The strive for control over employees has developed throughout the years. This paper has its focus on how normative control can work as a powerful method to create and uphold a sought for behavior. Many companies have found an interest in a higher moral stance to get competitive advantages, and offer their customers and partners a more ethical product. This phenomenon has in Sweden resulted in a sphere of companies who has earned the R-licens. The R-licens is earned by companies if they fulfill ethical and cultural criteria.

This paper has it?s background in Physical Activity on Prescription, a projectwhich the Swedish sports movement is part of. The study refers to a limiteddivision of sports for adults, namely a phenomenon here by referred to as dropin-activity. This form of physical activity is characterized by an understandingthat the participant often lack experience and that it is possible to pay for eachoccasion. The purpose of the study was thus to take a closer look on organized,non-profit sports clubs which offer this type of exercise for adults.

The aims of the silvicultural method natural regeneration of spruce (Picea abies L. Karst) in birch (Betula pendula and pubescens) shelterwoods are to establish a new stand of tree seedl-ings and to protect those from high groundwater levels, frost damages and grass competition during its first life years. The aim of this work has been to (i) describe how shelterwood and stand characteristics influ-ence the results from using natural regeneration of spruce protected by a shelterwood of birch, and to (ii) compare those regeneration results with planting of spruce after soil scarification in clear-cut areas. Totally 17 harvesting sites have been inventoried and 15 of those included natural regenera-tion in birch shelterwoods, and two were subjects to soil scarification and planting of spruce. The sites represented 7-10 year old final cuts and are located in the coastal (eastern) region of the province of Norrbotten in Sweden. In all areas shelterwood and stand characteristics, as well as the number of main crop seedlings and the height of the highest main crop spruce seedling, were estimated and registered in all areas.

Since product placement is a relatively new phenomenon in Swedish television, there is a lack of research on what attitudes Swedish TV-viewers hold towards it. This is where our paper will contribute to the research. The purpose of this reserachpaper is to describe and analyze what attitude Swedish TV-viewers has towards product placement. Kim Schröders multidimensional model of mass media reception were used, which is a developed model from Stuart Hall?s ?encoding/decoding? one-dimensional model.

AbstractA prerequisite to be able to use semi-natural pastures in an optimal way is knowledge about their conditions and properties. One thing to consider is the amount of herbage mass that can be produced during one season on different types of semi-natural pastures. That knowledge makes it easier to choose which type of animals and how many you are able to have in each paddock to maintain a high biodiversity and achieve the desired production of the animals at the same time.This study was performed in nine different semi-natural pastures around Uppsala. The paddocks were already mapped with regard to different vegetation types. Exclosure cages were placed on previously fertilized, mesic, dry, shaded and wet vegetation.

The fitting room is an important part of a clothing store, it's often where the customer decides if they want to buy the garment or not. Therefore it is important that the customer can feel safe and comfortable when they are trying the clothing. A typical fitting room in Sweden today has only one bright spotlight that emits light either towards the face or from the ceiling above. This study explores possible lighting solutions that take into account the customer's experience in the fitting room.The study aim to increase understanding of the importance of a good light in fitting rooms, so that customers gets a nice experience and that clothes, body shape and facial features are shown in a natural way. The issue therefore included how lighting can affect the customer's perception of the clothing and how the perception of body shape, facial features and the clothes change in different lighting solutions.To answer these questions, observations were made in various clothing stores, followed by an experimental study divided into two parts.

Hemp is an old agricultural plant and has been used for hundreds of years for making textiles, ropes and other fibre products. In the middle of the last century the Swedish government prohibited all growing of hemp. Natural fibres were replaced by syntetic fibres instead. Today there is a newly awakened interest for using natural fibres from renewable materials. Growing of industrial hemp for fiber is allowed in Sweden again. I want in my Paper give Swedish growers an insight of which harvesting methods that have been tried in Sweden and how they worked.

In two feeding experiments Bacillus induced priming of plant defense was tested for its effect against the generalist insect pest Spodoptera littoralis. The main hypothesis for the study was that Bacillus induced priming would enable the plant Arabidopsis thaliana to defend itself better against this insect herbivore since this priming seems to involve jasmonic acid, known to be important for plant defense to insects. A secondary objective of the study was to examine if any differences in a primed defense capability could be seen between different natural genetic variants (ecotypes) of A. thaliana reflecting habitat differences in pest pressure. The methods used for plant cultivation and Bacillus inoculation were aimed at reflecting conditions that can be expected in an agricultural cropping system. This meant that all plants were cultivated in soil, and the feeding experiments were conducted with the plants growing intact in the soil system.

