The society of consumption exposes us to a lot of information, where advertisement constitutes an extensive part. Due to its expanding, advertisement receives a natural and obvious space in our everyday life. This study aims to investigate how social and cultural values can be mediated in advertisement. The focus has been put to ideas related to health and fitness in the advertisement of power drinks. The thesis takes social constructionism as a starting point, and combines image- and critical discourse analysis in purpose to analyze the pictures.Sociology of consumption, construction of identity, lifestyle and everyday life all constitute an essential part of my analysis.

This thesis is about Fristadstorget in the city of Eskilstuna and how the square flow together with the user orientation could be improved. This work focuses on how public spaces best satisfy users through architecture, cognition and information interpretation. I've looked at people's movement patterns in Fristadstorget, with the help of observation from strategic locations. While I also integrated the city?s surrounding and taking in information from already existing buildings around the square.

The construction of buildings and paved surfaces changes the natural water balance.Precipitation generates surface runoff and storm water instead of infiltrating into the soil.Storm water has come to be considered as a major source of pollution in lakes and streams inthe vicinity of urban areas. Reduction of pollutants in storm water is a key action in order toprotect sensitive recipients and maintain high water quality. Storm water is traditionallytransported by storm sewers to the nearest recipient. In recent years the approach to stormwater management has changed; storm water should primarily be disposed of on site, throughlocal disposal of storm water, LOD. LOD is created by a combination of the function ofseveral smaller local facilities and the general sewer system.

The aim of this paper is to analyse how subject, gender and sexuality is constructed in the book Dårfinkar & dönickar (1984), by Ulf Stark. In relation to this I have also analysed how the main character, Simone, develops from being a child into becoming a teenager.Queertheory is the theoretical basis of this paper. Queer theory questions heteronormativity and aims to dissolve conceptions and notions that function in an excluding and limiting way. Queer theory also questions conceptions that seem obvious and/or natural, for example ?woman?/?man? and ?homo-/heterosexuality?.I have chosen to focus the analysis on a number key events in the book and they are categorised according to Tiina Rosenberg`s three dramaturgic concepts: transformation, unveiling and restoration.

Having an ileostomy can affect the quality of life. Quality of life is defined by Siri Naess as being active, relating well to others, having self-esteem and having a basic mood of happiness. The nurse?s task is to focus on the stoma care and work in a holistic way. The aim of the study was to describe how adults with permanent ileostomy experience their quality of life.

The purpose of this essay is to analyze the view on sexuality held by Sweden?s first woman doctor Karolina Widerström, by using ideologycritical textanalysis on the written scriptures of dr. Widerström that focus on sexualpolitics. In doing this I use the theory of speech by Foucault. In this study I focus on Widerström?s scriptures, what she wrote about, how she wrote about it but also what she couldn't write due to the historical context and how omission can still speak of power.

The purpose of this essay is to do an ecocritical reading of Vilhelm Moberg?s The Emi-grants from 1949. By asking and answering the three following questions; How does a system present itself, What are the different reasons for emigration; Why does differentsystem fit some well and some not.By using two articles from Green Planets - Ecology and Science Fiction to illus-trate two different views; Different parts value in an ekosystem and The Ship as an ecosystem. I have also created, based on the literary text four different terms concern-ing the dynamic system; Stable, Static, Unstable and Collapsing systems. I have found that all system goes through changes, some drastic, that changes the way the parts of the systems fit with in it.

The purpose of this study is to investigate witch knowledge and thoughts children will have about the term of floating and sinking, and witch possibilities there is to make various knowledge visible in preschool physics through playing with water. The study also concern the differences and similarities between two different groups of age who have participated in the study. The study was carried out by an activity with participant observation and feedback interviews afterwards. The result shows that the possibilities to physics are many in preschool. The children expressed new thoughts and ideas who concern other phenomena in physics during the investigation and discussed similar experiments and material to examine.

