The marketing campaign ?Låna dig rik? [Get rich by lending] involved 25 public libraries in three regions; Kronoberg, Kalmar and Blekinge. This paper examines 28 news-articles concerning this campaign, found in eight publications in the responding regions. The purpose of this is to determine to what extent the description of the campaign found therein responded to the intents of its founders and to what extent the public had a say in these articles. The result found indicates that the overall image of the campaign presented in the news-articles was well in correspondence with the intents of the campaign itself but that the public views where arguably absent..

This qualitative study examines news values in local journalism. The study is based on the results of five personal interviews with journalists and editors at the newspaper Nerikes Allehanda. The purpose of this paper is to examine how news values is made in the editorial process. The essay also intends to compare possible differences and similarities between news for web and printed news, the focus will consistently be locally.This will be explored through qualitative interviews with local journalists and editors. All working for the newspaper Nerikes Allehanda in Örebro..

The purpose of this study is to show which content that is most common in the Swedish News Agency TT Nyhetsbyrån?s sports coverage. It also shows if the coverage is concentrated to for example any special sports, clubs, people or topics.This study uses a quantitative content analysis and the result is based on texts from 28 systematically selected days during one year. In total, the study includes 906 texts.The result of this study shows that the sports content of TT Nyhetsbyrån?s news feed is mainly concentrated to two sports, football/soccer and ice hockey.

In the light of the problems the media industry are struggling with, local news reporting is only one of the challenges the news organizations are facing. When local editors is being moved to the cities the tie with the local community is being severed.The aim of this study has been to analyze how the inhabitants of Vilhelmina municipality talks about their experiences of local journalism. With methodological inspiration from the Critical discourse analysis (CDA) this study examined the discourses of local journalism, social media, journalism's role and municipal policy. The theorectical framework consisted theories of media and democracy, convergence culture and discourse theory.The survey was conducted with four focus groups interviews. The focus groups were divided in different cathegories based on the participants experiences, ages and employment.

The purpose of our study was to examine how missing children are portrayed in media. We wanted to see if there are any recurring story patterns and characters in the texts. We also wanted to examine how the relationship between children and adults are framed and which comprehensive view of children is mediated in journalistic texts.Our questions were: how do Swedish newspapers write about missing children? Which narrative pattern are there in the texts? How are children and adults represented in the texts? What relationship between children and adults are made visible in the texts? What a comprehensive approach to children is constructed in the texts?For this study, we used the media discourse, theories of representation, stereotypes and characters. And theories of narrative, dramatic turns and opposites.We chose to make three case studies in which children suddenly disappeared, the case of Bobby Äikiä, the case of Engla Höglund and the case of Sebastian Hedman.

Less diversity and more homogenization in the media`s news range is the subject for our bachelor thesis. By analyzing and comparing three separate weeks in two of Sweden's largest evening newspapers Aftonbladet and Expressen we wanted to discoverhow the diversity between the two newspapers had changed over the years, more precisely from 1993 until now. Had there been a homogenization or not? We wanted to study this because it is a long going debate about the news stories becoming more and more the same. An important debate because less diversity in news events and news presentation may lead to less diversity in public opinions and knowledge.

In this study, we looked at how balanced the various christian denominations in Sweden were raised in the news, on the basis of the requirement for balanced reporting. To measure the balance, we utilized Harcup and O'Neill?s news values and studied to what degree these values occurs in association with news articles that address the various denominations. The following denominations were selected for this study; Word of Life, the Pentecostal Church, Jehovah's witnesses, the Catholic Church, the Salvation Army and the Swedish Church. These denominations were then studied on the basis of news values in four of Sweden?s largest news organisations, in terms of audience numbers.

This paper is based on a quantitative survey. The study aims to answer the questionwhich media young people rather use to take part of the news. The results showthat young people today in Kalmar preferably and often read newspapers on theInternet and mobile phone.The questions asked was about which media they usually use, the level ofconfidence they had in various media, how interest was in different newscategories, willingness to pay for online news and background issues relatedsubjects. The survey was aimed at high school students in Kalmar and weredistributed and collected on-site at the schools. What was remarkable among theresponses was that young people largely had access to a morning newspaper athome and said that they would consider subscribing to one in the future.

