The study examines how social media can be used in a business-to-business context. To understand the communication conditions, factors has been identified that affects the choice of communication channels for different types of information transferred between parts. Furthermore, the study investigates the underlying reasons for why certain communication channels are chosen before others, in different situations. The study results are based on qualitative semi-structured interviews with employees in a small engineering consulting company. The investigation has focused on employee communication and choice of communication tools primarily in relation to the business relationship.

Authors: Marie Andersson, Maria Gustafsson and Johanna Olsson.Tutor: Peter CaesarTitle: Don?t forget the story ? a study about internal StorytellingKeywords: Internal Storytelling, Internal marketing, Communication, Organizational culture, Internal branding, Fellowship, Motivation, Participation.Background: Something that can be problematic for managers in an organization is to find an effective way to spread information that will received by all the employees. One way to spread information and messages to the employees is by using internal Storytelling. The use of internal Storytelling aims to create an environment to build up an engaged personnel. Organizations use internal Storytelling when they want to create collective stories and frame of references among the employees within the organization, and also spread the values of the brand and information about the organization.Problem statement: How can internal marketing be affected by internal Storytelling?Method: Our study is based on a case-study of SCA Packaging Sweden AB.

Our society has become more and more digitalized and we have access to more information than ever before, which has had an effect on both our personal and professional lives. This change has naturally also changed the way in which organizations are structured and how they communicate ? both internally and externally. Intranets, e-mail and other technical channels are an important part of most organizations in-house communication today.The aim of this study is to examine how the internal communication in a medium-sized firm, CranabSlagkraft in the north of Sweden, works. The focus in the study is on the existing intranet, and if there are any differences in the opinions between the firms leaders and the employees that works in the production.

By the year of 2007, 97 % of all listed companies in Europe had a CSR strategy described on their website. As the concept of CSR during the last decades has increased rapidly in popularity, a need to understand how such a strategy can be implemented has followed. While working with CSR in an integrated manner shows similarities to other popular management ideas, such as Lean and TQM, companies applying to a CSR strategy has been shown to be under higher scrutiny from media and NGO:s. Through a case study this thesis examines how these special circumstances of a CSR strategy makes The Body Shop use organizational control to avoid being subject to scandals due to not fulfilling the promises made to its customers. The results show that The Body Shop's commitment to CSR creates a need for a stringent bureaucratic control system that highly restricts the freedom of action for its employees.

This thesis aims to examine how the quality of data that is entered into and retrieved from a corporate group's ERP and Data Warehouse systems can be improved. The corporate group has already taken several measures that will improve the quality of data. For instance the corporate group has updated and merged the previous ERP systems into one. At the same time the corporate group adjusted the settings in the updated ERP system, so that it will be harder to register incorrect data in the ERP system. With regards to the processes and routines, the studied department has efficient written routines and processes.

This paper supports the thesis that creative consumer advertising also can be used as a recruitment tool. By increasing the level of creativity used in their communication, a company can affect the attractiveness of themselves as future employers. The creative advertising influences the brands perceived creativity. It also increases the perceived social, development- and reputational value as well as the future intentions with the brand. By being more creative the brand is also viewed as making more marketing effort, which in turn affects the perceived potential of the brand in a positive way.

Background: Enterprises often refer to their employees as ?Our most valuable assets? in annual reports and other written statements. In reality, employees are seen as an expense rather than an asset in annual reports and the voluntary disclosure is often insufficient. Human capital disclosure has been discussed through decades and the latest topic in voluntary disclosure is called integrated reporting. Knowledge firms should disclose more about their employees than industrial companies due to the fact that the employees are a considerably more important asset to these types of enterprises.Purpose: The purpose of this thesis is to study the disclosure of human capital, compare the disclosures between knowledge firms and industrial companies, and study the development of the human capital disclosures between the years 2003-2013.

Background: As the economy turns up and down, and companies sometimes face loosing employees, it is important for them to make sure they do not loose competence at the same time. Therefore a need to handle competence efficiently exist. Purpose. The purpose of this thesis is to investigate what measures companies take to minimise the risk of loosing competence from the company, at times of layoffs and in general. Methodology: We mainly used interviews to gather information.

