The study examines what affects loyal football supporter?s intentions to an array of behaviors that can generate revenues to the football clubs. Specifically the study shows that attitude towards the club affects the supporter?s intentions towards consuming products and services that in some way are related to the favorite club stronger than the satisfaction with the club. Furthermore, the study also shows that there are different kinds of attitudes that drive the intentions and that the strength of these drivers varies.

The last few decades largeincreases in institutional and foreign ownershipin Swedish listed companies have created a concernthat the traditionalSwedish ownership model are disappearing.With increasing globalizationand ever morecapital-intensive markets, so have great owners forced to admitcapital fuelled institutionaland foreign investors into their companies. By from an agency theoryperspective examine how different ownershiptypes and ownershipconstellations affects the cost ofequity, we want to see if there is reason for concern. Is the change in ownership structure affecting theSwedish listed firms?Our results show that the owneridentity or ownership constellations don?t affect the cost of equity that much.The only owner-identity that shows a significant correlation with the cost ofequity is the institutions and they relate to a lower cost of equity. Theresults show that companies with two controlling shareholders relates to lowercost of equity which can show that ownership structure affects the cost.

This thesis sets out to investigate three questions, first, how the Belarusian democratization process has progressed since the country?s independence in 1991 to the year of 2006. Second, how the relationship between Russia and Belarus has progressed during this time and third, if and how Russia has affected the democratization process. The study has been conducted through qualitative method, mainly using books and articles as sources of information. It has been found that the democratization process in Belarus has evolved in a negative direction ever since the presidential election of 1994.

The Dark Side of the Word-of-Mouse Effect- An experimental study of how negative information in today?s social media can influence consumer perception As a result of the electronic revolution of information dissemination, social media as a phenomenon has come to play an important part, both in society at large but also when it comes to business and marketing. Nowadays, knowledge and opinions about brands and products are spread by reputation through a wide range of social media platforms, a phenomenon which in the literature is referred to as word-of-mouse or electronic word-of-mouth (eWOM).The purpose of this paper is to investigate how people?s opinions towards a company and its product are affected by negative information in terms of eWOM. Or more precisely, whether or not there is a difference in this effect depending on information content, concerning company values on the one hand and product attributes on the other.This was done in an experimental setting where two groups of respondents were subjected to fictitious information of different types using established social media platforms.

The aim of the study was to examine the retinal ON- and OFF-pathways of the canine electroretinogram (ERG). The ON- and OFF-pathways are used to distinguish objects from their backgrounds. A dark object is discernible from a lighter background using the OFFpathway and the ON-pathway is used to descry a light object upon a darker background. This study shows that the dog ERG has both ON- and OFF-responses and that these responses can be separated by prolonging the flash duration over 50 ms. The dog OFF-response waveform was more similar to the cat OFF-response than the human OFF-response (Frishman, 2006; Zrenner and Gouras, 1979). In this study six female three-year-old Beagle dogs were included. Both background and flash stimuli were provided by LEDs (light emitting diodes) with a wavelength of 470 nm, a wavelength that is absorbed almost as effectively by the canine M/L-cones as by the S-cones. These stimuli gave ERGs with both ON- and OFF-responses.

Today evidence exist that environmental chemicals deteriorate male sperm quality and that testicular cancer is increasing. Bisphenol A (BPA) is a chemical with estrogenic effects used in the manufacture of polycarbonate plastic and are found in, for instance, plastic boxes, feeding bottles and food containers. Much of the research on how men's reproductive ability is influenced are performed on rats. This review article complies how male rat reproduction is affected by BPA as a model for humans. Studies have investigated how sperm are affected, hormonal changes during reproduction and how reactive oxygen species (ROS) affects sperm.

Objective: 1.4 million people in Sweden state that they are having problems with hearing and the majority havehad no contact with the hearing rehabilitation services. To have a hearing loss seems to be associated withseveral negative attributes. This could be due to bad attitude and insufficient knowledge on hearing loss intoday?s society.Purpose: The purpose with this study was to map the adult populations attitude towards hearing loss and selfratedknowledge of hearing with a survey.Methods: A web survey was made for this study. An official link to the survey was shared from two Facebookaccounts to a total of 997 contacts and a total of 247 responses were collected.Results: The majority of the respondents have estimated their general knowledge of hearing to fairly extensivefollowed by very small.

