In this study we have chosen to explore if there is still signs of gender typing in the two news programmes Rapport and Nyheterna. By using a quantitative survey as a method we have investigated if there are any differences between the sexes and their roles.The two main questions where:How does the representation look when it comes to the numbers of women and men?In what extension is the representation gender typed?Due to different theoretical points and former research we have seen that journalistic subject and gender often tends to go hand in hand. When it comes to other participants, such as subjects of interviews, earlier research has shown that experts most often are men. Whereas women often participate as ordinary people, such as mothers or students.

The purpose of this study is to analyze how special education is done in relation to what is considered "normal". The aim is to discuss how the normalization discourse appears in a pre-school for all and, by extension, how the need of special education is articulated in relation to the normalization discourse. This study also intends to discuss how the perception of what is normal affects special education in pre-schools. The study draws upon previous research within the special education area through which we make our position. Since there is only a few studies in this chosen field which are based on empirical data, our study indicates the importance of more research in this field.

The aim of this study is to analyze the discussion on the publication of twelve caricatures of the prophet Muhammad, in two Swedish newspapers ? Dagens Nyheter and Sydsvenska Dagbladet. The caricatures were originally published in the Danish newspaper Jyllands-Posten, in September 2005. Even though the violent protests and attacks against Danish interests gained major media attention in Sweden few ? if any ? major Swedish newspapers published the caricatures.Using Fairclough?s Critical Discourse Analysis (CDA), a theory and a method that critically examines the relationship between text, the discourse practice in which text is produced and consumed, and the wider social practice, this study examines why Swedish newspapers chose not to publish any caricatures.The study concludes that the relationship between orders of discourse continuously affect, and is also affected by, Swedish media content.

The purpose of this master?s thesis is to examine how femininity, Silikon, Vecko Revyn, and Darling. The study is made from a critical discourse analytical approach and text, pictures, and layout are all analysed. Some of the main characteristics of the material are the division in the categories"we"and"them", double messages, and personal address to the reader. Femininity is strongly associated with body, sexuality, beauty, and looks.

This is a study that aims to discern whether there are any differences between upper secondary level school textbooks published both before The Living History Forum (a government agency that works with issues on tolerance, democracy and human rights) was founded and after with regards to their depiction of Judaism in general and anti-Semitism and the Holocaust in particular. Underscoring the relevancy of this topic, in 1997 CEIFO (The Centre for Research in International Migration and Ethnic Relations) and Brå (Swedish National Council for Crime Prevention) conducted a survey among school children which revealed a lack of knowledge regarding the Holocaust (including whether it had even occurred). With this educational deficiency in mind, this study attempts to determine if there is an active development in text-book authoring regarding this subject.Using Norman Fairclough's critical discourse analysis (CDA) eight textbooks (four old and four new) are examined and compared in order to see if there have been changes in discourse regarding this topic over time. Fairclough's critical discourse analysis is a method used to analyse the relationship between discourse and changes in social and cultural development, and is thus employed in this case to determine if any significant changes have been made in textbooks regarding this topic.As a future teacher in religion it is important for me (and others) to be aware of this type of issue in order to be able to combat it when encountered in schools. It is also important, and part of one?s responsibility as a teacher, to actively and critically work with and review textbooks.This study has not found any major changes in the depiction of Judaism and anti-Semitism in any of the textbooks reviewed.

Relationship marketing is an important part of the new view of communication strategies. The theories around this subject has a general and global perspective on how to manage relations and communication problems. But somehow the local perspective is forgotten. In this thesis we have focused on the local market and which demands it has on the work with relationship management. The purpose of this thesis is to find out how relationship marketing can contribute to create a high valued brand on a local market.

This thesis examines the experience value of the wolf and wolf hunting presented in mediaduring December 17, 2009-Feruary 15, 2010. I analyze news articles, editorials and letters tothe editor in three newspapers. In order to investigate the experience value of the wolf and thewolf hunt, I have with inspiration from a model employed in the assessment of experiencevalue of tangible cultural heritage, developed a model which I use to analyze the mediamaterial according to the criteria of aesthetic value, identity value, value of tradition andsymbolic value. In order to analyze the results of the analyze, I employ experimental andsociocultural theory and method, which means that I assume the experiences of the wolf andthe wolf hunt as related to a social and cultural perspective that partly depends on how weidentify ourselves and what kind of experiences and understandings we have of the landscapeand large carnivores. Since media affects how we perceive our surroundings and the wolfhunting attracted much attention in media, I found it interesting to examine how the wolf andthe wolf hunt were displayed in news articles and letters to the editor.

Printed newspapers are on the decline, while digital versions are in rapid growth. Consequently the industry must draw up new business models around the digital format - models that can produce revenue streams equivalent to those that the print format used to produce. However, after a decade of 'free' online news, consumers now hesitate to pay. In their struggle for survival, strategic pricing is a central issue for newspapers. This study aims at describing how Swedish newspapers price their digital content, by analyzing their pricing processes and five factors that may influence the choice of paywall and price levels.

