With the advent of a range of social networks, librarians all over the world have startedto ask themselves how this new technology can be used as a way to market theirlibraries. Today's information websites and search engines are difficult competitors forlibraries and information centers, and are forcing traditional information institutions tomarket themselves in new ways.Marketing theories have traditionally concerned themselves with money transactionsand marketing of specific services and/or products. Relationship marketing theories, onthe other hand, focus more on the relationship between the customer and the companythat produces the product or service. These two parties are seen as co-producers, andrelationship marketing theories tend to focus more on a win-win situation, than on thecompany gaining power of the customer. The relationship is the important thing, and thetheories concentrate to a great extent on how to nourish these relationships.This paper is a discussion about whether Facebook as a social network is a usable toolfor library marketing.

This report presents an independent thesis corresponding 15hp and was carried out on Högskolan in Halmstad during the spring of 2014. The thesis is the final course which ends a three-year mechanical engineering program with focus on technical design.The thesis started in an operation which electricians are exposed to every day. The operation in question is cable laying or wiring. The tool they use is called a tension spring and is a long and stiff wire, usually made out of nylon or fiberglass. The tension spring is fed through pipes in the walls and brings the desired cables with it on the way back.

Det finns en stark koppling mellan historisk markanvändning och biologisk mångfald. Flera ängs- och betesmarksarter gynnas eller är beroende av traditionell hävd såsom slåtter och bete. Syftet med studien är att undersöka om olikheterna i den historiska markanvändningen har påverkat den biologiska mångfalden. Genom att studera kartor från olika tidsperioder kan förändringar i landskapet tydas. Arkivstudier kan sedan kopplas till kartor och komplettera de historieluckor som kartorna inte visar.

The aim of this study was to investigate the individual meaning of experiences of migration and day-to day life experiences before and after migration, of women that had migrated from the Middle-east area to Sweden. This was to be done with a psychological health perspective looking for stressors and salutogenic factors. A phenomenological approach was used. Eleven women where interviewed with three open questions on a trajectory theme. The analysis was supported by software Sphinx Lexica and software MCA-Minerva.

The rise of social media has created an endless source of possibilities for companies to interact and connect with their target audiences. As it is a new channel, companies may experience uncertainty on how to use it to its fullest potential.The purpose of this study is to describe how the Public Service radio channel, P4 Kalmar, use its Facebook page and how its members perceive the communication on this platform. We have also presented recommendations on how P4 Kalmar can improve the relationship with its members. To reach our conclusions we have combined theoretical references with a quantitative content analyze, a survey and qualitative depth interviews.By analyzing our findings we came to the conclusion that P4 Kalmar have to develop a strategy for communicating on social media. But since no general communication strategy for the organization exists they have to develop one before developing one for social media.

FM köpte satellitkapacitet för närmare 20 miljoner kronor under 2014 för utbildning, övning och internationella operationer. Enligt HKV räcker dock inte upphandlad kapacitet för att täcka behoven ute hos förbanden.Syftet med denna studie är att ta reda på mer hur kapacitetsanvändningen ser ut vid en operativ stab utifrån deras arbete och därigenom se om det finns någon militär nytta att vinna kopplad till kapacitetsanvändning.Utgångspunkten för arbetet är insamlad information om datornätverkstrafiken i de olika nätverken. Detta kvantitativa data jämförs med stabens arbete utifrån kvantitativ och kvalitativ data i krigsdagbok, styrdokument och deltagande studie.Studien visar på att kapacitetsanvändningen ej är relaterad till stabens arbete utan snarare är kopplad till när personal är på plats och personalens internetanvändning. Studien pekar på att det kan finnas en potential att få mer militär nytta, dock måste mekanismer för prioritering i nätverket införas och vidare studier avseende trafiken genomföras..

The aim of this Masters thesis is to examine ideas used to legitimate Swedish digital libraries, with a focus on the cultural heritage, their relation to cultural policy and an eventual crisis within the latter. Which ideas are linked to digitalisation? How do the arguments for creating digital libraries differ between central actors? How do the digital libraries relate to cultural policy and an eventual legitimacy crisis? These are the questions this thesis seeks to answer. The theoretical starting-point consists of a legitimacy discussion and its connection to Swedish cultural policy. The method used is idea analysis.

