The aim of the paper is to explore the dominating perception of the Other after the conflict regarding the Danish Mohammed caricatures. How Swedish newspapers have portrayed Arabs, which role they have been given in society and what problems they are struggling with is going to be the focus of this thesis.As methodological approach I chose discourse analysis, since it presents a view where language defines and structures our understanding of reality. Through the study of various Swedish newspaper articles, this essay tries to illustrate the implicit yet existent negative image of the Arabs as a group and potential alternative ways of understanding the Other.The perception of Arabs is a product of a necessary imaginary foe, a mirror image of the bad and strange in contrast to the idyllic and safe Swedish nationality. The rhetoric?s of the discourse are therefore constructed between a politics of acknowledgement and a will to culturally dominate the Other.

The relationship between color and music, and their relation to the human being and our surrounding universe has been subject of studies, theories and experiments since the old ages. From the ancient China and Persia to the present times, philosophers, scientists and artists have tried to explain these connections between color and music and also tried to find answers to this ancient enigma.The invention of the color organ c. 1730, an instrument that was intended to display color in addition to the musical auditive experience, was the first attempt to materialize the practical correlation between notes and color. This correlation has its foundation in the ideas of Isaac Newton, who through his book Optics published only a few years earlier, conformed the beginning of a new art culture: ?Visual music?, in which image and sound are the fundamental elements in the creative process.The ?visual music? concept is not only grounded in the ideas of music and sound, but also in the extraordinary creative capability of certain individuals.

Studien syftar till att undersöka den ökade pressen på den personliga imagen på de sociala medieplattformarna Facebook och Instagram och studera hur stockholmare i åldrarna 20-30 uppfattar eventuella effekter av detta. Undersökningen har sin utgångspunkt i två vetenskapliga discipliner; medie- och kommunikationsvetenskap och psykologi och är baserad på fyra kvalitativa informantintervjuer och två fokusgruppintervjuer om fyra respektive fem gruppdeltagare. Datamaterialet har därefter transkriberats för att senare sammanställas med hjälp av ett kvalitativt analysschema. Tillämpad analysmetod är hermeneutisk meningstolkning som går ut på att analysera de separata delarna som skapar förutsättning för att förstå helheten. Analysschemat är därför uppdelat på fyra huvudteman: användarfrekvens, user gratifications, den personliga imagen på sociala medier samt psykologiska effekter av deltagandet på sociala medier.

This master?s thesis has the intent of showing that the tattoo can be regarded as an individuals document according to prevailing notions in archival science. Suzanne Briets definition of the concept of document is used in this thesis as a widening definition, a document does not have to presented in a defined form, it is only required to represent an object or intellectual phenomenon and to be informative.Tattoos are presented in this thesis as informative with regard to the status and position of russian/soviet convicts and as such presenting an individuals identity within a specific context. As documents they also provide the individual with the essential evidence of his or her endeavours in a criminal environment. Also, they have the ability to function as an individuals memories of relationships, hardships and comradeships.

The EU guarantees the free movement of persons. The citizens of the EU Member States have the right to move freely without barriers within the EU borders and this result in an integration of the peoples in Europe. The integration result in several international family relationships. It is not unusual in the present situation that families have international relations. For example, spouses in a married couple may have different nationality.

The Swedish Armed Forces tend to ask themselves if it is sufficiently multinational interoperablefor participation in international operations. An equally valid question today should be whether theSwedish Armed Forces are sufficiently nationally / internally interoperable, between their branchesof service, to be able to conduct independent operations based on the joint warfare theory.The lack of ability to joint warfare in the armed forces in general and the Swedish Armed Forcesspecially constitutes the essay´s fundamental problem. By using Codners and Sjöbloms custominteroperability theory, the Swedish Armed Forces documents were analyzed to highlight anyweaknesses related to joint warfare and national interoperability between Ground and Air Forces.The survey shows weaknesses linked to the custom theory and Swedish Armed Forces governingdocuments. The ability of a national interoperability is limited between Ground and Air Forcestoday, mostly because of weaknesses in the Swedish Armed Forces strategic concept which doesnot describe the importance of joint warfare at all levels sufficiently. This leads to deficienciesreflected in doctrines, regulations, technology, techniques and exercises.

I denna studie har vi gjort en fallstudie av Falkenberg där vi kunnat se att de är framgångsrika inom kulturella upplevelser. Enligt teorier om platsmarknadsföring bör en plats framhålla sådant som skiljer dem från andra i sin marknadsföring för att skapa konkurrensfördelar. I analysen framgår det dock att Falkenbergs stad inte har tagit tillvara på de kulturella upplevelseutbuden i sin marknadsföring. Staden har trots detta lyckats förbättra sin turismnäring de senaste åren varpå vi kan dra slutsatsen att även andra faktorer bidrar till att skapa ett attraktivt besöksmål. Vi har till exempel sett att engagerade människor, positiva attityder samt ett samarbete mellan stadens aktörer i ett nätverkär viktiga för att skapa en positiv image av staden..

