The purpose of this Master?s thesis is to discuss marketing as it applies to some school libraries. Today?s marketing is about relations. It involves the establishment, maintenance and development of relations with users, non-users and other library related relationships.

Relations between the Central Organisation of the Workers of Sweden and the Swedish Trade Union Confederation, 1910-1930:The Unification Debate The purpose of this study is to depict the hostile relations between the two unions, the Central Organisation of the Workers of Sweden (SAC), and the Swedish Trade Union Confederation (LO), between the years 1910 and 1930, the proposal of and following debate about unification being especially focused on. The questions are the following:1. What ideological differences where there between SAC and LO? 2. What ideas were common in the debate? 3.

Bakgrund: Ledarskapet för omvårdnaden är ett av sjuksköterskans kompetensområden och därmed en del av det dagliga arbetet. Därför är ledarskapet en viktig del av den nyutexaminerade sjuksköterskans kompetens för att säkerställa bästa möjliga omvårdnad för patienten. Detta kan upplevas som kravfyllt men också spännande.Syfte: Syftet med följande studie är att beskriva hur nyutexaminerade sjuksköterskor ser på sin arbetsledarroll inom den psykiatriska omvårdnaden.Metod: Kvalitativ ansats. Fem stycken intervjuer genomfördes med sjuksköterskor från tre olika avdelningar inom en psykiatrisk klinik. Intervjuerna gjordes med stöd av en intervjuguide med öppna frågor.Resultat: I materialet framkom fyra teman.

Att bli svårt sjuk eller skadad innebär, förutom det fysiska traumat, också att vi blir utelämnade till dem som skall vårda oss. För att patient och närstående skall uppleva trygghet i vårdsituationen är det viktigt att sjuksköterskan har förmåga att se och bekräfta patienten och de närstående i deras lidande. Syftet var att beskriva hur den vårdande relationen uppstår och kommer till uttryck mellan intensivvårdssjuksköterskan och patient/närstående. Syftet var också att belysa betydelsen av en vårdande relation. Studien genomfördes i form av en litteraturstudie, där 14 vetenskapliga artiklar granskades.

In this essay the morphing of the interstate relations in the post-World War II Western Europe is taken in to consideration in discussing how these relations were stabilized and consolidated through community cooperation to achieve a state of stable peace. It concludes that the early 1900's of Western Europe comes close to being conditioned by Herz's security dilemma and then continues to analyze the development from this state to one of stable peace. In this analysis pivotal features of the ECSC, EEC and the EC are being scrutinized through the use of Boulding's Stable Peace theory and developments of the very same, in separate case studies, in order to account for the Communities? influence on the peace process.In doing this, conclusions are drawn that external pressures can be very effective in creating an incentive to move beyond an initial state of conflicting self-images and that a stabilizing process has got to provide a long term solution in order to sustain a trustful relationship. In order to provide this long term solution the community cooperations suggests that locking in through institutionalization, harmonization, and the creation of a state of irrevocable interdependence are highly effective..

AbstractTitle: DREAMING OF A UNITED ?NORDEN? (The North)? Four central Nordic actors about the progress and extent of Nordic cooperationThe Nordic cooperation are often spoken as in terms of a peaceful international cooperation that is built upon a wide range of similarities among its members, such as a common culture, language similarities and a related kind of political system etc. But in spite of the fact that these so called propitious factors are present, many of the attempts that has been made trying to bring the states of the North (Norden) closer together has turned out unsuccessfully. Therefore no far-reaching Nordic cooperation has come to be implemented. The aim of this essay is to find out what the main reasons could be why this has been the case.I have chosen to take a closer look at the motives given by the former Nordic Prime ministers Tage Erlander (Sweden), Karl August Fagerholm (Finland), Einar Gerardsen (Norway) and Mauno Koivisto (Finland).

The purpose of this study is to investigate men's and women's experiences of a myocardial infarction and what the nurse can do to help the patients return to a normal daily living..

Inspired by the current debate over the effectiveness of Public Relations (PR), the authors of the following thesis have sought to analyze how PR and advertising differ in terms of how they affect consumers. The subject of the thesis was chosen due to the lacking knowledge of how PR shapes consumer attitudes and intentions. The authors wish to upset the institutionalized myths which dominate in the PR-business. One example of such a myth is that the effectiveness of PR can be measured by the number of press releases an activity produces and that PR?s superiority over advertising is due to its higher trustworthiness.

