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3829 Uppsatser om National image - Sida 50 av 256

Mindre modemärkens öden - i branschens händer?

Den svenska modebranschen är en hårt konkurrensutsatt bransch och för mindre modeföretagi tillväxtfas är ett starkt varumärke och image en viktig del i att särskilja sig och sinaprodukter från mängden. I ett mindre modeföretag kan varumärkesfrågor lätt komma attbortprioriteras med främsta motivet att budgeten inte ger utrymme för den typen av satsningarsamt att kompetensen inom företaget ofta brister på just dessa punkter. Som alternativ har denexterna varumärkesprocessen presenterats som ett mer realistiskt alternativ för det mindremodeföretaget då det går ut på att låta sitt kringliggande externa nätverk i större utsträckningstyra och påverka varumärket. Detta branschnätverk kan bestå av allt från media, regering ochintresseorganisationer till mer närliggande aktörer som återförsäljare, PR-byrå ochleverantörer.Syftet med uppsatsen är att, utifrån ett varumärkesperspektiv, beskriva vilket inflytandeexterna branschaktörer har på ett mindre modeföretags tillväxt. För att exemplifiera problemethar en enkel fallstudie på det svenska modeföretaget Stylein genomförts, som med sinpositionering i det svenska medelprissegmentet och tillväxtfas befinner sig inom ramen förden problematik som beskrivs.

Gender mainstreaming på polska? Om normspridningsprocesser i EU

By the same time as the recent enlargement of the European Union, where Poland became a member, it was officially stated that the gender mainstreaming-policy was to be integrated into every area of EU. NGO:s working as entrepreneurs for the gender mainstreaming norm in Poland supported the accession largely because they believed it would help spreading the norm also on a national level. Qualitatively analyzing the Polish case and the difficulties gender mainstreaming as a norm candidate meets with I contrast expectations with what could actually be EU:s role in this matter.Arguing that EU is a context with room for spreading norms by both bargaining and socialization, this paper takes a social constructivist approach. Gender mainstreaming as a norm is difficult for EU to apply on their members, and thus was not widely discussed during accession negotiations. In the same time.

Kalmars turismprofilering ur ett tidsperspektiv : En komparativ studie mellan två historiska platser

The world has become a globalized place in constant development and much of which is now taken for granted did not even exist 30-40 years ago, such as smartphones or Internet in common households. As new tourist destinations is continuously being created, it becomes increasingly important with effective place marketing to compete in the global market. Developing a good and interesting profile is thus a way for places to become more attractive for tourists. The main theory in the paper is "post-industrialization and the entrepreneurial city" which describes how cities in the global north have moved away from industry towards becoming post-industrial cities ? very often with a strong focus on tourism.

Minoritetspolitik för vem?

Different reports imply that the Roma are an excluded group in numerous areas of both Sweden and Europe. Efforts have been done through the centuries without given intentional results. The past 12 years as a Swedish national minority have not diminished the gap between the Roma and the majority society. How does Sweden create and operate its minority policy especially towards the Roma? We have studied international and national minority policy to see how it is described and implemented in the municipality work.

Bildundervisning i Turkiet : med exempel från en skola i Istanbul

I meet in my work as art teacher many students of different descent, were they, or their parents, have different school experience than the Swedish. This, in combination with therecent discussion after the Muhammad caricatures about the banning of images in Islamic religion, made me curious to study what art education in a Muslim country looked like. I went to visit the Maramra Egitim Köyü school in Istanbul, Turkey, and especially their art classesfrom grade five to eight, which are the same age of students that I have been working with thelast ten years. This was my first visit to Turkey.The question I ask is: What does the practice of Turkish art education look like, using the Marmara school as an example. Which discourses can I identify in the art teacher practice? What surprised me the most was the frequent visual exposure of the founder of the Turkishstate, Kemal Atatürk.

