Relationship marketing is an important part of the new view of communication strategies. The theories around this subject has a general and global perspective on how to manage relations and communication problems. But somehow the local perspective is forgotten. In this thesis we have focused on the local market and which demands it has on the work with relationship management. The purpose of this thesis is to find out how relationship marketing can contribute to create a high valued brand on a local market.

This thesis examines the experience value of the wolf and wolf hunting presented in mediaduring December 17, 2009-Feruary 15, 2010. I analyze news articles, editorials and letters tothe editor in three newspapers. In order to investigate the experience value of the wolf and thewolf hunt, I have with inspiration from a model employed in the assessment of experiencevalue of tangible cultural heritage, developed a model which I use to analyze the mediamaterial according to the criteria of aesthetic value, identity value, value of tradition andsymbolic value. In order to analyze the results of the analyze, I employ experimental andsociocultural theory and method, which means that I assume the experiences of the wolf andthe wolf hunt as related to a social and cultural perspective that partly depends on how weidentify ourselves and what kind of experiences and understandings we have of the landscapeand large carnivores. Since media affects how we perceive our surroundings and the wolfhunting attracted much attention in media, I found it interesting to examine how the wolf andthe wolf hunt were displayed in news articles and letters to the editor.

Printed newspapers are on the decline, while digital versions are in rapid growth. Consequently the industry must draw up new business models around the digital format - models that can produce revenue streams equivalent to those that the print format used to produce. However, after a decade of 'free' online news, consumers now hesitate to pay. In their struggle for survival, strategic pricing is a central issue for newspapers. This study aims at describing how Swedish newspapers price their digital content, by analyzing their pricing processes and five factors that may influence the choice of paywall and price levels.

The interest for children´s clothing has increased in society. More and more children are born and parents are older when they have children. Education has become a natural feature in most people´s life, just as both parents often work today. The households have therefore better economy and thus greater consumption opportunities. Parents are, in greater extent, looking for personal and different clothing with focus on quality and, to some extent, exclusivity rather than just a cheap and functional garment.

This thesis examines the environmental benefits resulting from the choice of environmental certification scheme, with focus on energy. This was carried out by studying the measures that were implemented as a result of the certification of Sweco's three largest office buildings in Stockholm, Gothenburg and Malmö. The office property in Stockholm has been certified with the Swedish Environmental Building, Gothenburg with the British BREEAM and Malmö with the U.S system LEED.The results from the study indicate that an environmental certification can reduce the energy consumption by up to 59 percent and the water consumption by 20 to 66 percent. However; the interviews, literature study and simulations in MATLAB indicate that the size and scope of these environmental benefits depend on several identified factors: the type of building and its conditions, system selection, grade level, the choice of indicators, the ambition of those involved and when in time the certification process begins. The comparison between Environmental Building, LEED and BREEAM showed that Environmental Building for the office property in Stockholm gave the largest environmental benefit in terms of reduced energy consumption thanks to several large measures.

The need of raw material does of course fluctuate but the long term view is an increasing demand due to the growing consumption of sawn timber products, pulp, paper and lately also biomass. This has led to a keener competition for wood. At the same time there is an ongoing structural change of a significant part in the Swedish wood supply market, the private forest owners. In 1992, 22 % of Sweden´s 335 000 private forest owner lived apart from their forest. In 2007 this figure had risen to 36 %.

                    AbstractTitle:  Irakkriget 030320 ? en komparativ studie av svensk och amerikansknyhetsrapportering. (Iraq war 030320 ? a Comparative Study of Swedish and AmericanNewsreport) Author:  Catherine Lundahl Tutor:  Christian Christensen Course:  Media and Communication C ? Bachelor Thesis University:  Uppsala Universitet Keywords:  Iraq war, framing, war journalism, propaganda, Swedish press, American press,democracy, totalitarianism, president Bush, president Hussein, the UN, victims.  AimThe purpose with this essay is to compare the Swedish and American press during the 2003Iraq war newsreport. Focus is put on the framework of news each country presents.Material/MethodologyThe essay represent a selection of articles during the week before the invasion 030313-030320which delimited to a material of 20 newsarticles from each country.

This essay is a study of the various attitudes and behavioral habits for music consumption and discovery of new music amongst young people in Sweden from a receivers perspective. The aim of the study is to review and map out the current trends, habits and cultural views on music consumption. An online survey was posted and spread on Facebook with 195 respondents as a result. The analyzed result and conclusions of the survey was then to be of use for understanding how to market and spread new music more efficiently. The study showed that there are three dominating sources of music for youth in Sweden.

