More and more companies open up facilities and stores in countries all around the world. Entering a new country means a new culture, a new language, different Norms and values and new people with a different way of thinking unlike what you are used to. In order to survive and be successful in this new country means that you have to adapt to the new culture and its components you encounter.The purpose of this thesis has been to identify possibilities and barriers in the Middle Eastern culture affecting international clothing companies. Furthermore it has been investigated how these companies must adapt their products and promotion to this culture.In order to obtain relevant data for achieving the purpose of the study interviews and observations was made at three international clothing companies in Tehran, Iran. These were Mango, United Colors of Benetton and adidas.

Abstract The overall aim of this paper is to examine the impact of ideologies and norms on a legal system. Against a background of a description of the hierarchy of norms in Swedish labour law and in European Union law, respectively, the paper aims to specifically demonstrate the problems caused by the different hierarchies of norms when implementing EU directives in Swedish labor law. The research question examines how the trade unions? right to industrial action towards an undertaker providing transnational services by posting of workers, is affected by the implementation of the Directive 96/71/EC of the European Parliament and of the Council of 16 December 1996 concerning the posting of workers in the framework of the provision of services. The paper answers the question under what conditions the Swedish trade unions have the right to take industrial action in situations of posting of workers. Through the study of sources of law and adhering to traditional jurisprudence, this paper investigates the legislation regarding trade unions? rights to take industrial action in situations of posting of workers. In addition to the jurisprudential research, a glance at the history of ideologies is provided.

Graphic profiles are a part of companies? brand expressions. The graphical values reflect the brand values the business wants to convey. They consist of different graphic elements such as logo, company sign, colour schemes, templates, rules, fonts, pictograms, formats and references to how different graphic elements should look, for example, business cards, signs and materials for websites. This thesis aims to examine why firms choose to replace their graphic profiles by studying their underlying motivations.

?The myth of Palme- a textual analysis of the documentary Palme and its description of the social memory of Olof Palme as a norm or anomaly? by Emma Svanström aims to analyze how the directors of the documentary Palme choose to present Olof Palme to the future generations. Also the goal is to find out if their version presents Palme as a person who followed the norms or was divergent.To this purpose the thesis use textual analysis combined with a quantitative method in search of which persons the directors give the right to form the myth of Palme and which keywords they use to do describe him. To view the film as a social memory in the transformation to a myth the thesis use Jan Assmans theory of social memory and to find out if the documentary describes Palme as following the norms or divergent it uses Mary Douglas theory of anomaly.The results show that it is mainly the narrator and Olof Palme that gets to form the myth of him but also his family, friends, fellow employees and other persons that met him or was affected by his actions. Palme is discribed as special, intelligent, interested in social politics and able to act as he saw fit even if it was against the norms.

This essay is investigating heterosexuality in Gun-Britt Sundströms Maken. With help from the queer theories of formost Judith Butler, but also to some extent the ideas of Michel Foucault, I have tried to answer the question of which norms are becoming clear and which are being broken in the novel. I have also looked at a few of Gayle Rubin?s opposites in her sexual value hierarchy. Some of the norms that are brought to light in the essay revolves around faithfulness, lust towards the ?right? person and for the ?right? reasons.

In Sweden, the main responsibility for urban planning lies with the municipalities. The county administrative boards are responsible for clarifying the governmental interests for the municipalities. The main purpose of this essay was to study documents with descriptions of national heritage areas in order to examine whether certain problems within these documents are still present in the most recent ones. This was done by comparing old documents with new ones. The problem with these kinds of documents has been the lack of clarification of cultural values in national heritage areas.

This is a qualitative study based on five semi-structured interviews in Sweden. The aim of the study is to explore what experiences non-monogamous people have of dating and the social support surrounding them. The study investigates what effects norms and normative structures have on non-monogamous dating. This is done through a thematic analysis with queer theory, and the underlying theoretical concepts performativity, heteronormativity, mononormativity, relationship escalator and queer temporalities. To help analyze the social support, we have used Bourdieu's (1986) theory about social capital.

