This study deals with a Swedish company in a food industry that got affected by product failure, which led to consumer trust crisis followed by media and was needed to be managed. Situation had a negative impact on company?s trademark, which acquired long recovery work by the company. Study is following a case example of Findus problems with having horse meat in their meat product that was supposed to contain beef meat. Study aims to research how the company dealt with situation, through crisis communication and recovery strategies.

The purpose of this Masters thesis is to study how librarians experience reference work. We wanted to get a better understanding about librarians assignments through the study. We chose to limit the study to public libraries, and to the south of Sweden. The questions used in our study are: How do librarians interpret the conception of reference work? What values do librarians have concerning reference work? How do librarians experience reference work? How do librarians look at different roles in reference work? We chose to use a fenomenographically inspired method.

Child poverty in Sweden is a widespread phenomenon and occurs in diverse spheres in society; at home, in school and in leisure activities. Therefore more professions than just traditional social workers meet this phenomenon in varied areas which creates different comprehensions and abilities to handle the issue among various professions.This study aims to investigate the collaboration between different professions in relation to child poverty in a municipality in Sweden. Represented professions are social workers, teachers, welfare officer, recreation instructor and leaders, special assistant and municipality coordinator. In total eleven persons were interviewed.The results illustrate a good will among the professions to collaborate to improve negative consequences of child poverty. Traditional boundaries between professions are limited since every profession is needed in this collaboration and have the opportunity to use their professional knowledge in a certain field.

Background: In Sweden approximately 37 000 individuals are affected by myocardial infarction every year. It is important after an infarction to investigate and make preventive changes of lifestyle to prevent another event. Patients have different conditions on how to manage a myocardial infarction and the new life situation they are put in. Through Kim?s domains men?s experiences after a myocardial infarction are separated.

The purpose of this thesis is to investigate the two new phenomena; the pricing model Pay-What-You-Want (PWYW) and the launch of daily newspapers in the iPad. A quantitative study was conducted in order to examine what would happen if the PWYW-model where to be used by a daily newspaper for its iPad product, and what this would signal to consumers about the brand in terms of brand association and brand attitude. Furthermore, we have investigated which of these factors that are affecting willingness to pay in this PWYW-situation. Moreover, a secondary purpose was to test the two possible presentations of the digital newspaper in the iPad; Product and Access ? and how the results differed between these two.

Purpose: To contribute to the understanding of the relationship between private labels and the retailer brand in grocery retailing. Methodology: We use structured interviews as a cross-sectional method for quantitative data collection. The existence of the relationship is tested through correlation analysis and regression analysis. Theoretical perspective: Perceived quality of private labels and of retailers are the main theoretical concepts for this thesis. Additionally, we introduce the concept of loyalty to show the benefits of a positive consumer image.

ABSTRACTThe aim of the study was to survey attitudes towards animals among veterinary students, and to assess how the Swedish veterinary education affected students' perspectives on animals. Students in the first and second years of the study programme were asked to answer the question "What is an animal?" as they saw fit, and the answers were analysed using a qualitative-to-quantitave analysis method called the Elementary Model, which had been developed for the purpose. Results showed a significant decrease in "zoo-perspectives", i.e. views and descriptions of animals as beings with cognitive and motor functions, and a significant increase in "homo-perspectives", i.e.

In order to get a better understanding of the interaction between employees and their technical work tools one needs to know what factors influence the interaction. The purpose of this study was to examine if there is a correlation between the personality traits Extraversion (E) and Neuroticism (N), tested with Eysenck Personality Inventory (EPI), and experience of the new Intranet among employees at The Swedish National Transport Administration (SNTA), and also to gather information of employees? opinions about the new Intranet. A survey, containing questions about the Intranet and a personality test (EPI), was posted on SNTA?s Intranet for eight workdays (N = 88, females = 53, males = 35).

