Theory has concluded that consumers evaluate advertising not only based on what the advertiser's message aims to communicate, but also how the message is communicated. As the most popular activity on the world's largest social media channels is to upload and share photos, it has become crucial for advertisers to define strategies that maximize the reach of photo posts. Two observed variations of images used in posts are graphical images and digital photographs. The aim of this study is to investigate which of these two strategies that generate most positive impact on the sender and its brand. 230 users of the Chinese Facebook and Twitter counterpart, Sina Weibo, were exposed to manipulated Sina Weibo posts after which they answered a survey.

Although being recognized as holding great cultural-historical significance by local officials, numerous parts of the functionalistic development along Friggagatan became demolished in 2008.This bachelor thesis have surveyed how the planning process proceeded through various municipal committees, and moreover, how different interest groups gathered around certain discursive attitudes. As a consequence of various paradigm shifts in society, e.g. that local government gradually are depending on private economic initiatives, there are to some extent a fear among politicians that cultural-historical demands can risk economic growth.Nevertheless, a building or a development are in fact bearing different value-perspectives, such as economic, functional and cultural-historical. Due to the fact that the heritage-sector has limited resources, in combination with sometimes vaguely and obsolete conservation documents, the sector have difficulties of responding common economic arguments, which leads that the real estate-owner gets total interpretative prerogative.However, despite a sometimes suspicious political attitude towards an improved conservation document, e.g. with continuously updates concerning a building?s technical and economic status, there are some political initiatives working towards it..

Traditional retouching, where you make the body of a female model in a magazine thinner, has been common for a long time and is well known. Several studies indicates that showing ultra-thin images of female bodies in media can lower the body satisfaction of ?ordinary? women which in some cases can lead to dangerous eating disorders. But in 2010 Swedish female magazine VeckoRevyn introduced a new type of retouching: Making some catwalk models bodies bigger instead, which we decided to call opposite retouching. This kind of retouching is aiming to widen the ideal picture that is sent out of how the female body should look like, and therefore having the readers reach a higher body satisfaction and becoming more at peace with the own body.

Vid den perioperativa dialogen möter den perioperativa sjuksköterskan patienten vid tre tillfällen i samband med operation. Detta har visat sig komma både patienter och sjuksköterskor till godo. För att införa perioperativ dialog krävs förändringar i organisationen. Syftet med arbetet var att undersöka vilka förutsättningar som krävs för att införa och arbeta med perioperativ dialog på operationsavdelning. Arbetet är en pilotstudie med kvalitativ ansats, där chefssjuksköterskor intervjuats.

Smoking is a health problem with a negative impact on virtually all body organs. Smoking can cause, for example, lung cancer, cancers in other organs and cardiovascular disease. There is also a social aspect of smoking. If individuals have many smokers in their environment, the risk to start smoking is increased, and for those who already smoke the chance of quitting will be less. Many municipalities today face smoke-free working to reduce smoking and passive smoking adverse effects.

Children and youth inactivity and sedentary at school is increasing. This means that some of the students have a significant unhealthy lifestyle with physical inactivity, which in turn implies risks of suffering from various diseases, including obesity, type 2 diabetes and cardiovascular disease, all related to a sedentary lifestyle. To prevent illness, it is important that children and young people early get a positive attitude towards physical activity.The purpose of this study was to study the causes of child and adolescent physical inactivity in school, based on teachers 'and parents' perspectives.A qualitative research has been selected. To achieve the study objectives, the author has conducted seven semi-structured interviews, with an appropriate choice of five teachers and two parents with children in school. Data was analyzed with a manifest content analysis.The results show that teachers and parents felt that physical activity is a protective factor for children's health.

The aim of this Master?s thesis is to investigate the factors of children?s voluntarily reading in their spare time. We also want to know if the children choose non-fiction books for their voluntarily reading. The method as well as the empirical basis of this study is qualitative, with interviews of twenty-eight children in ages between 9 and 12 years. We conducted nine interviews with 3?4 children in each group.

