Since the beginning of the 1990s, Swedish society has gone through a great change. Firstly with the personal computer and then with the internet moving in to everyday life, a new arena for interaction with society evolved. Work, education, doing bank errands and reading or discussing the news, just to name a few, now all take place in the virtual world online. Not to mention social media sites such as twitter, instagram or facebook, the last of which has over half of the Swedish population represented as members.   Companies, corporations, interest groups, political parties and politicians must be aware of the massive impact that a post spread through social media can have.    This thesis will, with the text analyzing tool, argumentation analysis, and on the theoretical platform of political communications theory, analyze three of the most viral Swedish political posts spread over 120 000 times each, to see if there are any combined qualities that point to the fact that there is a formula for getting a post to become a viral success on social media.    The main result showed that of the three posts analyzed, all were built up around a factual thesis, argued for with foremost example arguments, not only appealing to the logical branch of argumentation but also to the ethical, and that they tended to be of high relevance and sustainability. The conclusion must therefore be that these are all qualities that tend to be of relevance for making a political post on social media into a viral success..

The HBTQ-society is not a homogeneous group; it contains a range of different sub-groups. QX is Sweden?s biggest magazine aimed at members of the HBTQ-society. The purpose of this study is to analyze if the magazine is more directed towards gay men or women ? both by examining how many men versus women appear in QX, but also by looking at the different ways in which the articles are more relevant to either men or women, such as by tone, language or choice of subjects.In this study, we have analyzed twelve issues of QX, from January 2012 to December 2012, in order to get the most current results as possible.

The purpose of this research aims investigate whether front line personell are brand carriers who can affect the customers brand experience. This present study focuses on commercial fitness centers in Kalmar. Like brands, training is taking part in people?s everyday lives; fitness centers are offering the customer a wider range of group training.This thesis is based on a qualitative approach whereby eight interviews have been carried out with two members of the board and six employees of the front line. Additionally, this thesis is also based on three focus groups with four customers, representing the majority of each fitness centers.The research findings highlight that the front line employees are very important as they are seen as the brand; therefore the front line employee?s personality and behaviour will influence the customer?s view of the brand.

Background: In small animal healthcare fluid therapy is an important area. To get an adequate treatment there are several factors that may play important roles in this matter. One of these factors is the correct use of the administration technique. Aim: The aim was to investigate how correct the amount of prescribed fluid was given when different people set up a fluid administration set. Method: An experimental study was performed to compare two different infusion techniques.

The purpose of this Masters Thesis is to explore the process of selection that librarians face when selecting and acquiring cultural magazines to public libraries. The methods used are qualitative interviews and literary studies. A brief review is given of acquisition policies at public libraries and of cultural magazines and the important role they play in public libraries. Five interviews have been made at five public libraries to find out what factors affect the process of selection when it comes to cultural magazines. Two theories are used as a basis for the analysis of the result of the interviews and literary studies.

The Swedish e-commerce has been established for about 25 years, with strong growth from the millennium onwards. The companies that are active within it has many different backgrounds. Mail order companies were some of the early adaptors but today it is also common for companies to first create the e-commerce part of the business, before opening a store. A long list of companies has over the years come and gone, the rotation of the e-shops that are popular have constantly changed. We asked ourselves why.We wanted to get an understanding of the Swedish e-commerce, both from a business perspective and from a customer perspective.

This master thesis deals with reading and library habits among young male students at the vehicle engineering programme in an upper secondary school. Also their overall opinion of libraries has been looked into. For the completion of this study all of the 43 students in question took part in a questionnaire while 5 of them were interviewed. The result of this statistical survey complemented with more focused interviews show that at some time or another all the students read, but their preference lies within the news and engineering pages of daily newspapers and periodicals. Those who read books choose action and fantasy for content.