Rättsäkerhet i den psykiatriska tvångsvården : Lagstiftning och tillämpning

This study examines whether or not there are inherit flaws in Swedish legislation concerning psychiatric institutional care, or in the application of the act, which might lead to the failure of rule of law for the private citizen. Law (1991:1128) concerning psychiatric institutional care in certain instances (LPIC) aims to establish rules which will ensure rule of law for the mentally ill in case of psychiatric institutional care. Despite this, there are legal cases which indicate that these rules, and their implications, are not always considered at the psychiatric wards.The questions at issues which this study aims to answer are thus: Are there any deficiencies concerning rule of law in LPIC 2?3 §§, 4?6 §§, 7?10 §§,15?25 §§ and 32?33 §§ ? This section focuses on LPIC and its design. Whether or not the act adheres to rule of law is examined through a definition which has evolved through discussions of concept based in Peczeniks definition of rule of law.

Att vilja men inte kunna. Böcker och bibliotek i Filippinerna.

The history of books and libraries in the Philippines starts after the arrival of the Spaniards in 1521. During the Spanish era, most of the libraries were established through the religious orders to support their own religious mission. The Americans came in the beginning of the 20th century and have had a decisive influence on the education system and the development of libraries in the Philippines. For the analysis, I have used the models of Michael H. Harris and Magnus Torstensson in their studies of library development.

Västerviks stadsbiblioteks utveckling och dess föregångare 1859-1945

The purpose of this master?s thesis is to describe and analyse the origin and development of the municipal library of Västervik. There have been four previous libraries and our examination starts in 1859 with the foundation of a parish library. The other forerunners were a working-class movement library and two libraries in the International Orders of Good Templars. Before the merger of the libraries there were discussions in the municipal council, among the working-class movement and in the IOGT.

Synen på serier ? en studie av folkbibliotekariers syn på serier och deras hantering på biblioteket.

The purpose of this thesis is to study the attitude towardscomics among librarians as well as their personal image ofthe overall attitude towards comics among librarians and themanner in which the attitude of the librarians affects how thecomics are treated in the library.I have performed this study with a qualitative approach andhave interviewed a total of five librarians working in twodifferent libraries.I have founded the theoretical base for my research in anumber of historical attitudes towards comics and thencompared these attitudes towards the answers given in theinterviews as well as prior research found in three theseswritten by Magnus Johansson, Sarah Johansson and KarinEsaiasson.The results of the study is that traces of most of thehistorical attitudes can be found among all of the interviewedlibrarians but that none of them are harboring any negativeattitudes towards comics themselves. On the other hand thestudy does imply that the image of the librarian who onlythinks that comics are meant for children is still very muchalive in the collective subconscious of the librarians.The study also shows that while librarians of today tend tohave a neutral outlook in comics the historically subpartreatment of comic in the libraries and the subsequent lack ofacademic support on the subject have made it necessary forthe librarian in charge of the comic-section to have apersonal interest/liking for comics to be able to do a goodjob..

Off-ice vs. on-ice : Hopptesters samband med skridskoåkning i ishockey

AimThe purpose of this study was to investigate the relationship between off-ice horizontal jump tests and on-ice skating among students at hockey high schools. Questions: What is the association between the performance on horizontal jumps and skating 10 meters standing start among students in Swedish ice hockey high schools? What is the association between the performance on horizontal jumps and skating 10 meters flying start among students in Swedish ice hockey high schools?MethodStudents at three ice hockey high schools in the Stockholm area participated in the study. Two schools were national approved sports educations and one at lower level. All 50 students (41 at national approved sports educations and 9 lower level) that were included in the study were men and went year one and two in gymnasium.

Leken som undervisningsmetod : En studie om pedagogers syn på leken

AimThe purpose of this study was to investigate the relationship between off-ice horizontal jump tests and on-ice skating among students at hockey high schools. Questions: What is the association between the performance on horizontal jumps and skating 10 meters standing start among students in Swedish ice hockey high schools? What is the association between the performance on horizontal jumps and skating 10 meters flying start among students in Swedish ice hockey high schools?MethodStudents at three ice hockey high schools in the Stockholm area participated in the study. Two schools were national approved sports educations and one at lower level. All 50 students (41 at national approved sports educations and 9 lower level) that were included in the study were men and went year one and two in gymnasium.

