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1435 Uppsatser om Non-conscious processes - Sida 42 av 96

Russinen ur kakan: - uppföljning av kampanjer i byggvaruhandeln

The Swedish do-it-yourself (DIY) market has expanded in recent years and is today a SEK90 billion market. Competition is fierce, however, and the DIY retail chains compete over market share with extensive marketing campaigns. Advances in computer technology have made it possible to acquire and compile huge quantities of point of sale data. However, due to a lack of economic theories and statistical methods, this data cannot be effectively utilized and the effects of the campaigns are not measured in any detail. In this study a new method was used to examine the effects of marketing campaigns in the DIY consumer market.

Pedagogisk dokumentation i ett förändringsarbete

The main objective of this study was to find out what pedagogical documentation does and to get knowledge of what you may need to consider in order starting a process of change with a focus on pedagogical documentation. To get answers to my questions, the study is based on pedagogical theories from scientists and interviews with three preschool teachers who have different experience on documentation. My main questions were: What characterizes a pedagogical documentation? What tools / materials do I need to do a pedagogical documentation? What is important to consider when starting the process of change with pedagogical documentation? The result shows that pedagogical documentation is an approach that is based on that one is curious, interested, observant, listens, talking and researching with children and colleagues. You give the kids great participation which you can then pick up the children's learning processes and reveals that the business and the children develop according to curriculum objectives.

Are older consumers of interest for the Swedish Apparel market? A study of older consumers? attitudes and interests in apparel.

Summary Title Are older consumers of interest for the Swedish Apparel market?A study of older consumers? attitudes and interests in apparel Deadline 12 January, 2007 Course FEK 533 Authors Brusk Kutlay and Linda Nordén Tutors Björn Carlsson and Roland Knutsson Keywords Older consumer, apparel, lifestyle, attitudes, consumer behavior Purpose The purpose of this paper is to investigate weather the 50+ segment is a strong market for apparel, i.e. if it is an interesting market for the Swedish apparel industry. The aim is to contribute to a better understanding of consumers? attitudes toward apparel shopping on the Swedish market.

Bygga broar mellan kulturer: En studie av skönlitteratur, identitet och integrationsprocess

The aim of this Master?s thesis is to explore the meaning of literature forliterate immigrants in regards to identity and integration. The study is based onqualitative interviews with eight Swedes of various backgrounds, but with thecommon experience of an immigration process. In addition to being migrants, therespondents are also public library users who have an interest in literature and whoread literature during their leisure time. To analyze the empirical material ananalytical framework, consisting of a number of analytical concepts from Libraryand Information Science, Literature Science, and Sociology, has been used.

Undersökning av riskfaktorer med produktion och inmatning av data till en databas

Syftet med denna rapport är att undersöka vilka riskfaktorer det sociotekniska systemet bidrar med vid inmatning av producerade data till en specifik databas. Denna undersökning använder STAMP-metoden (Systems Theoretic Accidents Models and Processes) för att finna riskfaktorer i systemet. Metoden utgår från att samla data om systemet genom intervju, observation samt analys av annan dokumentation kring databasen för att sedan applicera STAMP-analys på dessa. Resultaten pekade på ett antal riskfaktorer vid inmatningen av producerade data, dessa kretsade primärt kring problem med existerande säkerhetsåtgärder, avsaknad av träning samt bristande kommunikation. Resultaten ledde till en slutsats om förbättringsåtgärder på dessa punkter.

Kontroll och kreativitet: En fallstudie av tre reklambyråer

There is consensus in research, policy, business and many other areas around the benefits of creativity. Previous research shows that creativity is only spurred under certain conditions. Usually creativity is not associated with concepts such as control, deadline or cost effectiveness. Companies, by contrast, have the need for control and management of their operations, which implies that the two processes can be difficult to reconcile. A company that wants a high creativity while maintaining control and management is forced into a series of organizational compromises.

?JAG KAN INTE SJUNGA? : En fallstudie om mentala hinder kring sång

Detta är en fallstudie som handlar om arbetet med en sångelev som påstod sig inte kunna sjunga. Eleven hade byggt upp stora mentala hinder kring sin sångförmåga, och studien tar upp dessa hinder samt de processer som utlöstes vid försöken att komma runt dem.Syftet med studien är att undersöka tankegångarna kring undervisningen av eleven samt de övningar som användes. Studien belyser också de processer eleven och läraren gick igenom samt diskuterar deras betydelse och innebörd.Studien bygger på lärarens anteckningar från 30 lektionstillfällen, utspridda på ca två år, samt lärarens och elevens reflektioner efteråt.Resultatet visar några av de processer som bildades under arbetets gång, samt att eleven kunde klara av mer än hon trott var möjligt genom att utveckla rätt inställning och ha tillgång till bra verktyg..

