Inspired by the current debate over the effectiveness of Public Relations (PR), the authors of the following thesis have sought to analyze how PR and advertising differ in terms of how they affect consumers. The subject of the thesis was chosen due to the lacking knowledge of how PR shapes consumer attitudes and intentions. The authors wish to upset the institutionalized myths which dominate in the PR-business. One example of such a myth is that the effectiveness of PR can be measured by the number of press releases an activity produces and that PR?s superiority over advertising is due to its higher trustworthiness.

"Children's book is the best style means if you have something to say" is a quote by CSLewis that I focused on in this essay. As a future priest, I am aware of the problems thatexplain some of the Christian church pillars. In this essay I treat the Trinity in relation toteaching children in a future profession. Research in child and adolescent spirituality is onrampage, books with religious messages and ambitions to teach children about Christianethics and morals have been around since Sunday school introduction in Sweden. What arethe tools that can be used to explain even for scholars and theologians difficult concepts? Isit possible to meet kids on their own ground? I see an opportunity for this through theliterature, and the characters they already know outside the ecclesiastical sphere,In this bachelor thesis I have used perhaps one of the major works of children's literatureduring the 1900s, The chronicles of Narnia.

Title: Schibbye och Persson?s Journey: a qualitative analysis of Göteborgs-Posten?s coverage of ?etiopiensvenskarna? from a narrative perspective.Authors: Viktor Eriksson and Max SommersteinSubject: Undergraduate research paper in journalism studies, Dept. of journalism, media and communication (JMG) University of GothenburgTerm: Autumn 2013Supervisor: Mats Ekström, JMG, Gothenburg UniversityPages: 35Purpose: To examine how the narrative-model the hero?s journey is represented within the Swedish newspaper Göteborgs-Posten?s articles on Johan Persson and Martin Schibbye, two Swedish journalists who were imprisoned while conducting journalism in Ethiopia.Method: A combination of Ethnographic content analysis (ECA) and Compositional Interpretation (image-analysis).Procedure: A strategic selection of articles published in the supplement Skenprocessen i Addis Abeba, in Göteborgs-Posten.Results: The narrative model the hero?s journey is clearly represented as cultural frames in Göteborgs-Posten?s articles about Martin Schibbye and Johan Persson. The framing of the events are used to simplify the facts and to make them emotionally accessible.

ABSTRACTIn this study I have analyzed, throughout a gender perspective, two textbooks Den levandelitteraturen and Upplev litteraturen which are purposed to be used as teaching materials inSwedish schools in the subject of Swedish when teaching the history of literature. The intentof this study was to provide a gender analysis of two textbooks and the focus was on thepresentations of female and male writers, because they have not been studied earlier. In thisstudy, a qualitative text analytic method was used to achieve the best results as possible.Theories used in this study were Yvonne Hirdman?s and Raewyn Connell?s theories. Hirdmanclaims that there are differences between men and women at different levels in the societywhile Connell believes that this is a myth because, according to her, men and women arepsychologically alike.

This thesis aims to examine how the renowned swedish writer and critic Olof Lagercrantz wrote about communist China under Mao Zedong's leadership in the years 1970?1971. Lagercrantz served as editor-in-chef and as cultural director on one of Sweden's major daily newspapers, Dagens Nyheter, between 1951 and 1975. He travelled to China in 1970 as one of the first European reporters to get admission after the cultural revolution. This series of articles about China also changed the image of Lagercrantz, afterwards he was referred to as Maoist.

The aim of this master's thesis is to present an introduction to semiological analysis of web based material, which is a hypothesis that combines the theoretical framework of classical Saussurean semiology, visual social semiotics as was developed by Günther Kress and Theo van Leeuwen, and Roland Barthes's notion of 'Myths'. Furthermore, a new tool called 'pseudo-signifier', constructed solely for the thesis, is also used in conjunction with the semiological analysis. The hypothesis is tested in a case study involving the web portal of a Swedish commune, Gothenburg (goteborg.se). A complete semiological analysis is performed on the case. The case study revealed numerous findings of interest, among others that images and texts on the web portal were sometimes used in a contradicting manner, and often in a way that symbollically excluded citizens from the portal, a fact which could be uncovered when studying underlying myths that permeated the web portal.

I denna uppsats undersöks ett flertal ortnamnsformer som förekommer i olika tyska, slaviska och skandinaviska källor och betecknar ett och samma ställe, nämligen staden Wolin belägen på sydspetsen av ön Wolin i polska Pommern. Syftet med arbetet är dels att fastställa etymologin av två av Wolin-namnen, at Jómi och Jómsborg, dels att förklara hur alla ortnamnsformer som betecknar staden Wolin hänger ihop och bestämma vilka faktorer som orsakade en sådan namnmångfald. Undersökningens material utgörs framför allt av de Wolin-namnformer som förekommer i de skandinaviska och de med dessa relaterade tyska källorna. Materialet analyseras i stort sett enligt den traditionella namntolkningsmetoden. Det visar sig att formen at Jómi sannolikt härstammar från det pommerska naturnamnet *J?ma (? j?ma f.

