In the expansion rate of the national as well as the international market, the importance of trademark has been given a central matter. The definition of what can be considered a trademark has been widened. Today?s trademark law defines a trademark as something that can be graphically reproduced. Trademarks can there for contain names, words, numbers, letters or the shape of the goods itself or the packaging.

In the end of the 20th century, there was an increased interest in creating customer experiences, especially in the service sector. At the same time, the number of visits to the Swedish cinemas is decreasing due to new distribution channels on the market. This study aims to deepen the knowledge of customer reactions towards offerings with an experience approach, by studying similar reactions in cinema visitors. Furthermore, the study examines the contagiousness of the emotions elicited by the experience. The study approaches the problem by using a quantitative method by conducting a survey of cinema visitors.

The purpose of our essay was to illustrate how pupils in a medium-sized Swedish town in the 9th grade apprehend and explain bullying. We wanted to compare the pupils' opinions with student teachers' in college.Our questions were: How do the participants in the study define bullying? What are the characteristics of the bully and the victim of the bullying? Where, when and how does the bullying take place? What is the reason for the bullying? Are there any gender-related aspects of bullying? What is the participants? view of the teachers? role? Are there any differences between the pupils' and the teacher students' opinions about bullying, and in that case; what are the differences?We used a qualitative method by interviewing groups of pupils and teacher students. Our survey showed that the pupils' and the teacher students' opinions about bullying were similar in most cases. Bullying is when a pupil is exposed to negative actions several times.

Empati är en grundförutsättning för människors interaktion, kommunikation och förståelse för varandra. Forskning har visat att individer med depression och olika personlighetsstörningar har en tendens till nedsatt empati. I en enkätstudie med 205 deltagare, varav 162 kvinnor, undersöktes om sinnesstämning har ett samband med empati. Deltagarna försattes i en sinnesstämning, de fick tänka på positiva eller negativa händelse. Sedan läsa en negativt riktad vinjett om en gripande händelse.

The aim of this study is to explain and try to get an understanding for how women who are partners to substance missusers handle their lifesituation. To fulfill the aim of the study a qualitive method is used with a focus group as a data collection method. The theoretical framework is coping theory and system theory. The results show that women who are partners to substance missusers describe that they have a lifesituation filled with stress and worry. Because of their situation the women create and adjust their behaviors.

The aim of this study is to explain the paradox of the memberstates willingness to surrender power of important issues such as asylum and refugee policy and therefore partly abandon its sovereignty. We also discuss the relation between internationalization, regionalization and globalization since these processes form the context in which our research problem is found. A case study is used as a method in this paper.In our quest for answers we use a theory of internationalization that we place in its context by primarily discussing the relation between globalization and regionalization. The theory is used as an explanatory force and to give it a concrete form we operationalised its three processes; internationalization of problems, internationalization of the societies and internationalization of the descisionmaking.The result of the case study shows that the increase in asylumseekers leads to a higher risk of negative competition wich give rise to the memberstates need to coordinate their politics.We found that when societies and problems are being internationalized, the state finds it difficult to resolve problems on their own and this leads to the internationalization of the dedescisionmaking. The internationalization of the decision-making process is therefore natural, which in this case means the decisions are taken by the EU rather than by the member states..

Our lives in urban areas are becoming more and more inactive with negative effects on our mental and physical health. Natural environments and physical activity have the power to both prevent and reduce mental fatigue. Meanwhile we engage ourselves with physical activity, the nature fascinates us with its complexity. In April 2006, some of the visitors to the recreational area of Skrylle were asked to fill in a questionnaire which included questions about their habits within physical activity and the experience of nature. The questionnaires were then divided into two groups: those filled out by persons who exercise on regular basis (i.e. three or several times/week) and those who rarely exercise.

The purpose of this Masters thesis is to compare classification codes and feature headings of three different universal classification schemes SAB, UDC and DDC, when classifying archaeological literature. The aim is to determine whether a subject analysis of a title generates similar feature headings in the three systems, and to find positive and negative things about each system from an archaeological point of view. The comparison and the analysis of the 22 chosen archaeological monographs showed that the subject analysis of the titles didnt always generate similar feature headings. This could depend on several things, for example different interpretations of the subject analysis of a document, less knowledge about the system and/or the subject, or the fact that its not the same classifier that creates the codes. The study also showed that the different classification systems did treat the subject archaeology a bit differently, and that its difficult to say that one of them is better for classifying archaeological literature.

