After the fall of the Iron Curtain the European Union was challenged partly by an institutionalized organization of the union, as well as by a socio-psychology awareness concerning the meaning of the European Union. The increase in European integration has generated a political collaboration where national understandings in identities are constantly being exposed for reconstruction. This results in a collective European identity where states are united in diversity.National identities are created when boundaries are set up in a relation to other states. In these identity constructions there are thoughts and questions raised such as who we are and who we are not. Ukraine and the European Union has, during a long time, had diversified preconceptions concerning who has been the others.

Companies spend huge amounts on communicating their brand through marketing. Many of these contact areas where the consumer comes in contact with the brand is con-trolled by the company. The brand image is also affected from outside the company. It can be from users, media, blogs etc.Burberry is an example of a company that got in trouble with their brand image after hooligans where associated with their products. If a company with a brand with a strong image is associated whith consumers that are not compatible with the target group the company wants, there is a risk of a negative affect on the brand image.Our purpose is to investigate and describe the phenomenom when a company brandimage is affected by being associated whith consumers not compatable whith, by the company, intended target group.We have chosen a qualitative research where we use a multiple case study.

Body image is a term that refers to a person?s feelings and attitudes toward his or her body. There are many different factors that influence a person?s body image: historical, cultural, social, biological and individual. The purpose of this study was to investigate young Indian women?s body image in India from a cultural perspective.

Purpose: The purpose of this paper is to examine if POC manage to keep cohort interplay between their identity and image.Theoretical framework: This paper is led from theories in area about communicating identity and image. The theories that are relevant to this paper to see the interplay between identity and image is communication theory and brand theories based on associations. From these theories we have composed a model that shows the communication led from identity throughout image in company?s with many distribution channels. It shows what associations that build identity and image and also the complication and threat that the interplay is being exposed to.Methodology: We have chosen to do this examination as a case study.

Our paper is a study about youth and their self-images. During our practical training period we found that the problems young people had always were connected with their self-image. We therefore wanted to find out what youth believe influence their self-image. The purpose of our study was to examine young people and their self-images in a perspective of the ecological systems model. Essential issues have been what self-images young people have, what they consider influence their self-image most, how they think they can resist influence from the environment and how they would like to be influenced by the environment if they could decide themselves.

??Masada shall never fall again!? A study about Masada as an Israeli national myth during the 20th century? by Sara Tibblin. This essay is about the Israeli national myth of Masada, a cliff in the Negev desert that was the setting of a collective suicide in 73 AD, at the end of the Jewish uprising against the Romans. This story has later been rediscovered and has during the 20th century become a national myth in Israel. This essay will examine how the national myth of Masada has been used in different contexts in Israel during the 20th century and which part it has played when it comes to the national identity of Israel. My findings have afterwards been explained with help of Eriksens theory regarding national myths from the book Historia, myth och identitet (History, myth and identity) (1996).   .

This is a study of the national test in 3rd grade. The national test is obligatory and is conducted in 5th and 9th grade, but since the spring of 2009 the tests also become mandatory in 3rd grade. The case study of this research is to find out how children in 3rd grade perceive the purpose of the national test. The survey should also clarify how students think and feel about the national test, and how they feel before the national test and after they have finished writing the test. Has the test positive or negative influence on children? The survey will also show how much teachers clarify what the significance of the national test is for the students.

Att en destination utstrålar en stark och positiv image har blivit en viktig faktor för att attrahera turister. En negativ global image av en destination kan bidra till en minskad turism. I denna studie söks en förståelse för hur Amsterdams image påverkas av sex- och drogturismen i staden. Teorier som bemöter primära och sekundära turistattraktioner, sökandet efter nöjes/meningsfulla upplevelser och image segmentering har satts i relation med insamlat empiriskt material hämtat från två enkätundersökningar samt tre semi-strukturerade intervjuer. Studiens analys visar att sex- och drogturismen genererar både en positiv och negativ image för Amsterdam i koppling till vad som är moraliskt riktigt.

Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the place marketing is becoming more pressing. The sense of place will be a central part of this study as it is the feelings and images of different places that will be described by the municipality together with the identity, profile and image.

The national bibliography is an important tool in information retrieval. Bibliographies as lists of books have existed for centuries, but the national bibliography as we refer to it today, as a directory of the total national imprint, has only existed for about 50 years. The object of this thesis is to investigate music documents in Scandinavian national bibliographies. The method I have used for this investigation is a comparative study of the music departments in the national bibliographies in Norway, Sweden and Denmark. The investigation is performed by answering the following questions: How do Norway, Sweden and Denmark live up to IFLAs Guidelines and recommendations for the national bibliography? Can one discern any differences between the three countries in this area? The documents in focus are sheet music and phonograms.

A study has been conducted with the aim to investigate young people's perception of the relationship between cyber bullying and self-image and their perception of which role gender plays in this relationship. Three focus group interviews were conducted with six to seven participants in each. The majority (16/19) of participants were women. A thematic analysis was used in which five themes were identified. The results show that there is a perception of a link between cyber bullying and self-image in which people who become cyber bullied have lower self-image and poor self-image can contribute to the experience of feeling cyber bullied.

Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the place marketing is becoming more pressing. The sense of place will be a central part of this study as it is the feelings and images of different places that will be described by the municipality together with the identity, profile and image.

Bishop Alois Hudal is a man who is often mentioned when the relationship between the Vatican and the national socialistic Germany of 1933-1945 is discussed. In these cases he is usually presented as a Nazi and sometimes even called ?the brown Bishop?. One of the contributing factors for this infamous title, perhaps the most contributing, is the Bishops book Die Grundlagen des Nationalsozialismus. National Socialism is a Weltanschauung with a certain set of doctrines that is hard, or rather impossible, to combine with any other Weltanschauung, whether it is a philosophical or a religious one.

Syftet med denna uppsats var att belysa förhållandet mellan image och tjänstekvalitet inom försäkrings-branschen. För att kunna besvara vårt syfte studerade vi skillnaden mellan förväntad och upplevd tjänst. Vi studerade även i vilken utsträckning olika faktorer påverkar den upplevda kvaliteten av en tjänst, samt vilket inflytande image har på kunden vid köp av tjänst. En enkätundersökning gjordes bland ett försäkringsbolags kunder, där vi undersökte SERVQUALS sex dimensioner samt imagens påverkan. Vår empiriska undersökning visade att det fanns en klar koppling mellan image och tjänstekvalitet.

Slutsatsen efter genomfört arbetet är att Örebro Bostäder AB bland annat har en önskvärd image av Vivalla som ett område med en unik och personlig omgivning med mindre individuella bostadsområden där det finns något för alla smaker. I Markbacken vill Öbo behålla och förstärka en image av variation, där allt från barnfamiljer till den som söker ett lite mer exklusivt boende skall lockas. Vidare har undersökningen visat att dessa önskvärda imager främst förmedlas via mun till mun-metoden, massmedia, samhälleliga åtgärder och events..