Att tänka rätt är stort, att tänka högt är större : En Think-Aloud-studie av texttypens roll i översättningsprocessen

Syftet med den här processorienterade studien var att undersöka hur texttypen påverkar översättningsprocessen, och närmare bestämt om olika texttyper aktualiserar olika fokus i de kognitiva processerna. Fyra deltagare fick därför översätta två olika källtexter, en operativ och en informativ. Materialet samlades in med hjälp av Think-Aloud (TA). Studien visar att de båda texterna huvudsakligen gav upphov till liknande fokus. Texttypen verkar således inte ha haft någon märkbar påverkan på översättningsprocessen i det aktuella fallet.

Hur blev jag ett monster? : Om monsterskapande i Howard Phillips Lovecrafts The Outsider och The Thing on the Doorstep

In this essay, I employ Judith Butlers theories of gender performativity to examine the construction of the monstrosity in Howard Phillips Lovecraft?s two works The Outsider and The Thing on the Doorstep. Focusing on the character?s monstrous attributes, how they are seen by themselves, by others and not least by the reader, I examine how their monstrosity is created and strengthened by dehumanizing processes. I argue that Lovecraft through his narrative technique complicates the relation between monstrosity and humanity in his characters, the result of which is a reader left to determine how monstrous, or human, the creature really is.

The allotment plot : osäkrande som designstrategi

During the spring semester of 2009 I have participated in what was to become the project The Allotment Plot; a collaboration between the Swedish University of Agriculture and the Wanås Foundation. As one of six students in landscape architecture I have experienced a group based learning process with the point of departure in the designing of an organic and experimental kitchen garden at Wanås, a sculpture park for contemporary art. The project came out as neither us nor any other of the people engaged could have guessed. What was meant to be a garden turned out to become an entire cultivation movement. As students, we have gained a lot of experience through praxis; experience that will be valuable for our future profession. The project has also opened up the possibility to question and reflect upon what our profession and education could or should be about. This thesis focuses on the role of communication and the production of communicative tools in design processes and landscape architectural practice. It discusses how communication may be used in an exploratory and ?un-securing? way, and how this may dislocate the professional role, especially in situations where the design action, as in the case of this study, demands a high degree of transdisciplinarity and collaboration. .

Den trådlösa massan - svärmbeteende och kollektiv handling

This essay seeks to analyze the consequences of modern information and communication technology for collective action within the framework of social movements. With references to the protests in Seattle 1999, the essay argues that the emergence of distributed collective action is closely related to the use of technology, for example cell phones and Internet. This distributed collective action can be characterized by its decentralized and self-organizing features, forming a global pattern emerging from local interactions. Whereas contemporary theories of collective action can be ´stretched´ to fit these aspects, they lack analytical tools to describe and analyze such systems. Further, their rejection of classical crowd theory is problematic, since it contains valuable insights.

Effektiv metod för tydliga, skrivna instruktioner för produkttillverkning

St. Jude Medical Inc is one of the worlds leading companies in the medical technology area with cardiovascular devices as its specialty.Manufacturing implantable medical devices such as Pace Maker Electrodes requires complex design, safe processes and well trained operators. User friendly manufacturing operations are a necessity.Lately there?s been an increase of the manufacturing volume which also increased the number of operators. More operators need to be trained and cross-trained.

Skissen och skissandet - landskapsarkitektens arbetsverktyg

What is sketching for a landscape architect? Does it involve anything else than the sketching process, the tool withwhich we work and carry a project through? The answer is yes, it is a process but one that includes many functionslike making notes in drawings or words for remembrance, a way to convey your ideas to others and to clearifyideas for yourself or together in a group. This thesis aim to give a broader picture of what sketches and sketchingis through many voices, and images made by architects, a psychiatrist, a teacher, and landscape architect students.The focus is on the hand made sketch and show many examples of what a sketch can look like.What is a sketch? A sketch can be many things, but the general consensus is that it is made fast and as a draft. Itcan be made in any material, two or three dimensional.

Att skilja på sak och person - Hur ökad personifiering i media kan leda till bättre politisk kunskap hos mottagarna

Mass media is becoming more and more personalized and despite common ideas it could actually be a good thing. Instead of affecting the actual content of news coverage it might only have an effect on the way in which news are presented. Famous politicians more regularly become symbols and synonyms for their parties or for the government and are being used to create interest in the beginning of articles.Those are the results from a content analysis of the newspaper coverage of the Swedish parliamentary election in 1976 and 2006 in which the scientist categorized each article in one of four ideal types, counted quotes and analyzed whether personal names were interchangeable with party names without affecting the content. All three methods showing that it is the presentation, not the content, which has been personalized.At the same time, psychology-science tells us about the human brains associative learning processes, where memorizing becomes far more efficient when the information can be connected to an already known person. Increased personalization of news might therefore increase the political knowledge of the receivers..

Föräldrar, barn och genus : Föräldrars tankar och funderingar kring genusfrågor vid lån av barnböcker

This paper intends to examine how parents think and reflect on gender issues when they borrow books for their children at the library. The theory applied is Yvonne Hirdman?s theory of a gender system. A questionnaire was made available at the Children's department of Uppsala City Library in February, 2010. The material was compiled and analyzed with the intention to try to detect trends, patterns and themes, rather than statistics and hard data.Parents in the study perceive themselves as gender-conscious.

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