AbstractThe aim of this review was to describe how quality of life is experienced among patients with diabetes type 2. Literature search was made in Medline and the keywords used were ?diabetes mellitus type 2? and ?quality of life?. Twenty studies were examined and categorized into four sections: Quality of life during complications due to diabetes type 2, quality of life during various treatments, quality of life during depression and quality of life and aspects in relation to the individual as well as social aspects. The designs of the studies were of a varying kind: randomized controlled studies, comparative studies, correlative studies and descriptive studies.

Dressage schooling is not a subject that rests on science, it is a matter of dependable experience. So far there hasn?t been so much research about it, but more and more is done. Especially the interaction between rider and horse is a nearly uninvestigated field. Riding skills is much about having the right position, and having the horses head and neck in different positions, but there are no research done that support or deny that this old ?knowledge? is for the best for the horse. This study was performed to evaluate if the head and neck position of the horse, and the velocity, has any influence on the position of the rider.

ABSTRACTInternet use in Sweden is among the highest in Europe. The increased availability and use of the Internet has changed people's behavior patterns. This, in turn, has made many companies choose to offer their products and services online. This means that there is less personal contact and that customer relations can be described as having gone from face-to-face to face-to-screen. Swedish banks have come a long way in terms of adapting its operations to customers? demand in a global environment that is digitizing at a rapid pace.

In this study we examined co-workers experiences of having a previous colleague as their leader, which is relatively common. We made qualitative interviews with six social welfare administrators who had been through this situation at work. The questions had been concentrated at how they were affected by the previous relationship, what expectations they had, and their view of how the business had been handled by their leader. The result of these interviews has then been connected to two leadership theories. The conclusion of the study was that the experience of the situation differs.

AbstractHomework is often debated in the media today. The question is about the meaning of homework and whether the students benefit from it or if homework is just a remain from an old educational system.The research made on the subject disagrees on what positive/negative effects the homework has on the students.For my essay I chose to find out what attitude junior-level teachers have towards homework. Why give students homework? How do you work with home assignments?My research is based on interviews with six junior-level teachers that either have or do teach in the lower grades (1-3).The result I reached was the all of the teachers used homework in their education.The purpose of the home assignments is partly to give the students the possibility to rehearse and fortify their knowledge, especially when it comes to learning how to read.Another purpose of the homework is that it helps to maintain a good connection between the home and school. It is also a good way for the parents to get an insight and be a part of their children?s work.The conclusion of the research that I made is that if homework should exist in the educational system they ought to be well prepared by the responsible teacher..

This study aims to find out how the way out of homelessness can look and be experienced and in what way persons with experience of being homeless might think about our society´s different solutions to this problem. The study is based on five half-structured qualitative interviews with persons who have experience of being homeless. The theoretical perspectives used to analyze the empirism are ?Stages of Change? and ?The Process of Role Exit?, both dealing with changing processes. Our results show that the way out of homelessness can be long and very hard to achieve, and the change in housing situation can be either a process towards a more and more stable housing or through an opportunity that suddenly appears.Another result shows that people with the experience of being homeless can be negative to the solutions offered by our society but be positive to the idea of Housing First.

A tough working climate and the lack of extrinsic motivation at workplaces within health care raise the question of what instead drives employees within this industry. A possible answer to this is Public Service Motivation (PSM) - a type of motivation that is based on the desire to do good for society and its individuals. In order to investigate this further we have performed a qualitative study consisting of ten interviews with people working with institutional care, where the purpose has been to identify the sources of motivation and determine the impact of PSM. The results show that the compassion dimension of PSM appears to be one of the most salient motivational factors. While the rest of the PSM dimensions fail to explain the level of motivation to the same extent as compassion, other factors are recognized, such as relatedness and aspects of the nature of the work itself.