This is a case study of Carlstad Comic Con 2011 and 2012.The purpose is to study the event in relation to a project management and a local culture policy perspective. This in order to analyze the organization of a popular culture event and see how such a local event may benefit Karlstad as a city. Besides studying the organization of Carlstad Comic Con and its outcomes I am sketching a short cultural history of popular culture media and its context within recent year?s globalization.The study shows that the events have had a great beneficial impact on the local industry; lacking any negative sides, and have put Karlstad in an international context which goes directly in line with the standard guidelines for project management of region culture policy. Concerning how to organize the event the organizers have not followed a strict project structure.

Background: Patients with cancer of the lung have to endure a quantity of physical, psychological and social difficulties. In their exposed position they are in need of help and support to pull through the situation. With the knowledge of factors effecting lung cancer patients? quality of life, it will be easier to give the help and support they need. Aim: The aim of this study was to describe factors effecting lung cancer patients quality of life from the patient?s perspective.

This study concerns how Muslims are portrayed in a choice of twelve news articles from Swedish dailies and tabloid newspapers on the aftermath of the film Innocence of Muslims published on YouTube. All articles are distributed in the newspapers Aftonbladet, Expressen, Dagens Nyheter and Svenska Dagbladet in the period of September 11th, 2012 until September 30th, 2012.For this study, a qualitative text analysis has been embraced and focus has been on van Dijk?s Critical discourse analysis to the texts, with additional features from semiotics applied on the images.The theories consist of Critical discourse analysis, hegemony, ideology and power, postcolonialism and stereotyping.In the qualitative content analysis, concrete examples from the articles are retrieved and commented. These have been divided into various themes, which are trends that the authors have been able to distinguish in the analysis.The result shows that Muslims in the analyzed newspapers are portrayed as the others, unimportant and extremely religious, in a negative manner rather than a positive. Moreover the press has tendencies to generalize Muslims as a group.

Many farms in the counties in the south of Sweden have difficulties with diseases spread by ticks; mainly babesiosis and tick-borne fever (TBF) but there are indications that borreliosis ought to be included. All of the tick-borne diseases radically decrease farm profit if the herd is affected. The production of the vaccine used against babesiosis since the 1920´s, will be discontinued in the near future and in addition to economical reasons it is therefore important to learn more about the diseases above. During the summer and fall of 2002 and 2003, a farm in the island of Gotland was burdened with unusually many cases of bovine babesiosis. In total 43 animals fell ill and one died.

When young people are placed in residential care, the staff have a responsibility to ensure that the youth have a safe environment where they can thrive and develop. Residential staff also have responsibilities to ensure the rights of youth during the residential care. This study aims to examine how staff consider themselves to treat the youth in residential care. Furthermore the study aims to examine how the staff consider themselves to ensure youth their right to be heard and have an impact on their own lives, in agreement with Article 12 of the UN convention on the rights of the child (CRC). A qualitative method has been used in order to answer the study's purpose and issues.

Microwave is a time- efficient device for heating and reheating of foods. Despite the fact that its effects on foods have been evaluated during a long period of time, without any more negative effects shown compared to conventional cooking, one third of the Swedish population believes (in 2010) it accounts for a higher loss of nutrition. This literature review aim to compile studies regarding how food is affected by cooking in microwave, with respect to cooking losses, nutrition, secondary metabolites as well as sensory and textural aspects and compare it with conventional cooking. The compilation shows that different combination of effect (W), time and amount of water during microwave cooking have different effects on foods. The contents of proteins, vitamin B and carbohydrates are generally higher after microwave cooking, while anti-nutritional substances are affected much less during conventional cooking. This also depends on if it is of animal or non-animal origin. However, for the majority of nutrition values the differences are quite small.

The purpose of this study is to investigate librarian?s opinions concerning literature with state supported distribution and how to mediate and market these in the library. The types of mediation and marketing that have been studied are positioning, labeling and oral mediation.The study is qualitative with interviews at seven main public libraries in central Sweden. The respondents of the study were responsible for the literature with state supported distribution within the library.The study is based on a theoretical frame of reference containing theories from Jofrid Karner Smidt, regarding librarian?s mediation in libraries, and François Colbert?s theory on marketing planning for arts and culture.The results of our study showed that librarians have both positive and negative opinions when it comes to the literature with state supported distribution.