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5585 Uppsatser om New media consumption - Sida 29 av 373

Dress for success - by using multichannel marketing

Background and problem: Corporate Governance is a well-known phenomenon which has been the focus of plenty of research where the board of directors and the CEO have been regarded as important actors. What's affecting decisions regarding these actors has been debated whereas media has been pointed out of having an impact. To decide whether or not media can affect Corporate Governance have shown to be problematic whereas it exists divergent views regarding this. At the same time this relationship is more explored in other contexts than the swedish one, although this one is considered suitable for this. Consequently there is a motive for examining medias impact on Corporate Governance in Sweden. Purpose: The purpose of the thesis is to explain if media has an impact on Corporate Governance at an overall level.

Hälsa i sociala medier : En kvalitativ studie om hur hälsoinformatörer upplever och påverkas  av hälsobudskap i sociala medier.

Title: Hälsa i sociala medier - En kvalitativ studie om hur hälsoinformatörer upplever och påverkas  av hälsobudskap i sociala medier.Title: Health in social media - A qualitative study of how health communicators perceive and are affected by health messages in social media.Author: Anna HedströmInstitute: Karlstad University. Faculty of health, nature and engineering sciences.Tutor: Owe StråhlmanDate: 150615Number of pages: 34Keywords: eHealth literacy, health communication, health informers, health literacy, health messages, media literacy, social media Background: With an increased interest in diet and exercise, also health and fitness messages have increased in both traditional and social media. The general guidelines on physical activity and diet are forgotten as training tips increase in the media. Research shows that it is common for individuals to retrieve information from the media when it comes to their own health. In doing so media literacy, health literacy and eHealth literacy becomes increasingly important for health communicators and for those who receive health information. Objectives: The aim of this study was to examine health communicators? experiences of health messages in social media, and how they are affected by them. Method: Qualitative interviews were chosen as a method to collect data.

Socialisera mera!

Syftet med min uppsats var att studera ifall man kan använda sig av Sociala Media som Facebook och Twitter i vår undervisning, vilka för och nackdelar det kan medföra, vilka risker som finns och hur vi ska använda oss av verktyget på bästa sätt. Förbättrar användandet kommunikation och interaktion? Jag har utgått ifrån Lev Vygotskijs, John Dewey och Bakhtins olika teorier om kommunikation, dialog och interaktion. Jag har också behandlat begrepp och verktyg som Sociala Media, Facebook, Twitter och IT i språkundervisning. Jag använde mig av intervjuer med aktiva lärare för att samla material till min analys och sammanställde materialet i diskussion och slutsats..

Diskurser kring kvinnor i alkoholpolitiska styrdokument 1974 - 2005

The aim of this paper was to examine which discourses of women that could be found in Swedish policy documents concerning alcohol from the seventies until today. The questions asked were in which ways women?s drinking was described and how these descriptions could be analyzed and understood by critical discourse analysis and gender theory. The results indicated two main discourses, one replacing the other over time. According to the first discourse, most clearly expressed in the official report from the seventies, women were not consumers of alcohol to the same extent as men.

Värmeförluster vid utvändigt placerade ventilationssystem

To be able to handle tomorrows need for limited energy consumption we need to reduce our use of energy. The building sector stands for around 40 % of all energy consumption in the society. The government has put up a goal to reduce the energy consumption in our buildings with 20 % by year 2020 and 50 % by year 2050 compared with year 1995. To be able to do reach that goal we need a more energy efficient building stock.The main part of the energy used in our buildings is used for space heating. By installing ventilation systems with heat recovery on the exhaust air it is possible to use the heat-energy in the exhaust air to warm up the incoming air.

Evaluating six crop mixes used for game fields in southwest Sweden : biomass production, fallow deer preference and species diversity

Game fields are one way to divert animals away from sensitive areas, create shelter and forage, and also to increase the biological diversity. In this study I investigated how the plant composition in six different crop mixes used for game fields affected the biomass production, biomass consumption and biological diversity at the Koberg estate in southwestern Sweden. Six experimental fields were used and each field contained six plots, approximately 1500 m2 each, that was sown with a different crop mix. The crop mixes ranged from a pure grass mix (A), 70 % grass and 30 % leguminous plants (B), 53 % grass, 21 % leguminous plants and 26 % other herbs (C), 100 % leguminous plants (D) to the most complex mixes constituting of 91 % leguminous plants and 9 % other herbs (E) and 87 % leguminous plants and 13 % other herbs (F). The fields were cut weekly during the summer in 2010, to estimate weekly biomass production.

Varför sociala medier? : En undersökning av folkbibliotekens arbete med extern marknadsföring.

In our thesis we investigate how public libraries are working with external marketing via social media. The study aims to found out what the reasons are and how public libraries are using social media to market themselves. Furthermore, how they evaluate the success of these marketing efforts. We limit ourselves to public libraries and its staff. The theory that we have chosen to use to analyze our data is the marketing mix of the 4 P'S (product, place, price and promotion), but we have replaced the ?price? with ?staff? because ?staff? is more relevant for library management.

?Man känner sig en aning bekymrad? : En statsvetenskaplig studie av hur svensk media problematiserar övervakning

This thesis examines how Swedish newspaper media problematize surveillance. This is done by analysing the media reports from two major surveillance events: the debate in 2008 about the legislation concerning the expansion of the rights of Försvarets Radioanstalt to monitor internet and telephone traffic crossing the Swedish borders, and the revealing of an ethnically based index including over 4000 individuals created by the Swedish police. The thesis sets out to expand the knowledge about media?s role as a interpreting source of information concerning how people understand and relate to surveillance (Barnard-Wills, 2011; Carlsson, 2009; Greenberg & Hier, 2009). The thesis attempts to answer the question whether Swedish media problematizations regarding the abovementioned surveillance events correlates with the most common theories of surveillance critique.

