting issue to examine. This study consists of seven qualitative interviews and one telephone interview with counselors.

In the nineties, policy makers highlighted the importance of creativity in education in order to nurture entrepreneurs in our society, thus the purpose of this study is to investigate high school students´ experience of creativity in psychology classes. The results are based on qualitative data from four semi-structured interviews with Swedish high school students who study psychology. The conclusions are that the respondents perceive psychology as a very creative school subject in which they can give personal experience as examples, they can give alternative explanations and solutions to problems, and that there are no right or wrong answers which means that they feel encouraged to self-reflect. The teacher is important as the respondents experience her as open, tolerant, and moreover, that she varies the classes, which contributes to a good classroom climate. The respondents also experience a certain degree of freedom when they feel involved and are allowed to influence their education.

The aim of this study was to investigate how four families in the Stockholm area reason, what kind of preconception they have and what their horizon of expectations is when they make the choice between sending their children to the profile class of municipal/free schools and sending them to the general classes in those schools. The main research questions asked were:What kind of preconception do the parents have about profile classes?What reasons do the interviewed parents have to send their children to a profile class?What are the interviewed parent?s expectations of the profile class choice?The study is built on qualitative interviews with the parents of the families. The empirical data has been analyzed using a framework of theories drawing on the theory of reproduction, the forms of social capital, the ideas created from the word profile and elite and the horizon of expectations. The results show that the parents of the families have a similar degree of preconception about profile classes.

Purpose ? The purpose of the study was to examine how to promote a personal trainer in the fitness industry, as a personal brand, with digital media.Method ? To fulfill the purpose, the author have used three different methods. Both literature and quantitative and qualitative data in forms of a digital survey and interviews with two personal trainers regarding marketing and branding.Result ? Based on the collected literature and empirical evidence, facts could identify the importance of having a strong brand as a personal trainer, in order to recruit new clients. The result revealed that digital media is an excellent communication channel to nurture the relationship when you already have existing clients, but not when you want to recruit new customers.Implications ? This study is only developed through empirical data from a particular demography and a certain range, which could give a different result with other respondents.

This thesis explores in which ways the portrayal of the event known as the Stockholm bloodbath has changed during the period 1869-1996. This is done through textbook analysis. In Sweden, history has been a school subject since the 17th century, and has throughout its history had a formative role in the Swedish school system. In the middle of the 19th century it was specifically stated that the aim was to help students nurture a sense of national pride and love of country. The aim of the study is to investigate how nationally loaded events have been portrayed in text books, as well as if and how the evolution of said textbooks reflect the evolution of the history subject as a whole.

Sweden. 1980. The term ?video violence? becomes public through the debates show Studio S. The show urges and obligates politicians to stop, regulate and ban video films with violent content from the market.

Since the nineties the words customer, effectiveness and quality have become part of everyday school life. Municipalities? makes regular customer surveys to measure both independent schools as municipal schools ' quality. A common method for customer research and background studies is that parents and students are asked to respond to simple Web-based surveys. Customer satisfaction and/or customer dissatisfaction options are presented in tabular form, based on the percentage that expresses a particular position within a query.

The Swedish social insurance agency provides financial support for families and children, but also for people with work injury, illness and at old age. During 2012 they saw the amount of notifications of insurance increasing in Sweden, which is a development that cost our society a great deal of money. With the aim to pursue a sustainable development I have therefore devoted this project to wellness and stress management within preschool.The employees of preschool are often dealing with a lot of stress, due to the big groups of children that causes high noise and sound levels. The high noise and sound levels is a contributor to stress which additionally can damage the health and cause impaired hearing loss. About half of the people around their forties until the age of retirement have difficulties understanding speech in large groups.The purpose of this project has been to investigate the causes of negative stress for my target group, women between 30-60 years old who works in preschool.

The research of organizational structure and control in the audit profession suggest that there is a contradiction in that auditors should both nurture collegialities while they at the same time have their own responsibility for their individual development and career. This creates a competitive situation among colleagues who in return are expected to maintain a good social relationship and team spirit with each individual. Subsequently, being part of the collegiality and being highly individualistic, gives rise to a theoretical dilemma where these opposing forces are supposed to coincide with each other.The purpose of this paper is to create a bigger understanding of how auditors at major accounting firms can handle the conflict that arises. In order to explore this dilemma, we conducted a qualitative study based on an abductive approach. We have made seven semi-structured interviews from a localistic view.