The objective of this study has been to examine which significant values are of importance in the telecom sector today, and in a continuing perspective yet to be. To ensure the factors of relevance in the study, we have identified three purposes: - Our first purpose is to clarify the eminent values in the competitive market of the mobile phone operators today, and the reason for its importance.- The second purpose is to understand the function of the brand regarding to value creation and loyalty in the sector of mobile phone operators.- The third purpose is to explore the potential approaches for mobile phone operators to increase value.In this study, our approach has been a qualitative methodology by conducting seven interviews with respondents related to the telecommunication sector.As a result of the process, we find the need to divide the concept of value into two dimensions, which we entitle organizational related values and customer related values. We have found the values related to the characteristics of the market in aspects of its infrastructural features but also in regards to the homogenous core service.Our findings in the empirical data with support to our theoretical frame of reference, is the current highly important organizational related value of constant high result quality (well-functional technological aspect), and the value enhancer by a low price; the strategy of bundling also results in higher value. This result in customer related values that perceives as safeness, availableness and convenience. The brands are a significant source of customer related values with identity value, image value and assuredness. A continued advancement in process quality and individualization will imply greater customer related values of closeness, freedom and flexibility. .

This Master's Thesis studies the attitude that library employees have regarding a sex and gender-neutral treatmentof their clients. The analysis is based upon replies to a questionnaire which was submitted though channels directedat library employees, like BIBLIST and BiblFeed. The respondent?s replies contained a number of welldevelopedcomments making the resultant analysis both quantitative and qualitative in nature.In performing the analysis a theoretical framework combining Hirdman?s gender system with symbolic interactionismhas been used together with literature about gender roles.The questionnaire showed that gender neutrality is a complex concept that can be interpreted in many differentways and is therefore easily misunderstood. It is obvious that sex is an important category when respondents aredealing with their clients, but also that sex and gender are problematic concepts which respondents find difficultto know exactly how to relate to.

Power, Criminality and the gamble about bordering normality. From theperspective of Foucault. This study is about how criminality becomes a strategy of power used by the individual to overcome difficulties and gain advantages. This strategy of power sets loose a process of identity formation within the individual that gives shape to his own norms which are opposite to the one of the society. The individual norms and the normative society cooperate with one another in a cultural teamwork.

The aim of this study is to describe, from a didactic point of view, wether gender norms are challenged and sex equality is maintained when two teachers in grade one communicate with their pupils. This is based on the existing norms in our society which generates into certain expectations of how one should act depending on wether you are a girl or a boy. In addition to this, the lack of equality between women and men is a global question. The norms and conditions in society are reproduced, but can also be deconstructed in school (Martinsson and Reimers 2008, p. 8).

This study is about exclusion and childrens role-play in Swedish preschools. 8 preschool teachers, in 4 different preschools, have been interviewed about exclusion and low and high rating roles in children's role-play. The interviews was recorded and then analyzed. Relevant research in this study was from Corsaro, Tellgren and Löfdahl amongst others, and the results of the interviews is what this study is based on. The study showed that one of the most common roles in childrens role-play is the role of mother and that the roles children play are based on social Norms and values.

This study is about exclusion and childrens role-play in Swedish preschools. 8 preschool teachers, in 4 different preschools, have been interviewed about exclusion and low and high rating roles in children's role-play. The interviews was recorded and then analyzed. Relevant research in this study was from Corsaro, Tellgren and Löfdahl amongst others, and the results of the interviews is what this study is based on. The study showed that one of the most common roles in childrens role-play is the role of mother and that the roles children play are based on social Norms and values.

This thesis analyzes how homonationalist and heteroactivist discourses are reproduced in the Sweden Democrats political communication between 2022 and 2025. Drawing on critical discourse analysis, the study examines a selection of key texts, including two Almedalen speeches by the party leader Jimmie ?kesson (2022, 2024), an extraction from a report produced by the party, and a parliamentary motion. The study is theoretically grounded in scholarship on homonationalism, heteroaktivism and populist radical right nationalism. It investigates how gender, sexuality and religion are discursively mobilized to define national belonging and construct boundaries between ?us? and ?the other?.

