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657 Uppsatser om New styles of communications - Sida 6 av 44
Inlandskommunens digitala klyfta : En kvalitativ studie om hur Vilhelmina kommun kan nå alla invånare
This surveys hypothesis is based on the notion that all citizens have the right to access information of the municipality they live in. The aim of the study is to examine how residents of Vilhelmina municipality take note of the current information, and also how they would proceed to access information in the future. In order to conceptualise the results these following theories were used: digital divide, digital immigrants, digital native, uses and gratification theory, social capital, communications strategies and two-way communication. The survey is conducted with four focus group interviews and one separate interview with a person working at the municipal office. The focus groups were divided into age categories in order to see the similarities and differences between the groups' media habits and preferences of future communications.
Sony Mobile Communications CSR initiativ GreenHeartTM, och dess influens på koldioxidutsläpp i en mobiltelefons livscykel
Corporate Social Responsibility (?CSR?), även på svenska kallad företagens samhällsansvar, har under de senaste åren fått en allt mer betydelsefull roll i företag. Det är av intresse att studera hur olika företag ser på och använder sig av CSR, då CSR står för hur ett företag tar sitt ansvar jämtemot sina intressenter. Detta ansvar kan vara socialt lika väl som miljömässigt. Syftet med denna rapport var att analysera och undersöka vilken påverkan Sony Mobile Communications CSR initiativ GreenHeartTM hade på koldioxidutsläppen i en livscykel av deras produkter.
Reflekterande eller reproducerande matematik : en jämförande studie mellan två undervisningsmetoder i matematik, det laborativa och det traditionella
In each classroom there is a teacher with good intentions wanting what´s best for their pupils. But grades and tests in mathematics from 2009 in Sweden shows there is a crack between the subject being taught and the learning child. The purpose with this research is to find an understanding from a teaching and learning perspective of which teaching method is more suitable for teaching and learning mathematics by doing a comparison between two methods. The main question is:What are the advantages and disadvantages of the traditional and the laboratory method of teaching, supported by the two keywords teaching method and learning?This C-paper is based on a qualitative research aiming to gather an in-depth understanding of human behavior.
Furulunds framtida utveckling
Furulund är en mindre ort i Skåne som står för en stor förändring när orten får
en tågstation..
Du tysta, ej glädjerika sköna. Betydelsen av kommunikationsutbildning för att utbilda bättre ledare.
Every year, reports are published that shows how universities fail to meet the demand from companies who are looking to hire students with solid communication skills. At the same time, the importance of communication for effective leadership is constantly increasing. Today, many business schools around the world states that they strive to educate future business leaders and have therefore realized the importance of teaching the skills of communications to its students. The majority of Swedish business schools, however, have not yet made communications an essential part of their curricula. This indicates that most business students in Sweden today, do not receive the toolkit needed to take on leadership roles.
Erfarenhetsåterföring På Skanska Installation
The purpose of this master thesis has been to explore how Skanska Installation can be organized and managed from a Feedback of experience perspective, and define how an IT solution for knowledge management can be designed by identifying the company's current needs in communications, structural capital and information management.The study follows a deductive approach with a qualitative starting point. Using the literature studies the theoretical references were built, which is of great importance when using a deductive approach.Furthermore the report is based on a case study on two different projects: Herrgården and Nattsländan. With the collected empirical data from the case study the analysis was carried out with the theoretical framework as a basis. This finally led to the conclusions of the study.The purpose of a communications plan is to show how the communication between employees must be managed to best move the project forward. Emphasis is placed on the formal and informal communication of the company.
Skola i Annedal
This project concerns a new lower and mid level compulsory school in the currently developing area of Annedal, northwest of central Stockholm. According to the given program, the school should hold 500 pupils and 100 pre-school children. As an addition to the given program, my suggustion holds a sports hall and a public library.In my project, my ambition has been to investigate how to create an inspiring and exiting place for kids to inhabit and, at the same time, create an activated, central place in a developing suburb. The latter has resulted in the two program-related additions, which purposes is to extend the hours during which the area is activated and to create additional incitements for visiting the building. Both additions are chosen based on lack of service in the area. Architectually, I've been inspired by the medieval castle which has been used as an inspirational resource for the parts of the school holding classrooms.
Event Marketing som Marknadsinstrument : En fallstudie om Skanska
As the title insinuate, this essay illustrate Event Marketing as a marketing instrument, and how it can be used as a tool to facilitate brandbuilding and improve relationships. We have come to the understanding that Event Marketing is in the course of constant development. It seems like Event Marketing as a marketing tool is starting to get its well-merited position in the marketing mix throughout the world, since companies and other organisations have realized that Event Marketing is a powerful tool for differentiation. We have also seen that Event Marketing in the business world lately has come to be more important for building and maintaining relationships, as well as carrying marketing messages.In this essay we discuss Event Marketing in three sections; brand, relationships, and customer experience. Among these topics, inter alia Integrated Marketing Communications, Sensory Marketing, and Service-dominant Logic are presented.
