The consumer of today is bombarded by an increasing number of commercial messages, which makes it harder and harder for brands to cut through the clutter. Because of this, new methods are developed and introduced to the market every day. One of the most widely discussed of these methods is guerrilla advertising. Even though the method has received numerous praises there are not any academic proofs supporting these arguments. The authors, of this thesis, have examined if guerrilla advertising is more or less effective compared to traditional advertising and what the reasons for the result are.

The purpose of this study was to examine participants' experiences and descriptions of a municipal activation program, and how participants perceive their opportunities for influence on their own needs and requirements. The results are based on statements from six semi-structured, individual interviews conducted by the qualitative method. Empowerment, paternalism and social capital are among the study's theoretical frame of reference. The main results show that more participants are critical of aspects of coercion and involuntary willingness in participation. Motivation for participation seems to mainly be linked to whether the activity is experienced as meaningful, as well as to the attitude of the staff.

The study was a quantitative cross-sectional study which aimed at investigating college students? eating habits in relation to the Swedish food agency dietary recommendations. The likely factors associated with eating habits and attitudes towards dietary recommendations were also investigated. Non probability sampling method was used giving rise to convinient study sample of 51 individuals (41 women and 11 men) ages 19 to 37. The participants were part of four different types of educations, Care and health, Economy, Engineering, computering and societal planning and Culture and media.

Diabetes mellitus type 2 and chronic obstructive pulmonary diseases (COPD) are two of the most common diseases in the world and the amount are increasing. The treatments of these diseases are self care and a change of lifestyle. For this to be successful there is a need for the person to have knowledge about the diseases and a motivation for making changes in his or her lifestyle. Most of this information is given by the district nurse at the health centre. It is important to get a better knowledge of these persons experiences and how they used the information given to them.

Många studier beskriver att malnutrition hos patienter i vården är ett stort problem med stora konsekvenser för den som drabbas. Det kan bli både medicinska som sociala komplikationer samt även stora ekonomiska påföljder för samhället. Hur nutritionsomvårdanden fungerar i praktiken, personalens inställning till och kunskap om ämnet är avgörande för att malnutrition skall kunna förebyggas och åtgärdas. Uppsatsen beskriver vad personal inom vården har för inställning till nutrition och vilka kunskaper personalen har samt hur en del av nutritionsomvårdnaden fungerar i praktiken. För att uppnå syftet har metoden baserats på litteraturstudier och analys av kvantitativa artiklar.

This research examines the effects of creative store window displays of fashion brands in enhancing recall, attitudes, intentions and brand associations. A comparison has been made between high-end and low-end brands, creative versus non creative store window displays to identify differences in effects. The theory applied in this study has been used from creative advertising effects due to the lack of relevant research in store window display effects. Therefore this study is a contribution to the research of store window effects. The method used in this study compare fashion high-end brand with fashion low-end brand by placing the products in the store window display where the creativity has been manipulated.

The aim of this Master?s thesis is to investigate the factors of children?s voluntarily reading in their spare time. We also want to know if the children choose non-fiction books for their voluntarily reading. The method as well as the empirical basis of this study is qualitative, with interviews of twenty-eight children in ages between 9 and 12 years. We conducted nine interviews with 3?4 children in each group.

Uppsatsen har som mål att se hur läsningen av Kurt Vonnegut kan kompletteras med ekokritiska perspektiv. Som ämne valdes hot mot planeten och det undersökta materialet var fyra av Vonneguts böcker: Player Piano (1954), Breakfast of Champions (1973), Slapstick (1976) samt A Man without a Country (2005). Böckerna undersöktes utifrån frågorna: Har det tidigare i Vonneguts författarskap förekommit hot mot planeten? Vilka är i sådana fall dessa hot och vilka är aktörerna bakom hoten? samt Hur framställs hoten och hur har hoten och framställningen förändrats från Vonneguts debut till hans avslutande roman? Undersökningen visade att det genom hela Vonneguts författarskap har funnits ett tema som säger att livet som levs är ohållbart. Det tar sig form i olika hotbilder mot planeten.

It?s known that the drug information patients get at discharge from hospital is often insufficient. Patients? ignorance of which drug they use and how to take them can lead to drug related problems, can cause suffering and heavy expenses.The aim of this study was to shed light on the patients? understanding for drug information, which was given at discharge from hospital. The literature survey was used as a method and based upon a systematic choice of scientific articles, which were found in different databases during the period of April 1 to May 31, 2008.

Negativa attityder gentemot personer med psykisk sjukdom förekommer bland sjukvårdspersonal. Sjuksköterskeutbildningens psykiatriska delkurs är uppbyggd på olika sätt på olika högskolor i landet. Syftet var att studera sjuksköterskors och sjuksköterskestudenters attityder gentemot patienter med en psykisk sjukdom utifrån två frågeställningar: Vilken betydelse har olika bakomliggande faktorer för sjuksköterskors attityder? Går det att påverka dessa attityder och i så fall på vilka sätt? Metoden var en litteraturstudie, där kvalitativa och kvantitativa artiklar studerades och jämfördes. De teoretiska referensramar, som användes, var Parses omvårdnadsteori och den socialpsykologiska Tripartite Model of Attitude Change.

ABSTRACT Introduction: During the past 40 years the ambulance service in Sweden has evolved from mainly being a source of transport to today?s high-tech caring facilities that enable qualified care to start already in the patient?s home. This first level of care is now provided by registered nurses and registered nurses with specialist training in pre hospital care.At the same time as the care provided is becoming more advanced, results from studies demonstrate that the amount of dispatches to patients that lack the need for ambulance care and transport is increasing. Nurses in pre-hospital care possess the knowledge, training and authority to perform an initial assessment of patients and also treat patients according to local and national guidelines. After the treatment it would sometimes be possible for the patients to remain at home without having to use ambulance transport to an emergency department or in other cases find other means of transport to hospital.

When a child is diagnosed with diabetes the whole family is affected. The effect of the illness often means drastically changes to their daily life. The aim of this study has been to describe the experiences of the parents´ having a child fallen ill with diabetes. The study has been done as a general literature study. The procedure has been to systematically search, critically investigate and summarise results from different studies made on the chosen area of subject.

The purpose with this essay is to investigate which factors that are decisive for nurses? propensity for incident reporting. The study uses a descriptive cross-section design. Included are nurses that works at a care unit and who have worked as a nurse for > 1than one year. The survey was sent out to all nurses embraced by the criteria within a subdivision at a hospital in the middle of Sweden.

The aim of this Master?s thesis is to investigate the factors of children?s voluntarily reading in their spare time. We also want to know if the children choose non-fiction books for their voluntarily reading. The method as well as the empirical basis of this study is qualitative, with interviews of twenty-eight children in ages between 9 and 12 years. We conducted nine interviews with 3?4 children in each group.

Traumatic deaths hit relatives hard and a fast and professional encounter can make crisis management easier. The purpose of this literature review is to find partly how relatives after traumatic deaths are taken care of and how nursing staff fulfil the relatives' needs and also how nurses prepare themselves before this encounter with the realatives. The method in this study consists of a literature review. This was done through critical examining a number of articles within this area. The result shows how a nurse could encounter relatives after traumatic deaths.