VD:n för spelindustrins intresseorganisation (Interactive Digital Software Association) förutspår i den årliga State of the Industry rapporten för åren 2000 ? 2001, att spelindustrin snart kan nå 70 procent av världens hushåll, vilket gör spelmaskinen, näst intill, lika vanlig som videon. I denna dag börjar många spelutbildningar växa fram i hela landet, så som i Karlshamn, Visby och Kramfors. Trots denna tillväxt finns det nästan ingen akademisk forskning i ämnet speldesign. Detta gör att hjulet i många fall tvingas återuppfinnas om och om igen.

Along with the increasing trend of online advertising comes an increasing avoidance behaviour from the observers. The marketing communication now requires a valuable content, which leads to the creation of new online advertising forms; including content marketing, advertorials, online ads and the latest rising star - Native Advertising. The last-mentioned also constitutes the basis and object of study for this paper. The purpose of this study is to shed light into this relatively unexplored topic and concretize the true effects. There are many examples of how Native Advertising is framed and implemented, but little hard facts and real figures.

Commercial expropriation occurs when real property is compulsory acquired by a private operator. This phenomenon is relatively new and has been criticized not only because of the rules concerning compensation, but also from the point of view of permissibility.An intervention in the protection of property must fulfill the requirement of important public interest set out in RF 2 kap. 15 § in order for it to be allowed. There is no definition regarding what constitutes an important public interest, the only thing that exist is a non-exhaustive list in the preparatory work. This in turn has led to the creation of a broad discretion when it comes to determining what constitutes important public interests.

The aim of this master?s thesis is to examine the discourses about Malmö public library that can be identified in several documents published by the library, articles, and various WebPages. Furthermore, our intention is to study the relation between the library?s identity, image and profile. The questions posed in the study are: Which identity discourses are Malmö public library giving expression for? What kind of conflicts between these discourses can we find? How is the identity, image and profile of the library in relation to one another? How does Malmö public library profile and market itself as a non-profit organization? Our theoretical and methodological building ground is in the discourse analytical field, with Enesto Laclau?s and Chantal Mouffe?s theories about discourse and society, as a starting-point.

Uppsatsens syfte avser att beskriva hur ACB Laminat, ur ledningens perspektiv, arbetar med lönsamhetsstyrning. Vidare ska eventuella brister i detta tillvägagångssätt belysas och analyseras, för att förslag till tänkbara åtgärder ska presenteras för företaget.För att nå uppsatsens syfte har en fallstudiebaserad kvalitativ studie använts. En tydlig avgränsning av vad som ingår i undersökningen och vad som ligger utanför finns då uppsatsen enbart avsåg att undersöka ledningens syn på hur företaget arbetar med lönsamhetsstyrning. En kvalitativ ansats har använts för att genom en djupgående intervju belysa en helhet och med hjälp av mina egna tolkningar finna en förståelse i det undersökta.En beskrivning på hur företaget, enligt ledningen arbetar med lönsamhetsstyrning har presenteras. Vidare har undersökningen resulterat i att brister i företagets arbetssätt funnits och förslag till hur de kan avhjälpas har presenterats.

Syftet är att undersöka hur den svenska romantiken används och uppfattas av svensk­lärare i gymnasieskolan. Studien har genomförts genom kvalitativa intervjuer med verk­sam­ma gymnasielärare i svenska. Forskningsfrågorna är hur lärarna arbetar med och uppfattar den svenska romantiken i svenskundervisningen samt hur lärarna ser på hur epoken berörs i styrdokumenten.Undersökningen visar att arbete med den svenska romantiken främst sker med ut­gångspunkt i en kulturell bildningstradition och genom kronologiska litterära epokar­beten, där tidsbristen är en avgörande faktor för begränsningen av undervisningens volym och upplägg­ning. Det framkommer även att det finns ett värde i att knyta an till elevernas värld och skapa liv och association i undervisningen för att öka elevernas en­gagemang. Därför är val av litteratur avgörande för att skapa engagemang och väcka intresse.

This essay highlights the Swedish retail companies? engagement in ethics and environment issues as a part of the business concept. The Customer is today more aware about what is going on in the world than ever before. Two of the main reasons are the Internet and the globalization. In relation to the customer being more aware about the situation in the world today, the demand for products which have been produced in consideration of ethical and environmental values has increased.

The development of technology and the mechanization in the Swedish forestry has during the last 60 years resulted in depopulation of the country side and due to that the amount of distance forest owners has increased. Therefore the forest companies need to make some adjustments in order to keep the distance forest owners as customers and to attract new ones. The purpose of this essay was to examine and analyze the distance forest owners satisfaction with Södras service offering and quality of service and further develop some proposals for action. A web-based survey was sent out to 634 distance forests owners in Stockholm, Sweden, all members of Södra. 269 respondents participated in the survey and of them, 27 did also participate in a follow-up telephone interview.