Hotellbranschen är idag en växande bransch då fler människor reser och då även fler bor på hotell. Detta har lett till att konkurrensen mellan hotellen har ökat och de måste då differentiera sig. Ett konkurrensmedel som då kan användas är tjänstekvalitet.Tjänstekvalitet är ett ämne som många har forskat kring och då med kunden som utgångspunkt. Det har inte forskats lika mycket kring hur personalens agerande och motivation i en organisation påverkar tjänstekvaliteten.Syftet med denna uppsats är att se hur hotellbranschen arbetar internt med tjänstekvalitet. För att en hög kvalitet ska kunna nå ut till kunden behöver det finnas en gemensam och enhetlig syn på vad kvalitet är i organisationen.

Scarcity due to supply, demand or in time is all factors that affect consumers´buying behavior. The scarcity principle describes how scarce resources appear moreattractive to the customer's eyes than unlimited does. When something is scar thecustomer often draws parallels to the quality and price, that the product will bemore expensive and better. People hate to be deprived of choices. When a certainproduct is scar, the customer will desire the product even more.

The availability of digital models of real 3D objects is becoming more and more important in many different applications (e-commerce, virtual visits etc). Very often the objects to be represented cannot be modeled by means of the classical 3D modeling tools because of the geometrical complexity or color texture. In these cases, devices for the automatic acquisition of the shape and the color of the objects (3D scanners or range scanners) have to be used. The scanner presented in this work, a Shape from silhouette scanner, is very cheap (it is based on the use of a simple digital camera and a turntable) and easy to use. While maintaining the camera on a tripod and the object on the turntable, the user acquires images with different rotation angles of the table.

The purpose of this essay was to investigate the experience of being young and living in Herrgården in Rosengård, Malmö, from the aspects of six adolescents, two police officers, one social worker and one youth leader; and also what the cause is according to them, of disturbances arousing like those in the spring of 2007. At this moment there were antagonisms between adolescents and policemen. The research was performed with a qualitative method based on partly structured interviews. Four kinds of main themes were notable from the interview results. Those were: Growing up in Herrgården, Other peoples' view of Herrgården, Identity and Causes of the disturbances.

The gas turbines in the Swedish secondary reserve are reaching the end of their technical lifetime, hence alternative solutions need to be considered. One of the solutions thought to have the greatest potential is the use of so called consumptionreduction. By entering contracts with large consumers, agreements are made to reduce consumption in the event of major disturbances in the power system and thus being used as a secondary reserve. This thesis investigates the feasibility of consumption reduction as part of the secondary reserve. This has been achieved by developing a requirement specification for the disturbance reserve and by studying the technical and economic potential for consumption reduction among a range of consumers.The technical potential for consumption reduction that fulfils the requirements for participating in the secondary reserve are on average 750 MW in SE 3 and 98 MW in SE 4.

Abstract The subject of this thesis is the priority rules that apply in connection with mining activity. Already back in the 1800s, there were rules in the so-called Lego Charter concerning protection of workers, mainly servants. When the first modern trade union was founded in the 1870s, also developed a collective agreement. These agreements were the order of priority clauses had to intend to ensure employees' working lives. Exceptions had to be done by ensuring that individual employees' dependents. In 1974 the Act on employment entry and had intended to protect older workers.

The starting point for this study is the situation for immigrants during the process of integration. This study aims to describe and discuss, with a broad approach, if certain information needs arises when immigrants meet the Swedish labour market and in such a case, do they use the library and how does the public libraries meet those needs. A secondary aim is to help increase the understanding of immigrants and forming a basis for further efforts by the libraries to improve services for immigrants and point at areas where there is a need for further research. - Which expectations and demands meets immigrants on the labour market and which library needs are possibly generated by this? - What services and range of material do the libraries offer immigrants and how are they marketed at the libraries homepages on the Internet? - Do immigrants from outside the western culture use the library and in that case how? Swedish human capital and Swedish social capability are identified as demands that are often held by operators on the labour market.

The calf extrator?s function has been studied, through measuring traction and how this varies in different situations, in comparison with corresponding manual traction situations. This was done against the background that excessive force at assisted calvings at dystocia can mean life threatening damages on the calf such as grave acidosis, vertebral fractures, femur fractures and rib fractures. The calf extractor has earlier been measured to pull with greater force than the established maximum force of ?two strong men?.