Kompetensområdet sjuksköterskans arbetsledning av omvårdnadsarbetet är ett tämligen outforskat ämne. Mer kunskap om läkare- och undersköterskors syn på vad som innefattas i sjuksköterskans arbetsledning skulle kunna bidra till ett bättre samarbete som på sikt kan gynna omvårdnadsarbetets utveckling och därigenom även patienten. Syftet med studien är att få ökad kunskap om läkare och underskö-terskors syn på vad som innefattas i kompetensområdet sjuksköterskans arbets-ledning av omvårdnadsarbetet. Metoden som användes var en empirisk intervju-undersökning där urvalet bestod utav fyra läkare och fyra undersköterskor. Mate-rialet analyserades med innehållsanalys, inspirerad av Burnard (1991).

Patients with heart failure have a high mortality and often readmits to hospital care, due to a lack of compliance in the treatment plan. Patient education on self-care provided by nurses is important in improving patient and clinical outcomes.The aim of this study was to describe effects of nurse led interventions of patient education for elderly patients with heart failure. Literature study based on nine quantitative scientific articles. The results shows that different nurse led interventions of patient education with patients with heart failure had positive effects on self-care management, quality of life, health related quality of life and hospital care. E-mail reminder to community nurses and telephone education shows to be the most effective patient education interventions.

Bakgrund: HIV är ett globalt problem med cirka 30-36 miljoner människor som har sjukdomen. Generellt har människor med HIV-smitta sämre hälsa och känsla av sammanhang, behovet av information har hälsorelaterad påverkan på patienter.Syfte: Syftet är att beskriva sjuksköterskans kunskap och dess betydelse i vården av patienter med HIV-smitta.Metod: Studien består av en litteraturöversikt innehållande tretton artiklar med såväl kvantitativ som kvalitativ ansats.Resultat: Sjuksköterskor har viljan och anser att de behöver lära sig mer om sjukdomen. Positiva attityder gentemot patienter hör samman med bättre kunskap. Utbildning om HIV minskar rädsla och ger sjuksköterskor större förståelse för diskriminering och stigmatisering.Slutsats: Kunskapen hos sjuksköterskor har betydelse i vården av patienter med HIV-smitta, den visar sig i attityder och ställningstaganden samt rädsla och stigma. Kunskapen minskar rädslan hos sjuksköterskor, vilket leder till en god vård för patienterna.

Background:For patients with severe heart disease, may heart transplantation be the only opportunity for survival. Previous research highlights the importance of the nurse's role as supporters and knowledge brokers. People who has undergone heart transplant may be changed forever. Having to undergo a heart transplant can lead to that patients end up in a traumatic crisis. People's perception of herself and her perception of the world is also changing when the body is injured or suffers a disease.

The objective of this study was to investigate how power relationships between journalists and politicians were shown in the fictional BBC tv-series ?The Hour?. We wanted to investigate how these power structures is narrated by the producers of the series and what impact the narration could have to the audiance of the 21th century.We choose to analyse a total of 12 scenes from all of the six episodes, which are all set in Britain during the beginning of the Suez Canal crisis in the 1950?s, all seen from a BBC editorial point of view.In our analysis we chose to use two different kind of methods, the first one was a situation analysis and the second one a text analysis. The situation method was useful to get a perception of the relations between the participants .The text analysis we used to analyse what was said in the tv-series and to interpret underlying motives.The fictional form necessitated a personalization of power structures, in the sense that each and every power was represented by a single character; political power was for instance represented by the character of Angus McCain.

For many companies, the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their customers individually. The airline industry was one of the first pioneers to use the full potential of Internet to improve customer relations and its profits which we aim to investigate in greater detail in our thesis.Our thesis answers the question on how Scandinavian Airlines' (SAS) Eurobonus department uses their website to create valuable and profitable relationships with SAS loyalty club members through direct marketing. In order to answer our research question, three key informants have been interviewed - each representing different sub departments at Eurobonus; service and support, IT and marketing. Our results were that the Eurobonus department use direct marketing methods by sending customized e-mail offerings to target specific customer, using their customer databases.

Syfte: Syftet med denna studie var att beskriva hur personer med HIV upplevde bemötandet inom vården i I-länder. Metod: Studien genomfördes som en litteraturöversikt. Artikelsökningarna gjordes i databaserna Cinahl och Pubmed. Både kvalitativa och kvantitativa studier hittades men författarna har enbart använt sig av de kvalitativa studierna (n=11). Studierna granskades sedan med modifierade granskningsmallar för kvalitetsbedömning.