Purpose: To examine how video-game releases affect the share price, and if video-game reviews have any impact on the share price of gaming corporations. Method: A quantitative deductive research approach is applied with event study methodology used as basis. The investigated companies were the five largest gaming companies listed on the U.S. NASDAQ exchange. A total of 29 video-game launches and 85 reviews where examined.  Theory: The study is based on The Efficient Market Hypothesis, Agent Theory, Public Relations Theory, Nextopia and previous research.Results: The result contains 114 observations in five companies.

Background: Diabetes Mellitus Type 1 is increasing among children on large parts of the world. The disease strikes not only the child but affects the whole family. The parents are those who are responsible for the child?s treatment and well being. Purpose: The purpose of the literature review was to describe how parents to children with Diabetes Mellitus Type 1 experience and handle the situation around the child?s disease.

For many companies, the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their customers individually. The airline industry was one of the first pioneers to use the full potential of Internet to improve customer relations and its profits which we aim to investigate in greater detail in our thesis.Our thesis answers the question on how Scandinavian Airlines' (SAS) Eurobonus department uses their website to create valuable and profitable relationships with SAS loyalty club members through direct marketing. In order to answer our research question, three key informants have been interviewed - each representing different sub departments at Eurobonus; service and support, IT and marketing. Our results were that the Eurobonus department use direct marketing methods by sending customized e-mail offerings to target specific customer, using their customer databases.

Intensivvård bedrivs idag inte enbart på våra intensivvårdsavdelningarutan förekommer på andra vårdavdelningar inom slutenvården. Modernhjärtintensivvård har de senaste åren blivit tekniskt mer avancerad. Det finns risk atttekniken avhumaniserar vården och att vårdpersonalen fokuserar mer på apparaturenän patienten. Den teoretiska referensramen i detta arbete utgick från begreppetempowerment samt Hendersons omvårdnadteori.Syfte: Syftet med denna studie var att beskriva patienters upplevelse av intensivvårdmed fokus på empowerment.Metod: Litteraturstudien baserades på artiklar från sökningar i databaserna CINAHLoch PUBMED. De sökord som användes var ?empowerment?, ?patientempowerment?, nurse relations?, ?ICU?, ?critical illness?, ?patient perspective?,?critical care? och ?patient experience?.Resultat: Efter genomläsning av artiklarna kunde fyra teman identifieras sompåverkade patientens upplevelse och känsla av empowerment.

A literature study abot the patient´s experience of the meeting with the nurse.

Women experience, in a vaster extent than men, unsafety in urbanpublic spaces. This is a structural phenomenon, based on unequalpower relations. The theoretical starting-point for my thesis is that howwe choose to express ourselves shape the ways we can think about andunderstand society. In my thesis I study depictions of safety in six ofMalmö city?s action plans and guidelines towards increased safety.

ABSTRACT Introduction: This study is based on Aantonovskys SOC-theory; Sense of Coherence. SOC can be described as a theory which describes how a person experience her existence and the theory is based on three key expressions; comprehensibility, manageability and meaningfulness. Aim: The aim of the study is to examine a group of elderly (>80 years) men and women who live alone to investigate how many percent of the group that estimate a high value of SOC. The study aims to investigate which factors contribute to the fact that a person achieve a high value of SOC and increase the understanding about how these factors concretely can appear in a persons life. Methods: Questionnaire (SOC scale) and Interviews.

Background: Surgical complications has been the main cause of medical injuries and deaths worldwide. In 2008 WHO developed the checklist for safe surgery to reduce the number of surgical complications. The objective of the checklist is to strengthen already established safety routines and contribute to better cooperation and communication. Research shows that compliance to the checklist is deficient, which can affect patient safety.Aim: The aim was to study the extent to which theatre nurses participate in the use of the checklist.Method: Observational study was conducted with a descriptive design and quantitative approach. 24 observations were carried out with aid of an observation protocol of two surgical units at a hospital in central Sweden.Result: The results showed that Timeout initiated widely but compliance to all items was considerably lower.