Purpose: The purpose is to examine more closely why the achievement of the environmental goals is so low. To within the thesis work to make this as interesting and with as good quality as possible, especially the environmental quality goal Reduced climate impact, but also Natural acidification and Protective ozone layer, has been chosen to be studied further. Method: A qualitative method and text analysis has been applied. Intervention theory, as Vedung 2009 describes, is used as an intellectual backbone and as a help to structure the essay. The three environmental quality goals correspond cases, or units of analysis. Analysis: The fulfillment of the respective environmental quality goals is analyzed according to its goal, policy instruments, implementation and its effects. To this some of the problems are analyzed that exist on the path to achieve the goals.

Sweden is currently a country in which a large amount of children?s time has changed to be spent within institutions, for small children these institutions are preschools. These are places where notions are created regarding what children are, what?s good for children, what?s normal and desirable regarding children. The purpose of this study has been to decipher what?s considered desirable and what notions or ideas regarding children are prevalent in preschools with an I Ur och Skur profile.

The aim of this study was to examine the view of social service workers on the secondary housing market based upon their work with social investigations regarding people with a difficult substance abuse. The foundation of this study rests upon a phenomenon, which according to other scholars, occurs in the secondary housing market in Sweden. The secondary housing market consists of a multitude of housing projects that social services provide for people who are homeless. The phenomenon is that the secondary housing market contains a number of demands aimed at the clients who live in these housing projects. If a client fails to live up to the demands it can sometimes lead to negative consequences which results in an exclusion from the housing projects.

The purpose of this study was, if possible, to find a housing system for growing bulls that was as optimal as possible for the animal welfare. In order to select housing systems you must take into account the size of the group, body weight and the type of floor. Seven of the international most common housing systems were compared, straw bedding, deep straw bedding, sliding straw bedding, concrete slatted floor, rubber coated slatted floor, cubicles and feeding cubicles. Studies that have examined the proportion of tail, claw and leg injuries and the presence of unnatural behavior in the different systems. In summary, all studies showed that soft underlay were beneficial for the animals in terms of the proportion of bone lesions and swellings.

The present thesis closer examines what has come to be known as al-Qaida, partly from what al-Qaida is considered to be, partly from the consequences a certain picture of al-Qaida might give rise to. Between 1988-2001 most of this thesis sources refers to al-Qaida as a small, organized core group with some degree of cell structure. From 1991 to present days, many of the sources enlarge the picture of al-Qaida. From now on they start to view al-Qaida as either a network in itself or al-Qaida as a part of a larger islamistic network, not only as an organized core group with presumptive bases in Afghanistan. The most recent of theories regarding al-Qaida looks at al-Qaida as an ideology in itself (al-Qaedaism) or al-Qaida as a part of previously existing ideologies (Islamism, Neofundamentalism and Jihadism-Salafism).Al-Qaida is being seen - by scholars, journalists and terrorism experts - as an organization with a core group, a network in itself, part of a larger islamistic network and an ideology of its own or as a part of already existing ideologies.

Today it is common to state that we are living in an information overloaded society. But there are many different definitions of what can be said to constitute Information Overload and there is a lack of substantial research on the subject. Conclusions in the available literature on Information Overload are often drawn on anecdotal evidence and carries a dramatized picture of the causes and effects of the phenomenon.With the tools of discursive analysis this two years master?s thesis explores how the phenomenon Information Overload is portrayed in six popular science books that deals with the subject: Alvin Toffler (1970) Future Shock, Orrin Klapp (1986) Overload and Boredom, Richard Wurman (1989) Information Anixety, Andrew Keen (2007) The cult of the amateur, Maggie Jackson (2008), Distracted and Nicholas Carr (2010) The Shallows. The result of the analysis shows that there is a common discourse of how the subject of Information Overload is represented, which stretches in and between the books intertextually.

Edward Said's book Orientalism (1978) is the most important reference point in the post-colonial theory and describes how the West is dominant over the Orient. There is a clear distinction between "us" and "the other" and the purpose of this study is that, from a postcolonial perspective, focusing on Said's theoretical concepts "the other" and "discourse", examining how two foreign-born people with ethnic backgrounds living in the same place, are looking at themselves, at other foreign-born and native Swedes. My questions to answer this are; ?what are the concepts of "the other" and "discourse" and is it possible to use these concepts to examine how foreign-born people are looking at themselves, at other foreign-born and native Swedes in a specific location??, ?who is "the other" in a place where there are almost as many native Swedes as foreign-born??, and ?how do these two foreign-born people with ethnic backgrounds perceive Norrliden as a place and what effect has that place had on their identity?? I have used a post-colonial philosophical ground and a qualitative approach, focusing on two different interviews with two men, living in Norrliden. In Norrliden almost 50% of the inhabitants are foreign-born were both of the interview-persons are feeling safe and secure.