This thesis discusses how the education in the Master of Engineering program can change to become more into line for the students needs, especially for the women, both directly in the education situation and later in their occupational roles. This is done using a gender perspective. Both the education and the occupation today is characterised by masculine Norms and values. The education lacks gender perspective and is created by men, for men. The thesis gives concrete proposals on how to change two existing courses to better fit the students.

The aim of this essay is to analyze how food and meals produce and reproduce values and power relations and how these processes are portrayed in Virginia Woolf?s To the Lighthouse. Using sociological writings in the field of food consumption and production I study the structures that affect our relation to food and eating. This perspective is combined with a phenomenological view, aiming to examine how food is perceived, which is also inspired by queer theories. Using the method of close reading, the theories are applied to Woolf?s work.

This paper presents a study of the attitudes and values related to gender young people have. Five people, four women and one male, all about eighteen years old, were interviewed about their attitudes and values related to gender.Although the study is relatively small, the results are compatible with other published studies and indicate that young people, without consideration to their sex, has a very traditional view on gender. The study also indicates that the attitudes seem to be established very early in life. Probably the most important factor to determine the attitudes and values of the child is the parent's opinions. The result show that the interviewed persons did not think their attitudes and values towards gender where influenced by media, TV etc...

Today, we use BKR and BBK 04 when designing concrete structures inSweden, which will, in the near future, be replaced by Eurocode 2. When you are designing buildings, you will use Eurocode 2 Part 1-1 and with this new standard, some new rules and general rules will be necessary to adopt. To examine how BKR and BBK 04 tells apart from Eurocode 2 when designing concrete structures, one beam and one column with often common dimensions, is studied. The beam is designed with consideration of (considerate to) durability at bending moments, shear forces and control of cracking. The column is designed with consideration of durability at eccentric axial load and bending moments in cross section on account of (due to) geometric imperfections. BBK 04 has gone one step closer to Eurocode 2 than earlier editions and the things that are different, when calculating reinforcement, is how they use the partial factors.

The purpose of this paper is to see how differences are handled in preschools, with a focus on children with homo- or bisexual parents. By doing this we wanted to see how the conditions for a child with homo- or bisexual parents looks like, in order to have their family conditions mirrored, confirmed and visualised in the preschool.The foundation for the discussion is a questionaire which has been answered by 229 preschool workers from 24 different preschools in the City of Stockholm. The result of the questionaire has been handled in a statistics program. Our analysis is based on the statistical numbers and the written replies to the open questions in the questionaire.As a theoretical starting point we have used Iris Marion Young?s ideas about how our society is coloured by an ideal of similarity that defines liberation as the transcendence of group difference, where the dominant group cannot see how their perspective is just one of several perspectives.

Abstract  Title:The national values ? which significance does the meeting with the   caretaker have in municipal eldercare. Authors:Ida Lilja & Evelina   Andersson  Date:2014-10-21National values.   You probably wonder what it is, and that is what we intend to give you an   answer to in the following pages. We will try to depict what a statutory, national   value can represent for a difference in the work with elderly people in   municipal eldercare within the own home.

This report describes a study of how educationalists, from one preschool group, approach to and respond to children ?s creative activity in preschool. To answer the survey ?s purpose I used four research questions, which is the following:-What function do the educationalists give the creative activity in the working?-How do they see the importance of thecreative activity for thechild and its development?-How doeducationalists considerthat theyrespond to the child's creative activity?-Is thereany norms surrounding creative activity in preschool?The theoretical base of the study is rooted in the sociocultural perspective, where creative activity and visual arts can be seen as mediating cultural tools. The method is a qualitative interview of five preschooleducationalists.

ABSTRACTThe EU as a normative power in Belarus ? a critical caseBy Anna JohnssonUniversity of VäxjöSchool of Social SciencesSpring semester 2007The European Union?s identity is a much debated topic. Some say it?s a unique actor in the international arena because of the different tools it has at its disposal. Ian Manners claims that the EU is what he calls a normative power.