The aim of this paper is to describe the position of the Swedish welfare state within the shaping of a Swedish national identity. This is done through the study of Mångkulturåret 2006, and its rhetorical context. The point of departure is that history is formed continuously in current speech and a text analytical method has been used. Mångkulturåret was issued by the Department of Culture as an extended perspective of Cultural politics. The rhetoric used in the official document Agenda för Mångkultur is analyzed through a comparison with earlier official documents on the field of multiculturalism and integration.

The aim of this thesis is to study whether social welfare secretaries experience occupational pride and what affects this feeling. Previously made research indicate that occupational pride is essential for performance and work-related health. Research has also shown that social welfare secretaries often experience unhealthiness due to working conditions and a lack of professional self-esteem.This thesis is based on four qualitative interviews which have focused especially on critical incidents, according to the critical incident technique. This study has a hermeneutic, interpretative approach. As a theoretical framework, Pierre Bourdieu? s theory on social space and positions aswell as Aaron Antonovsky´s theory on Sence of coherence have been used. The result shows that the interviewed social welfare secretaries do experience occupational pride.

The aim of this master ´s thesis is to understand why there are difficulties in finding joint methods and standards in the field of image indexing. The main focus for interpreting these issues is on Sara Shatford ´s article Analyzing the Subject of a Picture: A Theoretical Approach. In the article Shatford discusses a theoretical basis for identifying and classifying the subject in a picture. In doing so she uses concepts taken from The Philosophy of Art, Meaning in Language and Visual Perception. With the aid of S.R.

The current thesis is on the rule of law and how the principles of the rule of law are met in thenew Swedish migration process. The migration process has been subjected to criticism duringseveral years and on different occasions. The migrations process is viewed through a ?rightsof the child? perspective, foremost to seek if the rights of the child are met. The children are avulnerable group, not the least in the process of migration.

The aim and purpose of this essay is to study if three museums are using Facebook strategically to promote two-way communication with their target audiences in their external communication. A qual-itative and comparative research method and has been used and communication managers from each of the three museums have been interviewed. These interviews have been transcribed and coded in order to reveal opinions and views on how that particular museum feels about social media and the use of these tools in their external communication. A number of Facebook statuses have also been collect-ed in order to discover how each of the museums is using social media in order to reach and engage their target groups. Should the results of this essay be summarized it would show that the museums are using the communication channel that they feel suits the needs of reaching a specific audience.

Title: Familjära chefer och opersonliga ledare ? en studie om reproducering av stereotypa könsroller i intervjuer med kvinnliga och manliga chefer i Dagens industriAuthors: Linnéa Pettersson and Lovisa WaldeckSubject: Undergraduate research paper in journalism studies, Dept. of journalism, media and communication, JMG, University of GothenburgTerm: Autumn 2013Supervisor: Mats Ekström, JMG, University of GothenburgPages: 33Purpose: The main purpose was to identify and examine the difference between how thebusiness newspaper Dagens industri portray male and female CEOs and executives.The study focuses on longer interviews of more personal character.Method: Qualitative content analysisProcedure: Fourteen interviews in Dagens industri, with seven men and seven women, were described and analyzed.Results: By using qualitative content analysis we were able to find that stereotypic gender roles are being reproduced in many ways in Dagens industri. The interviews with the female leaders have a more personal character with a larger focus on their private life while men gets to answer more technical questions related to their company. Women are questioned about their children and home while men are not.

The purpose with this essay is to examine the Liberal Party and the Left Party´s views on homework, if the parties considers that homework affects the schools plan for equivalence and if the parties disagreement can be related to their different ideologies. To answer the purpose I have used following questions: How do the Liberal Party and the Left Party define the concept of homework?, What is the purpose of homework in primary schools according to the Liberal Party and the Left Party?, What are the arguments for and against homework and do homework affects the schools plan for equivalence according to the parties? and Can the parties' views on homework be related to their respective ideologies? The method used is a qualitative textual analysis with focus on the idea analysis. The material consist of relevant newspaper articles, news and debate clips and the parties various party programs, during the time frame of 2006-05-31 - 2013-10-14. To answer the purpose I also used different types of discourse theories, equivalence theory and the ideologies liberalism and reformist socialism as theories.The results shows that the Liberal Party and the Left Party have different views about what a homework should be considered as and that both parties thinks that homework can affect the schools plan for equivalence, but they have different perceptions about how.

The main purpose of this Master thesis is to investigate the journalists' attitude towards Internet as a news medium. The thesis also gives a general synopsis of the changing role of news media as enter the scene of Internet. The major part of this study consists of empirical studies though there is not much research-work made in this area. This case study is based on qualitative interviews of journalists. This method was the most suitable as the aim was to see tendencies and attitudes in a more individual light.