Fashion creates reactions. It is a type of art form that constantly needs to be updated. This is the thrilling part about fashion, but it is also the part that can create unintentional reactions.In this essay I will examine two garments that have achieved a great amount of media coverage, both in Sweden and abroad. One of them is a jumpsuit from H&M that was criticized because of the resemblance to the uniform worn by the Peshmerga-soldiers in Kurdistan. The other garment is a children?s sweater launched by Zara.

Education systems face a number of challenges regarding social justice, diversity, difference, and inclusion and membership for all students in the groups that schools create. This invokes questions of how well these challenges are met in curricula and teaching materials. Through discourse analysis of eight Swedish geographical textbooks, this essay aims to seek out the perspectives surrounding difference within the subject of geography. It concludes that the idea of fixed homogenous cultures as meaningfull in differentiating among people dominates throughout the latter half of the 20th century and during the last decade. In addition, it concludes that the discourse surrounding diversity in Swedish geographical teaching materials mainly has a binary liberal view of plurality focused around tolerance.

This study is based on the will to understand the importance of a specific theory within social work. From the concept of neo-liberal governmentality, the aim is to critically examine and discuss how governance and self-governance is manifested in social work methods and interventions, exemplified by the theory cognitive-behavioural therapy (CBT). This will be accomplished through an analysis of:? How governance (and self-governance) is manifested in text through the advocacy of CBT and methods based on CBT.? How (governance and) self-governance is manifested in text through the contents of CBT and methods based on CBT. The study has a deductive approach including the hypothesis that the discourses inherent in social work methods and interventions, exemplified by the theory of CBT and methods based on CBT, may be related to the West?s development of a neo-liberal concept of governance.

The aim of this study is to describe and analyze how Bolaget, a paper published by the Swedish alcohol monopoly retailer Systembolaget, constructs issues of alcohol in 18 preventive articles published between 2009 and 2012. More specifically the essay focuses on the consequences of alcohol, as well as its consumers and functions. Systembolaget is a distributor of alcohol and at the same time has an assignment by the state to reduce alcohol-related harm. This double role makes the alcohol prevention of Systembolaget, and their perspective on consequences, consumers and functions of alcohol, an interesting object of study. The theoretical and methodological basis is Fairclough?s critical discourse analysis.

Local politicians are key actors in the democratic system and their ideas concerning democracy plays a central role in local democratic politics. The study's point of departure is the notion that local politicians are dependent of coherence between practice and theory concerning democracy and in the study of their ideas we acquire knowledge about the democratic practice.This study examines the local politicians? view of Swedish democracy and explores the logic of the discourse that makes statements concerning democracy possible. Twenty local politicians have been interviewed and from the material a discourse have been established through the use of formulation of problems and cause, nodal points and chains of analogy which is compared with democratic ideals.The study comes to the conclusion that a hegemonic discourse exists, in which central nodal points are representative and listening. The idea of the representative system is hegemonic and is based in the liberal democratic ideal although the view of the citizens rather can be traced to the radical, communitarian and deliberative ideal.

Med utgångspunkt i den litterära tidskriften 10TALs nummer ?Vässa kritiken!? och depåståenden som där dryftades om Dagens Nyheters kulturbilagas allt mer frekventaanvändande av så kallade ?boklistor?, är denna uppsats syfte att studera dessa boklistorsfrekvens och form under den gångna tioårsperioden 2000-2009. Detta görs genomfrågeställningarna: Vilka olika boklistor finns det?; Vilken/vilka diskurser framhävs ochformas i boklistorna?; Vad skulle kunna förmedlas genom boklistorna?; På vilket sätt harantalet boklistor förändrats mellan år 2000 och 2009?För att besvara dessa frågor görs en kvantitativ översikt och fyra fallstudier avuppsatsförfattaren valda boklistor genom den kvalitativa metoden kritisk diskursanalys utifrånRoger Fowlers Language in the News. Discourse and Ideology in the Press (1991) samtNorman Faircloughs Media Discourse (1995).

The purpose with this essay is to examine the Liberal Party and the Left Party´s views on homework, if the parties considers that homework affects the schools plan for equivalence and if the parties disagreement can be related to their different ideologies. To answer the purpose I have used following questions: How do the Liberal Party and the Left Party define the concept of homework?, What is the purpose of homework in primary schools according to the Liberal Party and the Left Party?, What are the arguments for and against homework and do homework affects the schools plan for equivalence according to the parties? and Can the parties' views on homework be related to their respective ideologies? The method used is a qualitative textual analysis with focus on the idea analysis. The material consist of relevant newspaper articles, news and debate clips and the parties various party programs, during the time frame of 2006-05-31 - 2013-10-14. To answer the purpose I also used different types of discourse theories, equivalence theory and the ideologies liberalism and reformist socialism as theories.The results shows that the Liberal Party and the Left Party have different views about what a homework should be considered as and that both parties thinks that homework can affect the schools plan for equivalence, but they have different perceptions about how.