Syftet med den här uppsatsen var att belysa hur ledningen i bemanningsföretag ger stöd till anställda genom feedback. Uppsatsen börjar med att vi tydliggör ett praktiskt problem som är vanligt förekommande inom bemanningsföretag. Vi illustrerar detta problem med en figur som åskådliggör en distans mellan bemanningsföretagen och dess anställda. Den här distansen kan emellertid leda till bristfällig kommunikation mellan parterna och för att minska sannolikheten att detta uppstår, kan ledaren i ett företag stödja de anställda genom att ge feedback. I teorikapitlet utgår vi från en modell som visar de faktorer som bör beaktas, det vill säga 360-gradersfeedback, coachning, uppmuntran till dialog, självkontroll samt lärande organisation.

The analysis of regional development and the formation of regional policy have experienced an increasing importance in Europe and in Sweden during the last decades. There is a widespread assumption that the increasing significance of regions is due to the diminishing role of the nationstate in the era of globalization. This essay suggests that there is a hegemonic discourse, heavily relying on the assumptions of New Regionalism, when addressing regional building. Sometimes described as an ideology, New Regionalism, which is derived from research of successful regions, is based on the assumption that regional competitiveness and autonomy creates economic growth. The Committee on Public Sector Responsibilities (Ansvarskommittén) suggests that Sweden requires new regional structure, due to the increasing expenditures facing the welfare state.

Studiens syfte var att undersöka huruvida arbetsrelaterade identiteter och ambitioner skiljer sig åt beroende på anställningsform, tillsvidareanställning (N = 26) och tidsbegränsad anställning (N = 22). En enkät besvarades av 48 individer, fördelade på fem avdelningar på ett sjukhus i Mellansverige. Respondenterna skattade de arbetsrelaterade identitetsmåtten: organisationsidentitet, professionsidentitet, medarbetaridentitet, identitetsbehov och identitetskonflikt samt ambitionsmåtten: engagemang, framsteg/karriär och konflikt. Resultatet visade att det finns intressanta skillnader i enskilda frågor, exempelvis att tidsbegränsat anställda i högre grad är nöjda med valet av profession än tillsvidareanställda. Samtidigt skulle de tillsvidareanställda förlora vem jag är-känslan mer om de förlorade sitt arbete, än de tidsbegränsat anställda.

Background: For the knowledge company the employees? competencies and knowledge are important assets. According to this, there has been a lot discussion about how to best take advantage of the employees? knowledge and create organizational learning. This organizational learning can be difficult to create due to the individuals? own goals and the fast changes in today?s society.

Purpose:  The purpose of this paper is that from the physical travel agencies perspective try to see how they perceive their future, knowing that the booking on Internet has increased.Problem: What are the prospects for future development of the physical travel agency? Has the technological development affected the physical travel agency and forced it to change its role and meaning?Method: This paper has a qualitative approach. Interviews have been made with employees on physical travel agencies to try to reach a deeper understanding and thereafter be able to give us an understanding of our problem.Conclusion: The physical travel agency has been given a new role as the employees are no longer seen as sellers but more regarded to as consultants. The travel agency has become more of an information bank than just a shop where travels are being sold. Despite this change, we believe that customers will continue to visit the physical travel agents because of the unique knowledge and services they can provide that Internet not yet can offer.

This study, entitled A constant balance ? Gender equality work in an organisation dominated by women and an organisation dominated by men focuses on attitudes towards gender equality issues in two organisations ? one that is dominated by women and one that is dominated by men. The study is based on the Doing gender theory, which primarily means that gender is something people do, it is constantly changing and it depends on the surrounding context.The organisations in the study are both working with gender equality issues, but the attitudes towards gender equality work are ambiguous. The primary gender equality issue in both organisations is to increase the Number of employees of the non-dominant gender. The gender equality work in both organisations is formally supported but it is also being met with informal resistance.

In this report a study is carried out with the aim to identify added values of EPC projects implemented in schools in order to increase the interest of EPC projects on the market. The report examines how the planned maintenance, supervision, maintenance and corrective maintenance is affected, how insurance premiums and terms are affected, the indoor environment and how the tasks of the operating staff is changing. A literature study of energy savings, energy use in schools, maintenance and insurance as well as how energy efficiency improvements are related to the Swedish environmental objectives has been made. Visits were carried out in Ludvika, interviews were also carried out with operation technicians and local strategists in Ludvika as well as employees of insurance companies.Schools often have neglected maintenance and problems with ventilation and indoor environment. Schools also have a large energy saving potential due to their low utilization, mainly because they are empty parts of the year.