Purpose: The aim of this thesis is to examine how word of mouth and buzz marketing affects Uppsala´s businessstudents attitudes towards Red Bull. To solve this purpose we intend to answer some underlying questions.Theory: We have used relevant theories within word of mouth, buzz marketing and consumer behaviour. Our thesis will bring up the essential parts within these three different theories that we believe are relevant to our purpose.Method: In this thesis we have used both quantitative and qualitative methods such as interviews and questionnaires. The questionnaires will be handed out at Economicum at Uppsala University.Empirical study: This part is based on our questionnaires handed out to business students at Economicum, but also on our interviews made with employees working for Red Bull.Conclusion: Our empirical study has given us a clear picture of how Red Bull works and use marketing tools to promote their product. Through our questionnaires we have also found out what attitudes consumers has against the brand and the product.

The aim of this piece of work is to highlight and investigate young female?s motivation in participation of P.E classes and the degree to which the content of classes affect their motivation. To support this piece of work two theories have been utilized, the Self-determination Theory and a gender related perspective theory. The research consists of six qualitative interviews of young females who are perceived to be less motivated. These interviews focus on their views and attitudes in relation to P.E within the Swedish high school setting.

Introduction: Palliative care is based on an active total care where the patient's independence and participation are included. Few studies have been based on a concept of freedom in relation to this target group.Aim: The aim of this study was to describe the perception the nurse has about "freedom" - its significance and meaning from an existential perspective for patients with palliative care needs.Method: A qualitative content analysis based on a narrated and written down text from focus groups with adequate examples. The starting point in the focus groups was to focus on existential issues in relation to patients near death. Based on the concept of freedom, has the printouts been analyzed, categorized and codedFindings: Nature, identity, integrity and self-esteem are important aspects for our approach to freedom but freedom is also about existential questions where hope, reconciliation, freedom and forgiveness are included.Discussion: Discussion: We all have our own definitions and meanings of freedom. The largest and perhaps most important fullest freedom is our inner freedom - our own existential freedom.

The cardiovascular system is one of the three major body systems. When an animal in a critical state arrives at the animal hospital, it is important to know the normal parameters in order to assess the patient?s cardiovascular status. Triage is a process where you considerate the patient?s condition instead of check in time, or other criteria.

Bakgrund: Dödshjälp eller eutanasi innebär att åtgärder vidtas för att skapa en så lätt ochfridfull död som möjligt. Nederländerna, Luxemburg och vissa stater i USA har en lag somtillåter dödshjälp, dock är dödshjälp fortfarande olagligt i de flesta delarna av världen. Antaletstudier kring sjuksköterskors attityder kring dödshjälp är få. Den tidigare forskning som finnspåvisar att attityderna kring dödshjälp är mycket delade. Olika studier visa mycket olikaresultat beroende på vart studien görs och vilka sjuksköterskor som deltar.Syfte: Syftet med denna litteraturöversikt är att belysa bakomliggande faktorer kringsjuksköterskors attityder till dödshjälp.Metod: En litteraturöversikt har använts i denna studie utifrån Friberg (2008) föreskrifter.

Veterinary hospital care and advanced veterinary services are rapidly growing industries. As of January 1, 2010, veterinary nursing became a licensed vocation, the title of veterinary nurse became protected, and the act regulating competence among the professions of the veterinary field was extended. These changes, along with increased demands and expectations from owners, have given rise to greater demands on the staff's qualifications and have increased the need for well-educated staff with expertise in several different areas. The aim of this study was to find out what the licensed veterinary nurse can do in terms of rehabilitation for the hospitalized equine patient suffering from orthopedic injury. This has been carried out through qualitative interviews with veterinary surgeons experienced in treating such patients, and also by reviewing the relevant literature.

Bakgrund: Sjuksköterskor verksamma inom psykiatrisk vård upplever svårigheter med att artikulera sin yrkesidentitet. Bakgrunden beskriver sjuksköterskans roll inom psykiatrisk vård ur ett historiskt samt nutida perspektiv. Bakgrunden visar att sjuksköterskor tenderar att lämna den psykiatriska vården när de upplever att deras kompetens inte tas tillvara, vilket i förlängningen även drabbar patienterna.Syfte: Syftet var att beskriva hur sjuksköterskor yrkesverksamma inom psykiatrisk vård uppfattar sin yrkesidentitetMetod: Fem sjuksköterskor intervjuades med hjälp av ostrukturerade intervjuer. Kvalitativ design användes i studien.Resultat: Resultatet presenteras i temat en komplex yrkesidentitet samt tre kategorier: att vårda unika människor, att vara arbetsledare och den egna utvecklingen samt åtta underkategorierDiskussion: Resultatet diskuteras utifrån Imogene Kings begrepp roll, organisationer, auktoritet, makt, status och stress, samt utifrån genusteoretiskt perspektiv..

