The aim of this master?s thesis is to examine how users at four public libraries experience the alternative shelf arrangement in their library. The purpose of introducing an alternative shelf arrangement in a public library is often to facilitate for its users. In each of our chosen libraries, the librarians have arranged the books in the non-fiction section in broad themes, with the Swedish Library Association Classification System as subsections. Using qualitative interviews, we examined a total of 26 users? experience of the shelf arrangement and its accessibility, their methods for seeking information and their opinion about the presentation of the books.

The aim of this thesis is to examine the Swedish public libraries acquisition processes when it comes to fiction for adults. The thesis focus on how the librarians responsible for acquiring view literary quality when they manage their collections and how their views coincide with that of the user?s explicit wishes. Furthermore this thesis looks at the librarians reading habits and how they coincide with that of their perceived users.The study uses literature pedagogic perspective theory to see how the librarians look at fiction and what they value in it. In order to get answers six librarians have been interviewed in this study that uses a qualitative approach to getting answers.

The aim of this thesis is to study how public libraries in Sweden use alternative shelf arrangements that differ from the library?s original classification system, which in Swedish public libraries usually is the SAB-system. I sent out a survey to 169 public libraries, where I received 114 replies. 77 of these stated that they had some kind of alternative shelf arrangement, therefore these are the ones that are included in my study. I wanted to investigate in what way the libraries had changed their shelf arrangement and why this decision was made.

The objective of this bachelor thesis is to examine how some larger Swedish public libraries reason about the use of social media as part of their activities and outreach. To attain the purpose three research-questions were established; why does the public library use social media? How does the public library utilize social media? What extra value do librarians believe that use of social media can add to the libraries? function? The methodology used in the thesis is qualitative interviews. Six interviews were conducted with librarians in charge of social media at their respective libraries. Five of the interviews were conducted by telephone and one by email.

Traditionally the content of fiction has not been described, analyzed, classified and/or indexed to the same extent as non-fiction. As a consequence, this lack of content analysis has resulted in unsatisfactory fiction retrieval in relation to users seeking and search behaviour. This fact is why this Master s thesis is written. The total of library users' seeking and search behaviour is investigated in order to suggest methods to improve user adapted fiction retrieval tools. Suggesting relevant fiction retrieval tools corresponding to users' seeking/search behaviour is another aim of the study.

The goal of this thesis is to analyse whether the method ?Observiaire? is of any use for traffic analysis. The method consists of analysing film material, preferably before and after changes are made to an area, by answering a survey for the users that are observed within the population. The method also opens up for deeper qualitative analyses which are rooted in the quantitative data collected from the survey-study. In this study we analyse the method by applying it to the case study of the changes made at Götgatan in Stockholm, where a green wave was implemented and the bicycle road widened.

This thesis deals with young people´s attitudes towards advertising on Facebook, which type they prefer and how it should be presented. The purpose of the essay is to offer advertisers a better knowledge concerning the Facebook users advertising preferences. This knowledge can be used to produce advertising with a higher chance of acceptance among Facebook users. The results have been collected by a quantitative survey and they are presented in statistic form. One of the main results was that young people wanted a more individual adapted type of advertising.

Digital marketing has been changing continuously and rapidly since the introduction of Web2.0 ten years ago (Lin, Li, Deng, & Lee, 2013). Companies are now engaging their users intheir digital marketing by providing with interactive contents in digital campaigns. The digitalcampaigns are getting more converge with SNS (social networking sites) in order to let the usershare the content with others and therefore the e-WOM (electronic word of mouth) helps thecompanies digital campaigns to be shared by more users (Moran, Muzellec, & Nolan, 2014).The interactive content in the digital campaigns have shown to provide for engaged users andtherefore leads to loyal users. The reason for this has its roots in the culture of consumptionthat has brought our everyday consumption to a whole new level where we no longer justconsumes a product, we are the brand (Davis, 2013).The study, Click here for solidarity, aims to explain the interactive phases and rhetorical elementsthat companies use to engage the user to interact with the content of the digital campaigns.The study is based on four digital campaigns in four different market areas in order to providewith an overall picture of how companies work with interactive and rhetorical elements. Thusthe study falls into the area of marketing and branding.

