The continual challenge? A case study of sports clubs marketingIn recent decades the mass media have come to play an increasingly important role in society and culture. The purpose of this qualitative study is to research how four nonprofit sports clubs in Umeå handle social changes such as commercialization and mediatization. To answer the study?s purpose three questions were examined.

The door and its surrounding, is an important part of all buildings. It often amount to a significant part of buildings total costs. The more demands of functions the largerdoes the costs grow.The purpose of this report is to analyze those demands and how to fulfill them.Another purpose is to examine of which reasons the cost grow and how to avoid it inthe best possible way. The study will be performed in collaboration with Bjerking AB. To define the demands a literature study will also be performed.

Många av de skador som inträffar inom ridsport är ofta orsakat av ett trauma (Havlik, 2010) vilket för det mesta resulterar i allvarliga skador. De psykologiska reaktionerna som uppkommer hos skadade ryttare är mångfacetterade och rehabiliteringsprocessen och resultatet är ofta en följd av ryttarens kognitiva värdering av sin skada (Wiese-Bjornstal, Smith, Shaffer & Morrey, 1998). Syftet med studien var att ur ett holistiskt perspektiv (1) skapa en förståelse över vilka psykologiska reaktioner ryttare upplever efter att ha råkat ut för en allvarlig idrottsskada, (2) förstå hur deras upplevelse av rehabiliteringsprocessen påverkade deras kognitiva värdering samt (3) förstå vilka faktorer som underlättade eller försvårade vägen tillbaka till aktiv ridsport igen. En kvalitativ metod i form av narrativa intervjuer användes och analysmetoden var holistiskt-innehåll (II), holistiskt-form (III) och kritisk narrativ analys (VI). Antalet deltagare var två ryttare som har tagit sig tillbaka till ridsporten efter en allvarlig skada.

Heavy duty vehicles often have problems with traction during the winter periods. For vehicles that can lift tag axles it is possible to increase the normal force on the driven axle by lifting one or more tag axles, this will then increase the propulsive force of friction. This however increases wear on both road and vehicle. A possibility to reduce the wear while achieving nearly equivalent traction compared to lifted tag axles is to allow the vehicle to regulate the normal force by lowering the pressure in the air suspension associated with the tag axles or by the lifting of these axles. The vehicle would then by itself be able to set just the right amount of normal force on the drive wheels to avoid unnecessarily high normal forces while maintaining sufficient traction.The purpose of the report is to find out which parameters affect heavy duty vehicles when driving on slippery slopes and how traction can be improved.

As a result of today`s competitive situation, the demand on the rapid development of research has increased. Both universities and companies are realizing the importance of a functioning and well-developed cooperation. A close collaboration and communication between universities and the business community has in many studies been shown to be very important for business development and knowledge transfer. The purose was to examine how communication and collaboration between universities and industry can be developed and strenghthen on the basis of innovative thinking. In order to initially identify the perceived problems the authors studied how communication and cooperation manifests itslelf today between the two parties, what does not work and how the existing tools for communication and collaboration look like today.

The communicating home concept has been defined byidentifying the dominating communication technologiesto/from and in the homes, the most important customerbehavior and user needs, the dominating products and thedominating actors of the industry.The evaluation of the communicating home industry has beenperformed with a five forces framework analysis and theoriesregarding value migration and value structures of industries. Ithas been concluded that actors of communication technologies,goods and access services will compete fiercely. The barriersof entry will however be high. When it comes to contentservices the situation is completely different. These actors will,to the largest extent, meet lower competition and low barriersof entry.

När en nyutbildad officer som slutar är inte bara en ekonomisk förlust för Försvarsmakten, utan även en organisatorisk förlust eftersom brister i bemanningen inte går att åtgärda direkt. Medelåldern i Försvarsmakten har stigit de senaste åren. Syftet med denna uppsats är bidra till förståelse för varför unga officerare lämnar Försvarsmakten. Vid Luftvärnsregementet Lv 6 i Halmstad är medelåldern 40,6 år. Under de senaste fyra åren har sju unga officerare lämnat anställningen på regementet.

In the wake of the latest financial crisis, a group of individuals launched the Occupy WallStreet movement. It wanted to change the structures that economic and political life arefounded upon. They believe that the established structures are unfair and exploit the majorityof the population. Researchers critisised the movement saying it was ambiguous because itcould not produce any realistic ideas for change, while others thought that was a success forthe movement.Therefore, the aim of this Bachelor Thesis is to examine the different ideas articulatedby the Occupy movement and present them systematically. Through an inductive qualitativetext analysis six different themes are identified regarding how the movement wants to changethe structures in society to make them fair.