Organisk tillväxt eller tillväxt via förvärv - en studie av Axis Communications och Bringwell
Syfte: Vårt syfte är att belysa företags val av tillväxtstrategierna organiskt tillväxt och tillväxt via förvärv. Genom att analysera två företag övergripande teoretiskt och empiriskt praktiskt skall slutsatser dras hur valet av respektive tillväxtstrategi har framkommit och om tillväxtstrategierna påverkar eller påverkas av organisationen och av företagskulturen. Metod:Vi har valt att arbeta utifrån en abduktiv ansats. Undersökningen baseras på en kvalitativ fallstudie av Axis och Bringwells tillväxtstrategier. Teoretiska perspektiv:I teorin behandlas tillväxt och olika strategier för tillväxt som ett företag kan tillämpa.
Gender Mainstreaming - Kioskvältare eller dagslända?
The European Union's work on equal opportunities for women and men can be described historically in three eras; equal treatment, positive action and, most recently, the gender perspective. In accordance with the latter, gender mainstreaming is the latest method in dealing with these issues. Its aim is the implementation of the gender perspective in all policy processes and to challenge the male norm that permeates all decision making. EU:s work on equal opportunities, though, persists not only of gender mainstreaming but has a double approach also including special actions.This thesis bases its argumentation on discourse analysis of communications from the Commission regarding employment and social affairs. It argues that the two components of the double approach; gender mainstreaming and special actions, are incompatible and even becomes contra productive put together.
Sociala medier som kommunikationsverktyg : En fallstudie om hur sociala medier påverkar företagskulturen
Title: Social media as a communication tool - A case study on social media influencecorporate cultureLevel: Final assignment for Bachelor degree in Business and EconomicsAuthor: Jessika Klintsbacka & Oskar BergeSupervisor: Pär Vilhelmsson, Ernst Hollander & Maria Fregidou-MalamaDate: 2014-06-13Purpose of Study: The aim of this study is to inquire into Swedish companies internalcommunication, their approach to social media as an internal communications tool, and if itaffects the corporate culture.Method: The study is a multiple case study with a qualitative research design. The study'sinterview questions were designed by a operationalization of based on theory in the areas ofinternal communication, corporate culture and social media. The interviews took place inApril 2014. The interviews were recorded and then analyzed to bring out the similarities anddifferences between the companies.Results & Conclusion: The study shows that Swedish companies corporate cultures haveconnections with internal communication, and implementation of social media as acommunications tool. The study found that connections to companies with a comprehensiveone-way positive consider social media as alternative communication tool to strengthen theunity and community within the company.Suggestion for further research: One of the study's three companies is owner-led and thiscompany showed a high level of corporate culture.
Supportervåld och strategisk kommunikation : Hur arbetar fotbollsklubbar med strategisk kommunikation med avseende på supportervåld?
Aim: The overall aim of this survey was to show whether, and possibly how, Stockholm?s three biggest football clubs (in supporter counts) works strategically with their communication regarding to supporter violence. A further goal of this paper is to contribute with knowledge that could be used by football clubs in their efforts against supporter violence. From this purpose two questions were constructed: 1) Do football clubs work strategically with their communications with regard to supporter violence? In that case, how? 2) Can work with strategic communication in terms of supporter violence improve? In such cases, how?Material and Method: The method used in this studie is of a qualitative character.
Lärstilsanalyser, till vilken nytta? : Vuxenstuderandes upplevelser av att göra en lärstilsanalys
Studiens syfte var att belysa vuxenstuderandes upplevelser av att göra en lärstilsanalys samt beskriva dess betydelse för lärandet. Vår avsikt var också att fokusera på deras åsikter om den information de fått innan analysen och det uppföljande samtalet med läraren. Vi ville även belysa de vuxenstuderandes tankar kring användbarheten av att göra lärstilsanalyser. Kvalitativa intervjuer genomfördes med sju vuxenstuderande på omvårdnadsprogrammet, förlagt till en mindre ort i södra Sverige. Det framkom att de vuxenstuderandes upplevelser av att göra en lärstilsanalys i huvudsak var positiva, trots att flertalet inte hade förändrat sitt sätt att lära i någon större utsträckning.
Får handen och foten någon chans mot boken? : Om att lära in matematik ute. En studie i utomhusmatematik.
The aim of this paper is to find out to what extent outdoor mathematics is used in preschool and elementary school. I have chosen to use interviews to find it out. I made my interviews in five different schools in Karlskoga, with teachers in preschool and in first and second class. Focus has been on the positive effects in outdoor activities. The paper also deals with some of the prerequisites necessary to organize such activities.
Hur blir politiska skapelser virala succéer? : En komparativ argumentationsanalys.
Since the beginning of the 1990s, Swedish society has gone through a great change. Firstly with the personal computer and then with the internet moving in to everyday life, a new arena for interaction with society evolved. Work, education, doing bank errands and reading or discussing the news, just to name a few, now all take place in the virtual world online. Not to mention social media sites such as twitter, instagram or facebook, the last of which has over half of the Swedish population represented as members. Companies, corporations, interest groups, political parties and politicians must be aware of the massive impact that a post spread through social media can have. This thesis will, with the text analyzing tool, argumentation analysis, and on the theoretical platform of political communications theory, analyze three of the most viral Swedish political posts spread over 120 000 times each, to see if there are any combined qualities that point to the fact that there is a formula for getting a post to become a viral success on social media. The main result showed that of the three posts analyzed, all were built up around a factual thesis, argued for with foremost example arguments, not only appealing to the logical branch of argumentation but also to the ethical, and that they tended to be of high relevance and sustainability. The conclusion must therefore be that these are all qualities that tend to be of relevance for making a political post on social media into a viral success..