Stenar har ingen kunskap, men alla levande har kunskap. : En intervjustudie om barns tankar om kunskap.

Syftet med studien är att utifrån Sverigedemokraternas valkampanjfilm undersöka hur de planerade kommunikationsverktygen profil, identitet och image tolkas utifrån tre olika perspektiv. Under studiens gång har vi genomfört strukturerade intervjuer med tre medlemmar inom Sverigedemokraterna, en semiotisk filmanalys av partiets valkampanjfilm och utfört enkätundersökningar med 100 röstberättigade elever vid Erik Dahlbergsgymnasiet. Studiens resultat visar att Sverigedemokraternas profil stämmer överens med valkampanjfilmens identitet. Gällande image anser partiet att allmänhetens tolkning inte stämmer överens med partiets profil. Ett problem som Sverigedemokraterna säger sig ligga i att media har kommunicerat en felaktig bild av partiet. Vår semiotiska filmanalys visar att Sverigedemokraternas budskap framgår tydligt i valkampanjfilmen genom att visa hur invandringen kostar mycket, samtidigt som pensionärerna blir drabbade. Studiens resultat visar även att mer än hälften av eleverna på Erik Dahlbergsgymnasiet hade en negativ inställning till Sverigedemokraterna och 70 procent ansåg att individerna i valkampanjfilmen framställs orättvist..

Självbild och kamratrelationer hos elever med läs- och skrivsvårigheter : Vi är i samma liv

Studiens syfte är att undersöka sambandet mellan elevers läs- och skriv svårigheter och självförtroende samt om självbildsuppfattningen påverkar läs- och skrivinlärning samt kamratrelationer. Syftet konkretiseras genom följande frågeställningar: Är självbilden en påverkansfaktor i kamratrelationer, för elever med läs- och skrivsvårigheter? Är läs- och skrivsvårigheter en påverkansfaktor för självförtroendet i skolprestationer, för elever med läs- och skrivsvårigheter? Uppfattar elever med läs- och skrivsvårigheter sin skolsjälvbild mer negativt än elever utan läs- och skrivsvårigheter? Den teoretiska bakgrunden och tidigare forskning visar både samband och olikheter i resultat av liknande studier. Sambanden i frågeställningarna undersöktes med kvantitativ enkätundersökning av 58 respondenter. Undersökningen av eleverna i de specifika klasserna har inte gett något underlag till att det skulle finnas något samband mellan försämrat själförtroende, för elever med läs- och skrivsvårigheter och kamratrelationer.

Landsbygdsprogrammet och översiktlig planering i några västsvenska kommuner. : En diskursanalys

The rural development programme is a tool for promoting sustainable development in the Swedish countryside. The master plan should, for example, give directions for the national interest and describe how it will follow up national and regional targets such as the EU's environmental quality standards. Because the municipality has considerable freedom to formulate the plan in its sole discretion, and that it contains the municipality's political vision, it is also feasible to make a discourse analysis of the plan text.In discourse analysis, including articles and documents written by Rural Network Working Group on land use planning to be included. The purpose of discourse analysis is to see if there are differences in the way rural areas are described and if there are any flaws in how the designer interprets the rural development programme. Furthermore, the analysis result in tools that are adapted to the standards we create and choose.The standards we have are being designed based on our values, which differ.

Språka om normer : En undersökning av normer om genus i läroböcker i spanska steg 3 för gymnasiet

The aim of this study is to examine the existence of norms in three Spanish textbooks intended for upper secondary school in Sweden. One category of norms, gender norms, is selected for analysis. The focus of the analysis is on how gender norms are represented in the textbooks. The concept of gender also includes - in addition to the relation between man och woman - ethnicity, sexuality and disability. The three analysed textbooks are Caminando 3, Vistas 3 and El Sur paso 3.

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