This is an essay about journalism and the ethical norms of journalism. Four famous cases have been analyzed; Watergate, News of the World, Joy Rahman and Bill Clinton. When analyzing we used the theories of Denis McQuail and the ethical guidelines of the Swedish Journalist Association. We have also used the ideas of utilitarianism to analyze the chosen cases.We aimed to analyze the roles of the journalists involved and found that the ethical norms are customizable to each and every case. In the Watergate-case the journalists act somewhat in contrast to the ethical guidelines but do so in order to favor the public, which makes it approvable.

In recent time Hemnet has faced an intensified criticism because of the latest introduction of ad-fees, and not least because of the take-over regarding Swedbank Fastighetsbyrån and Svensk Fastighetsförmedling. There is a growing concern amongst real estate agents about the development for which the Swedish real estate advertising market is taking. Many of the competitors on the market that have previously experienced difficulties in establishing on the market now see their opportunity to make use of the situation that has emerged regarding Hemnet. By offering better and more lucrative terms they could potentially bring in enough real estate agencies to pose a real threat on the advertising market.Hemnet is part-owned by four organizations, Fastighetsbyrån, Svensk Fastighetsförmedling, Mäklarsamfundet and Fastighetsmäklarförbundet. All of which have a 25 percent share in Hemnet.

Syftet var att i Ystads kommun, bland samtliga (n=329) elever i skolår nio, undersöka elevers Känsla av sammanhang. Vidare syftade undersökningen till att studera om det fanns några associationer mellan elevernas Kasamnivå och deras betyg i ämnena matematik samt idrott och hälsa. Ett delsyfte var att jämföra elevernas Kasamnivå på de tre undersökta skolorna. Undersökningen skulle också fungera som en del i Ystads kommuns kvalitetsgranskning. Enkät användes som empirisk insamlingsmetod och det insamlade materialet har bearbetats statistiskt i datorprogrammet Excel.

Syfte: Syftet med denna uppsats är att analysera varumärkeshanteringen i olika ideella organisationer i Sverige. Metod: I denna uppsats har författarna använts sig av kvalitativa metoder samt utgått från en abduktiv ansats. De primära data är fem intervjuer med fem ideella organisationer i Sverige som arbetar för olika ändamål. Dessa intervjuer har valts utifrån ett bekvämlighetsurval. Resultat och slutsatser: Av resultatet framgår det att de ideella organisationerna arbetar med sitt varumärke beroende på vilka resurser de har, vilken storlek organisationen har och vilka ändamål de arbetar för. Författarna av studien anser att varumärkeshantering inte är ett högt prioriterat område för samtliga ideella organisationer eftersom de behöver lägga sina resurser på rätt företeelse, vilket är deras ändamål. Om organisationerna skulle lägga mycket tid på varumärkeshantering och marknadsföring skulle detta leda till att allmänheten blir skeptiska och börja undra om organisationerna använder pengarna på rätt sätt.

Colours have been proven to have both a great physical and psychological impact on human beings. This essay investigates the rebranding of 37 Health Care Centers, located in Norrbotten, Sweden, and how 10 interviewees have experienced the new choice of colour on the logotypes of these Health Care Centers.The theoretical framework used in this research process, consists of theories related to rebranding, the communication process, encoding/decoding and Goethe?s Theory of Colours.To gather information about how the 10 inhabitants have experienced the new choice of colour, a semistructured form of interview was used. In addition to these interviews, three people employed by Norrbotten County Council (NLL) were interviewed, to get to know more about the rebranding process and the message behind the chosen colours of the logotype.Results show that the inhabitants had an overall positive reaction to the new colour choices, but that younger target groups lacked information about the new logotype and the rebranding.Due to these results, recommendations were made that NLL should expand the quantity of media channels to reach these younger target groups, and thereby be able to attract more patients to their Health Care Centers. NLL would also profit from investigating the inhabitants experiences related to the new colour choices themselves, but in a larger scale, to achieve greater knowledge of how to proceed with colour choices in the future..

ABSTRACTSegregation is more and more common in the Swedish society, especially in those suburbs called ?miljonprogramsförorter? which are characterized as grey and boring districts with low status. These suburbs are often mentioned in the media and the public associate them with immigrants, problems and crimes. Kungsmarken in Karlskrona is one of these suburbs and the purpose of this essay was to compare the media image with the images local participants had of Kungsmarken. The questions I brought up were how media was describing Kungsmarken, how this image has contributed to the low status of Kungsmarken, and if this image was reflecting the local participants? images.

Foot rot is a severe claw disease which occurs among sheep and goats in most parts of the world, with outbreaks in hot and humid weather. It is a contagious bacterial infection caused by Dichelobacter nodosus in association with Fusobacterium necrophorum. Foot rot has a negative impact on both animal welfare and economy.This thesis presents how Australia, Nepal, Norway, Switzerland, Great Britain, Sweden and Uruguay handle foot rot. In the selection of countries the focus was on countries that have control- or eradication programs against foot rot. There are differences in the climate, animal husbandry practices, animal welfare and economic resources in the countries that are presented.