ABSTRACTIn this study I have analyzed, throughout a gender perspective, two textbooks Den levandelitteraturen and Upplev litteraturen which are purposed to be used as teaching materials inSwedish schools in the subject of Swedish when teaching the history of literature. The intentof this study was to provide a gender analysis of two textbooks and the focus was on thepresentations of female and male writers, because they have not been studied earlier. In thisstudy, a qualitative text analytic method was used to achieve the best results as possible.Theories used in this study were Yvonne Hirdman?s and Raewyn Connell?s theories. Hirdmanclaims that there are differences between men and women at different levels in the societywhile Connell believes that this is a myth because, according to her, men and women arepsychologically alike.

The aim of this essay is to illustrate a modern phenomenon, the Olympic Games, by applying the ideas of Mircea Eliade concerning space, time and myth. This literature study is mainly divided in two parts, one descriptive and one analytic. In the first part Eliade?s ideas and some criticism, which has been pointed against his theoretical approaches as well as his character, are presented. In the second part an analysis is carried out, based on the previously presented ideas and elements essential for the Olympics; the idea of the Olympics, the place, the ceremonies, the competition and the concept of individual idolism.I have discussed what seems like gnostic tendencies in Eliade?s ideas, in the sense that both Eliade?s ideas and the concept of Gnosticism argue that knowledge is a necessary condition for salvation, as well as the fact that Eliade and his ideas have not always a pro-Christian approach.

Posters had their breakthrough in 1830-1840?s all thanks to the lithographic printing technique. The poster was used as an advertising tool.In this essay, we have looked at which semiotic and rhetorical elements that are found in today?s Swedish movie posters. What kind of image and text elements does the poster use and with what function? With what and how do they persuade the audience that the movies are interesting and worth seeing?We have taken the most popular Swedish movies between 2001 and 2010, one for each year, going by the statistic found at the website of the Swedish Film Institute.

This is a literature study in which I investigate if there are scientific studies that form the basis of the Swedish dog world views concerning the spaying of bitches. The positive impacts are said to be reduced problems with pseudopregnancy, reduced risk of pyometra, reduced risk of mammary and uterine tumors, an earlier cease of bone growth, a more active and happier dog and a bitch who is more tolerant of other dogs. The negative consequences are said to be urinary incontinence, increased aggressiveness, lower metabolism and the increased risk of obesity, a more lethargic individual and altered coat.There are studies indicating that spaying reduces behavioral problems associated with heat and pseudopregnancy. Assuming no ovary tissue persists after the procedure, and there is no progesterone production, the risk of pyometra decreases. Early spaying, before the first heat, reduces the risk of mammary tumors.

This study is about quantum physics and the role it can play in a religious perspective. I intend to examine how moderna physics may be related and understood as New age and Myths. My material consists of two books in the new age genre: "The Tao of Physics" by Fritjof Capra and "The Quantum Self" by Danah Zohar. My first two question to these books are which 1) religious and 2) scientific content they have. My other questions are too 3) investigate and demonstrate how these books are new age and 4) to exanine how the books can function as myths and adopt mythical features.

Grönland är och har varit en mycket speciell plats. Nordborna kommer till Grönland cirka 985 e. Kr. De kommer dit som jordbrukare med boskap: kor, får och getter har de haft med sig från Island och Skandinavien. Nordborna upptäckte snart vilka rika naturresurser som fanns på vissa platser i Grönland såsom täljsten.

Syftet med det här arbetet var att undersöka om spelaren fann det mer engagerande att spela när fakta till stor del presenterades som en del av spelets narrativ i motsats till om fakta till stor del presenterades fristående från det. Syftet var också att undersöka om  det  var  motiverande  att  ställas  inför  en  utmanande  rumslig  utforskning  för  att avancera  genom  spelet  och  därmed  kunna  komma  till  dessa  informationsbaserade moment. En specialdesignad modul som stödjer dessa spelaktiviteter skapades därför i två olika versioner ? en var för de båda typerna av faktapresentation. Arbetet  baserar  sig  därför  på  teori  om  olika  typer  av  utforskning,  med  fokus  på narrativ och rumslig utforskning, motivation, belöningar och speldesign.

This paper is a critique of the hegemonic democracy ideal in France today, the myth of the Republic. Based on critical theory, the paper also contains a normative attempt giving the chance to subaltern groups to tell their, less often heard, version of the "truth".The theoretical foundation is the ontological narrative perspective, where identities and actions are understood as being constructed by the telling of stories. The interdependent relations of different narrative dimensions are analyzed. The power over who gets to tell the story of the "truth" is understood as decided in the interaction by dimensions of metanarrativity, public narratives, ontological narratives and conceptual narrativity. The author argues, inspired by Chantal Mouffe, that consensus is an illusion based on exclusion of those that differ.