Focus of this study was on the underlying values behind consumers buying motives at the point of purchase of meat products in Sweden. Meat consumption in Sweden has increased and in 2012, almost 50% of all meat consumed was imported (SJV, 2013). This is the case despite of the fact that consumers frequently state the importance of Swedish country of origin on the meat products they purchase (www, LRF, 2, 2006). A rising public awareness about health, environmental issues, animal welfare and food safety coupled to meat consumption and meat production is scrutinized both from media and consumers. Due to rising concerns of production-methods of meat, consumers wants to make informed purchasing decisions of the meat they purchase (BEUC, 2013).

The recent development in society?s structure has given rise to a more complex reality for the Swedishbanks. There is an increased pressure from external stakeholders for the banks to take a greater socialresponsibility in society; the bank must therefore focus on both direct as well as indirect effects of itsactions. The term corporate social responsibility implies that the company does not only focus on itsfinancial status but also on values such as ethics and environment. These commitments are crystalized,more or less clearly, in the banks? lending policy?s, whom are entirely defined by the banksthemselves.The nature of the abstract CSR expression gives rise to uncertainty, both in regards to the banks ownefforts towards social responsibility but also for the external stakeholders, for which it can be quitedifficult to understand what commitments are actually made.This study aims to investigate how the Swedish banks public statements, with regards to their lendingpolicy, correlates with the actual actions carried out by the banks.

In recent years it has become way more important for organizations to use their brand to market themselves as an employer. In a market where organizations are competing for labor it has been known that the brand can make it possible for organizations to differentiate themselves as unique and attractive place of work. The concept is called Employer Branding and if an organization wants to suceed they have to have a clear and defined structure. The concept is well known among private organizations and not as common with the public sector. The purpose of this study was to examine how a small municipality in northern Sweden is working to be an attractive employer.

AIMThis thesis purpose is to fill a knowledge gap of research into football-related violence and media. The objective is to create an understanding of how football-related violence is portrayed in the Swedish tabloids Aftonbladet and Expressen.METHODTo reach the desideratum we used a qualitative content analysis of 198 articles concerning football-related violence. To analyse the results we used theories regarding ?Framing?, ?the three ?I?s and the ?Stigma-theory?.MAIN RESULTSThe result from the initial analysis showed a heavy reliance on ?frames? by media outlets. This tended to make the news seem more sensational, dramatized and subsequently more readable than it otherwise would have been.

The aim of this thesis was to examine how newspaper journalism represented the celebrity Anna Anka. Which roles and qualities did the media ascribe Anna Anka and in what way did the media frame her as a woman.We examined texts and photographs from two Swedish newspapers, Aftonbladet and Dagens Nyheter, 16 texts were analysed. The method we used were discourse analysis with focus on relations, identities and representation.The result showed that Anna Anka was represented in an essentially equal way in both newspapers. The image of Anna Anka seems to be multifaceted. In the texts Anna Anka becomes a symbol for conflicts that emerge in discourses regarding gender, celebrity and Swedish values.

Moelven Skog AB is currently working actively to increase the number of certified forest owners in private small-scale forestry. This study was conducted in collaboration with Moelven Skog AB and seeks to learn why private small scale forest owners not yet have certified their forestry and what should be done to increase the number of certified forest owners. The study was conducted through a questionnaire study. The result of the study shows that information needs of forest certification to private small scale forest owners is great. Many non-certified forest owners have not even heard of either PEFC or FSC. The majority of respondents also have no education in forestry.

Wooded pastures are common in the agricultural landscape in Sweden, often rich in naturaland cultural values. It is not a well confined biotope but consist of a semi-open landscapewith a complex pattern and wide variation of tree and shrub coverage. The values in thewooded pastures have been created through a long history of management.One major threat to wooded pastures is ceasing management. Yearly and intensive grazinghas been demanded for several years in order to receive economical support. At the sametime trees and bushes have often been regarded as vegetal invasion.