The initiative for this project was taken by Benteler Engineering Services, as a result of having identified areas of improvement, in designated accessible areas like the wheelchair spot onboard buses. Depending on a wheelchair to be able to move around can understandably be challenging.Public transport is a common good in today`s society, however despite the measures taken towards adjusting to accessible needs, the majority of those being disabled chose different alternatives of transportation. This is due to reasons such as the drivers' poor attitude, furthermore the limitations of the space allocated to accessible needs, as people with strollers also use these spots onboard. Also, some wheelchair users find the rides unsafe, as they could easily fall over during without the appropriate space for them onboard the buses etc. These are only a few reasons why other options are sought out, i.e.

Concern about personal privacy continues to grow among online users along with the fact that new technologies help online companies to share user's private information. Still the usage of online entities such as social networks and e-commerce sites continue to increase. This raises the question of why online users act in such a contradictory and irrational way.Our study examines what impact one recently developed application called social login, which is provided by several social networks and used by millions of online companies, has on consumer's evaluation of online brands when they are primed for various types of information concerning privacy issues. Our assumptions are built up on the theory of cognitive, dissonance and suggest that there will be no differences in evaluation of the brands due to the human need to rationalize their existing behavior and attitudes when they receive new or contradicting information. The potential effects are measured by a manipulation presented in a survey distributed in an online environment to a sample of users (n=,154).

A high quality is highly requested in today?s thinnings, since these are the base for continued value development of the forests. Thinning quality often means a minimization of damages on soil, stems and roots during the cutting. One way to reach a high quality is to set up goals that will be followed up after the cutting is made. Self-checking gives information of the machine drivers work and guarantees the customers a good quality of work.

This study aims to examine the views on digitization of eight respondents, all working at different libraryinstitutions in Sweden, and how their views are reflected in their library's digitization strategies. The poll wasconducted on the basis of Ingrid Mason's theory of information standards, their structure and sociopoliticalnature. The informantion standards are divided into three aspects, curatorial, semantic and technical, and theyaffect selection of, intellectual and physical access to the digitized material, which in the end is what constitutes the digital cultural heritage.The background to the study is that the Swedish library institutions in the current situation lacks a nationalstandard or a common strategy for the digitization of cultural heritage, while it is still implemented digitizationprojects at many library institutions. The method used is qualitative, structured interviews with open-ended questions.The study shows that one of the main motives behind the libraries' digitization projects is to make librarymaterials available in a new way, creating greater opportunities for the users to take advantage of the material.The library users are the ones who mainly control what is digitized, although aspects of preservation ismentioned. Furthermore, it appears that the respondents believe that digitization offers improved capabilities tosearch and learn more about the collections, but the actual work of image capture, the addition of metadata,presentation to users and long-term preservation is very complex.Views on what it is to be digitized, how the material should be selected and provided with metadata and howit should be presented to users is what creates the standards that libraries use when they digitize their materials,and digitization of library materials creates new conditions for new users to access and use library material.This is a two years master?s thesis in Archive, Library and Museum studies..

The aim of this Master's thesis is to examine the user discourses that can be identified in the public library field. Questions posed in this study are: what discourses can be found, what characterises them, how are users categorised and what does this categorisation imply. The theoretical starting-point is Ernesto Laclaus and Chantal Mouffes discourse theory. The method is text analytic. 62 articles from three library journals - Biblioteksbladet, Bibliotek i Samhälle and Ikoner are analysed through a model in four phases.

The purpose of this study was to, through the life stories of four women and their experiences, thoughts and feelings according to a life in drug dependency reach an increased knowledge about how a dependency can arise, continue and be brought to an end. The question at issue were: How do a small amount of women describe and comprehend their experiences, thoughts and feelings according to their drug addiction seen through a process perspective. In order to answer that question three themes were investigated: the road into dependency, living as an addict and the road to recovery from dependency and the time that follows. The study followed a qualitative method and the theoretical approach was hermeneutic. The results were analysed through a process analyse perspective, from the view of the chosen theoretical perspectives, social constructivism, experience perspective and a psychodynamic perspective.

The purpose of this thesis is to examine if academic libraries market e-journals, and if so how this work is carried out. The ambition is to study what channels and methods the Libraries use, to inform their users that they have access to e-journals. The aim is also to survey if the libraries evaluate the use of the e-journals, and if so how. The objectives of the work are reached by using two main methods, document analysis and qualitative interviews. The study has been performed on three university libraries.