ABSTRACTPurpose/aim: To clarify what information is communicated through the PR-firm JKL:s blog, how it is communicated, how it relates to and diverges from the communication theories in point, and what the strategies behind the blogging are. By doing this I hope to contribute to the knowledge on corporate blogging and how it can be used.Material/method: Qualitative textual analysis of ten blog posts published on the JKL Blog and process seeking interview with the person in charge of the same blog.Main results: JKLs? blogging coincides to the most part with business intelligence, with the exception that the information doesn?t relate directly to the company?s? main activities. This is mainly due to that they can?t publish information about their customers or competitors.

The purpose of this study is to find out, explore and see how children with neuropsychiatric problems like ADHD/DAMP are portrayed and treated in five fictional children?s books written by writers who all are related to ADHD issues, except for one writer.I have done a text analysis performed on five children?s books which can be found in libraries in most of the libraries in Sweden. The analysis shows varying results between the five books followed by a general conclusion about how children with concentration problems are being presented in these chosen children's literature. The main problematic of this study is to examine how these characters are being represented and treated within the scopes of school, family relations and how ADHD/DAMP symptoms are portrayed. This study focuses on analysing how the actual ADHD/DAMP behaviour is being reflected and better understanding for the reader to understand the symptoms of ADHD.Another fact is what kind of relations these children with neuropsychiatric dysfunctions are portrayed when facing with other persons, such as family and friends and how ADHD/DAMP is affecting them daily basis.

In this essay a social perspective on the mind is explored and argued for. The essay moves from a discussion of a social collective foundation for the individual mind to a discussion ofthe main alternative ways of describing the shared social world, namely an action-centred perspective and a power-centred perspective. It is shown that these two perspectives are combinable. A combination of the two perspectives is therefore recommended for a more balanced way of describing the shared social world. In this essay it is argued for that the individuals? mind and her identity is dependent on the surrounding community.

The response to many on-going or emerging conflicts since the beginning of the 21st century has been different forms of multinational complex peace operations. Civil-military relations are a commonly studied field that traditionally has its focus on nations. This study intends, in the context of organisations, to test the correlation between a civil-military approach and outcome in complex peace operations. A hypothesis has been deduced from researcher Robert Egnell?s theory on complex peace operations, that states that: UN peace operations with an integrated civil-military approach are more successful in achieving their goals than peace operations with a divided approach.

The aim of this study was to investigate how selected municipalities? use social media, with a focus on how they are working to increase the dialogue between municipalities? and residents. To answer the purpose of the study three questions has been formulated: how do the communicators use social media in their daily work? What opportunities and challenges are the municipalities? experiencing with Facebook? How do they work with Facebook to increase dialogue with citizens?The theories that has been used in this study is Cutlip?s and Grunig?s public relations theories, Shannon and weavers communication model, Cutlip?s and Heath?s theory of issue management and Jenkins theory of convergence culture. The method that has been used in this study is qualitative semi-structured interviews and the analysis is done with a thematic text analysis.

AbstractTitle: Manipulation or relation ? the language as an instrument for influence (relation eller manipulation ? om språket som medel för påverkan)Number of pages: 42Author: Matilde JohanssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and communication, Department of information science, Uppsala universityPurpose/Aim: The aim of this essay is to gain a deeper understanding of how communication consultants work with communication. The purpose is to sort out whether or not the consultants have the same view in their strategic work with influence as they have when they build relations to customers. In the end the essay will answer if the perspective is the same between their strategic work, their relations and the research definition of how to obtain a genuine dialogue and a good relationship.Material/Method: This is a qualitative research. I have interviewed five communication consultants from three different corporations.

The aim of this study was to use stories from three people who previously lived in homelessness to increase the knowledge of the social network's impact on the process of exiting homelessness. In order to answer our questions, whether the social network facilitated or hindered the way out of homelessness, we have used a narrative method to take advantage of these person's life stories. As a theoretical perspective, we used the ecology of human development, based on the idea that human development occurs in interaction with their environment at different levels. Results showed those interviewees' networks had a significant impact on their path out of homelessness and that these relationships both facilitated and hindered this process. At the same time, these relationships affected our interviewees in different ways and were found in various areas of life, which indicates that there is more than one way out of homelessness.