Den svenska detaljhandeln har under senare år genomgått en betydande förändring. Stora delar av detaljhandeln bedrivs numera på externa handelsområden istället för i stadens centrala delar. Nya områden byggs och med detta följer en ökad konkurrens mellan handelsområdena. Kunden måste ta ett beslut vilket område de vill besöka. Detta beslut tas genom att jämföra hur intressant ett område är i sin helhet i förhållande till ett annat.

The Arctic region has not been a topic of discussion or a reason for a conflict in the past, but with the development of environmental issues which has resulted in melting of the ice, so has the interest for the region developed. This has resulted in a conflict over the area, with five countries as main actors. This paper investigates the five main actors? goals with increased influence in the area, using the thoughts of Rational Actor Model, with states as utility-maximizing actors and foreign policy as the expression of national interest. Furthermore the paper investigates the means of getting to the goal, what kind of tools they use.The paper shows that all of the countries are interested in the economically benefits that are buried under the melting ice and the short cuts in sea routes that will be a possibility to use ones the ice melt more.

Teching aid in form of schoolbooks plays an importent role. The teacher uses schoolbooks as a tool in its tutoring. I have examined how and whether the pictures in the schoolbooks are presenting people and ethnic minorities biased and stereotypical. The material I have examined consisted of a series of schoolbooks (So-direkt 1-3, samhällskunskap av Bonnier 2003).To find out if that is the case I have used a theory by Stuart Hall, his theory is about people and how they are represented in different types of media, like pictures and text. I studied it by using the method of image analysis where I investigated and interpreted the denotation and konnontation of the pictures.

Betydelsen av varumärke, identitet och image på dagens konsumentmarknad är sällan ifrågasatt och bekräftas av mängder med studier. Det som däremot inte är lika klarlagt är vilken roll dessa begrepp spelar på den lite mer ljusskygga industrimarknaden. Mot bakgrund av detta ville jag ta reda på hur den interna och externa kommunikationen kan se ut på ett företag som inte har en publik målgrupp.Syftet med denna uppsats var att undersöka hur ett litet B2B-företags identitet och image uppfattas från tre olika perspektiv; ledningens, de anställdas samt kundernas. Föremål för min undersökning var Compware Medical, ett tyskt företag i medicinteknikbranschen som riktar sig till kliniker, sjukhus och fångvårdsanstalter.  För att få svar på frågeställningarna genomfördes kvalitativa intervjuer med informanter från varje grupp. Eftersom förförståelsen och involveringsgraden i ämnet antogs vara olika beroende på om informanten tillhörde ledningen, anställda eller kunderna användes en intervjuguide för respektive grupp.

The most recent couple of years the boundaries of the world have been erased and we have come to live in a more global environment. It has been even more evident since the European Union has got a more prominent role in the society. It appears as obvious for most of us that we live in a changeable time and that a new, global perspective has been developed. Companies have to focus on the effect globalization and differences in culture have, to be competitive in the market today. Because of that business managers more often can come to work in other countries than their country of origin, it becomes interesting whether these managers adapt their management style or if they continue to work the same way as they did in their native country.This thesis aims to investigate if business managers with a foreign background bring along their national culture when managing a company in Sweden.

This study deals with the phenomenon of European integration and its impact on national party programs in Poland, a current member state of the European Union. The author will argue that the question of European integration has left a mark on the political party programs of two mainstream domestic parties on opposite sides of the ideological dimension, in the form of a certain degree of convergence regarding the ?European issue?. Relating the result of the analysis to the theoretical structure of Europeanization and sociological institutional change, the essay will attempt to show a possible link between them. Although this trend does not seem to indicate any dramatic effects of the membership per se in the programs (the national arena seems, in most cases, be of more value for party activities) there is an indirect effect in the form of the presence of Europarties and a pronounced incentive for social and economic adaptation..

The purpose of this essay was to investigate the opinions of young people, age 14-16, at a school in a middle-sized city in Sweden, concerning narcotics. The questions we asked ourselves were;-What are young peoples' ideas of narcotics?-What do young people imagine when they think of a drug addict?-What reasons do young people give to start using narcotics?-What gender-related opinions do young people have regarding drug abuse?-What do young people think about legalization of narcotics?For this purpose we interviewed six girls and six boys. We interviewed them one at a time, for about an hour each. We used a qualitative method for the interviews.The young people in our study described narcotics as "dangerous".