The purpose of this study was to investigate if female and male reporters and interviewees get the same amount of time in the news feature in the Swedish news programs TV4-Nyheterna and SVT 1 Rapport. The aim of this study was also to investigate if there is a breakdown of the reporting lines between male and female reporters, that is, if they are reporting on various topics. In our study we also determined if the two television channels in any way are different when it comes to gender.Our main theory was that men are overrepresented both among reporters and interviewees and that they are dominant in both hard and soft news. We thought that SVT 1Rapport would have a better gender balance than TV4-Nyheterna because SVT 1 has been working on gender issues for a long time.We were using a quantitative content analysis to examine the 19:30 news on SVT 1 Rapport and 22:00 news on TV4-Nyheterna for two weeks in November 2010. We examined domestic and foreign news and determined how much time each sex got.

Today many separated children and youth up to 18 years - children in the sense of the UN Convention on the Rights of the Child - flee from war and armed conflicts around the world. Many of them come to Sweden for protection and to apply for asylum.The aim of this study is to examine how the national Swedish news agency Tidningarnas Telegrambyrå - TT - constructs the image of separated children and youth. The main research questions have been: How does TT construct the image of the separated refugee children? The more detailed questions put to examine this main question have been: what are the issues being focused in the reporting and what discourses, voices and sources are let into the journalistic material?The theoretical perspective should be considered as social constructionistic where the basic idea is that the image of the separated child also constructs the way society looks upon them, their rights and their needs, affecting how these children will be welcomed and treated when thay arrive in our society. The empirical study is a qualitative analysis of text, produced in the span 2007- April 20th 2010.

The purpose of this essay, entitled ?Heja Sverige! Heia Norge?, was to study the difference in nationalistic tendencies between Swedish and Norwegian news coverage of the 2015 FIS Nordic World Ski Championships in Falun, Sweden, which took place between 18 February and 1 March 2015. It was the fourth time the event took place in Falun, previous games having been held in 1954, 1974 and 1993.I performed a critical discourse analysis of a total of twelve articles split over two race days ? one where Swedish athletes outperformed Norwegian athletes and vice versa. I did this order to study if the news coverage in each of the two countries? most promininent sports papers; Sportbladet in Sweden and VG Sport in Norway, was charaterized by a nationalistic discourse, as well as comparing the two to find similarities and differences between them.Having based my analysis on theories and previous research regarding media events, nationalism, national identities, ?us and them?, imagined communities et cetera, I came to the conclusion that a nationalistic discourse is, without a doubt, present in the news coverage ? something very unique for sports journalism as a genre.

This paper is based on a quantitative survey. The study aims to answer the questionwhich media young people rather use to take part of the news. The results showthat young people today in Kalmar preferably and often read newspapers on theInternet and mobile phone.The questions asked was about which media they usually use, the level ofconfidence they had in various media, how interest was in different newscategories, willingness to pay for online news and background issues relatedsubjects. The survey was aimed at high school students in Kalmar and weredistributed and collected on-site at the schools. What was remarkable among theresponses was that young people largely had access to a morning newspaper athome and said that they would consider subscribing to one in the future.

The aim of this study is to examine how the public responds to the journalists? use of subjectivity in the reporting of broadcasting news. The investigation is a qualitative study based on nine interviews with respondents in ages of 21 to 25 from different parts of Sweden. After showing five examples of news reporting with a subjective approach, the respondents gave their look on the use of subjectivity. The theoretical frame of the investigation is founded on the theory of framing (de Vreese, 2005; Entman, 1993) and the discussion concerning the terms objectivity and subjectivity (e.g.

The term ?vulnerable areas? is developed by the Swedish police, referring to various areas in Sweden that are classified as socioeconomically disadvantaged, and with an active criminal presence. Over time, this term has gained significant popularity and is now used not only by the police but also by other entities such as the media, where these areas are often depicted as urban outcasts. Therefore, this study focuses on the portrayal of ?vulnerable areas? in the Swedish news media, where the topic has been widely debated in recent years.

Central African Republic has partly been portrayed in the media as a forgotten crisis, but also as something that is completely natural for how it is in Africa. The society has perceptions about Africa, which has been reproduced and reconstructed in the selected articles. The discourses in particular have appeared in articles are discourses about: us and them, the confidence in experts, social representations especially (emotional roots), ideological inequities and power relations between different parties..