Svensk Växtkraft is the owner of the biogas plant in Västerås. The company is planning to increase their treatment capacity at their biogas plant. In connection to this work it is also possible to make some energy saving changes to the biogas plant. The objective of this study was therefore to make an electricity and heat survey of the biogas plant, a detailed study of the heat consumption in the sanitation step and also a comparison of energy consumption with the present sanitation method and an alternative strategy where the waste is treated in 55 °C during 10 hours (the current method is heating to 70 °C during 1 hour). The energy survey was conducted in close collaboration with staff at the biogas plant. The current during normal operation was measured, power was calculated and multiplied by the time of usage to obtain the energy consumed.

A future expansion of wind power in the Nordic power system makes the balancing for the transmission system operator Svenska Kraftnät (SvK) more complicated. Up to the hour of delivery the balance responsible parties? (BRP) makes prognoses and plans, for consumption and production, to help maintain the balance in the electrical grid. How well this is accomplished is affected by the setup of the market design. Therefore SvK has proposed the following possible changes in market design: Increase the imbalance costsIntensify the regulation of imbalancesIncrease the temporal resolution on the different marketsPresent the prices for balancing power in real-timeModify the balancing market to simplify auction of consumption bidsA mapping over the BRPs? processes within planning and trading on the day-ahead, intra-day, and the balancing market has been performed in this thesis.

SammanfattningKonsumtion och ekonomi är områden som på olika sätt påverkar människors liv. Forskning visar att värderingar, identiteter och idéer grundas på konsumtion. Syftet med denna studie var att undersöka elevernas attityder, kunskaper och beteenden inom konsumtion och ekonomi som är ett kunskapsområde inom ämnet hem- och konsumentkunskap. Författaren var även intresserad av att undersöka om det fanns skillnader mellan två skolor bland elever i årskurs nio som skiljer sig åt vad gäller upptagningsområde och skolans geografiska läge. 153 enkäter delades ut och resultatet analyserades med dataprogrammet IBM Statistics Version 20 (SPSS 2010).

Want to help making the world a better place? Do it with HypOCycle!HypOCycle is a bachelor thesis that started in September 2007. The project is owned byLars-Johan Hjertz and Erik Westerlund.HypOCycle is probably the only bike in the world that has a linear pedal movement. Themovement comes from a new engine technique that hasn?t even been brought to themarket yet.

Energy efficiency has become a very topical issue that has been discussed throughout the European Union for preventing negative environmental impacts that have been associated with the consumption of energy. In the residential sector have mainly municipalities set strict requirements for the reduction of energy consumption while the renewable energy has been asked. Different concepts of low-energy buildings have been developed to reduce the cost of operation and maintenance in existing buildings such as in new ones.This thesis has aimed to minimize the energy cost of a large building which has had low energy consumption features originally. Energy reviews has been initiated in order to be able for showing how the house electricity could be carried out even more efficiently.The work was initiated through a literature study to clearly increase the reliability on the energy subject. Different concepts of low-energy buildings have been treated in connection with its specifications, afterward those have been compared with the obtained results.

The purpose of this study has been to explore definitions of violence performed in the name of honor, and the conditions under which the phenomenon occurs and is upheld. Furthermore, the study aimed at exploring how the Swedish expression for violence in the name of honor, ?hedersrelaterat våld?, is used within the Swedish media. To achieve these purposes, previous research in this matter was reviewed, as well as an analysis by means of categorizing the content of news articles from two Swedish daily newspapers. Previous research has showed that this type of violence occurs foremost within cultures upholding patriarchal structures and traditions, and women?s (non-)sexuality is looked upon as being of an utmost importance for the family?s honor.

Simulations of simulink models using Kalman filters are often very time-consuming. This problem depends mainly on the fact that the Kalman correction has to be performed at each sample instance through the whole simulation. The goal for this thesis work is to reduce that time-consumption for the filtering part (the integration partis treated in a complementary report) of a simulation. Furthermore a Matlab routine to perform parameter tuning and finally a graphical user interface is developed.The filtering part of the simulation in this thesis is based on an Extended Kalman Filter (EKF). The time optimization of this filter considers searching for the possibility to replace the today?s existing Matlab functions that is used to perform the filtering calculations.