The purpose of this essay is to examine the everyday beliefs about mental illness surrounding the disease and how these are expressed and affects the sick life and identity. The focus is on the sick perspective, where a concept of norms, normalization and taboo forms a basis in the use of materials, which here consists of qualitative interviews and Internet forums. This is analyzed and then discussed with the help from structuralism and poststructuralism approach, where I mainly refer to the social anthropologist Mary Douglas, ethnologist Lars-Eric Jönsson and philosopher Michael Foucault. In the discussion vented even historical aspects of the subject and how these might have followed in our time and how beliefs about mental illness is created and maintained by the norms within a society / culture including the sick..

This paper is supposed to get an answer to how teenagers in a municipality in Kalmar Län in Sweden think about their individual role in a community. The essay is a comparative investigation at how age can affect teenagers's view at the community, based on contractualistic approach. The background issue clarifies the objectives and guidelines how the schools should work with the social Norms and values. The method for this studie is a quantitative survey in which students in two different classes are compared. The method for comparing takes place using the theoretical position, which is based on the individual's social maturity in the Swedish society.

This study is about exclusion and childrens role-play in Swedish preschools. 8 preschool teachers, in 4 different preschools, have been interviewed about exclusion and low and high rating roles in children's role-play. The interviews was recorded and then analyzed. Relevant research in this study was from Corsaro, Tellgren and Löfdahl amongst others, and the results of the interviews is what this study is based on. The study showed that one of the most common roles in childrens role-play is the role of mother and that the roles children play are based on social Norms and values.

In this study we are seeking to discover the norms in the design of logotypes and how they havechanged over time. To achieve this we have chosen to analyze the logotypes of twenty companies withthe largest expenditure on advertising in Sweden. We mapped chosen design attributes within the logoto discover the similarities and then we selected the five oldest brands to analyze how their logos havechanged over time. The design changes in the logotypes over time is can be related to the changingattitudes of the general public and the designers ambitions to draw on convention to create iconic designthat will spark brand-recognition. However many changes can?t be directly explained through changesin convention.

This study is about exclusion and childrens role-play in Swedish preschools. 8 preschool teachers, in 4 different preschools, have been interviewed about exclusion and low and high rating roles in children's role-play. The interviews was recorded and then analyzed. Relevant research in this study was from Corsaro, Tellgren and Löfdahl amongst others, and the results of the interviews is what this study is based on. The study showed that one of the most common roles in childrens role-play is the role of mother and that the roles children play are based on social Norms and values.

The purpose of this thesis is to carry out a qualitative study of the perceptions of language teachers as to their role in the teaching of values and morals to pupils. Five language teachers have been interviewed about their perceptions of how values are taught and their role therein. The interviews serve to investigate the reality of teaching values to pupils in a Swedish secondary school and the work involved in this on-going process, this being with a view to having a better understanding of just how important a role the teaching of values plays in the daily working life of a teacher. Terms such as fundamental values and morals can be difficult to define as they are highly personal and can differ from person to person depending on one?s background, experiences and family circumstances, for example.

To become old and live in an institution could mean that the habits and routines they have obtained during their lifetime and are used to may become changed. There are fixed norms and rules which the elderly more or less have to adjust to. The aim of this study was to describe how nursing staff attitudes influence on elderly care takers meal situation. The method of this study was a literature review. The result showed that norms and rules not always are adjusted to caretakers? wishes and needs.

The purpose of this essay is to examine the construction of the norm-breaking characters Saga from the young adult novel Tusen gånger starkare written by Christina Herrström and Pippi Longstocking from the books written by Astrid Lindgren. In order to do this I have applied queer theory as well as theories of narrative in my analysis.To be able to study the breaking of norms, it has been essential to first examine the way the norm itself is manifested in the books. Because of this I have chosen to begin my analysis with an examination of two other characters who by their normative behavior contrasts against Pippi and Saga, namely Signe and Annika. The understanding of the normative discourse that Signe and Annika represent is crucial in understanding the way Saga and Pippi later turn against it.After that I examine in which ways Saga and Pippi breaks prevalent norms and how they as characters are constructed as being different. Subsequently I study the effects of Saga?s and Pippi?s norm-breaking, taking focus on how it influences Signe and Annika.Finally I discuss the view of Saga and Pippi as subversive characters, and however the books can be said to have a subversive effect.