The purpose of this study is to explain if the existence of ethnic groups in Rwanda has complicated its democratization and explain what opportunities Rwanda has to be democratized. To fulfill the purpose of the study, I intend to answer two questions: 1) Does the existence of ethnic groups obstructed democratization in Rwanda? and 2) What opportunities has Rwanda to be democratized? To answer the first research question Dahl's theory of subcultures and democratization is used and to answer the second research question van de Walle's theory of democratization is used in the region of sub-Saharan Africa. Literature used in the study are Dahl's Polyarchy and van de Walle Africa?s range of regimes and Freedom House annual reports.

Corruption is widespread, and exists more or less in all countries in the world. It is today high on the international political agenda as a result of globalization and is seen as a serious impediment to development. In 2011, Sweden scored 9,3 out of 10 on the Transparency International corruption index which gave the country a 4th place of 182 on the list. This refers to a rather low corruption. Although Sweden is a country with low level of corruption that does not mean that it is completely corruption-free.

The purpose of this investigation is to examine the extent to which Swedish compulsory school tends to rely upon, and to further reinforce, ideologies that from a theoretical platform of deep ecology can be identified as ?ecologically unsustainable conceptions of reality?. Mainly, this will purport to an examination of the (explicit as well as implicit) prevalence of anthropocenthrism, individualism, ethnocenthrism and rationalism in a) the Swedish National Curriculum; and in b) biology text books. Methodologically, the study makes use of Fairclough´s approach to, and method for, critical discourse analysis (CDA). The main results are that the National Curriculum indeed expresses a high level of individualism, as well as (although to a lesser extent) traces of rationalism and ethnocenthrism.

The purpose with this study is to examine how the media coverage of the train accidentoutside Kimstad, on the night of September 12th 2010, was framed in one local (Norrköpingsnyheter) and one national newspaper (Expressen) and how the coverage of the accident wasdifferent in the local newspaper compared to the national newspaper.The material is 12 articles within a fixed time limit which is from September 13th toSeptember 15th. The material consists of six articles from each newspaper.The method we use a qualitative text analysis with its basis in medialogic, news value andframing theory.In the essay?s analysis we show a synthesis of both newspapers coverage of the train accidentoutside Kimstad and how they stand in relation to the theory of news value and we end with aterminative comment about the results.The conclusion shows that the coverage of the event was different in many ways. Expressenuses a more dramatic framing and a more sensational language which describes the eventmore badly than it was. NT uses a more informative and objective information which almosttrifles the event but which informs about relevant information for the locals.

The overall purpose with this study was to examine the influence elderly people have over their granted home help. Specifically, the aim was to examine in what extent the image of the elderly as a unique individual emerges in the plans where the home help is described [?genomförandeplaner?]. A plan which is personally designed is used as an indicator of personal influence. A text analysis inspired by Michel Foucault?s discourse concept, was carried out and the study adopts the concepts standardization and categorization as well as the theory of ?Sense of coherence?.

Bergvik Skog is one of the leading forest companies in Sweden who use airborne laser scanning for forestry information. They utilize laser data retrieved by the Swedish National Land Survey to describe the forest holdings and facilitate planning for thinning and final felling operations. However, the possibility to identify stands with clearing needs by using laser scanning data has not been tested in a large scale. The data used in the current study are field data from The Swedish National Forest Inventory in combination with laser data from the Swedish National Land Survey acquired in 2009. The collected data is used to find one or several laser variables that best describe the relationship of the field measured samples with clearing needs.

We have conducted a quantitative study investigating whether an Ingredient Branding collaboration between private label and national brands could be executed with success in the Swedish market. The objective was to measure the consumers? response to two products from different product categories, representing hedonic and utilitarian products. We have been able to establish that by adding a branded ingredient to a private label product, one obtains a more positive product attitude as well as a higher perceived product quality and taste. The study also shows that attitudes towards the ingredient brands were improved by the collaboration whereas the brand attitude towards the private label did not change significantly.

Syfte: Arbetet syftar till att undersöka Försäkringskassans imagearbete och hur de arbetar med att skapa en image som rättvist avspeglar den nya identiteten ?Den Nya Försäkringskassan?.Metod: Vi utgår ifrån ett hermeneutiskt tolkande perspektiv för att skapa djupare förståelse i det som undersöks. Detta kombineras med en abduktiv ansats vid alstringen av kunskap där vi väger teori och empiri lika tungt, samt skapar dessa med hänsyn till varandra. Datainsamlingen består av både kvantitativa och kvalitativa insamlingsmetoder så som primärdata i form av semistruktureradeintervjuer och en enkätundersökning. Sekundärdata genom årsredovisning och budgetunderlag.