Syftet med studien var att beskriva hälsorelaterad livskvalitet, ångest/depression och vårdtillfredsställelse hos kvinnor med bröstcancer tidigt i sjukdomsförloppet samt att undersöka om det fanns ett samband mellan dessa aspekter. Vidare studerades förklarande bakgrundsfaktorer; demografiska, socioekonomiska och medicinska faktorer samt psykosocialt stöd. Denna tvärsnittsstudie genomfördes som en enkätstudie kompletterat med medicinska data från Regionalt register för bröstcancer i Uppsala/Örebroregionen. Totalt 1574 förfrågningar om deltagande gick ut, varav 69 % valde att delta i studien. Niohundratrettiotvå kvinnor ingick i de slutliga analyserna (59 %).

Work environment has been an important part of the Swedish working life for a long time and with the help of the Working Environment Law the work environment is mandatory. The purpose of this study was to gain a deeper insight into how the system of middle managers systematic work environment looks like. The question was: How do six middle managers perceive and deal with systematic work environment? A qualitative study was conducted with six middle managers from a global company. During the analysis, there were three main themes to be recognized (cooperation and support facilitates the work environment, problem with the systematic work and difficulties with staff) and six sub themes.

Background: The statutory audit in Sweden was implemented in 1983 and the purpose was to improve the owners ability to control and to mitigate economic fraud. The present debate is concentrated about the high costs of audit in small companies. The major concern is whether the statutory audit should be mandatory for the smallest companies. Purpose: The purpose of this bachelor thesis is to explain the value of auditing in small companies defined as 10/24-companies by identify and analyze possible factors that affects the attitudes towards auditing and reflects the value of a statutory audit. Research method: Our study is deductive and based on a quantitative research method which includes both a survey and the companies annual reports.

Background: The district nurses profession has traditionally been health promotion. In order to find patients with excessive alcohol intake, district nurses use AUDIT. Research shows that health professionals find it difficult to face alcohol abusers in primary care. AIM: The aim is to describe how district nurses work with AUDIT. Method: Semi-structured interviews with six informants were carried out.

When the producers? responsibility for packaging was introduced in Sweden in 1994 the industry set up public recycling stations to facilitate the collection of the waste material. In order to establish recycling stations at suitable locations the municipalities assist the industry?s service organization for operation of the recycling stations, the Package and Newspaper Collection Service (Förpacknings- och tidningsinsamlingen, FTI). The objectives of this thesis are to improve the service of the public recycling stations within Lidingö town and to increase the accessibility to these stations for the inhabitants of Lidingö.

Triage, which means "to sort", determine the priority of the patients need of care. The aim of the present study was to describe nurses? perception of triage at a pediatric emergency department. A questionnaire with open- and closed-ended questions were distributed to all 25 nurses that worked at a pediatric emergency department. The answer frequency was 48 % (n=12).

Aim: The aim of this study was to describe how nurses experience meeting patients with self-injurious behavior in health care and the factors that influence nurses' attitudes towards this particularly group of patients. The literature study also contains a review of the articles included datacollection method. Method: A descriptive literature review of quantitative and qualitative articles published between 2004 and 2014. The articles were sought in the databases PubMed and PsycINFO. The result of the present literaturestudy was based on 11 articles.Result:The nurses experiences were mainly positive, however, the results also shows that they feel antipathy, negative emotions, inadequacy and obstacles in the care of patients with self-injurious behavior.

ABSTRACT Our main objective with this essay is to provide a description of old people?s stories about aging. The essay is based on the empirical source of four qualitative interviews with older people over the age of eighty years young. The main goal is to inquire answers about; their time in the workforce; retirements; healthissues; media/advertisements; adolescence/youthfulness and attitudes. The following main questions have been dealt with: What do the elderly emphasize when they describe ageing? Are healthissues the prime subjects the elderly talk about? Do the elderly experience positive or negative attitudes towards ageing? What is their point of view of younger generations? In what way do they describe their years as workers? In what way do they describe aspects about their retirement? We reserved to consider the opinion of their own, to be the most valuable source in our study.