The working alliance between therapist and client has been proven important for the treatment outcome in psychotherapy, as well as the therapist?s characteristics. The aim of the current study was to examine the experience of important characteristics when forming a working alliance, among psychotherapy trainees. Eight psychotherapy trainees at Umeå University were interviewed and the material was analyzed using Interpretative Phenomenological Analysis (IPA). Characteristics described as positively impacting the working alliance were interested, empathic, warm, genuine, secure, flexible and accepting.

This study describes how the women lived with breast cancer. The purpose with this study was to describe the womens' view on the disease and the understanding they hade on the social support they were depended on. The method was a study of literature with article reviews according to Polit et al., 2001. As theoretical frame of reference we choose Carnevalis model, Everyday life -Functional state of health. The result showed that the following four groups were formed: Support, positive and negative support off nursing staff and significant others.

Ten years ago the public computers with Internet access were introduced in the public libraries. The purpose of the public computers was to give the possibility of searching information. Along with the Internet came also communication media like chat and e-mail. This type of communication was a new function for the libraries and the reactions among the librarians were mixed. It has been a source of big frustration and attempts to block it has not succeeded.

AbstractThe purpose for writing this essay is to study the culture of kindness in the Church of Sweden, as the church constitutes as an idealistic organization (non-profit or voluntary organization).The focal point is on how such a culture affects the employees, and if any new componentsthat can amplify the concept can be distinguished.To do this a case study-design has been employed. The primary sources are qualitativeinterviews with six employees in a congregation in the Church of Sweden, and participantobservations on two different occasions at the same congregation.Theories of organizational sociology has been applied to the material, more specific Edgar HSchein?s definition of organizational culture and the concept of a culture of kindness (derivingfrom a report by the Swedish Work Environment Authority) as a specific part of the church?sorganizational culture.The conclusions we can make from our study is that a culture of kindness affect employees inboth a positive and a negative way. There are many expectations that come with working inthe Church of Sweden, and these do have an effect on the work performed. There is alsoevidence pointing to the fact that leadership can counteract the fear of conflicts that otherwiseis associated with the culture of kindness.

The purpose with this study is to examine how the twelve-step program is described by the author J Keith Miller (2004) in his book Steg in i livet and by the author Olle Carlsson (2012) in his book 12steg för hopplösa. The aim for the study is to highlight the twelve steps usage on people without addiction problems. In the study, the two author?s thoughts and experience of the twelve-step program is analysed and interpreted by Pargaments (1997) theory of religious coping. The research questions in this study are: 1.

The purpose of this study was to examine the relation between the Big Five personality traits Extraversion, Agreeableness and Neuroticism and the five conflict styles developed by Thomas-Kilmann: Accommodating, Avoiding, Compromising, Collaborating and Competing. The participants consisted of 128 students of the Linnaeus University in Växjö. A questionnaire consisting of two parts were used for this study: Part one consist of a personality-test developed from Lewis R. Goldberg?s Big-five scale, and part two where the participant is asked to fill out Thomas-Kilmanns conflict style test.

Within the last year many companies have proactively started to communicate their flaws and weaknesses, believing that this will lead to they being perceived as more personal and human. Dominos Pizza is one of many examples of a company using this practice as a strategic tool for communication. However, the problem concerning the above arises as we found that there was a very limited amount of research defining the effects of communicating flaws, where the company's both dispatcher and initiator. Our study aims to fill the gap between this growing trend and the limited research explaining the communication effects. The study was carried out as an experiment where a total of 420 respondents participated.

The usage time is an important part of the specification for products powered bybatteries. The usage time is affected by a number of different elements; technical,environmental and how the product is being used. The method to determine theusage time is intended to define how measurements and calculations are to berealized along with influencing factors to keep in mind. With support from thismethod the intention is to gain control on how well the established usage time canbe expected to cohere with the real value and what affects the value.The study is done specifically for hearing protectors with battery powered built inelectronically functions. The functions can be level dependent function forambient hearing, 2-way radio communication, Bluetooth or FM-radio.The first chapter of the report describes the literature study performed in theproject.