This thesis has been done at the powder department (GH) at AB Sandvik Coromant in Gimo. With a rheometer measurements has been made on raw materials and powder blends. The focus of this report has been to find correlations between raw material powders and press data, comparisons have also been made between raw materials and powder blends.The rheometer can show information of how a powder act in flow conditions, together with air and with pressure. Analyses has been done comparing the rheometer data with press parameters (for example: rejected orders, weight variations and the compaction pressure) with the goal to find correlations between the powders flow properties and the powders compaction in production.The measurements and analyses have been showing that the powder flow properties depends on the powders composition and that properties like flow rate, aeration and permeability varies between powder blends and batches of the same powder sort. It seems to exist a correlation between the pressure force and the flow rate of a raw material.

A new theory for predicting the windprofile over a canopy has been evaluated. The theory was first presented by Harman and Finnigan (2007). The theory relies on the forming of a mixing-layer above the canopy, due to different mean wind in and above the canopy. Characteristics from both mixing-layer and Monin Obukhov similarity theory have been used to develop the governingequations that give the wind profile. The theory has been used to calculate wind profiles for sixdifferent atmospheric stabilities.

In this study my aim has been to discover what connections can be made between the way of creating a library building and the general values concerning the library activities and the library users. What kind of ideology could possibly be reflected in a library room? My study includes two different parts. First of all there is a theoretical section based upon literature relevant for the subject. Here I try to focus on the libraryÕs role in society as a public room.

Syftet med denna studie var att undersöka vilka samband det finns mellan värderingar, föreställningar och normer kring miljön till agerande för ekologisk hållbarhet i det vardagliga livet. Vår hypotes var att det finns samband mellan affekter kring miljöns framtid och agerande till hållbar utveckling. För att söka svar på syftet och bekräfta hypotesen har enkäter med frågor gällande individens värderingar, föreställningar och normer om miljön samt frågor om miljömässigt agerande skickats ut via e-post till 119 deltagare i åldern 23-65 år. Svarsfrekvensen var på 59 procent. Resultatet visade att det fanns ett flertal starka samband mellan miljömässiga värderingar, föreställningar och normer till individens agerande och hypotesen om att det fanns samband mellan affekter och agerande för hållbar utveckling verifierades.

Social media has changed the way that corporations can communicate with their target groups. Instead of using one?way communications that has been significant for traditional massmarketing, social media has given corporations the possibility to truly interact with their clients and through the interaction build strong relationships. The interaction is an ideal process for corporations to create brand associations and strengthen their brand equity to position their brands in the minds of the consumers. But social media is also a devious medium because everyone are invited to contribute their opinion and news travel fast in social atmosphere, success and crisis can appear fast and out ofnowhere.

This thesis analyzes the consequences of ?Lex Uggla? ? a law concerning the boundaries between firm and individual with respect to wealth taxation ? for small businesses, with more than 3 million SEK in over-liquidity. There are two main findings of this thesis. Firstly, the wealth taxation of non-operational assets seems to be an inefficient tax which costs the Swedish welfare system much more than it generates. Secondly, the change in actions among entrepreneurs following the extensive news coverage following the tax authority?s charges against the company of the well-known artist, Magnus Uggla (hence ?Lex Uggla?) illustrates that neither changes of rules nor new applications of rules is necessarily sufficient for an agent to change course of action.

According to the curriculum the Swedish school system should aim to let the democratic values permeate the school as a whole, and the school should assume each student's individual abilities in teaching. (Lpo -94) Democratic education is what the pragmatist John Dewey strongly encourages in his book Democracy and Education, which is why he stands for the theoretical framework of the concept of democracy in the school context. This study aims to examine whether and if so, the social roles in a classroom can affect students' opportunities for learning. The main research questions asked were:How can the social roles affect students' opportunities for learning in a classroom? How do students perceive that the social roles in the classroom affect their opportunities for learning? This has been investigated by two complementary perspectives.  Partly thru a student perspective to raise the students 'own experiences, and partly from an outside perspective to show how I, as an observer can see that social roles affect students' opportunities for learning.

AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.