This study aims to evaluate the waste management in Norrbottens municipalities in key areas such as possibilities to reach the two national waste goals, information to the public, the effect of legislation, future of waste management and differences in geographic- and demographic areas. The Waste Framework Directive (WFD) issued by the EU and incorporated into Swedish law plays a major part in waste management by defining a hierarchy in five steps how waste should be treated. Interviews conducted with each of the fourteen municipalities aimed to find out what step in the hierarchy they are at and what effect the implementation of EU-legislature into Swedish law has had. Based on the interviews a diverse range of answers was found in relation to the questions asked, generally the more populated municipalities saw a more positive future of waste management, mainly because more developed infrastructure to handle waste is already in place. However the smaller the municipality is the harder it is to allocate resources for waste management and problems arise in the form of expensive transports of waste.

The main purpose of this thesis is to examine how the European Union through the Directorate- General (DG) of Education and Culture, are calling forth a constructed sense of European identity amongst the citizens of the Union.It is a discourse analysis, which can be described in twofold. Firstly, it is a mapping of the European discourse; i.e. how the European Union defines the identity it seeks to mobilise. Secondly, it examines whether or not there are similarities in the European discourse of identity and the traditional nation-building discourse of national identity.According to this thesis a European identity is articulated in cultural terms, whereby its members are said to share the same values and a common cultural heritage.To bring the people of Europe closer together and to deepen awareness of their "common" history, the European Union encourages all manner of meetings and exchange schemes between Europeans. Although its goal is to develop a feeling of belonging to a shared culture, the EU is also keen to preserve the specific aspects of Europe's many cultures.

AbstractIt is unclear how L2 students acquire vocabulary ? how is it taught ? or wheather it can even be taught. In an SSL (Swedish as second language) program for young adults the ambition has been to integrate the L2 students? into the national high school (gymnasium) courses as quickly as possible, in order to meet the students? demands for subject education and to challenge them on an appropriate knowledge level. Teachers noticed quite early that the course ? integrated L2 students seemed to have a deeper understanding of words and an easier flow in their speech.

This thesis studies the indirect effects of Europeanization on national political parties. I argue that Europeanization has affected the way national parties operate, and communicate with the voters, by restricting the national policy space through increased economic and political integration. Furthermore, I argue that the impact of Europeanization is likely to be reflected in electoral manifestos and changed patterns of party competition. Accordingly, Europeanization is hypothesized to change party rhetoric in a cartel-like manner by diminishing voters? expectations, and also by avoiding EU-affairs in electoral manifestos. The hypothesis suggests, moreover, that Europeanization is reflected in convergence among parties regarding the rhetoric concerning EU-affairs. The purpose of the thesis is to examine to what extent the rhetoric concerning EU-affairs has changed in electoral manifestos sinceSwedenjoined the European Union in 1995.

The aim of this essay is to study how cultures are presented in English textbooks for A-level students in Sweden. The aim is divided into three research questions, what does culture in English teaching mean, how is the English-speaking world presented in the textbooks and is the image that is presented stereotyped or does it try to challenge it? The study comprises of four textbooks from 1998-2008. The theoretical frame used in the essay is Edward Said?s Orientalism.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

Title:Employer Branding ? Medias Influence on Vattenfall?s Employer Brand (Employer Branding ? Medias påverkan på Vattenfalls arbetsgivarvarumärke) Purpose/Aim:The aim of this study is to examine how a negative media image influences the Employer Brand of the Swedish company Vattenfall. First of all I will examine if Vattenfall have a strong Employer Brand and then if the media image have any influence over the Employer Brand. My hypothesis is that Vattenfall?s Corporate Culture is a big part of the Employer Brand and because of that negative media images has no power to influence on Vattenfall?s Employer Brand.

Mediation of fiction has always been one of the main tasks of the public library. The focus on information technology is often seen as a threat and competitor to this task. But technology can also offer new ways to mediate fiction, and the aim of this thesis is to examine how library websites and blogs can be used for this purpose. The research questions are:? What forms of fiction mediating material exist on library websites and blogs?? How is the fiction mediating material presented?? Are there any differences between the fiction mediating working methods on websites and blogs compared with those in physical libraries?The thesis is based on a qualitative content analysis of eight Swedish public library websites and three blogs, and on a theoretical frame work including literature and research on mediation of fiction, library websites and blogs, web design and usability.