In this thesis I set out to study how the reading of fictional literature is viewed, legitimatized and operationalized in two educational domains: the recently revised steering documents that all Swedish teachers must relate to, as well as a selection of teaching materials designed for education in the Swedish language for upper secondary school. The teaching material I have studied has been recently updated in order to correspond with the new steering documents. I relate my analysis to previous research about the use of fiction in education, and I also combine my analysis of the two educational domains to see whether the underlying intentions of the steering documents have influenced the revision of the teaching material. The outcome indicates that the steering documents? previous focus on culture has diminished although a certain insecurity as to how to use the concept and deal with the issue of whose culture should be taught can be identified.

Introduction: HR departments have been developed to take care of the organizations most important resource: the human being. HR as a function has however faced criticism claiming that the function does not entail any value to organizations. The rest of the organization often have a hard time understanding what HR?s daily work means and thereof not having a clear image of the function?s purpose or the function?s role in the organization Aim: The purpose of this study is to describe the relationship between the organization's view of the HR department (image) and the HR department's image of themselves (identity) in order to create a greater understanding of how the HR function successfully can be a well-functioning resource in an organization's overall business. Methodology: The study was conducted in the form of a case study. We have approached the issues by taking different perspective into account, which includes HR, managers and employees.

This paper examines how the Swedish nationalistic political party Sverigedemokraterna communicates regarding the crisis they experienced when the Swedish newspaper Expressen published a few video clips of three, in that time, highly important party members that got in an argument after a late night of drinking. Two of the party members were at the time of the publication the members of the Swedish parliament and all of them had important senior positions in the party. In the argument one of the party members used abusive, offensive, sexist and racist language while all acted threatening and even armed themselves with iron bars from a nearby construction site.The aim of this paper is to examine how the party Sverigedemokraterna conducts their crisis communication, if they apologies and the fashion of the apology. A press conference with the party leader and the most active user of abusive language and also an interview with the second member of parliament who is involved in the argument are studied. The rhetorical arena is used to describe and pinpoint the most important stakeholders in the crisis.

Att sälja en journalist ? Hur dagstidningar marknadsför sina journalisterWritten by: Jonatan Fjelstad & Viktor MölneBachelor´s degree of JournalismDepartment of Journalism, Media & Communication.Autumn term 2013University of GothenburgThe purpose of this study is to determine if Swedish newspapers has increased the visibility of their own journalists between the years 2000 and 2012 and if that?s the case how they have done so. By doing so we hope to shed some light on how individual journalists are increasingly personalized and how this can be part of the newspapers branding strategy. The journalist?s personal brands have been the subject of more research lately.

Syfte: Studiens syfte är att undersöka om Jönköpings-Postens övergång till tabloid haft någon inverkan på tidningens innehåll. Frågeställningen som arbetet bygger på är om Jönköpings-Posten uppvisar tendenser på tabloidisering i sitt innehåll i samband med formatförändringen den 7 november 2013.Material och metod: Materialet utgörs av sex tidningar, totalt 12 delar, i tryckt format från Jönköpings-Posten kring tiden för formatbytet. En kvantitativ innehållsanalys har använts som metod där begreppet tabloidisering operationaliserats.Resultat: Sammantaget går det inte att utläsa en entydig ökning av tabloidiseringstendenserna. Det är först vid en närmare granskning av resultatet som det går att upptäcka tendenser på tabloidisering i tidningens innehåll. Resultaten är många gånger tvetydiga och skulle utifrån tidigare forskning och teorier tala både för och emot en tabloidisering på samma gång.

The crisis on Wall Street. This essay is a comparative study of how two business newspapers report on the bankruptcy of Lehman Brothers Holdings in September 2008. Seven articles from the Swedish European financial newspaper Affärsvärlden (Business World) and five articles from the Chinese-Asian news agency XINHUA FINANCE are examined. The aim is to analyze, understand and evaluate from a rhetorical perspective. My thesis is that rhetors storytelling can tell us more about how we cope with crisis in the global economic discourse. The texts can portray man as a narrative creature when identification as a rational actor is not enough. The analytical methods used are linguistic analysis with an emphasis on metaphor analysis, narrative analysis based on pentad - Critical dramatism, and discourse analysis with doxological outlook. The results show that both newspapers seek to defend the global economic discourse, but they do so in different ways. Affärsvärlden advocates calmness and conveys a cautious attitude. The heart of the crisis, as well as its solution, is on Wall Street. XINHUA advocates control and expresses confidence in authorities and the system. Asia is presented as Wall Street's savior..

The purpose of this study is to investigate the content and work processes regarding the values written in the curriculum for Swedish high schools and compare it with theories regarding the individualized society and political moralism. After the clarification of the content in the values of Swedish high schools and the work processes that are supposed to give students fundamental understanding about them, I analyze and compere it to the theories that are presented in the study. The main questions of the study are the following: What kinds of values are found in the curriculum for Swedish high schools? In general, how do Swedish high schools work with the written values when focus have gone from education and learning to instrumental knowledge, results, abilities and flexibility?The result showed that the content and work processes regarding the values in Swedish high schools are purely instrumental and moralistic. Due to the fact, that the individualized society and the neoliberal ideology do not require reflection and real understanding regarding the values.