Återhämtningsprocessen hos en svensk livsmedelsproducent efter ett allvarligt produktfel : En studie av Findus hantering av ?Hästköttsskandalen? under våren 2013

This study deals with a Swedish company in a food industry that got affected by product failure, which led to consumer trust crisis followed by media and was needed to be managed. Situation had a negative impact on company?s trademark, which acquired long recovery work by the company. Study is following a case example of Findus problems with having horse meat in their meat product that was supposed to contain beef meat. Study aims to research how the company dealt with situation, through crisis communication and recovery strategies.

Utveckla hemsida med beställningsfunktion

Under utbildningen Medie- och kommunikationsteknik utfördes detta examensarbete på våren 2006 åt STRAX media i Linköping. Eftersom STRAX media kände att det var dags att de marknadsförde sig på Internet tyckte de att det var en utmärkt idé att en examensarbetare skulle göra hemsidan åt dem. Denna hemsida är ett sätt för STRAX media att visa vad de erbjuder samt vilka de är som driver företaget. Hemsidan är uppbyggd av HTML och PHP och den är kopplad mot en SQL-databas. Syftet med rapporten är att ge läsaren en enkel insikt om hur jag skapade hemsidan åt STRAX media genom att ge exempel och bilder.Planeringen som gjordes bra och således kunde hemsidan läggas ut inom den planerade tidsramen.

Mångfaldens fiende Nr. 1 : En studie om 2010 års mediekoncentration och dess konsekvenser för samhället

Purpose: The essay was designed to examine what impact an increased media concentration in the provincial press may have on the society in the future. I also had the intention to create a greater understanding of the concept of media concentration and how the media groups relate to the public interest. Method: The work with this study was conducted by using methods from the qualitative methodological arsenal through interviews with, for the study, relevant informants, but also through a case report on the Stampen Group. The selection of informants had a background and a breadth which secured the credibility in this survey. The starting point was taken in previous research via a deductive approach where I tested how existing theories match reality. Conclusion: After completing this study should be noted that all respondents believe we will see a greater concentration of ownership in the Swedish media market in the future, and that it will reduce diversity. However, there are steps to take which I believe can work well in theory but perhaps not always in practice.

Pedagogers möte med media i undervisningen

I och med medias utveckling och förankring i vårt samhälle har pedagoger i dagens skola inte längre monopol på kunskapsförmedling. Detta examensarbete undersöker hur pedagoger talar om hur de arbetar med media i undervisningen. Undersökningen bygger på 14 stycken kvalitativa intervjuer med pedagoger och elever ifrån två olika skolor i Malmö. Skolorna är belägna i två olika stadsdelar varav en av dem är präglad av mångkulturalitet och den andra är mer traditionell svenskt homogen. Empirin analyseras utifrån Vygotskijs sociokulturella perspektiv samt tidigare forskning som bedrivits kring medias roll i skolan.

Nu jagar de papperslösa : En kvalitativ diskursanalys om massmedias framställning av Reva-projektet och polisens arbete

The purpose of this essay, ?Now they are chasing paper-less - A qualitative discourse analysis of mass medias depiction of the Reva-project and the work of the police?, is to analyze how mass media portrays the Reva-project and polices work with the project. The basis for the essay will be eight selected newspapers. The Reva-project implies collaboration between the Police, the Swedish Migration board and the Swedish Prison and Probation Service within the border police. The aim of the project is to enhance the efficiency and the execution of the border police work, in accordance with the government?s target.

En sund livsstil med sociala medier : En studie om sociala mediers roll i individers motivation till att anamma och uppra?ttha?lla en sund livsstil

Motivation is a key factor in sustaining a healthy and active lifestyle, and technology has afforded us new methods for attaining information concerning exercise and health. This paper aims to examine how social media can motivate individuals to obtain and maintain an active and healthy lifestyle, as well as identify which particular social media channels are preferred for this purpose. Both quantitative and qualitative methods were used as data collection in this research. The results of this report show that images and text shared on social media, as well as the communication therein, can function as motivation for individuals to commence and maintain a regular physical activity and health regimen. Additionally, an individual?s sharing of their own training and health routine is enough to motivate the person in question to sustain their training and health procedure.

Depressiva symptom, skolprestationer och betyg-Påverkas ungomars psykiska välmående av skolrelaterade faktorer?

Title: Hälsa i sociala medier - En kvalitativ studie om hur hälsoinformatörer upplever och påverkas  av hälsobudskap i sociala medier.Title: Health in social media - A qualitative study of how health communicators perceive and are affected by health messages in social media.Author: Anna HedströmInstitute: Karlstad University. Faculty of health, nature and engineering sciences.Tutor: Owe StråhlmanDate: 150615Number of pages: 34Keywords: eHealth literacy, health communication, health informers, health literacy, health messages, media literacy, social media Background: With an increased interest in diet and exercise, also health and fitness messages have increased in both traditional and social media. The general guidelines on physical activity and diet are forgotten as training tips increase in the media. Research shows that it is common for individuals to retrieve information from the media when it comes to their own health. In doing so media literacy, health literacy and eHealth literacy becomes increasingly important for health communicators and for those who receive health information. Objectives: The aim of this study was to examine health communicators? experiences of health messages in social media, and how they are affected by them. Method: Qualitative interviews were chosen as a method to collect data.

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