The aim of this Master?s thesis is to investigate the factors of children?s voluntarily reading in their spare time. We also want to know if the children choose non-fiction books for their voluntarily reading. The method as well as the empirical basis of this study is qualitative, with interviews of twenty-eight children in ages between 9 and 12 years. We conducted nine interviews with 3?4 children in each group.

Background: To lose a child describes as the most painful loss that a human being can experience. The grief can be experienced individual depending on several factors such as culture and life experience. Being a man or woman is another factor that may influence the experience of grief. The nurse´s role is to support both parents in their role as mother and father. Aim: The aim was to describe men?s and women?s experiences of the loss of a child.

Background: In Sweden 750 children and adolescents? are diagnosed with diabetes mellitus type 1 every year. Adolescence is often a time of searching for identity and liberation from parents. Through this period adolescents are supposed to find their place in society. For the affected adolescents a new world of challenges suddenly opens.

Knowledge regarding pain and pain treatment is an essential part within nursing that a nurse is responsible for. Earlier studies have shown that lack of that kind of knowledge often results in inadequate treatment for pain. The purpose with the study was to describe nurses? knowledge regarding pain and pain treatment at a medical unit in a hospital in central Sweden, and to see if there was a distinction in knowledge related to professional experience. Data was collected through a questionnaire with questions referring to pain (6 questions) and pain treatment (6 questions).

IntroduktionInterpersonella konflikter är vanligt på arbetsplatser, vilket har en negativ påverkan på arbetsklimat och trivsel. Även patienternas omvårdnad kan beröras av konflikter i personalgruppen. Chefen är den som förväntas ingripa för att lösa sådana problem, men för chefer är konflikthantering ett område som upplevs svårt, som tar mycket tid och där man saknar kunskap.SyfteAtt undersöka vilka konflikthanteringsstrategier vårdenhetschefer använder vid interpersonella kon-flikter, och vad som påverkar valet av konflikthanteringsstrategi.MetodStudien är en litteraturstudie i vilken 7 vetenskapliga studier/artiklar ingår. Ingående artiklar hämtades från databaserna PubMed, CINAHL och Scopus, samt med manuell sökning i tidskrifterna Journal of Nursing Management och Journal of Advanced Nursing. Artiklarna var publicerade mellan 1991 och 2008.ResultatStudierna visade att vårdenhetschefer ofta använder konflikthanteringsstrategier som endast ger kort-variga lösningar, och som inte är effektiva.

Background: Cystic fibrosis (CF) is the most common hereditary disease that leads to an early death. Earlier CF was considered as a childhood disease but today the expected age is 50 years. CF affects all the epithelial cells in the body which makes mucus and other body fluids more viscous than normal. The thick mucus leads to among other things respiratory problems and infections of the lungs. Today there is no cure, only medicines that controls the symptoms.Aim: To describe parents experiences living with a child with CF.

The obesity problem in the world is growing bigger and today even our companion animals are becoming heavier. In this paper the importance of a balanced diet for the companion animal is emphasised. There are many disadvantages for the animal and for the owner if the animal becomes obese and it is important to stress the facts on what the consequences might be. There are several medical conditions connected to obesity and a short summary of these will be discussed. It is often easier to prevent obesity rather than loosing the overweight and some ideas of how to do this is looked in to. In many veterinary clinics today, the veterinary nurse is the first and sometimes the only person to see the animal.

Syfte; Syftet med studien var att beskriva vilken attityd sjuksköterskan har till inducerad abort samt hur kvinnan upplever en inducerad abort.Metod; Studien har gjorts som en litteraturstudie med deskriptiv design. Studien har baserats på 15 vetenskapliga artiklar som har sökts fram via Cinahl, Medline/Pubmed samt genom manuell sökning.Resultat; Det går inte finna någon entydig attityd till aborter hos sjuksköterskor. Vissa har en mer positiv inställning och tycker att det är kvinnans rättighet och att sjuksköterskan ska stödja henne i detta. Samtidigt framkommer negativa attityder där sjuksköterskorna erkänner att de dömer kvinnan utifrån hennes val. En sen abort ger dock upphov till en mer negativ attityd än en tidig.