This report describes how the system may be exposed to oscillations and how this can lead to resonance. Resonance is a phenomenon that occurs when a system is affected by external periodic oscillations with frequencies close to the system's natural frequencies. Structures subjected to resonance can risk great damage and destruction, why resonance is something that is important to take into account when designing structures. Alternative ways to counteract resonance is to supply damping in the system. Damping means that the resonance decreases instead of letting the amplitude increase.The report discusses some examples on constructions that have experienced the effect of resonance.

Many professions, such as doctors and psychologists, have a long history of work practice which have resulted that these professions have created their own ethical guidelines. The IT profession, which can be viewed as a relative young and somewhat immature profession, have yet to accommodate any clear guidelines regarding ethics. It?s therefore imperative to create discussions regarding ethical actions to raise the ethical awareness and also create ethical guidelines. The development of the IT profession is moving forward at a quick pace and it?s important to understand that this rapid advancement is not only changing the profession but also changing the society and the environment.

The aim of the project was to investigate if Swedish rodents, brown rat (Rattus norvegicus), house mouse (Mus musculus), wood mouse (Apodemus spp) and water vole (Arvicola terrestris) captured in pig herds and in urban areas, constitute a reservoir for pathogenic Leptospira spp. Under Swedish conditions leptospirosis gives rise to reproductive disorders in pigs and symptoms of flu in humans. It has long been established that rodents are chronic carriers of pathogenic leptospires in their kidneys, and can spread the bacteria with urine. The old nomenclature of serovoars is still in use, but a new system of genetic classification has developed and today the genus Leptospira contains 17 species. There are several diagnostic test developed for leptospirosis.

Several studies indicate that Swedish men consume more meat than women, more frequently appear in advertisements for meat and more often than women handle the grilling of meat. Production of meat is one of the largest contributors to greenhouse-gas emissions and thereby poses a challenge for ecological sustainability. Several Swedish politicians and authorities have argued that reduced meat consumption is necessary to prevent continued global climate change. To understand and change consumption patterns we need to understand the consumer. This essay uses textual analysis to examine how Swedish men through text and images in three cookbooks use preparation and consumption of meat to construct different masculinities.

Försvarsmakten spenderar årligen stora finansiella medel på diverse reklamkampanjer i syfte att marknadsföra sig samt för att locka nya individer till yrken som Försvarsmakten tillhandahåller. Något som såklart är ett behov vid en yrkesarmé. Syftet med studien har varit att redogöra för vilket budskap Försvarsmaktens reklamkampanjer sänder ut, vad i dessa som förespråkar samt om det finns faktorer som verkar mottsättande för den militära professionen och Försvarsmakten.För att utreda detta har en kvalitativ studie bedrivits genom att tillämpa Norman Faircloughs kritiska diskursanalys kompletterad av bildanalys baserad på semiologi samt teorier om medias påverkan och medieretorik.Studien har resulterat i att Försvarsmaktens reklamkampanjer vill uppmana sin mottagare att ta ställning till de olika situationer som gestaltas samt att försöka ta sig innanför konsumentens personliga sfär. Alla kampanjer kan på olika vis kopplas till Försvarsmaktens värdegrund där konceptet ÖRA - öppenhet, resultat samt ansvar- är centralt. Även kopplingar till visionen vi verkar, syns och respekteras har identifierats.

A new type of chartered holiday, fitness holiday, has evolved during the last years and has also been mentioned in different media channels. Despite this, fitness holiday is a relatively new and unexplored phenomenon, which caught our interest to further explore this. The desire to travel on a holiday of this type has also increased. Therefore, a study about this particular phenomenon with focus on the traveler?s motives behind the choice to go has been done.It?s a qualitative study and most part of the data has been collected during a field study to Playitas Resort, Canary Islands.

When facing the fact that high yielding dairy cows has an increasing energy requirements, the practice of adding lipid supplements such as concentrates rich in palm oil and/or palm oil industry by-products become more common. Palm oil containing high levels of C16:0 causes high levels of free fatty acids (FFA) which are linked to larger milk fat globules (MFG) which affect the reaction of lipolysis resulting in rancid flavour and processing problems. Instead of using palm oil, rapeseed oil rich in C18:1 C18:2 can be used. In order to evaluate the effect of added C18:0 and C16:0 on milk lipolysis, 30 Swedish Red lactating dairy cows including 15 multiparous (MP) and 15 primiparous (PP) cows were randomly divided in three groups resulting in 3 10 cow-groups (5 PP and 5 MP cows per group) and fed one out of three concentrate mixtures: control (C), a standard concentrate mixture with no fat added; palmitate (P) as C plus the addition of palmitate methyl ester (10 % in DM basis); and stearate (St) as C plus the addition of stearate methyl ester (10 % in DM basis). Milk yield was registered, and milk samples were collected and analysed for milk composition, FFA content and size of MFG.