In theory, the logic behind partnerships is simple: All organisations have strengths, but no organisation has all the strength required to do everything. Triggered by global perspectives and challenged by sustainability objectives, the United Nations Conference on Environment and Development (UNCED) in Rio de Janeiro in 1992 pointed out needs for corporate responsibility. In this conference, Private-public partnership, PPP, was identified as a potential way to work towards sustainability, especially as a way to emphasize a corporate responsibility commitment. Nowadays, organizations exist to satisfy the needs and interests of all their stakeholders, such as customers, markets, shareholders, as well as secondary stakeholders such as media, NGOs, and society at large. Addressing all stakeholders and working towards a sustainable business development makes PPP a potential solution, but also a source of challenges.

This report describes the design and implementation of a multi-master, packet based protocol for small and tiny microcontrollers where resources are limited. The protocol was named "Tiny Controller Network" or TCN for short. The protocol is meant mainly as a control bus for automation and sensor acquisition applications but due to its flexibility can also be used for other purposes as well. It borrows some of its functionality and design ideas from the well known CAN bus and Modbus but also has a number of major differences like the use of standard hardware and time synchronisation. One of the key aspects during the design was the use of very little system resources and common on-chip hardware peripherals like a UART.

As more and more book publishers are starting up in Sweden, despite of tough competition, this thesis aims to understand the necessary resources required by new publishing houses in order to create a long-term role on the national publishing market. This is a market characterized by a high level of cultural interests, where success is not always measured in economic profit. Four new publishing houses have been chosen, whose start-up phases and entry processes are described in order to determine what factors have been essential in creating a role. In addition, relevant actors such as other publishers, distributors, and retailers have been interviewed with the purpose of acquiring the complete picture of how the new publishers? can create a role within the industry.

The aim of this Master's thesis is to study how generational identities are conveyed in the reception of two debut novels, Jack by Ulf Lundell and Allt by Martina Lowden. Both novels have been considered literary and social expressions of their generations. The empirical material consists of 14 reviews in Swedish daily press from the time of publication of Jack and Allt, respectively. The thesis revolves around the following questions: How is the generational identity defined in terms of lifestyle practices, milieus and other social circumstances? To what extent are structured factors such as gender and class considered? How are the critics considering the reflexive project of the self? I base the theoretical framework on Anthony Giddens' theories about identity creation in the late modern society.

This master thesis project will describe and evaluate the interfaces between applications and Controller Area Network, CAN, interface boards from different manufacturers. The interfaces have corresponding functions but the usage of parameters is different. The simply communication of sending and receiving messages is more alike than the supplementary functions between the different interfaces. The CAN communication is more controlled by the CAN protocol and is therefore more alike. The evaluation shows differences and similarities between different interfaces and also difficulties and options to translate them.

This study aimed to explore how 31 collage students' cognitive performance and their ability to create false memories were affected by the exposure of an extraneous background noise. The studies main hypotheses were based on previous research on how extraneous noise affect the cognitive ability and the creation of false memories: 1) that an extraneous background noise increases the ability to create false memories, 2) that an extraneous background noise impairs the learning of cognitive information, 3) that an extraneous background noise contributes to an increased representation of fictional words, 4) that an extraneous background noise impedes the ability to understand speech . The results showed a tendency in which false memories increased in the condition without background noise, a result which goes in the opposite direction of the hypothesis. Furthermore, the result supported the hypothesis that the extraneous background noise impairs the learning of cognitive information. The results also showed that there was no effect between the conditions regarding the representation of fictional information.

An Interoperable Fare Management system for public transport has been a struggle for the actors in industry of public transport. A lot of effort has been put into creating a smart card solution that enables the travellers to use the same card for paying and holding the ticket regardless geographical position in Sweden. That project has failed, mostly due to a lack of taking non-technical actors and aspects into consideration during the project process. This thesis highlights the major actors and their responsibilities. The ARKTRANS framework is used as analytical tool to identify different roles. Throughout the thesis a sociotechnical perspective is used. The developed method in this thesis is suitable for mapping of actors and responsibilities in a network surrounding a complex technical system.

Abstract Integrated mental training is a method that entails a systematic and long-term training of mental processes (thoughts, images, emotions) that aims to enhance performance as well as gratify feelings and improve thought processes. This training develops an alternative system of control by using substitute state of consciousness and self-hypnosis. The method is concerned with both mindfulness and performance approaches, which is crucial in order to feel and function better. The intent of this study is to highlight the experience of the different steps of integrated mental training to gain an understanding of how, where, and when changes occur. To achieve the objective of this study, a qualitative empirical method was used.