This study investigated how banner ads, depending on its quality and placement,can capture a user's attention while searching for editorial content in an online newspaper. Furthermore, the user's search strategy was also studied to see whether it varied depending on the placement of an ad. An experiment was conducted where 20 subjects searched for articles in a Swedish online newspaper while their eye ovement was recorded with a headmounted eye?tracker. In each search task the online newspaper contained either a low quality ad or a high quality ad.

The aim of this study was to examine the existing discourse of youth robberies from year 2003 to year 2013 in DN and Aftonbladet. By using discourseanalysis as theory and method I have studied newsartikles from these two Newspapers.The study shows that the portrayal of youth robberies is focused on the young muggers as a group and not as individuals. The groups that are mentioned are young men and women, children and muggers with another ethnical background than swedish. Girls, children and ethnical background are given more attention in the articles, and are portrayed as more problematic. The youth robberies are described as brutal and are focused on the young muggers as unrestrained, evil individuals with no future.The analysis also shows that a change in the discourse is taking place during the studied period.

The aim of this Master's thesis is to study what place public libraries have in local politics, particularly from the point of view of the politicians. To answer this, I have interviewed politicians, participated as a silent observer of a public debate, and studied articles on library politics in Newspapers and other press. The results show that politicians in general have a positive view of libraries and good co-operation with library professionals, and that they have a fairly up-to-date view of libraries. They are, however, less interested in library issues in general, and are often complacent with the way things are already running. The newspaper studies show that library issues are usually only discussed when a specific library is somehow in danger.

This essay focuses on the press coverage of the riots in Gothenburg 2001. The questions it aims to answer are, How is it that although the media was gender-neutral in its news reports, the lasting memory is one of rioting men, and why did the media simultaneously exaggerate and minimize the importance of the riots?The material consists of articles and photographs from Swedish mainstream Newspapers. The method is text analysis, with a heavy influence of discourse theory. The conclusions are that since the hegemonic discourse on gender does not allow women to be active and violent, all bodies in the riot automatically become men, no matter how female they seem to be in other contexts.

Do teachers? expectations of their pupils become a part in the judgement of which grade a pupil will receive in the end?Several of the polical parties in Sweden have recently been argueing that teachers should be able to give pupils a grade in how they behave in school. Several Newspapers also have reported that pupils today have gotten lower results for the last few years and more pupils do not get approved in all subjects. Because many of the studies about pupils results focus on the pupils? skills, I deciced to focus on the teachers part in how a pupil get a better grade or not.In the study I have been looking at a small community in the south of Sweden.

In the digital era, new services have entered the public libraries, like seeking information on the Internet, in databases, Newspapers online etc. But many citizens do not know that these services exist. The libraries have a democratic responsibility to inform about them. In the county of Östergötland a project started in 2001 where libraries in five small municipalities built websites in which they present all their electronic services available. One of the aims was with the help of different kinds of marketing to reach special groups of people, like adult students, small companies and politicians.

The aim of the essay is to investigate how the term ?Third world? is constructed in media. With this I intend to make a historical survey of the conception. With the help of Swedish Newspapers and their description of the concept, I am going to answer the following questions: How is the concept ?Third world? constructed in script, in a historical context and in modern time? Is there a tendency of racism in the term?The method I used was discourse analysis.

This essay studies the concept of "livspusslet", a term in swedish that directly translates as "the jigsaw puzzle of life". In recent public debate it has been used to articulate issues concerning the combination of family life and a professional career. The empirical material consists of newspaper articles from nationwide daily Newspapers Dagens Nyheter and Svenska Dagbladet between 2009 and 2011. The concept of "livspusslet" relates to the debate about family values, gender equality and the public view on the issue of combining family life with a career. The widespread use of the concept indicates that the social practices surrounding the debate over family policy is shifting.

This thesis analyzes contemporary Swedish discourse on Russia, i.e. the ways Russia and Russians are perceived in Sweden today. After a summary of historical Western and Swedish perceptions of Russia, and a discussion about the treatment of these tensions within modern research, contemporary Swedish discourse is reconstructed based upon analytical articles in three major Newspapers during the period 1992-2007. It is argued that the prevailing image of Russia contains the reproduction of old stereotypes and prejudices. The five major representations of Russia in contemporary Swedish discourse are: non-Western, unreliable, authoritarian, threatening and eternal, with the last one being a meta-representation functioning both as a representation of its own and a mechanism for the reification of the others.

The South African nation and society have experienced significant changes and reforms over the last decade. Less than ten years ago black and white people were not even allowed to share a bench in a park. Today they are expected to live side by side in what is called a"Rainbow Nation". When a new society is built language plays an important part. The language constantly reproduces daily the small things that identify a nation and the people living in it.

This thesis is an investigation of Iranian immigrants and their use of libraries in Sweden. It isbased on a combination of a qualitative and a·quantitative method.Using a qualitative method, I give an outline of the history of lran from ancient times up to the present, as well as the different ethnological groups in Iran and their cultures. The main objective of this part is to clarify the contrasts between Iranian and Swedish cultural, social, linguistic and family structures, and also the characteristics of the crisis that most immigrants go through on their arrival in the new country. The qualitative method also involves structured telephone interviews with eight highly educated Iranians.This method was supplemented by a quantitative study through questionnaires of the attitudes· of lranian immigrants to libraries and reading. Iranians in Sweden turned out to be frequent Iibrary users.

The purpose of this essay is to analyze the media coverage of the case with Martin Schibbye and Johan Persson in the four biggest Newspapers in Sweden in order to see how social constructions is created through the use of language. It is also of interest to see how nationality is represented in the material. The theory is based on Edward Said?s theory of post colonialism and the prejudices that has developed from the western way of viewing ?The orient?. It is also based on Richard Dyers theory on whiteness and binary oppositions, which shows how ?whiteness? is viewed as the norm and is also never questioned.The method is critical linguistics and based on Norman Fairclough and Michael Halliday.

News value is an essential part of which event media chooses to report about. Political events consider to bee news with potentional large value. Media has an enormous power and possibility to create news and construct there own reality and where the readers is given a false expression of what really happened. Today the media must show profit and that indirect affects how the media choose to describe political events. In the Kenya case is it therefore possible to draw the conclusion that the two news paper has different construction of the political event in Kenya.

The objective of this study was to investigate how the local newspaper readers felt about reading the local newspaper in a tablet device, such as the iPad. We wanted to study the attitudes from consumers towards tablets and if the traditional local newspaper can be substituted with a tablet device. We decided to use qualitative interviews as our method. The selection of respondents was based upon age, whether or not they had a subscription and if they owned a tablet device or not. We accomplished fifteen interviews with respondents living within the area where the Newspapers of Barometern and Oskarshamnstidningen are spread. The study shows that the majority of the respondents who already had a subscription tended to lack interest in changing their traditional newspaper consumption. Their habits of reading the local news on paper were strong.

Within the journalistic profession lays a commonly accepted normative view stating that objectivity is an ideal to seek. The aim of this bachelor is to study Swedish sportswriters on local newspaper and their views of journalistic objectivity, and themselves in comparison to the traditional ideals. We want to study how local sportswriter work against their ideal and if factors like age and education affect their view of themselves and ther ideal.We have done eight semistructured deepinterviews that all build on theories and studies of the traditional ideal of journalists. The interviewed are all sportreporters, at four different Newspapers. We have done active selection of participants based on age and education.