The purpose of the present study has been to investigate the attitudes of personell involved in the preschoolorganisation in a Swedish commune regarding injury risks for children in pre-school. Sixrespondents were interviewed in a qualitative interview study.Two different pre-school units were investigated, and it was found that they had surprisingly largedifferences in how they were working with children safety. However, in summary it can be said that therespondents perceived that child safety should encompass a safe and secure environment, however withthe important caveat that accidents can never be completely excluded, due to the natural anddevelopmentally important play of children.The investigated commune and pre-school units improved children safety mainly by using yearlyplanning meetings (Sw. "barnskyddsrond") where the physical environment in the school wasinvestigated together with external specialists. However, there are important differences in how the unitsworked within this framework, some units actively encouraging and others discouraging children andparent participation in the work..

This review paper summaries scientific research about horse thermoregulation and the consequences of using a blanket. Horse owners put blankets on their horses to protect them when they are clipped, to protect them from bugs, to keep them clean and so on. This can have consequences for the horse which their owners might be unaware of. I have tried to answer following questions by searching the available scientific literature; ? How can the horse maintain thermoregulation? ? Is there a risk of suffering when horses wear a blanket? ? Is there a risk of suffering when horses do not wear a blanket? ? How can animal inspectors estimate the welfare of horses when they wear or do not wear a blanket? My result shows that horses who wear a blanket have an increased risk of becoming overheated, develop a chafing, have an increased exposure hazard and have a restrained natural behaviour.

Summary The estate of Johannishus is situated in the south of Sweden and in the province of Blekinge, about 8 kilometres from the city of Ronneby. The main building together with the park represents the province´s only example of a well preserved estate environment from the early 1800th Century, and was declared as a historic monument in 1982 because of its unique role in the province. Johannishus Park has during 300 years developed in close relation to the main building, the landscape and the surrounding infrastructure. Each century and owner has had an influence on the park, which has resulted in an interesting visible cross-section of 300 years of Swedish garden history. Most noticeable today are the traces from late 19th Century, but in its oldest parts the park contains structures from the early 18th Century.

This paper aims to examine how and to what extent, a transition of Sweden according to the principles of Omställning Sverige (Transition towns Sweden), have the potential to contribute to a society with increased happiness.The paper is based on a qualitative textual analysis of the key texts in the Swedish Transition towns movement, Omställning Sverige. In the first part of the study the most important transition principles of Omställning Sverige were identified. Four key principles emerged: An altered view of economics, a spiritual change, a stronger local community and increased awareness. These transition principles were then analyzed through the lens of the scientific fields position on happiness, followed by a summarizing conclusion.The altered view of economics which Omställning Sverige advocates, where sustainability and quality of life are priorities over economic growth, is even necessary to secure our basic physiological needs. Such an economy has also improved conditions for economic stability, high employment and higher efficiency in the sense of happiness promoted in relationship to how many natural resources are used.

How does IT-consultants reason in their consulting process regarding the development of a clients IT-based internal recruitment system? The purpose with this paper is to investigate how an IT-consultant is reasoning in a consulting process and investigate whether consultants are using established models and methods in their work. We have chosen to work with a qualitative examination to attain our purpose. In our work gathering the empirical facts we have been working with a case study, an observation and a simulation exercise. The combination of these has made it possible to carry out the paper and produce the most correct data possible.

My work deals with large scale design of the urban fringe. The thesis is divided in three parts; ?Current viewpoints?, ?Infra City ? conditions ? and ?Infra City ? project?. In the first part, I go through the history of trade shortly. Then I discuss the concept of nature, which ends up in a linkage between natural science and aesthetics in landscape architecture. The link between those two makes a project stronger and more multifunctional. The object of my case, Infra City, is a mall situated north of Stockholm on both sides of the E4 motorway going to Arlanda airport.

This paper analyses the potential extent of labour mobility in the European Union after the eastern enlargement that took place in 2004, but focuses on movements from the 10 new member countries to the old EU -members. In this study, a number of economic models are used to investigate if there is a large potential for labour mobility in the enlarged EU and also if this potential has large effects on mobility in reality. The potential for labour mobility is, to a large extent, discussed in terms of theoretical migrating incitements for workers and different types of labour migration obstacles. Many factors indicate that such large potential for migration actually exists, mainly due to high difference in wages and unemployment and because of the common EU market. At the same time, the presence of natural and constructed obstacles is likely to restrict migration for a long period of time..